Driving growth in any market

By Lesley Collins

In its third year, HousingWire’s Marketing Leaders award is recognizing the marketers in housing who represent the brains and creativity behind the growth and success of their organizations. Through compelling messaging, content development, strategic campaigns and much more, these leaders are driving meaningful revenue growth for their organizations by engaging audiences and generating brand awareness day in and day out.

This year’s list includes a diverse group of marketing minds who come from many different aspects of housing. However, they all share a common trait of working collaboratively across their organizations to help drive growth and success.

Mike Wojcik, chief marketing officer at Fay Servicing, led the front- and back-end development and implementation of an internal referral program that resulted in an increase in revenue of $40.6 million in 2022. In her first year at Opteon, executive vice president of marketing and communication, Courtney Ray, expanded the company’s brand and industry presence through key media placements, targeted paid advertising campaigns, strategic thought leadership content initiatives, and omnichannel marketing campaigns. Through Ray’s overarching initiatives, marketing drove over 40% of Opteon’s website traffic in 2022.

Head of Marketing Celia Pinczower has helped Endpoint reinvent the settlement experience from the ground up, supporting the launch of Endpoint’s suite of products and evolving its brand as the company expanded its capabilities and service offerings over the past three years. Pinczower orchestrated a brand campaign that included media interviews, industry speaking engagements, a company-sponsored blog, social media content, and other events, alongside launching a new company website.

Like the examples above, each honoree in this year’s list has made major contributions to their organizations and inspired those who are new to the industry to do the same. The following list depicts the hard work and accomplishments of each of the 50 honorees.

Congratulations to the 2023 HousingWire Marketing Leaders!

Paul Akinmade Chief Strategy Officer CMG Financial

Paul Akinmade is the chief strategy officer at CMG Financial. He has been making waves in the mortgage industry for almost a decade with his never-ending drive and never-satisfied mentality. Akinmade keeps pushing CMG to the next level, and he continues to separate us from the competition year after year. The past year has been no exception — in fact, it’s been a standout year for CMG. 2023 has been a year filled with forward-thinking brand transformations, cutting-edge recruiting campaigns, research-driven program launches, big-budget commercial investments and one notable retail acquisition — all strategically led in part or whole by Akinmade. Akinmade’s ability to think differently, solution-oriented drive and forward-thinking vision have been a standout force. He constantly challenges his team to push their creative and strategic limits while pushing himself even harder. He is a key member of the executive management team who still prioritizes building relationships with his marketing team. Akinmade is in the trenches with his team, and he continues to work on projects from the ground up.

Shannon Baldwin Vice President of Marketing Milestones

Shannon Baldwin recently joined Milestones as vice president of marketing to oversee all aspects of marketing within the organization’s new SaaS startup. Her role includes sales enablement, lead generation activities, social media, product marketing, events and much more. Baldwin was previously at Percy where she brought the company’s rebrand vision to life and drove strategic marketing initiatives in the real estate and mortgage technology space. As a marketing powerhouse team of one, Baldwin united the Percy team around a sharpened brand messaging, while rewriting the company’s product positioning playbook and overhauling its marketing-to-sales funnel. Baldwin rolled up her sleeves, devising a comprehensive plan of action to help the firm communicate more effectively with both its customer and external audience. She excels in defining and managing marketing initiatives and implementing new, creative strategies and processes to reach optimal revenue growth. Baldwin understands that when employees know they are valued, they will always take care of the customer.

Rosalie Berg President Strategic Vantage Marketing and Public Relations

Rosalie Berg, president of Strategic Vantage Marketing and Public Relations, has grown the agency into one of the largest PR firms in the mortgage and real estate finance industries over the past 20 years. She has assisted over 100 companies in navigating market cycles. Berg constantly implements modern marketing strategies. She revitalizes company images and brings innovative ideas to an industry often mired in tradition. Over the last 12 months, Berg has led her team in creating and executing highly successful marketing and publicity campaigns for a diverse range of clients. Berg takes a holistic approach when helping clients, with a deep understanding of all aspects of marketing, from branding and digital marketing to public relations, content marketing and social media. She strategically evaluates a company’s business, the competitive landscape and its goals. Her work has made a dramatic impact on the futures of countless companies in the mortgage and real estate finance sectors, cementing Strategic Vantage’s position as an undisputed industry leader in marketing and public relations.

David Bitton

Co-founder and Chief Marketing Officer DoorLoop

David Bitton brings a unique blend of real estate, technology and entrepreneurship expertise to his role as co-founder and chief marketing officer at DoorLoop. In this position, he has effectively utilized his knowledge from previous ventures, such as PracticePanther and NovaPOS, to develop innovative marketing strategies that have positioned DoorLoop as the highest-rated and fastest-growing property management software. His efforts have contributed to raising over $30 million in funding and expanding the software’s user base to hundreds of thousands of units in over 100 countries worldwide. His involvement in volunteer work and trade organizations further showcases his dedication to the real estate and proptech industries. As a best-selling author and legal CLE speaker, he shares his insights and knowledge with industry professionals via webinars, podcasts and written guides. Bitton helps them navigate the ever-evolving landscape of property management and technology. His passion for real estate, his proven track record of success and his philanthropic efforts makes him an indispensable part of the organization.

Coleen Bogle Chief Marketing and Growth Officer Draper and Kramer Mortgage

Coleen Bogle is a passionate, energetic and multi-talented marketing leader who is a valuable contributor to the success of Draper and Kramer Mortgage. She leverages her more than 20 years of financial services marketing experience in leading the company’s highly regarded team of marketing professionals while also contributing to recruiting, compliance, event planning, vendor management and strategic planning. Bogle is the leader, manager and mentor of the marketing team. She has grown the group from six members to 16 since 2015. The marketing team’s services are widely praised and utilized by all of the organization’s loan officers. She excels at working with a diverse nationwide group of loan officers to understand their marketing needs and delivers personalized solutions. Bogle is equally adept at guiding the graphic design and copywriting work as she is planning events and leading presentations. Her other important roles include contributing to recruiting efforts, assisting with regulatory compliance, helping execute company events and participating in strategic planning for company growth.

Nadja Brandt Public Relations Director RentSpree

With Nadja Brandt’s leadership as public relations director, RentSpree has established a robust three-pronged marketing program that includes PR, social media and events strategy. Under Brandt, RentSpree’s strong marketing program has helped the company grow 1,001% in three years. Partnerships include more than 250 of the most influential MLSs, real estate associations and brokerages, and the company has served more than one million U.S. users. Under Nadja’s leadership, and in collaboration with her team, RentSpree launched the RENEW (Real Estate Network of Empowered Women) initiative in November 2022. The women-focused program aims to foster a community that looks to elevate female voices, to promote knowledge-sharing on how to navigate industry challenges and to showcase the remarkable achievements of women in real estate. Thanks to Nadja’s oversight, the initiative has grown to 148 members, many at the C-suite level. Programming includes a regular podcast series with industry leaders, events and planned occasions with a number of partners, plus a monthly newsletter.

Vashti Brotherhood President Incenter Marketing

As President of Incenter Marketing, Vashti Brotherhood leads the Incenter family of companies and external mortgage industry clients to success. Incenter helps them to develop a differentiated narrative and value promise that genuinely resonates with prospects. As a leader, Brotherhood’s greatest value is her ability to clearly see the potential in every single company, even when their leaders don’t fully appreciate everything that it can be. She is all in — helping colleagues and clients to develop a vision and mission that will engage and excite their prospects. When these leaders approach her with product ideas, Brotherhood helps her clients stand in prospects’ shoes and take a deeper dive. As an industry expert, Brotherhood understands the best way to get prospects to “feel” and experience the promise of her client’s products and services. Her mortgage industry colleagues and clients depend on her unique combination of unvarnished truth, customer empathy and creative storytelling. This empowers her clients to stay vital to their prospects.

Scott

Cange Chief Marketing Officer Delmar Mortgage

Since joining Delmar Mortgage, Scott Cange has implemented significant changes as chief marketing officer. He has tackled projects from policy and procedure to the company’s rebranding, all while keeping his team top of mind. Cange has refocused the company’s marketing initiatives toward the digital space, building lead-generating campaigns. And, he continues to have major, positive impacts on the company’s culture. Shortly after joining Delmar Mortgage, Cange put together a year-long campaign to rebrand with a few goals in mind: building credibility in the customer’s mind, introducing Delmar to new audiences through digital marketing and increasing employee retention by continuing to define the organization’s company culture. Under Cange’s leadership, the Delmar brand successfully relaunched in November with the rebuilding of Delmar’s website, new advertising campaigns and a refresh of the design for all print materials. The company has measured great success with Cange at the helm.

Kenon

Chen Executive Vice President of Strategy and Growth Clear Capital

With more than 25 years of product development and technology experience under his belt, Kenon Chen is an industry-recognized leader in real estate and fintech. As executive vice president of strategy and growth at Clear Capital, Chen’s passion for people-focused solutions allow him to work toward a simple goal: make real estate better for homeowners, homebuyers and industry professionals alike. Chen’s start in technology-enabled solutions began during the dot com boom when he honed his skills in several technology firms. After his foray into mortgage, he discovered his passion for creating progressive technology solutions that exceed industry needs and allow for simpler, more efficient real estate transactions. Chen sits at the intersection of Clear Capital’s executive, product, marketing and sales teams — guiding growth and ensuring consistent, long-term value for customers and partners. Since joining Clear Capital, Chen has developed and brought to market some of the company’s most forward-looking solutions, including ClearProp™, championing appraisal modernization solutions .

Clement Chief Digital Marketing Officer JPAR Real Estate

Corin Clement is the chief digital marketing officer at JPAR Real Estate. His marketing and advertising work led to over 900 agents being recruited at JPAR’s company-owned offices and more than half of JPAR’s new franchise sales in 2022. In addition to his online marketing and advertising, Clement developed dozens of pieces of marketing collateral to be used in franchise sales, internal communications and affiliate marketing. He runs weekly campaigns to drive recruiting opportunities for the company-owned brokerages, constantly tweaking the message to maximize the hit rate. Clement also runs franchise marketing. In the last three years, JPAR has expanded from virtually nothing to a presence in 24 states and over 1,700 franchise agents. More than half of JPAR’s franchise sales are a result of Clement’s work. In 2022 he revamped the franchise website, managed the social media calendars and drove internal communications to both the company-owned and franchise agents. Clement works seamlessly with the JPAR Brokerage and JPFranchise leadership in addition to overseeing his own team.

Steven Cooley Founder Art Vs.

Math

Steven Cooley has been a marketing executive in the mortgage industry for almost 10 years. Four years ago, Cooley founded Art Vs. Math. The organization helps dozens of enterprise mortgage lenders and technology companies redefine their marketing strategies to grow their businesses. With his fresh perspective, Cooley’s enterprise lending and consulting marketing experience is sought after to help companies create impact and reach their goals. The company has expanded recently to support his vision and the clients that trust him with their marketing strategy. Cooley’s efforts have helped companies build marketing infrastructure, win awards, place in major tech demo competitions and ultimately drive high ROI from digital marketing campaigns. Cooley’s unique marketing approach has attracted some of the biggest mortgage companies in the industry. Meanwhile, MortgageAdvisorTools.com is Cooley’s passion project where lenders of all sizes can shop to find technology vendors, rate these vendors and learn about what is available.

Whitney Curry Chief Marketing Officer Pacaso

Whitney Curry is the chief marketing officer at Pacaso. She has propelled Pacaso to become the pioneer of co-ownership of luxury real estate. Curry oversees brand development and strategy, and she helped Pacaso reach unicorn status with a $1 billion valuation in 2021. Curry is an expert brand builder and a female leader in a historically male-dominated space. Curry has a wealth of experience and passion for bringing the voice of the customer into daily decision-making. Curry is responsible for driving demand, building the brand and creating exceptional experiences for customers. Her leadership and expertise in marketing have played a significant role in Pacaso’s success. Under Curry’s leadership, the company expanded to 40 top second-home destinations and generated nearly $300 million in revenue in 2022. Curry’s background at Zillow and her long tenure with the company gave her a wealth of experience in the real estate industry. Her expertise in brand building has been invaluable to Pacaso’s growth and success.

Krish Dhokia Senior Vice President

of Marketing and Business Development Kind Lending

Krish Dhokia is the senior vice president of marketing and business development at Kind Lending. He has built a talented team that drives the Kind Lending brand, culture and initiatives with a unique flare that is unmatched in the industry. Dhokia is a visionary who is able to identify opportunities and capitalize on them in an effective and strategic manner. He has a refreshing outlook on marketing strategies, and his ability to build and lead a top-tier team has been nothing short of impressive. His thoughtful campaigns have showcased the Kind Lending brand and culture while aligning with the multi-channel model. Dhokia has also been a driving force behind several marketing technology initiatives, focusing on adoption, deployment and results. Dhokia’s leadership and contributions were pivotal in the successful launch of Kind Lending’s second joint venture from start to finish, and he was instrumental in launching over 50 new products and programs in the last year. Dhokia is a frequent writer, speaker and podcast guest, discussing mortgage, finance and real estate marketing.

Kristen Durand Vice President of Strategic Marketing Auction.com

Kristen Durand is the vice president of strategic marketing at Auction.com. She has the rare superpower of being both creative and strategic. She is the senior-most executive B2B marketing leader who has a reputation for listening to employees, asking the right questions, connecting the right people, targeting the heart of issues and turning ideas into actionable strategies. Durand’s ability to lead and move Auction.com’s mission forward makes her an exceptional marketing leader. Durand started at Auction.com with a focus on sales enablement. But she quickly proved that she could turn ideas into actionable strategies. In addition, when the company wanted to express to the world the good it does for housing and neighborhood stabilization, Durand was integral to Auction.com shifting its brand to emphasize homeownership expansion together with the company’s buyers and sellers. She also recently launched the Heroes in Housing social series, which celebrates housing icons. She also created the Auction Insider e-newsletter, a monthly newsletter that keeps industry leaders abreast of current Auction.com news and issues.

Caitlin Green Senior Vice President and Head

of Marketing ServiceLink

Caitlin Green is senior vice president and head of marketing and corporate communications at ServiceLink. She has built a cohesive, collaborative, results-oriented team dedicated to supporting the industry’s information needs and the ongoing success of the ServiceLink sales, service and technology teams. Green’s knack for communicating complex concepts through straightforward, relatable messaging across every channel is playing a huge role in empowering lenders and servicers to take that next step in modernizing their processes and systems. Her leadership in marketing and corporate communications has been integral to ServiceLink’s success throughout the industry’s recent volume swings. In 2022, Green’s multichannel content and digital strategies generated high-quality sales leads and pushed brand awareness to new heights; revenue realized as a direct result of her team’s programs was roughly triple the marketing spend. Her sponsorship and mentorship of emerging leaders make her contributions even more notable. Thanks to her support and influence, they are rising to challenges in their careers.

Sara Holtz

Vice President of Demand Marketing and Communications

ICE Mortgage Technology

As Vice President of Demand Marketing and Communications at ICE Mortgage Technology, Sara Holtz is responsible for how the company engages, educates and connects with its customers and the broader mortgage industry. She drives alignment and consistency between the company’s growth, channel, content and communication marketing teams to help customers make connections and turn the opportunities they have for success into reality. Holtz has been with ICE Mortgage Technology for more than seven years and leverages her expertise to create authentic relationships with customers and industry partners. At the end of 2021, Holtz was charged with combining ICE Mortgage Technology’s demand generation and communications teams into one unit. Under her leadership, the team now has a new level of synergy and alignment. By combining the efforts of paid media spending, advisory boards, regional user groups, account-based marketing and buying unit intention signaling, Holtz’s team has expanded the reach of ICE Mortgage Technology’s voice in the industry.

Brian Icenhower Founder and CEO Icenhower Coaching and Consulting

Brian Icenhower, founder and CEO of Icenhower Coaching and Consulting (ICC), is revolutionizing the way real estate agents, teams and brokerages can access high-level training on marketing through his latest creation, the ICC Custom Training Suite. All of the training modules within the ICC Custom Training Suite look and feel as if they belong to that unique real estate organization. Over the past 12 months, Icenhower has pushed forward through the creation of a comprehensive Learning Management System (LMS) that provides real estate professionals with the training needed to grow in different facets of their business, including a focus on marketing. Beyond being a guiding light for the ICC organization, Icenhower is a rising industry thought leader and sought-after keynote speaker at events across the country. His following has seen exponential growth over the past three years, as his engaging presentation style provides a high level of energy that keeps attendants motivated and receptive to learning throughout the entire event. Icenhower has presented for many organizations across a wide number of industries.

Steve James Senior Vice President and Chief Marketing Officer Fannie Mae

Steve James is the senior vice president and chief marketing officer at Fannie Mae. In this role, he built a new, centralized marketing and communications function to serve Fannie Mae’s single-family and multifamily business lines. James oversees the internal and external communications teams, including media relations, financial communications and Fannie Mae’s thought leadership efforts. He is a valued member of Fannie Mae’s management committee, delivering creative and influential programs that educate consumers, support lenders and engage key stakeholders. He helped streamline the internal processes to build an even more collaborative relationship with Fannie Mae’s regulator, the FHFA, including refining the exchange of communication and requests for FHFA approval. James and his team delivered critical employee-facing communication efforts, including new worker classifications, updated benefits, evolving hybrid guidelines and a psychological safety initiative. James and his team successfully launched an employee-led group to further diversity and inclusion.

Jennifer Johnson Owner and Chief Marketing Officer The Client Cube

Jennifer Johnson is the founder, owner and chief marketing officer of The Client Cube, a marketing content agency. She is recognized by her colleagues, peers and clients as an innovative, high-energy leader in marketing. Johnson has a gift for providing on-target strategic support and creating solutions to long-standing industry problems such as low mortgage marketing staff and lack of marketing budget. Johnson and her team provide critical resources and skill sets to maximize a lender’s marketing reach and strengthen their customer relationships. Johnson’s innovative style has enabled her to singlehandedly identify a gap in the mortgage industry and offer priceless support and expertise to her clients. Her marketing solutions and cost-cutting strategies have helped lender marketing departments and their sales teams to succeed with original content and sustainable customer communication tools. In the past 12 months, Johnson has partnered with some of the country’s top lenders to solve their marketing staffing and budget problems while infilling their CRM content gaps.

Prakash Karnani Executive Vice President of Marketing Homespire Mortgage

Prakash Karnani is the executive vice president of marketing and technology at Homespire Mortgage. Karnani facilitates collaboration across departments to bring his ideas to life and implement initiatives that better both the employee and client experience. Over the past 9 years with Homespire, Karnani has proven himself to be an invaluable resource for the entire company. An integral part of the executive team, he not only excels in his role as head of marketing and IT, but he also provides guidance and direction on almost all aspects of company operations. His visionary approach and creative mind have been the catalyst for many new programs, both internal, with the goal of bettering the employee experience, as well as external, enhancing the company’s services and support for clients and partners. He steered the initiative to launch employee-led committees, giving many who wouldn’t otherwise work outside their department the opportunity for cross-functional collaboration. In 2022, Karnani worked to ensure Homespire stayed true to its values and put people first.

Matt Kaufman Vice President of Marketing Qualia

Matt Kaufman joined Qualia, now one of the leading digital real estate closing platforms, as an early employee to build the marketing organization from the ground up. He led the go-to-market and brand efforts that have helped propel the company to become a mission-critical closing platform for over one million real estate professionals and earn a valuation of more than $1 billion. As part of his focus on experiential and educational-based marketing programs, Kaufman also designed and led the team that produces Qualia’s Future of Real Estate Summit (FORES). What started as an annual event has expanded into year-round programming. FORES brings together economic experts and technologists with leaders from the country’s top title and escrow operations, mortgage lenders, proptech companies and real estate brokerages to share the innovative ideas driving the industry’s transformation. As the vice president and head of marketing, Kaufman has consistently found ways to showcase and amplify Qualia’s mission to transform access to homeownership into a simple, secure experience.

Rachel Keohan Vice President of Marketing Hometap

Rachel Keohan is the vice president of marketing at Hometap. Her commitment to Hometap’s mission goes above and beyond her dayto-day responsibilities. Keohan combines endless curiosity with a practical, strategic mindset that makes her unstoppable. Keohan started as one of the first 15 employees at Hometap, built the marketing organization, and laid the foundation for the company’s entire marketing strategy. She also developed the go-to-market strategy, which continues to expand and evolve but has also been used to successfully launch the home equity investment product in 18 states. She developed and launched Hometap’s corporate social responsibility program, and is currently executive sponsor of the financial literacy committee. She led the strategy and vision for Hometap’s Home Equity Dashboard — a new, innovative digital platform that was created to provide homeowners with all of the resources they need to take control of their largest financial asset. She also built a successful corporate communications program that has garnered coverage for Hometap in top-tier publications.

David King Chief Brand Officer Homeowners

Financial Group

David King joined Homeowners Financial Group as the chief brand officer in late 2021. Since then, the company has kept accelerating steadily as he continues to set new standards for the marketing department. By focusing on the company’s differentiators and supporting its sales staff in their efforts to offer value to clients and partners, King has helped employees position themselves to enjoy the benefits that await on the other end of the current market downturn. King did all this in the wake of spearheading a complete brand refresh that shows the marketplace that Homeowners Financial Group is moving forward through some serious headwinds. King has perfected the approach of “doing less with more” by identifying, attracting and retaining top talent while keeping everything lean and nimble. As a leader, King excels at motivating the members of his team, leading by example and recognizing their accomplishments. King’s supportive nature as an executive leader is consistent with several of Homeowners’ core values, which are vital to the success of the organization.

Eric Kujala Vice President of Product Marketing ICE Mortgage Technology

As the Vice President of Product Marketing, Eric Kujala is responsible for conveying ICE Mortgage Technology’s solutions to the market, ensuring alignment between the product and marketing teams, as well as providing field enablement resources that empower the sales teams. He focuses on solving problems for customers and is considered a thought leader across the industry for his participation in numerous industry podcasts, events and demo days. Kujala fosters a team culture that welcomes new ideas and open dialogue while staying focused on driving results for the business and ICE customers. Kujala has been at the forefront of mortgage automation innovation for more than 15 years, and he has helped countless lenders leverage technology to process more loans with less work. Through his expertise, experience and relationships with leaders across the mortgage space, Kujala always has his ear to the ground on the issues that are top of mind. He always maintains a customer-first mindset and creates programs to help lenders grow and digitize their businesses.

Amit Kulkarni

Chief Marketing Officer Bright MLS

With a deep background in the real estate industry gained through a variety of senior-level positions, Amit Kulkarni is uniquely positioned to lead Bright’s marketing organization into the future as the chief marketing officer. Kulkarni has repositioned Bright’s marketing organization by recrafting the Bright brand story around “Open, Clear and Competitive.” Kulkarni also retooled Bright’s econ team to a best-of-breed outfit led by the nation’s first MLS-based chief economist. His deep experience in the industry offers him a valuable and unique perspective on subscribers’ needs in a rapidly changing market. Kulkarni has played a pivotal role in driving the growth and success of Bright MLS, and its associated joint ventures. What drives Kulkarni the most — and what he is most proud of — is the culture of innovation and collaboration that has been imbued within the marketing team. Kulkarni is passionate about people and devotes significant time, energy and effort to ensuring his team is set up for success while helping people with one of the most important missions in life — finding a place to call home.

Vice President of Marketing Mortgage Investors Group

Moneek Langston, vice president of marketing at Mortgage Investors Group, is a driving force behind the company’s digital lending business growth and the management of all corporate marketing. Langston directs a team of 15 employees and has been instrumental in providing strategic guidance for over 120 loan officers, while also supporting the digital lending team with lead growth and development. Her commitment to excellence, innovation and fostering diversity, equity and inclusion within the industry makes her an inspiring leader within the organization. Langston has actively demonstrated excellence and consistently reflected the values of Mortgage Investors Group through her energetic and passionate approach to her role. She not only envisions ways to make her company better but also leads and facilitates the execution of those plans. As a team player, Langston exemplifies Mortgage Investors Group’s mission statement, which focuses on doing the right thing and doing it well.

Jennifer Leonard Vice President of Marketing AIME

Jennifer Leonard brings over 15 years of experience to the mortgage broker community. As vice president of marketing, she heads the content production, communications and creative teams at AIME. Her work includes the Broker to Broker podcast, which earned a spot in the top 10 of Apple’s Non-Profit Podcasts. Leonard has accomplished an array of achievements that have impacted the organization significantly. These include strengthening the organization’s recognition, fostering the growth of AIME’s digital presence, enhancing web traffic and user experience and building national attention for local mortgage experts with campaigns like “Win with a Mortgage Broker” for the Official Super Bowl XVII Program. Leonard has developed live content production techniques for mortgage events, like the Fuse National Conference and Hall of AIME, and she initiated the “Brokers Are Better Together” brand evolution which enabled an increased reach for AIME. Leonard has created more than 20,000 minutes of brand content and created campaigns reaching 100,000 people, the best and brightest in the broker channel.

Liz Lilly Vice President of Marketing and Communication Flueid

Liz Lilly is the vice president of marketing and communication (MarCom) at Flueid. Since joining in 2020, Lilly established and solidified the company’s MarCom function. She evolved the department into a proactive approach with multiple levers — from thought leadership to product marketing. Lilly has extensive experience in executive positioning, crisis and reputation management, corporate storytelling and employee engagement. Lilly has become more than a marketing and communications leader. Her savvy, can-do attitude and team player spirit have made her a vital counselor and strategist to the C-suite, product, sales and the company as a whole. Lilly built the first-ever formalized MarCom plan in support of a multi-product roadmap that elevates Flueid Decision — the company’s flagship product — from a refinance-only platform to one that supports an end-to-end life cycle. To do this, Lilly understood that each market cycle impacts nuanced personas with their own needs, tailoring each vertical’s story to these needs while ensuring that they all remain true to Flueid’s north star.

Dre Madden Chief Marketing Officer The Real Brokerage

Dre Madden is a multi-faceted marketing leader with more than 20 years of digital and brand experience. Madden thrives in fastpaced environments where she can build channels, infrastructure and teams from the ground up. As chief marketing officer, Madden has elevated the company’s corporate communications capabilities, created greater brand awareness and demonstrated an agent-first approach that has helped to drive record-breaking agent recruitment. The company onboarded more than 1,000 agents in January and hit 10,000 agents two months later. She’s also led the marketing efforts around Real’s expansion into three additional states, the acquisition of LemonBrew Lending and the creation of the company’s first practice division. Madden’s marketing efforts are focused on making agents’ lives better. Shortly after joining Real she introduced a series of new events, including an all-agent conference, virtual event and agent program support. She tied Real to the communities in which it operates by highlighting a nonprofit partner at every corporate event.

Olivia Mariani Chief Marketing Officer Curbio

Olivia Mariani is the chief marketing officer at Curbio. Her knowledge of the marketing field and ability to transform that knowledge into purposeful business results have been crucial to Curbio’s accelerated growth and success. Mariani joined Curbio in 2020, when the company’s marketing team consisted of one employee. Over the next several years, Mariani put a small team in place and began to drive the recovery from the COVID-19 pandemic. With a unique aptitude for identifying talent, Mariani completely rebuilt a 24-person marketing team and successfully took on the challenge of doubling Curbio’s revenue. She also developed and fostered that talent, providing her employees with the guidance, tools and resources they needed to excel both professionally and personally. Mariani creates an inclusive, collaborative environment where big ideas are encouraged and staff are able to do their best work. She has also successfully created a flexible environment, where the team is able to work remotely, take as much time off as they need and work flexible hours as needed to excel in their positions.

David

Marine Chief Marketing Officer Coldwell Banker Real Estate

As the chief marketing officer for Coldwell Banker Real Estate, David Marine has an impressive 20 years of digital, content and social marketing experience. He has expertise in cultivating powerful messaging, spearheading impactful campaigns to further position Coldwell Banker as an industry leader. Marine has been instrumental in maintaining the brand’s prominence as one of the industry’s most reliable resources for homeowners, sellers and industry professionals including agents, brokers and leaders. He developed numerous marketing campaigns resulting in tangible success for Coldwell Banker. In 2022, Marine served as a panelist at Advertising Week New York during the session, “The Power of Dream: How a National Marketing Campaign Became a Hyper-Local Strategy.” David highlighted the 2022 “Dream” ad campaign. Marine played a significant role in orchestrating the 2022 Generation Blue Experience in Phoenix, Arizona. From impactful breakout sessions to engaging speeches, Marine takes great pride in ensuring that this annual event is an experience that brokers and agents won’t get anywhere else.

Debbie McGriff Senior Director of Marketing and Communications, Single Family Freddie Mac

Debbie McGriff is the senior director of single-family marketing and communications at Freddie Mac. She leads the largest marketing team at the company, responsible for communicating on behalf of the company’s single-family business areas. McGriff has guided Freddie Mac marketing professionals to draw a connection between what borrowers need, what housing partners value and the solutions that make housing more accessible and sustainable. McGriff recently launched the marketing campaign for “A Seat at the Closing Table.” This campaign was designed to train loan officers on the nuances of working with underserved borrowers and to offer toolkits and templates that will help them close more loans in minority communities. It features a reputable industry micro-influencer and its social media campaign is already seeing 67,000 impressions in the first three weeks of launch. McGriff and her team were critical to the marketing of several new origination and servicing tools. Through the efforts of McGriff and her team, Freddie Mac communicated essential updates in innovative ways.

Carolyn Merchant Chief Marketing Officer eXp Realty

Carolyn Merchant is the chief marketing officer at eXp Realty. She is dedicated to clearly articulating the company’s unique value proposition and works tirelessly to drive value to the eXp agent community through both internal agent communication and external marketing, brand and communications. In one year, Merchant has transformed the eXp branding and marketing communications functions. She optimized digital marketing and initiated the company’s inaugural ESG materiality assessment. She launched CEO Glenn Sanford’s eXpansion podcast, amplifying his voice and vision for both internal and external audiences. She also enhanced the eXp event branding experience, marketing communications and content, leading and executing on a multi-channel integrated content marketing strategy to drive record registration, hotel bookings, events, speakers and sessions for the company’s two signature 2022 events. For this year’s 2023 Shareholder Summit, she revamped the content framework based on agent feedback to feature more agents than ever before.

Corie Meredith Vice President of Marketing UMortgage

Corie Meredith is the director of marketing at UMortgage. The marketing department has become a standout within the mortgage industry. Meredith’s leadership has allowed UMortgage’s creative team members to flourish. Across the last 12 months and beyond, she’s built an innovative and creative marketing team that has successfully established the UMortgage brand across the industry. As the UMortgage platform has grown, Meredith has created a scalable on-demand marketing hub that helps UMortgage’s loan originators grow their online presence, stay top-of-mind and strengthen referral partner relationships. Under Meredith’s leadership, UMortgage’s marketing team has created comprehensive brand guidelines from scratch, cultivated bespoke marketing plans to help UMortgage’s loan originators stand out on social media with easy, plug and play materials, grew its brand presence with unique content on LinkedIn — which has grown from a follower base of 1,000 to 15,000 in the last year and a half — and planned and executed live events across the country, among many other projects.

Darcy Patch Vice President of Marketing MyHome, a Williston Financial Group Company

Darcy Patch is vice president of marketing and enterprise solutions at MyHome. Along with her team, Patch develops and implements annual strategic marketing and communications plans in support of the company’s lender-centric enterprise solutions divisions, including current business objective and target audience persona identification, budget development, tactical plan creation and ongoing vendor and resource management, media outreach and industry relations activities. Patch developed a corporate public relations plan to strategically position the company and its divisions as leaders within their respective market segments, including lender services, agency and direct operations. She increased company media exposure more than tenfold, resulting in $240,000-$480,000 in annual editorial value in 2021 alone. Patch also implemented the iFolio cloud-based marketing presentation program for use by WFG’s Enterprise Solutions sales team members, enabling leadership to monitor user engagement, usage, distribution and elemental content performance at both the individual and team level.

Rivers Pearce Chief Marketing Officer

Milestones

Rivers Pearce, chief evangelist at Milestones, has spent the last 15 years driving success for real estate software companies. He is relentless in his focus on helping real estate professionals create lasting customer relationships through scalable technology, collaboration, transparency, data and a growth mindset. Pearce positioned Milestones as the driver of a new category of technology and marketing focused on helping real estate and mortgage companies evolve from leads and transactions to long-term homeowner management. Pearce is a born leader with an unwavering commitment to excellence. He has a wealth of experience in proptech start-up environments and is never afraid to get his hands dirty to achieve success. His visionary mindset and expertise in real estate technology and homeowner management have made him a sought-after consultant and speaker in the industry. Pearce has the unique ability to translate complex ideas into simple, actionable strategies that drive success.

Julia Pierson-Fields Vice President of

Marketing Fathom Holdings

As Vice President of Marketing at Fathom Holdings, Julie PiersonFields excels at implementing marketing strategies for brokerage, mortgage, title, insurance and technology. Pierson-Fields is also responsible for driving corporate messaging, directing creative collateral and executing effective digital marketing campaigns. Pierson-Fields executes the annual marketing plan, strategy and team across seven business verticals and has been instrumental in creating a cohesive and effective marketing approach for the company. Pierson-Fields has also built, managed and coached a high-performing marketing team, ensuring that they are equipped with the skills and knowledge needed to succeed. She has implemented omnichannel marketing campaigns that meet business objectives and drive qualified leads, and has identified and researched new revenue opportunities in current and potential markets. Her leadership style is characterized by a deep commitment to service. She emphasizes communication, collaboration and empowerment, ensuring that her team has the resources needed to succeed.

Celia Pinczower Head of Marketing Endpoint

Celia Pinczower is the head of marketing at Endpoint, a company that is reinventing the settlement experience from the ground up. Pinczower has been instrumental in launching the Endpoint suite of products in the market and evolving its brand. She is a highly skilled brand and growth marketer and world-class executor who has ensured that Endpoint is visible at key industry events through sponsorships and earned speaking placements, helping to build the company’s brand awareness. She is well-respected by leadership and the team she manages. To support the company’s expanded capabilities, Pinczower orchestrated a well-thought-out brand campaign that included media interviews, industry speaking engagements, a company-sponsored blog, social media content and other events, alongside launching a new company website. Just recently, Endpoint launched Jot, a signing service platform and nationwide community for mobile notaries. Pinczower played a key role in Jot’s launch from concept to execution. She and her team lead all elements of the product branding, go-to-market strategy and rollout.

Courtney Ray Executive Vice President of Marketing and Communications Opteon

Courtney Ray is the executive vice president of marketing and communications at Opteon. Ray spearheaded initiatives to increase lead generation and drive revenue, growth and market share for Opteon. She piloted the creation of Opteon’s global website which more accurately reflects Opteon’s leadership and expertise across the globe than previously. Ray is a strong leader and has built a brand of relentless delivery. She has expanded Opteon’s brand and industry presence through key media placements, targeted paid advertising campaigns, strategic thought leadership content initiatives and omnichannel marketing campaigns. She has progressed the marketing team from a generalist-oriented, activity-driven team to a results-oriented team of high-performing professionals who contributed to Opteon’s large market share growth over the last year. Ray continues to raise the bar through the creation of strategic omnichannel campaigns. Through Ray’s overarching initiatives, targeted campaigns and strategic media placements, marketing drove over 40% of Opteon’s website traffic in 2022.

Erica Sachse is the CEO and co-founder at Snaplistings and Development Marketing Team (DMT). Specializing in full-funnel property marketing, Sachse’s expertise in data and technology have enabled her to develop digital campaigns that drive high-quality lead generation and sales, taking real estate projects from first impressions through close. Sachse created groundbreaking content and outstanding audience engagement across both digital and traditional channels, delivering exceptional results for her clients and helping them achieve record sales. Sachse is a dynamic leader and data expert who has achieved remarkable success in growing two companies in the real estate industry. She is the founder of Snaplistings, a property marketing agency, and DMT, an integrated sales and marketing new development brokerage. Her advanced algorithms optimize engagement and increase conversion, creating an elevated buyer journey that delivers exceptional results for her clients. Sachse leads with dedication and a passion for excellence, always striving to take her companies to the next level.

Brad Sivert Chief Marketing Officer and Head of Fintech Marketing

Tavant

Brad Sivert’s visionary leadership in fintech and mortgage lending has transformed the industry. His passion for developing products and marketing solutions has fueled his professional career for more than 15 years. While he has held leadership roles across many top fintech and proptech companies, his unwavering commitment to helping Americans achieve their dream of owning a home has been the driving force behind his success. His innovative marketing solutions have put Tavant at the forefront of the industry, with aggressive brand awareness and marketing campaigns that have propelled the company to surpass its goals. As chief marketing officer and head of fintech marketing, Sivert is a true growth expert. He has a keen eye for developing products and marketing solutions that positively affect people at a foundational level. He oversees Tavant’s fastest-growing business lines, working closely with internal and external partners to manage a global team of marketing experts. Sivert’s expertise in marketing dates back to his time at Capital One and ING Direct, where he held senior leadership roles and honed his skills.

Jarrett Stanley Chief Marketing Officer Nationwide Mortgage Bankers

As the Chief Marketing Officer of Nationwide Mortgage Bankers (NMB), Jarrett Stanley encompasses stewardship of all marketing and branding initiatives across the company. Stanley leads an energetic, talented marketing team dedicated to revolutionizing the industry’s marketing landscape. Stanley and his team’s mission involves leveraging strategic communication and branding to amplify its reach, ensure customer engagement and enhance the overall image of the already well-respected and growing NMB brand. Focusing on a data-driven approach, Stanley and his team utilize predictive analytics and customer insights to craft targeted campaigns that resonate with a diverse customer base. He is committed to fostering a culture of innovation and adaptability at NMB, allowing them to quickly respond to market shifts and emerging trends.

Wayne Stanley Owner and Chief Inspiration Officer Bowe

Digital

Wayne Stanley is the owner and chief inspiration officer of Bowe Digital. His knowledge of the industry and vision for custom marketing has helped hundreds of businesses strengthen their brands and reputations. As a frequent sponsor and speaker at events, Stanley is respected and admired for his compassionate approach to leadership. Prior to starting Bowe Digital in 2017, Stanley spent 10 years working for the U.S. Senate and the American Land Title Association (ALTA). During that time, he realized an opportunity to empower businesses to tell their stories and expand their impact with better communication. His vision focused on customization and localized marketing. Stanley’s experience and professional relationships helped Bowe Digital carve a niche in the land title insurance industry, partnering with over 175 title companies and seven State Land Title Associations in just six years. Bowe Digital’s success can be partly attributed to the encouraging and fun work culture created by Stanley. Stanley hand-selected a talented and growing team of professionals who are passionate about marketing.

Hadley Stecker Head of Marketing Spruce

As Head of Marketing at Spruce, Hadley Stecker has successfully propelled the company’s brand recognition within its target segments, driving meaningful revenue growth through her team’s account-based marketing efforts. Her ability to synthesize complex offerings into a message that resonates with Spruce’s target audience has been critical in the success of the company. Stecker has successfully overseen the implementation of multi-pronged tactics, including revamped messaging, targeted campaigns and content creation. Stecker takes a hands-on approach to understanding the needs of prospective clients to ensure their success and her strategic planning and execution have driven meaningful revenue growth for the company. She uses her ingenuity to apply fresh marketing techniques to an industry that has traditionally been stagnant in brand and storytelling, resulting in increased brand recognition and affinity for Spruce. Stecker is always willing to learn new concepts and ideas, particularly in an industry where traditional, fail-proof marketing strategies don’t always work.

Kara Taylor Executive Vice President of Marketing ATTOM

Kara Taylor is the executive vice president of marketing at ATTOM. Taylor leads a results-driven team, composed of brand, content and marketing strategists, as well as leading development representatives. Under Taylor’s leadership, ATTOM’s value proposition continues to gain momentum across a range of industries, further solidifying its unique position as the one-stop-shop for premium property data, as illustrated by the company’s successful M&A strategy and proven ability to make the data more widely available to a broad spectrum of companies. With Taylor in a key leadership position, ATTOM has been able to fully scale into a leading provider of nationwide real estate and property data for residential and commercial properties. ATTOM’s leadership and workplace culture of empowerment has attracted a growing body of top talent from all over the country that leverages the diversity of the workplace and encourages accountability and open communication. Taylor has been a driving force behind this philosophy, ensuring the company is well-positioned to exceed both internal and external expectations.

Alex Todak Executive Vice President Kairos Appraisal Services

As Executive Vice President at Kairos Appraisal Services, Alex Todak is relentless in his pursuit of excellence. Kairos has experienced exponential growth since his arrival on the scene in 2020 and continues to gain market share and industry notoriety with his direction. Todak’s goal of making Kairos the “national champion of AMCs” has been his focus since day one, and his efforts have Kairos well on its way. His most valuable contributions have been increasing the company’s customer service rating on Google to 4.9 stars, his innovative vision for providing the best customer service, creating a personal approach to marketing and playing an instrumental role in Kairo’s industry-leading tech roll-out. Todak is an accomplished member of his community and is the national chair of the CRN AMC committee. He is passionate about dedicating his time and resources to many organizations outside the appraisal industry. He is a long-time supporter of the Flags of Honor and the Multiple Sclerosis Foundation, and he donates his time to local food and toy drives. He has a knack for marketing that is informative and brings a smile to the viewers.

Anthony Toro Managing Director Sun

West Mortgage Company

Anthony Toro is the managing director of Sun West Mortgage Company. Under his stewardship, Sun West has navigated economic cycles and market conditions while delivering consistent results for consumers and investors alike. His marketing strategy for Sun West’s artificial intelligence (AI) assistant, Morgan, is enabling loan originators to maximize their earnings while delivering outstanding service to consumers from all walks of life. Toro worked on the Superbowl ad for Morgan which displayed his marketing knowledge and creative genius. As a leader, Toro has steadfastly helped Sun West be a dominant force in the mortgage industry. Toro has worked to ensure that Sun West remains a committed lender delivering fairness and equality in all its transactions and Toro consistently embodies Sun West’s culture and practice of consistently treating all customers fairly. Toro has a passion for giving back to his community and has been an advocate for TACA, a nonprofit whose mission is to provide education, support and hope to families living with autism.

Chelsea Vonder Haar Senior Vice President of Marketing USA

Mortgage

Chelsea Vonder Haar is the senior vice president of marketing at USA Mortgage. She has created one of the most successful marketing departments in the housing industry. She leads with a true passion to improve USA Mortgage’s marketing efforts. In 2017, Vonder Haar took the reins of USA Mortgage’s small marketing department and transformed it into what can now be considered an upper-echelon marketing team. Today, her award-winning group now offers everything from customized social media content to calendars and websites, and video for thousands of stakeholders. Vonder Haar has an inimitable ability to stay abreast of current trends while also weighing our industry’s climate with her company’s needs. She has also been crucial in expanding the company’s offerings and developing its digital marketing to meet the current needs of mortgage loan originators and their real estate partners. Under her guidance, the department is destined to thrive as USA Mortgage takes on bigger, better challenges ahead.

Micheal Wojcik Chief Marketing Officer Fay

Financial

As Chief Marketing Officer at Fay Financial, Mike Wojcik led the frontand back-end development and implementation of an internal referral program. Wojcik has been an integral part of Fay Financial’s diversification from mortgage servicing to a broader provider of real estate services. He led the marketing and branding efforts for two mortgage lending businesses, a home repair and renovation company, a real estate brokerage, a property management company and a title insurance provider, resulting in overall revenue growth of 363% in 10 years. Wojcik leads planning, strategy and execution for all facets of marketing, building and directing campaigns to bolster the visibility of the company and its services in a challenging and highly competitive market. Wojcik is a board member of the FayConstructive Foundation and in 2022 led a campaign to boost contributions to the foundation. The funds enabled the foundation to further its work on improving educational opportunities, combating food insecurity and supporting former military service members and first responders.

Amory Wooden Chief Marketing Officer Anywhere Brands

As the Chief Marketing Officer for Anywhere Brands, Amory Wooden oversees the marketing efforts of CENTURY 21, Better Homes and Gardens Real Estate and ERA Real Estate. She is responsible for planning, developing and executing the brands’ marketing and advertising campaign initiatives. Wooden plays a vital role in generating leads and overseeing the business strategy for the company’s franchise brands. With two decades of marketing experience both on the agency and brand side, Wooden brings the know-how, grit and fresh perspective that will continue to propel the Anywhere portfolio of well-known and well-loved brands forward in a technological landscape. Budgets have shifted in the past year across the real estate industry as a whole, and she has adapted to this new normal while still delivering a high level of service for all three brands with her “less is more” approach. By reimagining the marketing structure to four specialized teams, she has provided Anywhere with more power to focus and thrive while optimizing spend and ensuring the right decision-makers are part of key conversations.

Kellie Allen

Nancy Alley

Michelle Anderson

Cindy Ariosa

Patty Arvielo

Maneesha Asundi

Lysette Bailey

Kathy Baker

Meghan Bartholomew

Jennifer Battista

Rachel Beam

Felecia Bowers

Laura Brandao

Brooke Carillo

Stephanie Casper

Tai Christensen

Robin Clayton

Loran Coleman

Susan Connally

Cristy Conolly

Elly Cummings

Rachel Cunningham

Julia Curran

Roxana Davidoff

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Jan Davis

Sarah Dekin

Victoria Garcia DeLuca

Jenna Evans

Susan Falsetti

Vanessa Famulener

Stephenie Flood

Erika Franks

Maria Gallucci

Alayna Gardner

Mosi Gatling

Liz Gehringer

Samantha Giuggio

Dr. Lesli Gooch

Amy Gromowski

Rola Gurrieri

Carrie Gusmus

Ali Haralson

Kimberly Hare

Kim Harland

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Ines Hegedus-Garcia

Lora Helt

Shawna Hernandez

Lana Izgarsheva

Janet Jozwik

Arlyn Kalinski

Marcia Kaufman

Sara Knochel

Kim Krick

Odeta Kushi

Kamini Lane

Laura Lee

Shelley Leonard

Jennifer Lind

Katharine Loveland

Kelly Kennedy Mack

Sandra Madigan

Heidi Mason

Rayman Mathoda

Jennifer McGuinness

Candice McNaught

Sarah Middleton

Maria Moskver

Laura O’Conno

Kathleen Pagliaro

Melissa Peregord

Georgia Perez

Raveen Phifer

Susan Portnoy

Michelle Post

Courtney Poulos

Kathy Randich

Tanya Reu-Narvaez

Tamra Rieger

Eloise Schmitz

Nomi Smith

Stacy Speas

Sasha Stair

Agnes Standowicz

Karen Starns

Jessica Sturm

Marianne Sullivan

Dawn Svedberg

Katie Sweeney

Ashley Terrell

Andria Thomas

Lauren Trevathan

Amanda Tucker

Jennifer Vallinayagam

Telle VanTrojen

Madhavi Vellore

Irene Wahl

Shelby Washington

Jillian White

Marilyn Wright

KimArie Yowell