MLife: Firestarter

LIFE

FIRESTARTER

Editorial by Steve Carter Photographs by Dean Grossmith

You would have good reason to believe that the fastest ever developed BMW M Car may also be one of its least capable. With not enough time or money, there were a number of limitations. There would only be the choice of three colours, the front wing vents would be fake, the interior was a single colour choice, and the chassis and drivetrain would rely heavily on the M and non-M BMW corporate parts bin.

You could be forgiven to expect this particular M Car to be a bit of a, well, a bit of a lemon. But what we actually got was something else entirely. As the late Keith Flint from the Prodigy used to belt out, what we ended up with was “…a Firestarter, twisted Firestarter!”

The 1 Series M Coupe, or 1M as we more commonly know it nowadays, was developed in the staggeringly short timeframe of two years. And when Dr Kay Segler, head of M GmbH and the bloke responsible for some of the world’s and best handling production cars, refers to the speed of this development cycle by saying “we were very, very fast – I mean tremendously fast!”, you can probably bet your house on the fact that things did move pretty speedily.

From the outset of the E82 1 Series development, an M iteration was always planned. Initially it was expected to be developed from what was to become the M135i; a highly capable and fast car, but one which ended up under the newly developed “M Performance” moniker rather than having a true ‘WBS’ chassis number, making it a true M Car. There is a difference.

The principle idea to create the 1M was green-lit by BMW’s Board in July 2009, where it would evolve from a clay model to a fully working prototype in just 12 months. The timelines were tight for a reason. The next generation N55 motor already existed, and the E90/92 M3 with which it was to share parts was coming towards the end of its life. If the 1M was to be built, it had to be done now and quickly.

The prototypes were rumoured to be named after the M engineer’s favourite spiced rum, Pyrat (Pirate); the link to the skunk works project approach of this particular M car and the pirating of its components was surely not accidental. However, this wasn’t the reason according to BMW, who cited in their early official communications to 1addicts.com that the name Pirate was actually referring to the hope that the new 1M would, “plunder unknown territorial waters, and make it easier to gain a foothold in the BMW M world”. A bold intent if ever there was one.

So passionate were the management and engineers about the 1M that they embarked on a fairly confident approach to their marketing for the car along its very short development cycle. Journalists

were invited by BMW to see and ride in the camouflaged prototypes at the Ascari circuit in Spain in July 2010, and they were invited back again four months later to actually drive the pre-production prototypes themselves for 20 minutes around Munich. This approach ramped up the huge sense of anticipation to fever pitch but with BMW, literally, in the driving seat.

Layered on top of this engagement with the press, BMW released, arguably bravely, several videos and private event unveilings during the second half of 2010, all designed to tease the public with this new orange-painted M Car. A special cover, resplendent with orange stitching, was even designed and manufactured in such a way that one bit of the car could be exposed at any given time, a rear quarter here, a front wing there; exposed without the full car ever being shown. It turned out to be a stroke of marketing genius, with the car commanding prestigious amounts of print column inches and online megabytes of video and commentary.

Eventually the wait was over. After the lacklustre press release on December 10th 2010, BMW posted an 11-minute video on YouTube via Bimmerpost. But what was this? Parked next to the 1M in the opening scenes, in a deserted pit lane, was a blast from the past, the E30 M3 Sport Evo. If ever there was a bold statement of intent for this new 1M then this was it. Comparing any new M Car to this race car turned road car was a huge gamble. Or, did the M engineers know something about this new “1 Series M Coupe” that we didn’t yet understand? Fortunately, the world wouldn’t have to wait too much longer.

It seems BMW knew exactly what it had created in under two years; a pumped-up, almost cartoonish baby

MLife: My 1M

I’ve only recently bought my Sapphire Black 1M after owning a fair few older M Cars, including an E46 M3 CSL, E36 M3 and E39 M5. I was looking for a low-ish mileage 1M but in a sensible price range. I spotted a suitable car, and after some shrewd negotiation I drove to Devon from Birmingham to collect it. Its previous owner had cherished it, and after doing the paperwork I started the long journey home. A mile up the road the dash lit up with “ABS” faults, a front ABS sensor had failed! Fortunately, it was easily fixed when I got home with an OEM part.

My 1M is a weekend car that spends a lot of time in the garage, but when driven, it’s always as its maker intended, and it always performs as expected!

Since owning it I’ve made a few changes. It now has BMW M Performance seats and a period correct V2 M Performance steering wheel with rev lights and info display. So, almost like an OEM + M Performance version of the car.

The 1M for me is all about the looks. The flared arches and the body lines are really something else. For potential buyers my advice would be to buy the best one you can afford, it will hold its value. However, they are a 9-year-old car so could potentially need maintenance and bigger parts replacing. And if you like in-car audio, go for one with the iDrive system.

Mark Russell

M car with all of the necessary key attributes. With the exception of the bonnet, roof and doors, all other panels were unique to the 1M as they covered its widened track, borrowing as it did the rear differential, suspension and brakes from the E90/92 M3. The engine was the 3-litre straight six twin-turbo VANOS N54 taken from the 135i, only now breathed upon by the M engineers to produce 335bhp and 332lbft of torque, with a further 37lbft of torque available on overboost. Mated to this torquey motor was a single gearbox option of a Getrag Type K six-speed box which was lighter and more compact than previous generations, driving through a lightened flywheel to those rear wheels, which on the 1M were the simply classic Style M359 as fitted to the E90/92 Competition, sized at 19x9-inches at the front and 19x10-inches at the rear, shod with 245/35/R19 and 265/35/R19 tyres respectively, whilst the steering is a more feelsome hydraulic set up with a super quick rack, taking only 2.2 turns lock to lock.

Driving systems wise, the 1M was a fairly simple beast compared to its M car contemporaries. Pushing the M button didn’t result in an extensive menu of performance options like on the E90/92 M3, only a simple Sport map for the electronic throttle. The single option was with the stability control, where it could be turned off completely or placed in MDM (M Dynamic Mode) which made the back end a little more playful without totally removing the safety net. All of this contributed to a kerb weight of 1495kg, and with its near 50/50 weight balance the 1M delivered some pretty impressive performance figures. 0 to 60mph came up in 4.8 seconds with the top speed limited to 155mph, although many road testers bettered the 0-60mph time on test.

Whilst the interior came in one colour only, black Dakota leather with orange stitching, it came with swathes of Alcantara on the door cards, dash, instrument binnacle and around the gear lever. The outside choices were also straight forward, either a no cost option Alpine White, or cost option Sapphire Black or Valencia Orange. Apparently when the engineers showed Dr Segler the 1M Pyrat prototype, they did so in the future road map colour of Valencia Orange - named after the Ricardo Tormo Circuit in Valencia, Spain. It was from this moment that Segler apparently insisted on this future roadmap colour being made available for the 1M from launch, even eluding to it publicly as far back as August 2010. “The one thing I can tell you is that we will reveal a colour, and similar to the GTS colour, it will not be forgotten. People in some years will recognize it.” How right he was, I might ask him to predict this week’s Lotto numbers. I digress.

It’s fair to say the motoring press overwhelmingly fell for this M Car. Evo magazine took a 1M on their long-term fleet for 8 months and 16,000 miles. If that mileage is not telling enough, Nick Trott, then editor, wrote of the 1M back in early 2012, “I can genuinely say that I’ve never felt so thoroughly taken with a car so quickly. If you don’t have the money to buy a 1M, I’d warn you never to drive one. It gets under your skin. Even a short drive will have you attempting to discover new and possibly even illegal means by which to raise the money to afford one”.

And of course, another journalist who was lucky enough to be invited on the early Pyrat prototype passenger rides and drives in 2010 was Chris Harris. He was so smitten that he bought his own Sapphire black 1M, tastefully modified with a Litchfield Stage 1 tune and Akrapovič exhaust system. When testing against the M2 for Top Gear back in 2017, Harris stated (probably whilst going sideways), “The result is one of the naughtiest cars I’ve ever driven, it’s not the fastest but it has just got this personality of wanting to be a bit troublesome”. He goes on to say, “…this is a very exciting

car. I feel connected in a way I don’t in the M2”. High praise indeed.

Complaints about the 1M from the motoring press, and there are always a few, were levelled mainly at the engine, suspension and brakes. The engine was criticised for not being a true ‘S-code’ and therefore not a real M engine, despite its character and performance. The initial damping was criticised for being a little too stiff, resulting in the car’s handling being nervous and at times even spikey. And the brakes, whilst there seemed no detractors for fast road driving, those that took the car to the track criticised them for overheating within a couple of laps, but frankly that was common criticism of all BMW M cars of that generation.

The business case and plan was to initially sell 2,700 1Ms globally, another reason no doubt on the simple execution and limited colour and trim choices. Production of the 1M was in BMW’s Leipzig factory in Germany, with the demand over the 16-month production cycle surpassing the initial estimates, with total global sales reaching 6,309 units.

In two countries a limited-edition plaque was added. In the UK, “ONE OF 450” was added, whilst in France the cars were numbered 1 to 100. In the overall production, the colours were split fairly evenly for the UK’s 450 cars. In fact, out of all the UR92 European spec right hand drive cars produced, only one car was ordered in BMW Individual “Atacama Yellow”, rather than the White, Black or

MLife: My 1M

My 1M story starts with the launch teaser shots in Paris back in 2010, I always thought what a lovely car it was. A collection of ducks fell into line with my car purchase. I was divorcing and selling a property and had my heart set on an E92 M3, but I was struggling to find the right one. I was at the London Region Crooked Chimney meet when a new guy turned up in an M2. It turns out he had owned a 1M and had part exchanged it at Specialist Cars Stevenage, where I knew the master technician. He confirmed they had the car, and he gave it a look over and said all was good, although it was a little way over my budget. It was a 64k mile car with full main dealer history and warranty, with a few stone chips on the bonnet which the body shop agreed to respray, as well as the bumper. Around the same time, I started to talk to Azuri Car Care about a BMW open day, but also a deal on a detail and paint protection film. Since I bought the car in December 2018, I’ve had pictures commissioned, bought models of the car and attended a huge 1M meet in Frankfurt which I will attend again in the summer of 2021. This car is a little bit of driving nirvana, any journey can become an adventure. The car is part of me, and I think I will keep it forever.

Anthony Mason – 1 Series Register Captain

Orange, and that car was shipped to Singapore. Needless to say, the 1M was quite the success the BMW Board had not expected.

Driving

The stunning 1M you see here on these pages is photographer Dean Grossmith’s, and I know it well. Dean had been talking to me more and more about wanting a 1M since early 2019, and with ample encouragement and a very brief session of man maths, he reached a decision to go for it. Finding the right one became a priority after the summer holidays. After a whole second of deep consideration, I volunteered my services to find Dean the best car I could for the budget. I’m sure like most of you, if you’re reading this magazine you are first and foremost a BMW enthusiast, so volunteering to go find a specific and very cool BMW is really no hardship at all.

After a couple of weeks searching, I found a 1M with only 9,000 miles in Dean’s desired colour of Valencia Orange. The only issue was that the car was located in deepest Lincolnshire on a Potato Farm, which is a fair old distance from the South East coast of England. Cutting a long story short - about payments not going through on time, Dean having to go back days later to collect it, a very long drive and getting home at 2am – the 1M has been Dean’s prized possession ever since last September.

So although I know the car well, being handed the keys for the first time by Dean was a moment of mixed emotion; on the one hand it was, “jeez, I’d better not find a ditch with this one”, and the other emotion, “Whoooooaaaaahhhhhhhh – yes baby!”.

I count myself as fairly fortunate to be able to drive some pretty cool cars writing for Straight Six and partnering with the local BMW specialists and main dealers, but driving a 1M had been a long-held ambition never fulfilled. But here I was, sat in a 1M, but in a sea of familiarity. With so much of the switchgear carried over from my own E90 M3 I felt comfortable, even the steering wheel is the same. Push the engine start button and everything changes. The bark from the 1M is completely unique.

Within minutes of driving the 1M around Sussex’s Ashdown Forest I feel immediately at home, the car just feels so damn right, and particularly well sized for an M Car. Only a short while later my confidence has grown further and I’m now pushing on, that N54 motor is a real peach, really torquey, that exhaust note unique and raucous, almost old school turbo sounding. Changing gears on the Getrag box is an absolute joy, so much so I am deliberately changing more than is frankly necessary, first to enjoy the action and secondly to hear that quad pipe exhaust sing again, bwaarrrpppp!

The roads are dry but it’s single digit cold. Dean has fitted Michelin Pilot Sport 4S’ to the 1M, and brilliant as they are in these lower temperatures, the Traction Control light is flicking away, letting me know that I’m spinning the wheels up again, even in third at full bore acceleration out of the corners as that monstrous torque is released, it’s pretty scary but in such a cool way. This car is completely nuts! It’s so agile and that torque-fest of an engine makes for a compelling M Car proposition, and despite “only” having 340hp, it is properly fast. It’s also letting me know exactly what is going on; it feels that I could really wring it out properly given the right roads and conditions.

And as soon as it started, my time with the 1M was over. It won’t be the last time I drive it, I know that, but the next time just can’t come soon enough. As I step away, I keep staring, then taking a bunch of photos of it so I can post them out on Instagram later, remembering and sharing my drive.

What this car has is a personality, and a bloody big one at that. Keith Flint sang as the 1M is, “I’m the fear addicted, a danger illustrated, I’m a Firestarter, twisted Firestarter…fell intoxicated”. Until the next time Valencia Orange 1M, until the next time…

A quick note to say thanks to the fellow owners who so enthusiastically contributed to this article with their own 1M experiences. Thank you, Anthony, Richard, Mark and of course Dean.

MLife: My 1M

I have owned my 1M since February 2018. It was a car I always promised myself, and once I was in a financial position to purchase a 1M, I did. Shortly after buying my 1M I was approached by Top Gear magazine to use my car for a static photo shoot celebrating 25 years of the magazine. I was invited to the studios to watch the photo shoot and see all of the other vehicles being photographed. I only use my 1M for shows, club meets and weekend use. It has now done 29,500 miles and although covered by the extended BMW warranty, I have not had any problems at all.

In July last year I went to Frankfurt for the National 1M meeting with Anthony Mason and James Fleming. We were the only 3 UK 1M’s in attendance, adding to the world record gathering of 56, and allocated VIP parking at the event held by Luxus Detailing. Afterwards we went on a road trip around Frankfurt in convoy, only stopping for more photos and 1M chat. It was a truly fantastic weekend.

The joy of owning a 1M is the aggressive look of the car from every angle. The driving power is breath-taking and it’s a pleasure to own a UK numbered M car. If anyone was thinking of buying one, I would strongly recommend looking for one with full main dealer service history, matching tyres and overall straight panel work.

Richard Callum

MLife: My 1M

For me car ownership is about the journey and the experience. Assuming the coronavirus lockdown will be lifted we have plans on taking the 1M on our yearly jaunt into the Swiss Alps later this year. Having driven the Alps in a few cars now, including an M2, the 1M should be the perfect choice for the hairpin bends, with so much low-down torque and agile handling. But this is not to say my 1M is a garage queen the rest of the year, even though it only has just over 10,000 miles on the clock, it is my new daily driver too. Since purchasing the car it’s been checked over by the master mechanics at BMR Performance for a mild recommissioning, which included the fitment of new rear differential seals, an oil change and a brake fluid change. So far it’s been completely reliable, as one would expect from a car with such low mileage. What I most love about my 1M is its slightly prickly nature and its kart-like handling around the corners. It reminds me a little bit of the old school turbos with the very top end of the rev range sounding like the S50/54 engine to my ears. My buying advice is simple, contact Steve Carter! And buy one that is original. I am not a fan of car mods even though some can make a positive difference. For me, cars are like driving a bit of history and I want to experience them as they were made by the manufacturer.

Dean Grossmith