Opportunity Houston
2.0
“To propel Houston forward, Houston’s business community must purposefully set the path. We must work together as a region to create the economy that we want, with the Greater Houston Partnership in a leadership role, driving the process forward.” – Bob Harvey and Drayton McLane
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Letter from
Bob Harvey
and
Drayton McLane
The Greater Houston Partnership works to make Houston one of the world’s best places to live, work and build a business. Houston is at a unique place in our history with unprecedented growth and opportunity, and the Partnership is uniquely positioned to help sustain that growth. Opportunity Houston 2.0 is designed to support aggressive economic development marketing and lead generation, with an additional focus on the following key issues: workforce development, talent attraction and enhancing Houston’s image. To propel Houston forward, Houston’s business community must continue to work together to create the economy we want and to ensure the benefits extend throughout the region. The Greater Houston Partnership will continue to serve in a leadership role, driving the process forward. We hope you will join us as an Opportunity Houston 2.0 investor, and we look forward to working alongside you to tackle these regional issues.
Bob Harvey
Drayton McLane
President and CEO Greater Houston Partnership
Chairman Opportunity Houston 2.0 Campaign
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What is
Opportunity Houston 2.0? Opportunity Houston 2.0 is a major campaign to support the Greater Houston Partnership’s mission to make Houston one of the world’s best places to live, work and build a business. Fundraising towards the $40 million goal commenced in 2012 in support of a six-year effort that runs from 2014 through 2020. Opportunity Houston 2.0 is designed to sustain Houston’s trajectory as a global economic powerhouse and enhance our competitiveness by targeting four major issues impacting our region’s business environment.
Opportunity Houston 2.0 Objectives:
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Economic Development
Assist in the creation of 450,000 net new jobs and $45 billion in capital investment.
Middle Skills Workforce Development
Respond to employers’ needs by providing highquality, middle-skills career pathways for workers in the region.
Enhance Houston’s Image
Enhance Houston’s image by highlighting Houston’s economic and cultural vitality, diversity and limitless possibilities.
Talent Attraction
Attract professional talent and entrepreneurs to Houston to start careers and build businesses.
“GHP has a reputation as a convener of regional stakeholders. We invite the right people to the table, to ask the right questions, to identify and address issues that impact businesses and communities throughout the region.” – Paul Hobby, Chairman of the Board, Greater Houston Partnership
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“Any organization whose role it is to make sure this city has a successful, thriving business climate is important to BP. That’s GHP’s mission and we’re proud to be part of that effort.” – John Minge, BP
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Objective: Economic Development
At the core of Opportunity Houston 2.0 is economic development. This portion of the campaign is focused on creating jobs, generating leads, attracting foreign and domestic direct investment and supporting local business growth for the 11-county greater Houston region.
Economic Development Priorities: Business Attraction (Domestic and Foreign)
Impact economic growth through the recruitment and expansion of businesses to the Houston region.
Business Retention and Expansion
Support local area business’ expansion and promote growth opportunities.
Emerging Business Development
Provide support to entrepreneurs who want to start a business in one of four key sectors: energy, healthcare, manufacturing, technology.
International Trade
Promote international trade and help local companies access global markets through Houston’s unique combination of assets - its geography, superior infrastructure, business climate and access to financial services.
Photo on page four Courtesy of the Port of Houston Authority
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Objective: middle skills workforce development
Success. Demands. Skills. Leaders from across the business community have identified middle skill workforce development as one of the region’s most pressing issues. We must develop a qualified employee base properly trained for tomorrow’s job needs or face an understaffed economy that will stifle the growth and vitality of our region. UpSkill Houston is the Greater Houston Partnership’s innovative blueprint for leaders from the business community, educational institutions and social service organizations to address the skill gap and fill jobs in middle skills occupations.
“Middle skills” jobs require more than a high school diploma but less than a fouryear degree
Areas of Focus:
Awareness
Develop and launch an aggressive awareness campaign to change the perception of middle-skills career opportunities.
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Basic skills and employability
Coordination
Data system
Encourage the adoption of common tools and curricula to assess individuals and provide training to address weaknesses in basic skills and employability.
Convene a coordinating body to facilitate connections between stakeholders and the dissemination of information throughout the system.
Work with education and training providers to establish networks to enable the efficient dissemination of information, sharing of best practices, and strengthening of industry partnerships.
INDUSTRY SECTORS: Oil and Gas Advanced Manufacturing Petrochemical Healthcare Construction Ports and Maritime Utilities fuel houston
create houston
make houston
heal houston
BUILD houston
ship houston
power houston
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Objective: Enhance Houston’s Image In order to attract new businesses and the best and brightest talent to the area, we need to raise the level of awareness and understanding about Houston’s great attributes on a national level. Designed to span multiple years, the Houston: The City With No Limits campaign will address numerous objectives, supplementing work already being done by the Partnership, to attract trade and capital investment, and facilitate business recruitment and retention. The campaign highlights all that the city has to offer, including great restaurants, a dynamic cultural scene and boundless public green spaces–all the while coupled with a booming business environment that delivers great jobs.
Image Campaign Timeline: 2014: Phase 1
2015: Phase 2
Build platform and begin controlled release of brand.
Build brand with targeted national audience.
(e.g. Houston launch events, share toolkit)
Tracks FO
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(e.g. Airport branding)
2016-17: Phase 3 Leverage global spotlight on Houston with mass outreach. NCAA Final Four - April 2016 Super Bowl LI - Feb. 5, 2017
HOUSTONIAN by way of
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GREATER HOUSTON PARTNERSHIP
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TheCityWithNoLimits.com
GREATER HOUSTON PARTNERSHIP
TheCityWithNoLimits.com
Houston is a dynamic and energetic city with an innovative business community paired with a great quality of life.
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Objective: Talent Attraction
The Houston region is experiencing incredible economic growth. As the Partnership works to extend Houstonâ&#x20AC;&#x2122;s leadership as the preeminent global energy hub while also diversifying into new growth clusters such as life sciences, technology, and advanced manufacturing, our need for high-skilled, degreed professionals in targeted segments is paramount. The Partnershipâ&#x20AC;&#x2122;s Talent Attraction effort is being developed to leverage and implement Houstonâ&#x20AC;&#x2122;s new brand image campaign. A Talent Attraction Task Force led by Houston area business leaders will guide these efforts to help companies and other institutions recruit college and professional school graduates from schools across the country.
Talent Attraction Campaign Timeline:
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Phase 1
Phase 2
Phase 3
Launch a Talent Attraction Task Force and develop a strategic plan.
Initiate tactical elements including university outreach and social media. Develop and launch jobs portal for targeted industry occupations.
Expand university outreach and identify new targeted high-skilled job fields.
Fund distribution 2014 –2020 your dollars at work
Opportunity Houston 2.0 funds will help drive aggressive economic development marketing and lead generation efforts with an additional focus on addressing three major issues that impact our region’s competitiveness and business environment: workforce development, talent attraction, and enhancing Houston’s image.
UpSkill Houston $6 million
Houston: The City With No Limits $6 million
Economic Development $22 million
Talent Attraction $6 million Funds from the Opportunity Houston fundraising campaign are overseen by the Greater Houston Partnership’s Economic Development Steering Committee and ultimately, the Partnership’s Board of Directors.
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Campaign Leadership
CHAIRMAN
Drayton McLane, Jr.
VICE CHAIRMEN
Chairman & Owner, McLane Group Chair, Opportunity Houston 2.0
Daniel G. Bellow JLL
Jodie L. Jiles Transwestern
David McClanahan
CenterPoint Energy
James J. Postl James J. Postl Interests
OPPORTUNITY HOUSTON 2.0 campaign CABINET MEMBERS Donna Baker
Anthony R. Chase
Scott McClelland
Umesh Verma
Nelda Blair
Chip Clarke
Jeff Moseley
Massey Villarreal
Dennis Braham
Mark Cover
Clear Channel The Blair Law Firm Winstead PC
Bill Breetz Kroger
Rafael Bustillo
BBVA Compass
Chip Carlisle Wells Fargo
ChaseSource
Transwestern Hines - Southwest Region
Charles Foster FosterQuan
Jonathan Homeyer Wells Fargo
Gina Luna
JPMorgan Chase & Co.
H.E.B.
Griffith, Moseley, Johnson & Associates
Jeff Reeter
Northwestern Mutual
Ken Simon
BLUELANCE, Inc. Precision Task Group
Mark Wallace
Texas Children’s Hospital
Marcus Watts
Friedkin Group
Locke Lord
Gio Tomasini
Tomasini-W2K
Lee Vela
ex officio Bob Harvey
Greater Houston Partnership
Clear Channel
Become an investor
Opportunity Houston 2.0 is supported by generous partners from across the region who share the Greater Houston Partnership’s mission to make Houston one of the world’s best places to live, work and build a business. Contributions to GHP’s Opportunity Houston program can be made as a business expense to our 501(c)6 or as a charitable contribution to our 501(c)3, the Greater Houston Partnership Foundation. For more information, contact Jenny Dudley, Vice President, Development, Greater Houston Partnership. Jenny Dudley Vice President, Development jdudley@houston.org | 713-844-3600
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