READING WITH A RAPPER CHALLENGES LOW LITERACY RATES IN TEXAS WITH NEW CAMPAIGN IN PARTNERSHIP WITH

Reading With A Rapper™ (RWAR), the Houston-based literacy program, will announce their #TurnTexasYellow campaign in partnership with the Mayor’s Office of Cultural Affairs (MOCA), HTV, HISDTV and HCCTV at a press conference on Monday, February 6, 2023, at 1:30 p.m. at Houston City Hall.

"This partnership with Reading with a Rapper will enhance our ability to continue making a difference in literacy through the arts,” says Mayor Sylvester Turner. “This work is significant because low literacy affects the entire family and every area of the economy. We can make systemic changes and need organizations like this creatively impacting our youth while lifting up local musicians.”

MOCA, HTV and its affiliates will help amplify the efforts of RWAR through promotional and programming support via its broadcast channels.

A major contributor to the future of education since its inception in 2018, RWAR recently launched a series of PSAs through its social media channels on MLK DAY 2023. HTV, HISDTV, HCCTV will air the same PSAs starting February 2023. The partnership will last until January 2024.

MOCA has consistently advocated for individual artists and creatives and last year increased its focus within music, a rich, cultural asset for Houston.