How Video Influences Travel Decisions What do you do first when you want to travel to the desired country? You are right, you check out the videos of the country and tourist destinations! No need to argue that if you see videos of the beautiful fields of Switzerland or the picturesque landscapes of Italy, you will definitely choose these places for your vacation. Thus, your travel videos may work in a very profitable way. Find out what impact the video has on tourists’ decisions on where to go.
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Why Do People Trust Video When Choosing A Destination For Their Trips? High-quality videos work better than a travel agency. YouTube viewers’ statistics prove it with no doubt. Almost half of all travelers watch travel videos first before they head on a trip. Almost 65 percent of viewers are inspired by videos to take a vacation, some of them define the kind of trip as a destination, even more people consult on their travel decisions and fewer travelers rely on videos when booking the hotel. And these numbers are not surprising as the videos edited with Movavi video editor and designed to attract the viewer win the highest praise from sightseers. Check out the benefits video can bring into your life and your business.
#1 Video Improves Your Marketing
If you build your marketing campaign around tourist attractions, you can greatly benefit from adding video content to your strategy. First of all, this is a perfect chance to acquaint future customers with your offers. By showing them the special features of your brand, you will make it recognizable among competitors. Videos also make viewers feel emotions and thus, they will associate them with your company in the future. By attaching visual aids to your content you can also give an explanation of extreme activities and make tourists sure they are on the right path.
#2 Video From Social Media Attracts People To Travel Don't you want to buy tickets and pack your bags to the luxury island after watching videos of your friends from the Maldives? Or if you're a fan of extreme sports, don't you want to go check on your bicycle after incredible first-person videos while cycling in the mountains? Such a powerful effect social media videos give when posted regularly on the account. It is in human nature to want to be happy, and since we look at the wide smiles of people traveling, we want to be as happy as they are.
#3 Video Gives Ideas Active tourists who have already been to the most popular vacation destinations are always looking for new places to visit. And watching videos of new locations may inspire them to go there. Moreover, vacationers watch out for popular attractions to spend time on when arriving at a new place. And you can give them ideas on where to discover new experiences and new tastes.
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How A High-Quality Video Should Look Like To Collect Millions Of Likes? Even though videos significantly increase the interest in travel, it is crucial to make content professional and aimed at viewers. Bear in mind the following tips on how to make your video attractive to tourists. ●
Plan the content of a video. It is not enough to shoot the road to the destination. The video should have a plot and eye-catching plot elements.
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Use a professional camera. For travel blogs, GoPro or DSLR will be the best choice. Also, don't forget to capture the camera with a tripod so that video events are transmitted smoothly.
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Control the lightning. Natural light is great but you also want to set your camera ISO or aperture to save the quality.
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Launch the drones. A bird's eye view will always capture viewers’ attention.
To Wrap Up A video is a powerful tool when it comes to travel decisions. It can influence in a positive way your marketing campaign, social media accounts’ popularity, and brand recognition. So don’t spare time and money to make the video for travelers of the highest quality.