Your bar is unique and unlike any other. Our goal is to help you discover fresh ideas and provide you with the bar you need. Looking for a breakthrough sports bar or a healthy snack? Whatever it is, we’ll collaborate to create the best possible recipe that’s perfect for you. Together, we work with you as both designer and producer. After all, we’re not in the business of making our bars, we’re in the business of making yours.
a bar takes years (but we produce thousands each day)
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VSI your bar
Over the years, we’ve seen just about everything and created bars people have only dreamed of. It takes a lot of experience to get it just right.
When you come to us with a vision for
Since we only produce bars, and bars alone, every ounce of our knowledge is invested into making the exact bar you need. Every bar we produce teaches us a little bit more about creating ‘the perfect bar.’
On top of this, we deeply understand the
That’s why we say: a good bar takes years.
your bar, you can be sure that you’ve met a team of specialists. Our history of producing great bars, with quality ingredients from around the world, has earned us an international reputation as a trustworthy partner.
process from start to finish. This means we can develop your bar from idea to delivery, because we know bars inside and out. What you come in asking for is what we aim to give you. Let’s create a long-lasting relationship and the perfect bar.
beauty is on the (don’t worry, we take care of the outside too)
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Our R&D people know, that inside or out, all of the elements that make a bar must work together. This is why each ingredient we add to a recipe is weighed by the gram. The value of a single layer is measured by what it adds to the whole. We ask ourselves: what’s the energy supply of this ingredient, what does it do to the taste, how does it affect the overall cost? Everything needs to be balanced. A bar may be enjoyed from the outside in. But the making of a beautiful bar begins with the inside.
We think anything is possible until proven impossible. We’re constantly introduced to new ingredients and given innovative challenges. This experimentation forces us to learn new things, which we then use to create your bar. Exploring is our passion – we never stop trying. We get energised about endless, delicious ideas. Our way of working is to approach you and your vision with an open mind. There are no wrong answers or bad ideas. Together we can take limitless options and turn them into one perfect bar. We’re sure whatever you throw our way can be turned into the right idea with the right ingredients, delivered in just the right way for your company.
(the proof is in the eating)
options are (we’ll help you pick the right ones)
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Our partnership with you is always growing, and will continue to grow with your company. That’s why we understand that you require flexible options. We can advise you on the creation of your bar and give you dedicated attention throughout the packaging, transport and production process. Options are only helpful when you have someone knowledgeable to guide you through them.
We like to think of ourselves as chameleons. For us, there’s no job too big or too small. Whether you want thousands or millions of bars, you’ll have our full attention. Regardless of number, each bar will emerge perfectly formed and tasting amazing. We thrive on innovation. Finding the right ideas, discovering the perfect combination of ingredients and exploring the most effective system of delivery are challenges we embrace. We’ve grown this big because we appreciate the small things. Every detail of your order will be handled with precision, and the quality and taste of each bar will be a reminder of why we’re in this business: because we just love bars.
it’s not a matter of (it’s about proven quality)
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VSI your bar
Surprises are great, but not when it comes to the quality of your product. We have a particular way of doing things in order to guarantee the perfect bar you asked for. Whether you have a few simple ingredients or a lot of specialised ones, you can be sure that your bar has been through a rigorous process from the beginning. It’s not only about the ingredients in your bar, it’s about the overall process.
We have shelves and shelves of ingredients that are waiting to be turned into your unique bar. However, having a wide range of ingredients doesn’t always translate into good taste. That’s why we have flavour specialists. These gifted people understand the perfect recipe that will deliver the exact experience you desire. They work with ingredients that have been sourced from around the world; ingredients that have traceable origins and have been through strict hygiene standards. This approach applies to our internal staff, just as much as it does to our suppliers. You can have a thousand flavours, but what you need is taste.
Quality is not a matter of taste, it’s something that needs to be proven over and over again.
what will it be? meal replacement bars
sports and energy bars
In our modern society, weight management
There’s no denying the strong relationship
is becoming increasingly important.
between activity and sport on one hand,
Keeping fit not only involves exercise and
and nutrition on the other. However, the
a healthy lifestyle, but also proper,
two are not mutually exclusive.
balanced nutrition. For a long time, we’ve
A well-balanced diet is essential for optimal
been involved in the development and
sports performance and the combination
production of bars that can fit into a
of sports and fitness has become more
well-balanced diet. These bars can be
evident than ever before. Bars can easily fit
developed to work with every type of
into this athletic lifestyle because of their
diet or weight management philosophy –
natural, healthy properties. They are also
whether that be low carb, high protein, low
very convenient for the athlete on-the-go.
fat or low calorie.
We have the tools to create your unique
Regardless of if your bar is for weight loss
sports bar to any dimension, weight and
or management, we have the tools and
composition.
knowledge to meet the needs of this often complex area of nutrition.
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VSI your bar
functional food bars
snack bars
You don’t have to be an Olympic athlete
Bars don’t always have to serve a higher
these days to realise the importance of
purpose. They can just be a nice, delicious
a healthy lifestyle. Everywhere around us
snack or an alternative to sweets and
is evidence of a growing demand for
refined candy. Made from 100% natural
nutritious, healthy food. This is where
ingredients, the bars we create for you are
functional supplements come in.
ideal as a healthy snack between meals.
These vitamins and minerals have already
The number of tasty ingredients that can
been fully embraced as core ingredients
be used are endless. Different grains can
in our food. Not only this, but they have
be formed into a suitable breakfast
demonstrated their positive effect on
alternative or a bar made entirely of fruit
health, metabolism and endurance,
can serve as your five-a-day. With all of the
as well as the performance of body and
different combinations of natural, healthy
mind. We can customise bars that meet
ingredients out there, the possibilities are
the needs of the most demanding
endless.
customer or one who is simply looking for an energy pick-me-up.
nice to know design
recipe
From the start, you will be guided through
Our wide variety of ingredients and
a careful step-by-step process that leads
cutting-edge equipment allow us to play
to your perfect bar. We evaluate the best
with the structure and texture of your bar.
production technology, quality and lo-
Soft protein bars, flavourful diet bars and
gistics for your bar. We then develop the
crunchy snack bars are just the beginning.
taste, colour, texture and overall impres-
We can add chunks of nuts, layers of cara-
sion to cater to your ideal customer.
mel or lashings of chocolate. In addition to incorporating these into your bar, we also follow strict protocol to ensure the correct use of additives, vitamins and minerals.
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VSI your bar
quality
packaging
Higher Level BRC Global Standard Certi-
Your bar’s packaging should make a great
fication hygienic practises are practised
first impression. It’s also the first stop for
during each step of the process, within
customers searching for allergy informa-
every department, throughout idea to pro-
tion, nutritional values and ingredients.
duction. These standards are constantly
Our modern packaging options are at your
monitored - from the suppliers we use to
disposal to meet whatever market demand
the operational management we employ.
you have in mind.
thought for (we’re always thinking about bars)
When you start out creating a bar, you’re bound to come across some questions. Things like: what kind of person will use my bar, what will they use it for, and what are the best ingredients to use? We know it seems like a daunting process, but really, we find it a lovely challenge. Feel free to give us a call and we can discuss your bar. We enjoy forming new relationships. VSI Gildenstraat 36
PO box 129
Tel +31 345 638585
4143 HS Leerdam
4140 AC Leerdam
Fax +31 345 618782
The Netherlands
The Netherlands
E-mail sales@vsi.nl