Process book 01

P ROCESS

The graphic design BOOK

SIQI HOU

DSGN 2500-1 Winter 2020

Design Studio 2: Principles

INTRODUCTION

Typography is a key element of communication design. Understanding the relationship between words and how they are visually represented by type is crucial in design development.

A designer considers many aspects of type in relation to text: for example, its impact upon meaning; how its form can help the reader interpret a message in the way it was intended. This exercise will introduce you to the appropriateness of type and its relationship to meaning.

BRIEF

Using one word, you will explore its expression with type. The word is SPRING. You will use the following definitions in your exploration:

A. Noun – a season of the year

B. Noun – a metal coiled device that has the ability to return to its natural state due to its elasticity

C. Verb – to leap, to jump

The point of this experimentation is to show how different typefaces used to express a single word can convey a different meaning, not to create artistic forms from type.

A. Noun – a season of the year

BRAINSTORM

TYPEFACE

Spring Spring Spring Spring Spring Spring

MOODBOARD

Spring Spring Spring Spring Spring Spring

Spring Spring Spring Spring Spring Spring

Spring Spring Spring Spring Spring Spring

Alisha Viktor Script Giddyup Std Tilda Recherche Alana

Sp ring

B. Noun – a metal coiled device

BRAINSTORM

TYPEFACE

Spring Spring

The spring gives me the feeling is everything begins to grow, and tree and grass turns from to green. And the change of season is represented by graduated colour, from yellow to green. I tried to find a lot of typefaces that give me a sense of spring, and the font of the final project is Alisha, who is a legible script. This typeface is friendly, playful and attractive.

I felt different thicknesses of the typeface represents the different thicknesses of the plant, and it shows the vitality of spring. In colours, I used gradient colours to describe everything that turns from yellow to green.

Sp ring

Meanwhile, I tried a lot of forms of expression, such as white background, or fonts with shadows, finally, I chose the green background version because of the green background with gradient fonts work very well.

Spring Spring Spring Spring Spring Spring

Abolition Fertigo Pro Script Magasin Gala Rama Gothic C BattleStation

Spring Spring Spring Spring Spring Spring

Spring Spring Spring Spring Spring Spring

Spring Spring Spring Spring Spring Spring

Spring Spring

MOODBOARD

I got inspiration from lots of images, such as some artworks which using coil spring, toys or photography. They are helping me decide my typeface of coil spring, and how to present the font.

FINAL LAYOUT

The second meaning of spring is a coiled metal device. The typeface is Rama Gothic C regular, which looks tight and long between each letter. It gives me the feeling of coil spring, which offers a sense of iron heaviness and spring elasticity.

For the layout, the word is repeated many times, making it more reflect the feature of the spring. And increating the horizontal spacing between each letter that contrasts with each column of the repeated letters. Each column looks tight, but the horizontal letters are loose.

spring spring spring spring spring spring spring spring spring spring spring spring

C. Verb – to leap, to jump

BRAINSTORM

TYPEFACE

Spring Spring Spring Spring Spring Spring

Mantinia Aviano Royale All Round Gothic Gautreaux Abril Display Papyrus

MOODBOARD

Spring Spring Spring Spring Spring

Spring Spring Spring Spring Spring

Spring Spring Spring Spring Spring

Spring Spring Spring Spring Spring

S r p i n g p p i i g g

The third meaning of spring is to leap and jump. The typeface is All Round Gothic, which looks rounded, and like a ball is moving.

Thus, I tried to make each letter spread, and three letters are repeated on the bottom. The typeface looks like moving that form shadows fastly. The whole word represents each letter is jumping up and down.

At the same time, I tried a lot of ways to do layout, making the layout reflects the meaning of the moving. However, both two layouts are not very powerful to show the feeling of leaping. The layout on the left looks too messy, and the representation on the right is too simple

BRIEF

Continuing from Project 1, this project will explore the use of imagery, and its relationship to typography and meaning. You will select one of your three final submissions for Project 1. For example, you may decide you want to use your solution for C – the verb to leap, to jump. You will explore two image solutions:

A. Create imagery that illustrates the meaning of the word.

B. Create imagery that illustrates the opposite meaning or concept.

Keep the initial type treatment for solution A. You may alter the typographic treatment for solution B if required. For imagery, you can use illustration, photography, collage. If using sources make sure you credit the sites.

TYPEFACE

spring spring spring spring spring spring spring spring spring spring spring spring

MOODBOARD

B. Noun - a metal coiled device that has the ability to return to its natural state due to its elasticity.

INITIAL IDEAS

TYPEFACE: Rama Gothic C Regular

spring

spring

spring

Opposite meaning

One of the meanings of spring is a coiled metal device, which is elastic and spiral. I got inspiration from a helical spring toy, which is called slinky. I found a photographic photo of slinky, which covers the flexible feature of the coil spring very well. And the image is exciting that gives viewers a lot of imagination.

Furthermore, the image provides people with more sense of the movement of spring compression and tension, and the typeface and image can work together very well. So the combination of font and image expresses the meaning of the coil spring very strongly.

The opposite meaning of spring is inelasticity, staying in one place or different material. So I tried to find images related to the wood, and I felt the wood pillars from an ocean could be used to present the opposite meaning.

They are extending outward from the beach that forms a straight line compared with the bending of the spring in the first image. Meanwhile, metal and wood are entirely different materials, and their features are also various. Springs are easily bent to change their shape and can be expanded and contracted by pressure, while wood is broken without elasticity. Moreover, the wood pillars in the image can play a role in resistance. It is not easy to deform, interrupt the water flow and limit the movement of sediment, opposition to the slinky.

The meaning of coil spring

The opposite meaning of coil spring

DESIGN THINKING and EXPLORATION

BRIEF

This assignment will focus on developing your ability to think critically, investigate and explore a subject independently, and present your findings in an interesting way.

The reference point for your investigation is the work and life of Charles and Ray Eames, design pioneers who were evercurious, and who viewed design as an integral part of life. They were great proponents of the design and iterative process, and their work extended to many areas of design practice.

After viewing the video in class, and using their life/ work as inspiration, you will find examples in today’s world of innovative design thinking that speaks to the spirit of the Eames multi-media approach. One aspect to look at in today’s context is sustainability and the innovative approaches found in various design mediums.

The range of areas to explore, as further examples, could be from the automotive industry to childrens’ toys, to a multimedia branding approach, to providing the means to access water in developing countries. A good place to start is with something that means something to you, and see what you can source relating to innovative design and design thinking.

CHARLES and RYA EAMES

Charles and rya Eames were an American married couple of industrial designers who made significant historical contributions to the development of modern architecture and furniture through the work of the Eames Office. They also worked in the fields of industrial and graphic design, fine art, and film.

Charles was the public face of the Eames Office, but Ray and Charles worked together as creative partners and employed a diverse creative staff.Among their most recognized designs is the Eames Lounge Chair. With a grand sense of adventure, Charles and Ray Eames turned their curiosity and boundless enthusiasm into creations that established them as a truly great husband-and-wife design team.

With Charles and Ray, one good thing always led to another: Their revolutionary work in molded plywood led to their breakthrough in molded fiberglass seating. A magazine contest led to the highly innovative Case Study house they lived in for the rest of their lives. Their love of photography led to filmmaking and a presentation at the 1959 Moscow World’s Fair. And a wooden plank contraption, rigged up by their friend, film director Billy Wilder, for taking naps led to their acclaimed Eames Chaise.

A design critic once said that this extraordinary couple “just wanted to make the world a better place.” Charles and Ray Eames did that, and more (Herman Miller Online Store).

SORI YANAGI

WORKS of SORI YANAGI

Sōri Yanagi was a Japanese product designer. He is both a representative of the wholly Japanese modern designer and a full-blown modernist. Sori Yanagi’s organic forms combine western industrial designs with Japan’s native artisanal traditions. This successful synthesis made Sori Yanagi one of the most significant Japanese designers of the post-war era.

He thinks the designer’s focus was to always create long-life products that people find timelessly useful in everyday life. His philosophy and passion towards the organic beauty in his line of work have been appreciated around the world.

In 1952 he founded the Yanagi Industrial Design Institute which created a prolific number of items for daily use and home furnishing. In 1977, Yanagi Sōri was named Director of the Japanese Folk Art Museum in Tokyo. In addition to household products, his designs also include metro stations, bridges and the torch for the 1964 Tokyo Olympics.

Butterfly Stool

Sori Yanagi, 1954

The iconic Butterfly Stool is a classic piece of furniture that uniquely combines Eastern forms with the plywood moulding technique developed by Charles and Ray Eames. It is fluid and gently curving shape, reminiscent of a butterfly’s wings poised for flight.

Elephant stool

sori yanagi, 1954

Yanagi’s classic three-legged Elephant Stool debuted in 1954 and is one of the most famous examples of Japanese post-war design. A stacking stool that can be used indoors or outdoors, its clear functional form and versatility have enjoyed enduring appeal.

GRID and EDITORIAL DESIGN — Research

BRIEF

This project will focus on grid exploration, in the context of magazine layout. Understanding how a grid structure assists in design work is a crucial step in understanding basic design principles and developing graphic design skills. You will also learn about hierarchy of information and the role of typography in editorial design.

Much of the practice of design involves observation: looking at what you see with a critical eye, collecting data and design samples from a variety of sources and media for observation and analysis. This will help you to develop a visual language, and a sensitivity to form.

The first stage of this project will be to conduct research on magazine layouts, making observations on such areas as layout, typography, images. The next stage will involve grid/layout exploration to develop your ability and understanding of how body copy (text), headlines and image work together in editorial design.

Find two magazine samples which demonstrate what you consider to be a layout that is working well, and what you consider to be a layout that is

not working very well. That means one example of each. The examples need to show at least two pages of each sample plus the cover – look for two page spreads to illustrate your observations. In addition to looking at what you think is working well, analyze how the type is ‘set’ on the page.

THE COVER OF GOOD MAGAZINE

The good magazine I chose is Domus, which is an architecture and design magazine founded in 1928. The cover of the magazine looks simple, but a good balance between the image and title. And the extra information over the top of the cover is organized very well.

THE COVER OF BAD MAGAZINE

THE LAYOUT OF GOOD MAGAZINE

The bad one is a food and drink magazine, which I picked from the supermarket. The cover gives me the feeling of the mess, and I do not know I should focus on which parts. The cover includes a lot of typefaces and using different forms to present. Compared with Domus, I think this magazine does not organize the layout very well.

The layout is very clear and readable that readers can comfortably read from page to page. The magazine uses six columns that can balance the image and text very well. The texts and images aligned grid, and good connect two pages.

Meanwhile, I really like the layout of short texts in the middle of the pages, and it offers the information on each page that readers can find information easier what they are looking for.

— Grid Exploration

I think the layout of the pages on the left is good, but there are some problems on the right. The pictures and texts are not well connected and balanced, and the top and bottom margins are different.

At the same time, the layout of the left page and the right page are not well connected, and I think the border of the image is not necessary, it disturbs the reader’s vision a bit.

BRIEF

Further to your initial magazine layout research phase, the project will continue with your exploration of grid and layout. This project will have several parts, and you will receive specific information on each part.

As with the first project, process is critical. You need to explore many options, and keep your notes/observations in your sketchbook and document in your process book. You will use InDesign for this project.

In this part of the project, you will be starting with grid exploration –multicolumn only. This will involve creating placement text to form columns of text, setting a heading and sub-heading, testing several fonts and sizes, working with varying columns widths, image and white space. You will make a heading and sub-heading from one of your magazine samples, which can be an existing head/sub-head, or from the text in an article.

SKETCHES

3 Columns

I drew some drafts to explore different layouts between images and text. The three-column layout can retain a lot of blank space, and I also tried to balance text and images and how they work well with the title. The six-column layout allows me to try more interesting layouts, and I also did a lot of work.

6 Columns

spring spring spring spring spring spring spring spring spring spring spring spring

TEN LAYOUT OPTIONS

spring spring spring spring spring spring spring spring spring spring spring spring

I chose the ten best columns from 25 typographical explorations, and the pictures and text are well balanced. I tried using different fonts and sizes and using hierarchy to guide my choices. In the layout, try different fonts and sizes, which allows me to observe my layout and modify it visually.

However, some layouts are not very good, for example, the reading order is chaotic, the text font is too large, and the position of the title will make the reader ignore it. And I feel that the overall layout fonts account for too much, and not enough space will cause readers to read tired.

spring spring spring spring spring spring spring spring spring spring spring spring

spring spring spring spring spring spring spring spring spring spring spring spring

FINAL PROJECTS

spring spring spring spring spring spring spring spring spring spring spring spring

Helping Artists Develop and Sell Their Work

Artistry in New Jersey’s Woodbridge Township is thriving.

spring spring spring spring spring spring spring spring spring spring spring spring

HELPING ARTISTS DEVELOP AND Sell Their Work

Artistry in New Jersey’s Woodbridge Township is thriving. “We’ve grown significantly since our early days, but we’re still essentially about the sharing of ideas and supporting one another”

early days, but we’re still essentially about the sharing of ideas and supporting one another,” says Donna Carver, a painter, printmaker and mixed-media artist who sits on MAGG’s board of directors and gallery committee and serves as liaison

between the two entities. “Our members get to broaden their experience and become more professional as artists. and display their work as a means toward potential sales. Some artists guilds sponsor or co-sponsor community-based shows featuring members’ art, and some join forces with restaurants and other area merchants to bring exhibits into the neighborhood. Although many have been around for decades, more and more are cropping up with each passing year. The guild held its first Downtown Artist, taking over all three floors of the towns. “Most of our members are emerging artists who have never shown their work in public. Here, they can get feedback and confidence.”

ABy Lawrence Robinson

among its membership. “We’ve grown significantly since our early days, but we’re still essentially about the sharing of ideas and supporting one another,” says

of pieces adorns the walls and lines the perimeter, and the guild has furnished studio space in the rear to host classes and event receptions. Since its inception in 2009, WAG has supported and nurtured the visual arts, increased awareness and appreciation, and provided artists with opportunities to develop and sell their work. And it’s not alone in its mission. Artists guilds exist nationwide in small communities and large cities alike. “Most of our members are emerging artists who have never shown their work in public. Here, they can get feedback and confidence,” notes Glenn Murgacz, metal sculptor and current WAG president. “As artists, we enjoy discussing art and learning from one another.” Mountain Artists Guild and Gallery (MAGG) in Prescott, Ariz., holds

Assignment 1.B spring spring spring spring spring spring spring spring spring spring spring spring Artistry in New Jersey’s Woodbridge Township is thriving, thanks in part to the Woodbridge Artisan Guild (WAG). The nonprofit arts cooperative, nestled among neighborhood businesses on the towns Main Street, features art in many forms, from sculpture and painting to glasswork and photography. A variety

the same sentiment. Established in 1949, MAGG is one of the oldest artists guilds in the state and includes painters, sculptors, ceramicists, wood turners and more among its membership. “We’ve grown significantly since our early days, but we’re still essentially about the sharing of ideas and supporting one another,” says Donna Carver, painter, printmaker and mixed-media artist who sits on MAGG’s board of directors and gallery committee and serves as liaison between the two entities. “Our members get to broaden their experience and become more professional as artists. the guild has furnished studio space in the rear and display their work as a means toward potential sales. Some artists guilds sponsor or co-sponsor community-based shows featuring members’ art, and some join forces with restaurants and other area merchants to bring exhibits into the neighborhood. Although many have been around for decades, more and more are cropping up with each passing year. The guild held its first Downtown Artist, taking over all three floors of the towns. “We’ve grown

The guild held its first Downtown Artist, taking over all three floors of the towns. “We’ve grown significantly since our early days, but we’re still essentially about the sharing of ideas. “We also did some boutique shows, such as a nature-themed show at new conservatory, and got a lot of good press.

Artistry in New Jersey’s Woodbridge Township is thriving. Assignment S r p i n g p p i i g g Hou spring spring spring

spring spring spring spring spring spring spring spring spring

around for decades, more and more are cropping up with each passing year. The guild held its first Downtown Artist, taking over all three floors of the towns. “We’ve grown significantly since our early days, but we’re still essentially about the sharing of ideas and supporting one another,” says Donna Carver, a painter, printmaker and mixed-media artist who sits on MAGG’s board of directors and gallery committee and serves as liaison between the two entities. “Our members get to broaden their experience and become more professional. This year, the guild held its first Downtown Artist/Artisan Market, taking over all three floors of the towns Veterans Memorial Hall. Mountain Artists Guild and Gallery (MAGG) in Prescott, Ariz., holds the same sentiment. Established in 1949, MAGG is one of the oldest artists guilds in the state and includes painters, sculptors, ceramicists, wood turners and more among its membership. Mountain Artists Guild and Gallery (MAGG) in Prescott, Ariz., holds the same sentiment. Established in 1949, MAGG is one of the oldest artists guilds in the state and includes painters, sculptors, ceramicists, wood turners

and more among its membership. “We’ve grown significantly since our early days, but we’re still essentially about the sharing of ideas and supporting one another,” says Donna Carver, a painter, printmaker and mixed-media artist who sits on MAGG’s board of directors and gallery committee and serves as liaison between the two entities. “Our members get to broaden their experience and become more professional as artists. the guild has furnished studio space in the rear and display their work as means toward potential sales. Some artists guilds sponsor or co-sponsor community-based shows featuring members’ art, and some join forces with restaurants and other area merchants to bring exhibits into the neighborhood. Although many have been around for decades, more and more are cropping up with each passing year. The guild held its first Downtown Artist, taking over all three floors of the towns. “We’ve grown significantly since our early days, but we’re still essentially about the sharing of ideas and supporting one another,” says Donna Carver, painter, printmaker and mixed-media artist who sits on MAGG’s board of directors and gallery committee and serves as liaison between the two entities. “Our members get to broaden their experience and become more professional as artists.

Before After Before After

I changed the position of the two images from bottom to top. And balance the space between the title and the image, reducing the tint percentage of the title colour to make the page look more harmonious. In addition, the font of the text is changed to sans serif font and adjust left-aligned to make the text look clean and tidy.

The revised layout makes better use of the blank space. Changed the title to a serif font, subtitle to italic that created a contrast to enrich the page layout.

Helping Artists Develop and Sell Their Work

Artistry in New Jersey’s Woodbridge Township is thriving.

Artistry in New Jersey’s Woodbridge Township is thriving, thanks in part to the Woodbridge Artisan Guild (WAG).

The nonprofit arts cooperative, nestled among neighborhood businesses on the towns Main Street, features art in many forms, from sculpture and painting to glasswork and photography. A variety of pieces adorns the walls and lines the perimeter, and the guild has furnished studio space in the rear to host classes and event receptions.

Since its inception in 2009, WAG has supported and nurtured the visual arts, increased awareness and appreciation, and provided artists with opportunities to develop and sell their work. And it’s not alone in its mission. Artists guilds exist nationwide in small communities and large cities alike. “Most of our members are emerging artists who have never shown their work in public. Here, they can get

feedback and confidence,” notes Glenn Murgacz, metal sculptor and current WAG president. “As artists, we enjoy discussing art and learning from one another.”

Mountain Artists Guild and Gallery (MAGG) in Prescott, Ariz., holds the same sentiment. Established in 1949, MAGG is one of the oldest artists guilds in the state and includes painters, sculptors, ceramicists, wood turners and more among its membership. “We’ve grown significantly since our early days, but we’re still essentially about the sharing of ideas and supporting one another,” says Donna Carver, a painter, printmaker and mixed-media artist who sits on MAGG’s board of directors and gallery committee and serves as liaison between the two entities, and a painter, printmaker. “We also did some boutique shows, such as a nature-themed show press.

spring spring spring spring spring spring spring spring spring spring spring spring

Helping Artists Develop and Sell Their Work

Artistry in New Jersey’s Woodbridge Township is thriving. “We’ve grown significantly since our early days, but we’re still essentially about the sharing of ideas and supporting one another”

Artistry in New Jersey’s Woodbridge Township is thriving, thanks in part to the Woodbridge Artisan Guild (WAG). The nonprofit arts cooperative, nestled among neighborhood businesses on the towns Main Street, features art in many forms, from sculpture and painting to glasswork and photography. A variety of pieces adorns the walls and lines the perimeter, and the guild has furnished studio space in the

— Magazine layout

INTRUDUCTION

In this part of the project, you will be working on the layout of body copy in a magazine format, using a hierarchy to guide your choices. To review, hierarchy is a critical principle of design; it helps designers organize complex information.

Hierarchy is the arrangement of elements in order of importance to the communication message. One way it can be achieved is through the size and placement of type and image. Typography plays a main role in establishing hierarchy.

In this exploration, you will go back to your initial magazine research and select the layout sample that you thought wasn’t working well, and look at ways to improve the layout through your exploration of hierarchy as well as type and layout choices. You will make a heading and sub-heading from your sample, and create small heads/titles for sections of the article. You can use placeholder text again for the body copy. Think about the target market of this particular genre of the magazine in your design/layout exploration.

SKETCHES

“Confused by all the conflicting nutrition advice out there?“

about strict limitations, staying unrealistically thin, or depriving yourself of the foods you love. Rather, it’s about feeling great, having more energy, improving your health, and boosting your mood. Healthy eating doesn’t have to be overly complicated. you feel overwhelmed by all the conflicting nutrition and diet advice out there, you’re not alone. It seems that for every expert who tells you certain food is good for you, you’ll find another saying exactly the opposite. The truth is that while some specific foods or nutrients have been shown to have a beneficial effect on mood, it’s your overall dietary pattern that is most important. The cornerstone of a healthy diet should be to replace processed food with real food whenever possible. Eating food that is as close as possible to the way nature made can make huge difference to the way you think, look, and feel. The Harvard Healthy Eating Pyramid represents the latest nutritional science. The widest part at the bottom is for things that are most important. The foods at the narrow top are those that should be eaten sparingly, if at all. While some extreme diets may suggest otherwise, we all need a balance of protein, fat, carbohydrates, fiber, vitamins, and minerals in our diets to sustain healthy body. You don’t need to eliminate certain categories of food from your diet, but rather select the healthiest options from each category.

The fundamentals of healthy eating Protein gives you the energy to get up and go—and keep going— while also supporting mood and cognitive function. Too much protein can be harmful to people with kidney disease, but the latest research suggests that many of us need more high-quality protein, especially as we age. That doesn’t mean you have to eat more animal products—a variety of plant-based sources of protein each day can ensure your body gets all the essential protein needs. While bad fats can wreck your diet and increase your risk of certain diseases, good fats protect your brain and heart. In fact, healthy fats—such as omega-3s—are vital to your physical and emotional health. Including more healthy fat in your diet can help improve your mood, boost your well-being, and even trim your waistline, fiber. Eating foods high in dietary fiber (grains, fruit, vegetables, nuts, and beans) can help you stay regular and lower your risk for heart disease, stroke, and diabetes.

“Confused by all the conflicting nutrition advice out there? “

ple tips can show you how to plan, enjoy, and stick to a healthy diet

portion sizes. Your serving of meat, fish, or chicken should be the size of a deck of cards and half a cup of mashed potato, rice. By serving your meals on smaller plates or in bowls, you can trick your brain into thinking it’s larger portion. If you don’t feel satisfied at the end of a meal, add more leafy greens or round off the meal with fruit. Control emotional eating. We don’t always eat just to satisfy hunger. Many of us also turn to food to relieve stress or cope with unpleasant emotions such as sadness, loneliness, or boredom. But by learning healthier ways to manage stress and emotions, you can regain control over the food you eat and your feelings.

Take your time It’s important to slow down and think about food as nourishment rather than just something to gulp down in between meetings or on the way to pick up the kids. It actually takes few minutes for your brain to tell your body that it has had enough food, so eat slowly and stop eating before you feel full. Eat with others whenever possible. Eating alone, especially in front of the TV.

Limit snack foods in the home Be careful about the foods you keep at hand. It’s more challenging to eat in moderation if you have unhealthy snacks and treats at the ready. Instead, surround yourself with healthy choices and when you’re ready to reward yourself with special treat, go out and get it then. Control emotional eating. We don’t always eat just to satisfy hunger. Many of us also turn to food to relieve stress or cope with unpleasant emotions such as sadness, loneliness, or boredom.

Make the right changes

When cutting back on unhealthy foods in your diet, it’s important to replace them with healthy alternatives. Replacing dangerous trans fats with healthy fats (such as switching fried chicken for grilled salmon) will make a positive difference to your health. drates, though (such as switching your breakfast. The Harvard Healthy Eating Pyramid represents the latest nutritional science. The widest part at the bottom is for things that are most important. The foods at the narrow top are those that should be eaten sparingly, if at all. While some extreme diets may suggest otherwisewith a special treat, go out and get then.

The Healthy Eating Pyramid Protein gives you the energy to get up and go—and keep going—while also supporting mood and cognitive function. Too much protein can be harmful to people with kidney disease, but the latest research suggests that many of us need more high-quality protein, especially as we age. That doesn’t mean you have to eat more animal products—a variety of plant-based sources of protein each day can ensure your body gets all the essential protein it needs.

The fundamentals of healthy eating Protein gives you the energy to get up and go— and keep going—while also supporting mood and cognitive function. Too much protein can be harmful to people with kidney disease, Instead, surround yourself with healthy choices and when you’re ready to reward yourself with special treatand get it then. Control emotional eating. Be careful about the foods you keep at hand. It’s more challenging to eat in moderation you have unhealthy snacks and treats at the ready. Instead, surround yourself with healthy choices and when you’re ready to reward yourself with special treat, go out and get it then by learning healthier ways to manage stress and emotions.

JUNIPER FOOD + WINE

Confused by all the conflicting nutrition advice out there? These simple tips can show you how to plan, enjoy, and stick to a healthy diet

By Lawrence Robinson

What is moderation? In essence, means eating only as much food as your body needs. You should feel satisfied at the end of a meal, but not stuffed. For many of us, moderation means eating less than we do now. But it doesn’t mean eliminating the foods you love. Eating bacon for breakfast once a week, for example, could be considered moderation if you follow it with healthy lunch and dinner—but not if you follow with a box of donuts and a sausage pizza.

Try not to think of certain foods as “off-limits”

When you ban certain foods, it’s natural to want those foods more, and then feel like a failure you give in to temptation. Start by reducing portion sizes of unhealthy foods and not eating them as often. As you reduce your intake of unhealthy foods, you may find yourself craving them less or thinking of them as only occasional indulgences. Think smaller portions. Serving sizes have ballooned recently. When dining out, choose starter instead of an entree, split a dish with a friend, and don’t order supersized anything. At home, visual cues can help with portion sizes. Your serving of meat, fish, or chicken should be the

size of a deck of cards and half a cup of mashed potato, rice. By serving your meals on smaller plates or in bowls, you can trick your brain into thinking it’s a larger portion. If you don’t feel satisfied at the end of a meal, add more leafy greens or round off the meal with fruit. Control emotional eating. We don’t always eat just to satisfy hunger. Many of us also turn to food to relieve stress or cope with unpleasant emotions such as sadness, loneliness, or boredom. But by learning healthier ways to manage stress and emotions, you can regain control over the food you eat and your feelings.

Take your time

It’s important to slow down and think about food as nourishment rather than just something to gulp down in between meetings or on the way to pick up the kids. It actually takes a few minutes for your brain to tell your body that it has had enough food, so eat slowly and stop eating before you feel full. Eat with others whenever possible. Eating alone, especially in front of the TV or computer, often leads to mindless overeating. Protein gives you the energy to get up and go—and keep going.

Limit snack foods in the home Be careful about the foods you keep at hand. It’s more challenging to eat in moderation if you have unhealthy snacks and treats at the ready. Instead, surround yourself with healthy choices and when you’re ready to reward yourself with a special treat, go out and get it then. Control emotional eating. We don’t always eat just to satisfy hunger. Many of us also turn to food to relieve stress or cope with unpleasant emotions such as sadness, loneliness, or boredom.

Make the right changes When cutting back on unhealthy foods in your diet, it’s important to replace them with healthy alternatives. Replacing dangerous trans fats with healthy fats (such as switching fried chicken for grilled salmon) will make positive difference to your health, drates, though (such as switching your breakfast. hink smaller portions. Serving sizes have ballooned recently. When dining out, choose a starter instead of an entree, split a dish with a friend. But by learning healthier ways to manage stress and emotions, you can regain control over the food you eat and your feelings over the food you eat.

“CLEARING UP THE CONFUSING MASSAGES”

Moderation: important to any healthy diet What is moderation? In essence, it means eating only as much food as your body needs. You should feel satisfied at the end of a meal, but not stuffed. For many of us, moderation means eating less than we do now. But it doesn’t mean eliminating the foods you love. Eating bacon for breakfast once a week, for example, could be considered moderation if you follow it with healthy lunch and dinner—but not you follow it with a box of donuts and a sausage pizza. Including more healthy fat in your diet can help improve your mood, boost your well-being, and even trim your waistline, and your feelings over the food you eat.

In this magazine layout, I used the white space of the picture to connect the title to make full use of the page space. I modified the size of the body text and subtitle fonts because the font of the subtitles was too small to show the hierarchy between body text and subtitle.

At the same time, I used two sans-serif fonts in my layout, because I used more than three before that the page did not look very uniform. I pay attention to balancing the space of two pages and make them connect well. For example, the text on the right page is aligned with the picture on the left page. Use a quote to split text to avoid too much text.

JUNIPER FOOD+WINE

Confused by all the conflicting nutrition advice out there? These simple tips can show you how to plan, enjoy, and stick to a healthy diet

By Lawrence Robinson

visual cues can help with portion sizes. Your serving of meat, fish, or chicken should be the size of deck of cards and half a cup of mashed potato, rice. By serving your meals on smaller plates or in bowls, you can trick your brain into thinking it’s larger portion. If you don’t feel satisfied at the end of a meal, add more leafy greens or round off the meal with fruit. Control emotional eating. We don’t always eat just to satisfy hunger. Many of us also turn to food to relieve stress or cope with unpleasant emotions such as sadness, loneliness, or boredom. hat doesn’t mean you have to eat more animal products—a variety of plant-based sources of protein each day.

TAKE YOUR TIME It’s important to slow down and think about food as nourishment rather than just something to gulp down in between meetings or on the way to pick up the kids. It actually takes few minutes for your brain to tell your body that it has had enough food, so eat slowly. What is moderation? In essence, it means eating only as much food as your body needs. You should feel satisfied at the end of meal, but not stuffed. For many of us, moderation means eating less than we do now. But it doesn’t mean eliminating the foods you love. Eating bacon for breakfast once a week, for example, could be considered moderation if you follow it with a healthy lunch and dinner—but not if you follow it with box of donuts and sausage pizza. But by learning healthier ways to manage stress and emotions, you can regain control over the food you eat and your feelings. If you don’t feel satisfied at the end of a meal, add more leafy greens or round off the meal with fruit. Control emotional eating. That doesn’t mean you have to eat more animal products—a variety of plant-based sources of protein each day can ensure your body gets all the essential protein it needs.

In this layout, I used hierarchy to handle the title, subtitle and body text by using different font sizes and capitalization. In both pages, I have kept some whitespace to balance the relationship between text and images. And use a quote to connect text and images to make the right page look different from the left page but also related to each other.

Eating healthy diet is not about strict limitations, staying unrealistically thin, or depriving yourself of the foods you love. Rather, it’s about feeling great, having more energy, improving your health, and boosting your mood. Healthy eating doesn’t have to be overly complicated. If you feel overwhelmed by all the conflicting nutrition and diet advice out there, you’re not alone. It seems that for every expert who tells you a certain food is good for you, you’ll find another saying exactly the opposite. The truth is that while some specific foods or nutrients have been shown to have beneficial effect on mood, it’s your overall dietary pattern that is most important. The cornerstone of a healthy diet should be to replace processed food with real food whenever possible. Eating food that is as close as possible to the way nature made it can make huge difference to the way you think, look, and feel. The Harvard Healthy Eating Pyramid represents the latest nutritional science. The widest part at the bottom is for things that are most important. The foods at the narrow top are those that should be eaten sparingly, if at all. While some extreme diets may suggest otherwise, we all need a balance of protein, fat, carbohydrates, fiber, vitamins, and minerals in our diets to sustain healthy body. You don’t need to eliminate certain categories of food from your diet, but rather select the healthiest options from each category.

THE FUNDAMENTALS OF HEALTHY EATING Protein gives you the energy to get up and go—and keep going— while also supporting mood and cognitive function. Too much protein can be harmful to people with kidney disease, but the latest research suggests that many of us need more high-quality protein, especially as we age. That doesn’t mean you have to eat more animal products—a variety of plant-based sources of protein each day can ensure your body gets all the essential protein it needs. While bad fats can wreck your diet and increase your risk of certain diseases, good fats protect your brain and heart. In fact, healthy fats—such as omega-3s—are vital to your physical and emotional health. Including more healthy fat in your diet can help improve your mood, boost your well-being, and even trim your waistline, fiber. Eating foods high in dietary fiber (grains, fruit, vegetables, nuts, and beans) can help you stay regular and lower your risk for heart disease, stroke, and diabetes. It can also improve your skin and even help you to lose weight. Calcium. As well as leading to osteoporosis, not getting enough calcium in your diet can also contribute to anxiety, depression, and sleep difficulties. Whatever your age or gender. hat doesn’t mean you have to eat more animal products—a variety of plant-based sources. That doesn’t mean you have to eat more animal products.

CLEARING UP THE CONFUSING MASSAGES

MIND MAP EXERCISE

What is a mind map?

A mind map is a graphical way to represent ideas and concepts. It is a visual thinking tool that helps you to structure information, generate new ideas, and analyze, synthesize information. It helps you to think more deeply about a subject and it is a simple tool that can yield great results.

To start a mind map:

1. Start in the middle of a blank page, writing or drawing the idea you intend to develop. It’s best to use landscape format.

2. Develop the related subtopics around this central topic, connecting each of them to the center with a line.

3. Repeat the same process for the subtopics, generating lower-level subtopics as you see fit, connecting each of those to the corresponding subtopic.

Stefan Sagmesiter: 7 rues of Hapiness

In this video, using simple, delightful illustrations, designer Stefan Sagmeister shares his latest thinking on happiness -- both the conscious and unconscious kind. His seven rules for life and design happiness can (with some customizations) apply to everyone seeking more joy.

It is an inspirational video that has me thinking about my own design work and why I design at all. I got inspiration from Stefan Sagmeister ‘s lists. One of lists is trying not to get stuck doing the same thing -- or try not to get stuck behind the computer all day. And getting out of the studio.

When I was sitting in front of the computer all day and racking my brains to think of ideas, I felt depressed and upset that the design work didn’t work well. So I found the important thing of design is that designers should know how to be happy so that by sharing what makes designers happy makes others happy. One way is to find something that makes designers feel happy and creative and share them with others through design.

https://www.ted.com/talks/stefan_sagmeister_7_rules_for_making_more_happiness/transcript?language=en

https://www.ted.com/talks/milton_glaser_using_design_to_make_ideas_new?language=en

Using design to make ideas new

— Milton Glaser

The legendary graphic designer Milton Glaser dives deep into a new painting inspired by Piero Della Francesca. He muses on what makes a convincing poster, by breaking down an idea and making it new.

Milton Glaser mentioned the “old” and “new” thing in the second video, which is always regarded as the difficult thing that designers are breaking. As we all know, every new stuff is coming out of the old. The challenge of good design for designers is how to connect them both and come up with new ideas based on the old so that to make our designs easier to be understood by other people, and to make a mind-blowing design. Cause there is a situation we often face that we are trying to let audiences know why I do this, and most of the time, I can’t explain it even, I know it should be right. As Milton Glaser

said: you’ve got to be confident; if you don’t believe in your work, who else is going to believe in it? The video makes me think a lot. As a designer, I need to build confidence in my works.

Tales of creativity and play

At the 2008 Serious Play conference, designer Tim Brown talks about the powerful relationship between creative thinking and play -- with many examples you can try at home.

I agree with Brown’s idea that is thinking with your hand. When adults think about problems, they are accustomed to doing detailed investigations, categorizing everything and finding solutions. For me, I’m used to doing a lot of preliminary research or referencing a lot of materials, and then do it when I’m designing. That is not bad, but my thinking is quickly limited by it, and it is challenging to jump out of the normal thinking mode.

However, for young children, they don’t think a lot but explore problems in the process of hands. For designers, although it is difficult to forget the behaviours and habits of adults, thinking by hand is undoubtedly a useful tool to break the rules and stimulate creativity. It is more convenient to solve complex ideas.

Meanwhile, the idea of role-playing that Brown mentioned is both an empathy tool, as well as a tool for prototyping experiences really resonated with me. Role-playing allows designers to better know and benefit from users’ purchasing needs and feelings.

https://www.ted.com/talks/tim_brown_tales_of_creativity_and_play

Tim Brown

Designing books is no laughing matter. OK, it is.

Chip Kidd

BRAND EXPLORATION and VISUAL RHETORIC

Chip Kidd doesn't judge books by their cover, he creates covers that embody the book -- and he does it with a wicked sense of humour. In this deeply felt (and deeply hilarious) talk, he shares the art and the philosophy behind his cover designs.

I like Chip Kidd’s dramatic approach to present his art and the philosophy behind his cover designs. Especially the design of his two books, the first was Katharine Hepburn’s memoirs, and the second was a biography of Marlene Dietrich. The cover of the two books expresses the content of the article thoroughly. As he mentioned that the example of the apple given by the teacher that he applied in these two books is fascinating. That reminds me of Becka’s words when she modifies my thesis, and you should

believe that your audiences can understand some elementary theoretical knowledge, so you don’t need to explain every particular point clearly. The same can be applied to design when we believe in the audience rather than treating them like a moron, and our designs will get to a higher level.

Actually, this is where I am interested in what is the future direction of traditional books under the widespread use of e-books? As Kidd said, much is to be gained by eBooks: ease, convenience, portability. But something is lost: tradition, a sensual experience, the comfort of thingy-ness-a little bit of humanity. Indeed, printed books, the unique scent of books and the feeling of paper being touched by readers are beyond the reach of e-books.

https://www.ted.com/talks/chip_kidd_designing_books_is_no_laughing_matter_ok_it_is?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare

PROJECT PARAMETERS

This project is focussed on brand exploration and understanding. Continuing from the TED talk from 27 March, Debbie Millman and Design Thinking on the Democratic Power of Branding, you will select a company brand that you think does not fit into the ideas explored in this video: the ultimate democratic power of branding is the effect on the human spirit.

First, you will research this company and separate fact from fiction, or the preconceived ideas you or others have about the company and the actual work that the company is doing. How do these things differ? And how does that relate to the success or lack of, their brand?

Second, you will explore ways to improve upon their brand in the ways noted following (1 or more ways or suggest another). Your exploration will look at concrete ways to improve the brand image:

– sustainability (economic, ecological)

– ethical practice (ways of doing business)

– fostering better ways of doing their business (global perspective)

You will be creating 3 magazine ads utilizing the three Appeals of Ethos, Logos and Pathos as reviewed March 31, to communicate your brand message for the company you have selected. Look at existing advertising to utilize imagery, and perhaps a headline (or write your own copy). Each piece will use a combination of image and typography. You can use one image, or a combination of images to illustrate your concept.

— Design thinking on the democratic power of branding

Millman proposed that the best branding serves to unite people in the communication of shared ideals, is a working model today. In a historical odyssey that she illustrated herself, Millman traces the evolution of branding, from cave paintings to flags to beer labels and beyond. She explores the power of symbols to unite people, beginning with prehistoric communities who used them to represent beliefs and identify affiliations to modern companies that adopt logos and trademarks to market their products -- and explains how branding reflects the state of humanity.

Consider the ease of communication worldwide, the economic, social, and sustainability issues on a global scale, and as well world crisis situations like what we are dealing with now in light of COVID-19.

I think that it is interesting that Millman connects the past and future from a branding perspective, and to trace the evolution of branding, from cave paintings to flags to beer labels and beyond. In my opinion, like celebrities and politicians, brands have become a lingua franca for consumers all over the world. Furthermore, branding is a piece of communication, and it is inclusive and connects the world no matter where we are. On the other hand, the global culture does not mean that people share the same tastes or values. Instead, people in different nations, often with different viewpoints, participate in a shared conversation, drawing upon shared symbols. One of the key symbols in that conversation is the brand.

How symbols and brands shape our humanity

— Debbie Millman

Like Millman mentioned, millions of people all over the world wore handmade pink pussyhats in support of the Women’s March all over the world. The pink pussyhats became a symbol for a movement and universally recognizable. Escapally it connected people from the world in an unprecedented way. Thus, in these cases, branding and symbol are to unite people in the communication of shared ideals.

Moreover, people recognize that global brands have a special duty to tackle social issues, such as economies, world health, world poverty era. Now the speed and global spread of coronavirus have brought about a huge shift in people’s behaviour, such as bulk-buying or self-isolating. And coronavirus means brands need to be flexible and adapt to change, that is a big challenge for them. I saw a lot of news reports that some companies have temporarily closed their factories, and many global brands are now retooling facilities to assist with the production of ventilators and other medical equipment.

In this case, brands’ social responsibility demonstrates that the firms have harnessed their ample resources to benefit society, and have sacrificed their interests for the good of the whole. Therefore, I think branding should deploy its vast technological capabilities to tackle some issues, which are economies, world health, world poverty.

BRAND EXPLORATION

Nestlé is a Swiss multinational food and beverage company. Their products include baby food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. They’re also considered to be one of the best employers in Europe with six LEED certifications and sponsor numerous activities and sustainable projects.

Nestlé is the global market leader for infant milk products with a market share of close to a quarter. However, it has been dogged by the advertising issue since a 1974 report called The Baby sparked a worldwide boycott. Nestle aggressively pushed their breastfeeding formula in less economically developed countries (LEDCs), specifically targeting the poor. The advertising that their infant formula was almost as good as a mother’s milk and the language can sometimes mislead consumers about this, which is highly unethical for several reasons.

After that, Nestlé has launched campaigns across the world to support breastfeeding mothers. They support the WHO’s recommendation that mothers should exclusively breastfeed infants for the first six months of life, followed by the introduction of adequate nutritious foods alongside breastfeeding up to two years and beyond.

And also, they support breastfeeding through the global Maternity Protection Policy that applies to all their employees, and the policy gives all employees a minimum of 14 weeks paid maternity leave and the right to extend their maternity leave for up to six months. Nestlé also actively encourages breastfeeding by employees at its facilities. At the end of 2014, Nestlé had crèches or breastfeeding rooms at 192 sites around the world.

Thus, my project focus on Nestlé has a negative impact on society, and I created three ads that utilize rhetorical appeals, such as ethos, pathos and logos to show how Nestlé improve their brand through supporting breastfeeding.

BRAINSTORM

“ There is nothing more powerful and beautiful than motherhood.

BREASTFEEDING IS BEST

For creating Ethos, I found some about celebrities supporting breastfeeding and made some remarks about their experience of breastfeeding.

Therefore, I used Nicole Trunfio and Angelina Jolie, who take a picture of her breastfeeding him landed on the magazine cover. I felt they are both very famous stars who can convince a consumer that breastfeeding is best, and Nestlé also do the same thing that supports breastfeeding. So it would make customers think of the brand is more reliable, credible, and trustworthy than any other one. And I add a quote from their words which they posted on Instagram. The heading I used is from Nestlé slogan, which supports breastfeeding.

Nestlé’s make efforts to support parents and to breastfeed internally by launching the very first Nestlé Breastfeeding Suite of its kind at Baragwanath Taxi Tank. The suite would offer breastfeeding moms travelling to and from the hospital a clean, sheltered and comfortable space to breastfeed. The image gives people a sense of warmth that a mother breastfeed her baby. So I used the image to present pathos.

FINAL THREE MAGAZINE ADS

1.Ethos

The two ads I made about the initial ideas of Ethos do not work very well. Because the images show, the naked models are too distracting, giving people a more Pathos feeling. At the same time, the two celebrities I was looking for are not related to Nestlé.

Therefore, I did another one as my final version, focuses on Neha Dhupia, who is a famous Indian actor. She made her remarks about supporting breastfeeding on the Internet. And she also shared her experience and feelings that mother is greatness. I put her words as the quote and Nestlé’s slogan “Breastfeeding is the best” in the advertisement so that consum-

ers are more reliable about the brand. Furthermore, I use Indian actress as the character of the advertisement because Nestlé is carrying out breastfeeding activities all over the world now, especially in India. Such as Nestlé established breastfeeding rooms and promoted breastfeeding knowledge in the area. Therefore, it is more convincing to make the brand trustworthy.

3. Logos

Logos is the use of logical argument and empirical evidence to support your point of view. So I used the evidence and statistics about Nestlé to support breastfeeding in the workplace.

So that customers can understand how Nestlé helps their employees, how much breastfeeding rooms they built in the world, and what they are doing now. Through actual data, customers can see that Nestlé is using action to prove that they support breastfeeding.

2. Pathos 3. Logos

While exploring Pathos in advertising, I try to find pictures that can connect the audience’s emotions and empathize. Some images show that mothers from developing countries breastfeed their children in a poor environment, and giving people sympathy. But as advertisements, the image does not provide a powerful feeling.

Therefore, I found some information about Nestlé support families with a new parental leave policy. They claim that breastfeeding children is not just a mother’s business and provides longer parental leave for parents. This image of a father staring at the child gives me a warm, happy feeling, and I feel Nestle is a very warm brand to provides many guarantees for family and mothers. I did not use too many words to describe, and people can feel this love.

Logos is the persuasive technique that aims to convince an audience by using logic and reason. My topic is about Nestlé supporting breastfeeding in the workplace. They actively encourage breastfeeding in their own facilities.

And also, Nestlé uses data to show how many breastfeeding rooms they have built, how many employees they have, and how many employees they have helped. I used pictures of Nestlé ’s activities to support breastfeeding, but images hit people ’s emotions quickly, and it ’s easy to let people ignore data and facts. Therefore, I create a poster by using the breastfeeding symbol and describe the data and facts in the text below. The picture will not attract the attention of the audience but put it on the text.

REFERENCES

https://www.zmescience.com/science/nestle-company-pollution-children/

https://www.theguardian.com/business/2018/feb/01/nestle-under-fire-for-marketing-claims-on-baby-milk-formulas

https://en.wikipedia.org/wiki/Nestl%C3%A9

https://www.japanhouselondon.uk/discover/stories/yanagi-sori-s-design-story/

https://www.ted.com/talks/chip_kidd_designing_books_is_no_laughing_matter_ok_it_is?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare

https://www.ted.com/talks/tim_brown_tales_of_creativity_and_play

https://www.ted.com/talks/milton_glaser_using_design_to_make_ideas_new?language=en

https://www.ted.com/talks/stefan_sagmeister_7_rules_for_making_more_happiness/transcript?language=en

https://www.theriverbedagency.co.za/nestlebreastfeeding

https://www.studiobinder.com/blog/ethos-pathos-logos/

http://www.jamaicaobserver.com/your-health-your-wealth/nestl%E9-jamaica-a-workplace-that-supports-breastfeeding-nestl%E9-jamaica-_111081

https://www.nestle.com/stories/celebrating-family-parenthood-motherhood-fatherhood

https://www.theriverbedagency.co.za/nestlebreastfeeding