bmwnews BMW buys Alpina! We have decided to bring to Club members the press release from Alpina received on the 10th March. Now is not the time to be making statements and predictions of what will happen in the coming years, although the next three years will see little change. We have decided to go down this route as the internet is awash with trash talk and untruths, so we would prefer that our members read the full press release and then make up their own minds… In a press release dated 10th March 2022, Alpina released the following information Reorganisation of Alpina Burkard Bovensiepen GmbH + Co. KG. BMW assumes the ownership rights to the ALPINA brand. The family run company Bovensiepen opens a new chapter in new and existing business opportunities.
The Alpina HQ at Buchloe in Bavaria will stay in the hands of the Bovensiepens…
1) The BMW Group buys the ALPINA brand from the ALPINA Burkard Bovensiepen GmbH + Co. KG. 2) BMW Alpina automobiles will continue to be developed and produced in BUCHLOE until the end of 2025. 3) The family run company will rebrand itself under the Bovensiepen name, invest in the business related to classic automobiles and will continue to offer different, exciting new mobility solutions. 4) The Alpina Burkard Bovensiepen GmbH + Co. KG and the BMW Group will continue to co-operate closely in the future, but in a new form and inter alia, with a focus on engineering and development services. 5) The spare parts supply and the service offering for BMW Alpina automobiles of all ages is guaranteed in the long-term. The Bovensiepen family leads its 57 year old partnership with BMW into a new era. Alpina becomes a brand of the BMW Group. From 2026 onwards, BMW will introduce more automotive offerings in the luxury car range, in which Alpina has been established in for many years. Using
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its engineering know-how and expertise, the company of the Bovensiepen family will continue to develop, produce and distribute exclusive BMW Alpina automobiles under the existing cooperation agreement. In the coming years we will showcase new, exciting, dynamic and efficient automobiles. “Our order books are as full as ever and several new products and product updates are imminent“, ex-plains Andreas Bovensiepen, CEO of Alpina Burkard Bovensiepen GmbH + Co. KG. “The strength and attractiveness of the Alpina brand is very well established. We made the conscious decision to not sell Alpina to any other interested manufacturers in the automotive industry because BMW and Alpina have co-operated trustfully for many, many decades. It is for this reason the correct strategic decision that the Alpina brand will be operated by the BMW Group in the future.” The full completion of the transaction of the trademark rights is still subject to the approval of the anti-trust authorities. This strategic reorganisation is taking place on the basis of a strong position to react to the increasing dynamics of tightening regulatory demands. 2021 was the most successful year to date for ALPINA Burkard Bovensiepen GmbH + Co. KG with more than 2000 BMW Alpina automobiles delivered around the world. At the same time, the politically
driven transformation to electric mobility as well as tightening worldwide regulatory demands – especially on vehicle emissions, software validation and requirements on safeguarding driver assistant and supervisory systems – means the demands on and risks for small series manufactures are increasing. It is on the back of this development that the existing cooperation agreement, which was last renewed for a further five years at the end of 2020, will end on the 31st of December 2025. With the passing on of the Alpina brand, the Bovensiepen family company sets the course for the future. “We will continue our father’s life’s work and legacy by investing in the equally well-known Bovensiepen name. With our in-depth expertise and know-how, we will continue to bring different but impressive mobility offerings to market”, says CEO Florian Bovensiepen. “Our family and our employees will continue to stand for engineering quality of the highest standard. Our manufacturing activities will transform into engineering services over time. Through this strategic reorganisation the operations of the company in Buchloe is safeguarded well into the future. The engineering and development know-how of our company, gained over many decades of operation, will be made available to further automotive manufactures besides www.bmwcarclubgb.uk
