Hannah Kwon 2019 All rights reserved ArtCenter College of Design _ Environmental Design _ Personal Brand Lab _ Ania Borysiewicz 2
Personal Identity Personal Brand Lab _ Environmental Design _ Fall 2019 _ ArtCenter College of Design 4
FINAL howhannah — 010 business card — 012 self promo — 014 folder — 016 buckslip — 018 mailing label & #10 envelope — 020 letter head — 022 proposal & invoice — 024 resume — 026
REFLECT personal inspiration — self-reflection — mind map — personal key-attributes — name exploration — firm studies —
030 040 042 044 046 048
LOGO inspiration — sketches — typeface selection — development phase 01 — development phase 02 — development phase 03 — final logo —
062 066 070 082 084 086 088
STATIONERY inspiration — typeface selection — development phase 01 — development phase 02 — development phase 03 — development phase 04 — development phase 05 — development phase 06 — business card simulation — business card production — website —
092 104 110 116 128 138 146 148 151 152 154
6
8
howhannah
10
final letter head in size 8.5in x 11in
Spatial Experience Designer Hannah Kwon hello@howhannah.com 714.788.2833
Dear Bjarke Ingels, Design solves everyday problems and shapes lifestyles. As a designer, my role is to observe and to provide needs catered towards a specific community. I have lived in several different countries growing up and as I continue to travel the world, I have developed different ways of observing the lifestyles of local communities across the globe. Through connection with the locals, my attitude towards design originates from an understanding of their culture and social needs. This method of observation at a local level has carried throughout the bulk of my work, shaping the way I see the world and, in turn, design for it. The more I visit different parts of the world, the more I become mindful of differences across communities and my desire to introduce alternative solutions as the locale grows. As a storyteller, I utilize all disciplines of design to communicate a unique narrative while discovering the possibilities presented by new available technologies. As a spatial experience designer, I have to be aware of all the aspects of a design within a specific context, including the program, navigation, and the mood of the space. This is achieved through envisioning the space holistically; individual elements must be curated to enhance the experience I’m trying to deliver. The ability to design across multiple disciplines allows me to carry out my desire to execute alternative solutions by exploring the unfound and uncharted. With an end goal in mind, I believe one does themselves a disservice if they do not explore all available options and opportunities presented. It is only in this way that one can truly find the honest breadth and scope of possibilities available to influence the future. Architecture design that tells a story and solves problems kindles my passion for design. After graduating, I would like to be a part of an architecture design firm that defies convention while incorporating sustainable development principles and bold sociological concepts. What you are surrounded by affects who you become and the work that you produce. I hope to move to New York to indulge in its creativity and take part in the vibrancy of the city, as well as allow it to fuel my creativity and passion for my work. Traveling around the world, I am attracted to the candidness of the community. I feel I fit in with New York because it is a place where people from different backgrounds and stories congregate, and they accept and embrace their differences with a candor that is unmatched elsewhere in the States. Sincerely,
Hannah Kwon
01
howhannah.com
02
12
final proposal in size 8.5in x 11in
Client
01
714.670.9332 aeahinc@gmail.com
714.788.2833 hello@howhannah.com
14832 Beach Blvd. Unit A La Mirada, CA 90638
11 Cordelia Ct. Buena Park CA 90621
Advanced Eastern Acupuncture & Herb
howhannah.com Spatial Experience Designer
02.04.2019
Proposal
Project Stationery design, portfolio design, and website design Scope Hannah will conceptualize and design a brand and stationery system for Advanced Eastern Acupuncture & Herb Stationery items Business Cards Letterhead Invoice Proposal
Portfolio Infographic Magazine
Description A company identity rebrand for Advanced Eastern Acupuncture & Herb
Stationery Website Portfolio
Young Kwon // C.E.O.
$1,400 $600 $1,200
Total $3,200
Hannah Kwon // 02.04.2019
final invoice in size 8.5in x 11in
01
714.788.2833 hello@howhannah.com 11 Cordelia Ct. Buena Park CA 90621 howhannah.com Spatial Experience Designer
02.04.2019
Invoice 045
Billed to
Description
Hours
Subtotal
714.670.9332 aeahinc@gmail.com
Stationery
25
$1,400
14832 Beach Blvd. Unit A La Mirada, CA 90638
Website
10
$600
Advanced Eastern Acupuncture & Herb
Portfolio
20
$1,200
Memo Please send payment by 02.04.2019 Checks Payable to Hannah Kwon
Total $3,200
Thank you
14
final resume in size 8.5in x 11in
Education
Skillset
Anticipated 08, 2020 Pasadena, CA
ArtCenter College of Deseign Bachelor of Science in Environmental Design
05.18 - 08.18 Study Abroad Berlin, Germany
TestLab Berlin Explored the future of health and wellness in berlin by conceptualizing and creating a space for finding sisterhood through a communal women’s bath house that celebrates mind, body, and spirit through natural tea therapies
Experience 10.19 Freelance Brea, CA
Kehasuk Renovated layout of workspace for efficiency of inspiration, production, and packaging by designing custom storage shelfs.
05.19 - 08.19 Concept Design Intern Seattle, WA
Starbucks involved in designing fixtures for a Mobile Order Payment Only store. Proposed a concept for Starbucks to provide millennials and gen z’s demand. Presented how Starbucks can tap into people’s lifestyle in the future with selected interns from different departments at Starbucks. Involved in a concept proposal called “Digital Narrative Strategy”, visualizing how to fully integrate Starbucks into people’s everyday lifestyle.
09.18 - 11.18 Design Intern West Hollywood, LA
Gulla Jonsdottir Architecture and Interior Design Worked alongside Gulla on architecture design, interior design, furniture design, and presentations to clients, with a focus on 3D modeling, plan and section drawings, diagrams, and renderings.
01.18 - 04.18 Design Intern West Hollywood, LA
Design Proposal for city of Pasadena Produced design proposals for Pasadena board members to reimagine the hiking trail experience at Arroyo Seco.
Programs auto cad rhinoceros modo v-ray solid works keyshot sketch up unreal engine photoshop illustrator indesign after effects revit
Analog branding spatial design experience design 3d modeling conceptualization presentation sketching rendering
Prototyping 3d printing cnc milling laser cutting woodworking casting
Recognition 10.18 Furniture Exhibition Seattle, WA
Westedge Design Fair Designed furniture pieces exhibited to represent Gulla Jonsdottir Architecture and Interior Design.
04.18 - 06.18 Design Exhibition Pasadena, CA
Pasadena Public Library exhibition Displayed design proposal for reimagining the Arroyo Seco, a hiking trail in Pasadena.
12.16 - 03.17 Gallery Exhibition Pasadena, CA
ArtCenter College of Design Project called “Dymaxia” displayed to represent Environmental Design Major. Dymaxia is designed to bring awareness to the current state of aquaculture, providing hope that the practices directly affecting humans will improve if we work together as one.
09.16 - Present
Department Scholarship
Panguage english korean chinese
Hannah Kwon 714.788.2833 hello@howhannah.com howhannah.com
16
FINAL howhannah — 010 business card — 012 self promo — 014 folder — 016 buckslip — 018 mailing label & #10 envelope — 020 letter head — 022 proposal & invoice — 024 resume — 026
REFLECT personal inspiration — self-reflection — mind map — personal key-attributes — name exploration — firm studies —
030 040 042 044 046 048
LOGO inspiration — sketches — typeface selection — development phase 01 — development phase 02 — development phase 03 — final logo —
062 066 070 082 084 086 088
STATIONERY inspiration — typeface selection — development phase 01 — development phase 02 — development phase 03 — development phase 04 — development phase 05 — development phase 06 — business card simulation — business card production — website —
092 104 110 116 128 138 146 148 151 152 154
18
Traveling Traveling allows me to shake up my idea of “normal” by observing people’s lifestyles and living in a new environment. I enjoy the process of growing in character as I examine myself within new surroundings and seeing the results of my character change.
20
personal inspiration
Self Care Nothing really matters. The only three things that fill my heart are: relationships with friends and family, self growth, and my walk with God. I am constantly checking if I am attaining these three areas in my life. I constantly invest in my community, seek opportunities to grow my character and capture every emotional state in journaling, and connect with God.
22
personal inspiration
Music I turn to playing guitar or piano in every season of my life to capture my emotion and sing to God. I like to sing spontaneously with words created from my heart. It is my way of connecting to Him.
24
personal inspiration
Nature Immersed in nature, I am undone in the beauty of the planet we live in. Especially in the midst of hearing the sounds and watching the waves crash in front of me, I arouse my healthy fear of the Creator.
26
personal inspiration
Minimalism I realized I’m always seeking new things to give me joy, but new becomes old so quickly that I’ve found myself constantly acquiring new things. Therefore, I have decided to declutter everything in my life that is not valuable. The idea of decluttering has fascinated me. As I apply minimalism to my lifestyle, I find myself with less literal and emotional baggage. What’s left are those that I find truly important and memorable.
28
self-reflection
Design solves everyday problems and shapes lifestyles. As a designer, my role is to observe and to provide needs catered towards a specific community. I have lived in several different countries growing up and as I continue to travel the world, I have developed different ways of observing the lifestyles of local communities across the globe. Through connection with the locals, my attitude towards design originates from an understanding of their culture and social needs. This method of observation at a local level has carried throughout the bulk of my work, shaping the way I see the world and, in turn, design for it. The more I visit different parts of the world, the more I become mindful of differences across communities and my desire to introduce alternative solutions as the locale grows. As a storyteller, I utilize all disciplines of design to communicate a unique narrative while discovering the possibilities presented by new available technologies. As a spatial experience designer, I have to be aware of all the aspects of a design within a specific context, including the program, navigation, and the mood of the space. This is achieved through envisioning the space holistically; individual elements must be curated to enhance the experience I’m trying to deliver. The ability to design across multiple disciplines allows me to carry out my desire to execute alternative solutions by exploring the unfound and uncharted. With an end goal in mind, I believe one does themselves a disservice if they do not explore all available options and opportunities presented. It is only in this way that one can truly find the honest breadth and scope of possibilities available to influence the future. Architecture design that tells a story and solves problems kindles my passion for design. After graduating, I would like to be a part of an architecture design firm that defies convention while incorporating sustainable development principles and bold sociological concepts. What you are surrounded by affects who you become and the work that you produce. I hope to move to New York to indulge in its creativity and take part in the vibrancy of the city, as well as allow it to fuel my creativity and passion for my work. Traveling around the world, I am attracted to the candidness of the community. I feel I fit in with New York because it is a place where people from different backgrounds and stories congregate, and they accept and embrace their differences with a candor that is unmatched elsewhere in the States.
38 30
mind map
32
personal key-attributes
inquisitive adventurous, curious, interested, questioning, inquiring
vibrant lively, energetic, enthusiastic, active, outgoing, cheerful
confident assured, bold, daring, courageous, brave, fearless
layered deep, thought-out, profound, weighty, significant, considerate
open authentic, genuine, original, real, honest, exposed
devoted dedicated, determined, focused, persistent, committed, reservering, strong-willed, steady, consistent
42 34
name exploration
hannahkwon.design hannahdesigns.space hannahdesignsexperiences.com hkwondesigns.com hkwon.design howwouldhannahdesign.com howhannah.design howhannah.com hannahdesignspaces.com howhannahdesigns.com spatialexperiencedesigner.com spacesidesign.com howhannahdesigns.space
howhannah.com
36
firm studies
Bjarke Ingels Group BIG is a Copenhagen, New York, London and Barcelona based group of architects, designers, urbanists, landscape professionals, interior and product designers, researchers and inventors. The office is currently involved in a large number of projects throughout Europe, North America, Asia and the Middle East. BIG’s architecture emerges out of a careful analysis of how contemporary life constantly evolves and changes. Not least due to the influence from multicultural exchange, global economical flows and communication technologies that all together require new ways of architectural and urban organization. BIG believes that in order to deal with today’s challenges, architecture can profitably move into a field that has been largely unexplored. A pragmatic utopian architecture that steers clear of the petrifying pragmatism of boring boxes and the naïve utopian ideas of digital formalism. Like a form of programmatic alchemy we create architecture by mixing conventional ingredients such as living, leisure, working, parking and shopping. By hitting the fertile overlap between pragmatic and utopia, we architects once again find the freedom to change the surface of our planet, to better fit contemporary life forms.
Lego House, Denmark
The Adelaide Contemporary, Adelaide
The Twist, Jevnaker 38
firm studies
Diller Scofidio + Renfro BIG is a Copenhagen, New York, London and Barcelona based group of architects, designers, urbanists, landscape professionals, interior and product designers, researchers and inventors. The office is currently involved in a large number of projects throughout Europe, North America, Asia and the Middle East. BIG’s architecture emerges out of a careful analysis of how contemporary life constantly evolves and changes. Not least due to the influence from multicultural exchange, global economical flows and communication technologies that all together require new ways of architectural and urban organization. BIG believes that in order to deal with today’s challenges, architecture can profitably move into a field that has been largely unexplored. A pragmatic utopian architecture that steers clear of the petrifying pragmatism of boring boxes and the naïve utopian ideas of digital formalism. Like a form of programmatic alchemy we create architecture by mixing conventional ingredients such as living, leisure, working, parking and shopping. By hitting the fertile overlap between pragmatic and utopia, we architects once again find the freedom to change the surface of our planet, to better fit contemporary life forms.
The Shed, New York
The Broad, Los Angeles
The High Line, New York 40
firm studies
WeWork OMA is a leading international partnership practicing architecture, urbanism, and cultural analysis. OMA’s buildings and masterplans around the world insist on intelligent forms while inventing new possibilities for content and everyday use. AMO, a research and design studio, applies architectural thinking to domains beyond. AMO often works in parallel with OMA’s clients to fertilize architecture with intelligence from this array of disciplines. This is the case with Prada: AMO’s research into identity, in-store technology, and new possibilities of content-production in fashion helped generate OMA’s architectural designs for new Prada epicenter stores in New York and Los Angeles. In 2004, AMO was commissioned by the European Union to study its visual communication, and designed a coloured “barcode” flag – combining the flags of all member states – that was used during the Austrian presidency of the EU.
WeGrow, New York
WeWork, D.C.
WeLive, 42
firm studies
Office for Metropolitan Architecture OMA is a leading international partnership practicing architecture, urbanism, and cultural analysis. OMA’s buildings and masterplans around the world insist on intelligent forms while inventing new possibilities for content and everyday use. AMO, a research and design studio, applies architectural thinking to domains beyond. AMO often works in parallel with OMA’s clients to fertilize architecture with intelligence from this array of disciplines. This is the case with Prada: AMO’s research into identity, in-store technology, and new possibilities of content-production in fashion helped generate OMA’s architectural designs for new Prada epicenter stores in New York and Los Angeles. In 2004, AMO was commissioned by the European Union to study its visual communication, and designed a coloured “barcode” flag – combining the flags of all member states – that was used during the Austrian presidency of the EU.
UCCA Regeneration, Beijing Shi
88 Seaport, Boston
Seattle Public Library, Seattle 44
firm studies
Rockwell Group Based in downtown New York with a satellite office in Madrid, Rockwell Group specialize in a wide array of work from luxury hospitality, cultural, and healthcare projects, to educational, product, and set design. A combination of interactive technology, handmade objects, custom fixtures and furniture create environments that seamlessly integrate technology, craftsmanship and design. Crafting a unique and individual narrative concept for each project is fundamental to Rockwell Group’s successful design approach. From the big picture to the smallest detail, the story informs and drives the design.
Lawn, D.C.
Moxy Chelsea, New York
Imagination Playground, New York 46
firm studies
Vlogging Visuals are stronger than words to me and I enjoy capturing memorable moments in my life and sharing with others. I would invest my time and effort to put together videos and photos to share and to look back in the future.
Coffee + Tea House Design is problem solving. It is to accommodate change for the better in the future. As an spatial experience designer, I am requred to have reasonings and stories behind all my design thinking and design proposals which sometimes limits me from producing designs that I think is appropriate for that it looks. I would like to have a coffee and tea house in the future to deliever my creativity in the space in everyway from making my own cups and building furniture, to crafting coffee and teas to serve, and everything in the store will available for sale.
48
FINAL howhannah — 010 business card — 012 self promo — 014 folder — 016 buckslip — 018 mailing label & #10 envelope — 020 letter head — 022 proposal & invoice — 024 resume — 026
REFLECT personal inspiration — self-reflection — mind map — personal key-attributes — name exploration — firm studies —
030 040 042 044 046 048
LOGO inspiration — sketches — typeface selection — development phase 01 — development phase 02 — development phase 03 — final logo —
062 066 070 082 084 086 088
STATIONERY inspiration — typeface selection — development phase 01 — development phase 02 — development phase 03 — development phase 04 — development phase 05 — development phase 06 — business card simulation — business card production — website —
092 104 110 116 128 138 146 148 151 152 154
50
inspiration
01
02
03
04
05
06
07
08
52
inspiration
09
10
11
12
13
14
15
16
54
inspiration
17
18
19
20
21
22
23
24
56
typeface selection
01_athelas
howhannah HowHannah HOWHANNAH
02_ baskerville old face
howhannah HowHannah HOWHANNAH
03_ book antiqua
howhannah HowHannah HOWHANNAH
04_ baskerville
howhannah HowHannah HOWHANNAH
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRVSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
60
typeface selection
05_ century
howhannah HowHannah HOWHANNAH
06_ stixgeneral
howhannah HowHannah HOWHANNAH
07_ constantia
howhannah HowHannah HOWHANNAH
08_ cambria math
howhannah HowHannah HOWHANNAH
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRVSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
62
typeface selection
09_ lucida bright
howhannah HowHannah HOWHANNAH
10_minion pro
howhannah HowHannah HOWHANNAH
11_ quattrocento
howhannah HowHannah HOWHANNAH
12_perpetua titling mt
howhannah HowHannah HOWHANNAH
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRVSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
64
typeface selection
13_ adobe devanagari
howhannah HowHannah HOWHANNAH
14_iowan old style
howhannah HowHannah HOWHANNAH
15_georgia
howhannah HowHannah HOWHANNAH
16_ malayalam mn
howhannah HowHannah HOWHANNAH
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRVSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
66
typeface selection
17_din next lt pro
howhannah HowHannah HOWHANNAH
18_ seravek light
howhannah HowHannah HOWHANNAH
19_ seravek bold
howhannah HowHannah HOWHANNAH
20_ bangla MN
howhannah HowHannah HOWHANNAH
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRVSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
68
typeface selection
21_ din light alternate
howhannah HowHannah HOWHANNAH
22_ univers lt 45 light
howhannah HowHannah HOWHANNAH
23_ proxima nova alt
howhannah HowHannah HOWHANNAH
24_ proxima nova scosf
howhannah HowHannah HOWHANNAH
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRVSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
70
development phase 01
01
02
03
04
05
06
07
HOWHANNAH
08
72
development phase 02
01
02
03
04
05
06
07
08
74
development phase 03
01
02
03
04
symbol_01
symbol_02
pattern_01
pattern_02
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final logo
After years of discovering my design aesthetic through school and work in the creative field, I’ve identified my visual identity as practical, simple, and straight to the point. The boldness of all caps captures the unapologetic confidence disclosed in the clear concepts that drive my design. Slightly stretched letters and wide kerning capture the expanse of my wildest imaginations, while the extended boarders of the H’s on both ends capture how I deliver my concepts in concrete reality amid adhering to the strict limitations and constraints of the design process that can often drive the design itself. These guidelines allow me to not only ground myself, but to bookend my design within a greater set of parameters.
78
FINAL howhannah — 010 business card — 012 self promo — 014 folder — 016 buckslip — 018 mailing label & #10 envelope — 020 letter head — 022 proposal & invoice — 024 resume — 026
REFLECT personal inspiration — self-reflection — mind map — personal key-attributes — name exploration — firm studies —
030 040 042 044 046 048
LOGO inspiration — sketches — typeface selection — development phase 01 — development phase 02 — development phase 03 — final logo —
062 066 070 082 084 086 088
STATIONERY inspiration — typeface selection — development phase 01 — development phase 02 — development phase 03 — development phase 04 — development phase 05 — development phase 06 — business card simulation — business card production — website —
092 104 110 116 128 138 146 148 151 152 154
80
inspiration
01_a.n other
02_prose
82
inspiration
04_pavatollas
05_lukacs laszlo
84
inspiration
06_letta
06_hilo de piedra
86
inspiration
07_unopuntoseis
08_unima
88
inspiration
09_cometa
10_chinese firm
90
inspiration
11_marie allouche
12_in art museum
92
typeface selection
01_ baskerville old
hannah kwon 714.788.2833 howhannah.design info@howhannah.design
02_ century
hannah kwon 714.788.2833 howhannah.design info@howhannah.design
03_ stixgeneral
hannah kwon 714.788.2833 howhannah.design info@howhannah.design
04_ constantia
hannah kwon 714.788.2833 howhannah.design info@howhannah.design
Hannah Kwon 714.788.2833 Howhannah.design Info@howhannah.design
HANNAH KWON 714.788.2833 HOWHANNAH.DESIGN INFO@HOWHANNAH.DESIGN
Hannah Kwon 714.788.2833 Howhannah.design Info@howhannah.design
HANNAH KWON 714.788.2833 HOWHANNAH.DESIGN INFO@HOWHANNAH.DESIGN
Hannah Kwon 714.788.2833 Howhannah.design Info@howhannah.design
HANNAH KWON 714.788.2833 HOWHANNAH.DESIGN INFO@HOWHANNAH.DESIGN
Hannah Kwon 714.788.2833 Howhannah.design Info@howhannah.design
HANNAH KWON 714.788.2833 HOWHANNAH.DESIGN INFO@HOWHANNAH.DESIGN
94
typeface selection
05_ lucida bright
hannah kwon 714.788.2833 howhannah.design info@howhannah.design
06_minion pro
hannah kwon 714.788.2833 howhannah.design info@howhannah.design
07_perpetua titling mt
Hannah Kwon 714.788.2833 Howhannah.design Info@howhannah.design
08_ adobe devanagari
hannah kwon 714.788.2833 howhannah.design info@howhannah.design
Hannah Kwon 714.788.2833 Howhannah.design Info@howhannah.design
HANNAH KWON 714.788.2833 HOWHANNAH.DESIGN INFO@HOWHANNAH.DESIGN
Hannah Kwon 714.788.2833 Howhannah.design Info@howhannah.design
HANNAH KWON 714.788.2833 HOWHANNAH.DESIGN INFO@HOWHANNAH.DESIGN
Hannah Kwon 714.788.2833 Howhannah.design Info@howhannah.design
HANNAH KWON 714.788.2833 HOWHANNAH.DESIGN INFO@HOWHANNAH.DESIGN
Hannah Kwon 714.788.2833 Howhannah.design Info@howhannah.design
HANNAH KWON 714.788.2833 HOWHANNAH.DESIGN INFO@HOWHANNAH.DESIGN
96
typeface selection
09_iowan old style
hannah kwon 714.788.2833 howhannah.design info@howhannah.design
10_ malayalam mn
hannah kwon 714.788.2833 howhannah.design info@howhannah.design
11_ bangla MN
hannah kwon 714.788.2833 howhannah.design info@howhannah.design
12_ univers lt 45 light
hannah kwon 714.788.2833 howhannah.design info@howhannah.design
Hannah Kwon 714.788.2833 Howhannah.design Info@howhannah.design
HANNAH KWON 714.788.2833 HOWHANNAH.DESIGN INFO@HOWHANNAH.DESIGN
Hannah Kwon 714.788.2833 Howhannah.design Info@howhannah.design
HANNAH KWON 714.788.2833 HOWHANNAH.DESIGN INFO@HOWHANNAH.DESIGN
Hannah Kwon 714.788.2833 Howhannah.design Info@howhannah.design
HANNAH KWON 714.788.2833 HOWHANNAH.DESIGN INFO@HOWHANNAH.DESIGN
Hannah Kwon 714.788.2833 Howhannah.design Info@howhannah.design
HANNAH KWON 714.788.2833 HOWHANNAH.DESIGN INFO@HOWHANNAH.DESIGN
98
stationery development phase 01
01_business card
embossed
spatial experience designer hannah kwon
debossed
714.788.2833 howhannah.design info.howhannah.design
3.5in x 2in
01_letter head
spatial experience designer hannah kwon
714.788.2833 howhannah.design info.howhannah.design
8.5in x 11in
100
stationery development phase 01
02_business card
embossed
debossed
spatial experience designer hannah kwon 714.788.2833 howhannah.design info.howhannah.design
3.5in x 2in
02_letter head
spatial experience designer hannah kwon
714.788.2833 howhannah.design info.howhannah.design
8.5in x 11in
102
stationery development phase 01
03_business card
printed
spatial experience designer hannah kwon 714.788.2833 howhannah.design info.howhannah.design
printed
3.5in x 2in
03_letter head
spatial experience designer hannah kwon
714.788.2833 howhannah.design info.howhannah.design
8.5in x 11in
104
stationery development phase 02
01_letter head
spatial experience designe r hannah kwon
714.788.2833 howhannah.design info.howhannah.desig n
8.5in x 11in
01_second sheet
howhannah.design
8.5in x 11in
01_business card
embossed
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stationery development phase 02
01_buckslip
9.5in x 4in
01_mailing label
spatial experience designer hannah kwon
howhannah.desig n
7.5in x 6.5in
01_#10 envolope outside
inside
9.5in x 4in folded 108
stationery development phase 02
02_letter head
8.5in x 11in
howhannah.desig n
02_second sheet
front
back
02_business card
front
spatial experience designer hannah kwon 714.788.2833 howhannah.desig n info.howhannah.desig n
back
3.5in x 2in 110
stationery development phase 02
02_buckslip
9.5in x 4in
02_mailing label
spatial experience designer hannah kwon howhannah.design
7.5in x 6.5in
02_#10 envolope outside
inside
9.5in x 4in folded 112
stationery development phase 02
03_letter head
8.5in x 11in
howhannah.desig n
front
howhannah.desig n
03_second sheet
back
03 _business card
embossed
debossed
3.5in x 2in 114
stationery development phase 02
03_buckslip
9.5in x 4in
03_mailing label
spatial experience designer hannah kwon howhannah.design
7.5in x 6.5in
03_#10 envolope outside
inside
9.5in x 4in folded 116
stationery development phase 03
01_letter head
8.5in x 11in
01_second sheet
8.5in x 11in
01_business card
spatial experience designer hannah kwon 714.788.283 3 howhannah.design info.howhannah.design
3.5in x 2in 118
stationery development phase 03
01_buckslip
9.5in x 4in
01_mailing label
7.5in x 6.5in
01_#10 envolope outside
inside
9.5in x 4in folded 120
stationery development phase 03
02_letter head
8.5in x 11in
02_second sheet
8.5in x 11in
02_business card
embossed
debossed
3.5in x 2in 122
stationery development phase 03
02_buckslip
9.5in x 4in
02_mailing label
spatial experience designe r hannah kwon howhannah.design 11 cordelia ct. buena park, ca 90621
7.5in x 6.5in
02_#10 envolope outside
spatial experience designer hannah kwon howhannah.desig n 11 cordelia ct. buena park, ca 9062 1
9.5in x 4in folded inside
124
stationery development phase 03
01_folder
spatial experience designe r hannah kwon 714.788.2833 howhannah.design info.howhannah.desig n
inside
outside
02_folder
spatial experience designe r hannah kwon 714.788.283 3 howhannah.design info.howhannah.desig n
inside
outside 126
stationery development phase 04
01_letter head
8.5in x 11in
01_second sheet
8.5in x 11in
01_business card
embossed
debossed
3.5in x 2in 128
stationery development phase 04
01_buckslip
9.5in x 4in
01_mailing label
spatial experience designe r hannah kwon howhannah.design 11 cordelia ct. buena park, ca 90621
7.5in x 6.5in
01_#10 enveloppe outside
11 Cordelia ct. Buena Park, CA 9062 1 info.howhannah.desig n spatial experience designer howhannah.desig n hannah kwon 714.788.2833 howhannah.desig n 11 cordelia ct. buena park, ca 9062 1 Inquisitive Multi-discilinary Storytelle r Hannah Kwon
inside
9.5in x 4in folded 130
stationery development phase 04
01_proposal
Client
01
714.670.9332 aeahinc@gmail.com
714.788.283 3 info@howhannah.design
14832 Beach Blvd. Unit A La Mirada, CA 90638
11 Cordelia Ct. Buena Park CA 90621
Advanced Eastern Acupuncture & Herb
howhannah.design Inquisitive Multi-discilinary Storyteller
02.04.2019
Proposal
Project Stationary design, portfolio design, and website design . Scope Hannah will conceptualize and design a brand and stationery system for Advanced Eastern Acupuncture & Herb. Stationery item s Business cards Letterhead Invoice Proposal
Portfolio Infographic Magazine
Description An company identity rebrand for the code solution
Stationery website portfolio
Young Kwon // C.E.O.
$1,400 $600 $1,200
Total $3,200
Hannah Kwon // 02.04.2019
8.5in x 11in
01_invoice
8.5in x 11in
132
stationery development phase 04
01_resume
8.5in x 11in
02_resume
8.5in x 11in
134
Advanced Eastern Acupuncture & Herb
01_buckslip
11 Cordelia Ct. Buena Park, CA 90621 howhannah.com
11 Cordelia Ct. Buena Park, CA 90621 howhannah.com
14832 Beach Blvd. Unit A La Mirada, CA 90638
stationery development phase 05
11 Cordelia Ct. Buena Park, CA 9062 howhannah.com
hello@howhannah.com 714.788.2833
Spatial Experience Designer Hannah Kwon
Spatial Experience Designer Hannah Kwon
11 Cordelia Ct. Buena Park, CA 90621 howhannah.com
11 Cordelia Ct. Buena Park, CA 90621 howhannah.com
9.5in x 4in
Spatial Experience Designer Hannah Kwon
14832 Beach Blvd. Unit A La Mirada, CA 90638 Advanced Eastern Acupuncture & Herb
14832 Beach Blvd. Unit A La Mirada, CA 90638 Advanced Eastern Acupuncture & Herb 14832 Beach Blvd. Unit A La Mirada, CA 90638
Advanced Eastern Acupuncture & Herb
11 Cordelia Ct. Buena Park, CA 90621 howhannah.com
9.5in x 4in
hello@howhannah.com 714.788.2833
Spatial Experience Designer Hannah Kwon
11 Cordelia Ct. Buena Park, CA 90621 howhannah.com
Spatial Experience Designer Hannah Kwon
11 Cordelia Ct. Buena Park, CA 90621 howhannah.com
hello@howhannah.com 714.788.2833
reach@howhannah.com 714.788.2833
Spatial Experience Designer Hannah Kwon
01_mailing label
11 Cordelia 12609 ACt. C ,k Buena raP ane Park, uB .tCA C ai90621 ledroC 11 howhannah.com moc.hannahwoh
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Spatial Experience rengiseD Designer ecneirepxE laitapS Hannah Kwon nowK hannaH 12609 AC ,kraP aneuB .tC ailedroC 11 moc.hannahwoh
Spatial Experience Designer Hannah Kwon 11 Cordelia 12609 ACt. C ,k Buena raP ane Park, uB .tCA C ai90621 ledroC 11 howhannah.com moc.hannahwoh
Spatial Experience rengiseD Designer ecneirepxE laitapS Kwon no wK hannaH 11 Hannah Cordelia Ct. Buena Park, CA 90621 howhannah.com
epolovne 01# gniliam rof vne
epolovne 01# gniliam rof vne
#10 envolope env for mailing #10 envolope env for mailing
nretsaE decnavdA breH & erutcnupucA nretsaE decnavdA breH & erutcnupucA A tinU .dvlB hcaeB 23841 83609 AC ,adariM aL
12609 AC ,kraP aneuB .tC ailedroC 11 moc.hannahwoh
A tinU .dvlB hcaeB 23841 83609 AC ,adariM aL
11 Cordelia Ct. Buena Park, CA 90621 howhannah.com
14832 Beach Blvd. Unit A La Mirada, CA 90638
Spatial Experience Designer Hannah Kwon
Advanced Eastern Acupuncture & Herb
12609 AC ,kraP aneuB .tC ailedroC 11 moc.hannahwoh
Advanced Eastern Acupuncture & Herb
11 Cordelia Ct. Buena Park, CA 90621 howhannah.com
11 Cordelia Ct. Buena Park, CA 90621 howhannah.com
01_#10 envolope
14832 Beach Blvd. Unit A La Mirada, CA 90638
#10 envolope env for mailing
epolovne 01# gniliam rof vne
#10 envolope env for mailing
11 Cordelia Ct. Buena Park, CA 90621 howhannah.com
Spatial Experience Designer Hannah Kwon
#10 envolope env for mailing
9.5in x 4in folded
inside
136
stationery development phase 06
howhannah.com hello@howhannah.com 714.788.2833
Spatial Experience Designer Hannah Kwon
buckslip
9.4in x 3.9in
mailing label howhannah.com
11 Cordelia Ct. Buena Park, CA 90621
14832 Beach Blvd. Unit A La Mirada, CA 90638 Advanced Eastern Acupuncture & Herb
9.5in x 2.6in
14832 Beach Blvd. Unit A La Mirada, CA 90638 Advanced Eastern Acupuncture & Herb
01_#10 envolope
11 Cordelia Ct. Buena Park, CA 90621 howhannah.com Spatial Experience Designer Hannah Kwon
9.5in x 4in folded
inside 138
stationery development phase 06
buckslip
Education
Skillset
Anticipated 08, 2020 ArtCenter College of Deseign Pasadena, CA
Bachelor of Science in Environmental Design
05.18 - 08.18 TestLab Berlin Study Abroad Berlin, Germany
Explored the future of health and wellness in berlin by conceptualizing and creating a space for finding sisterhood through a communal women’s bath house that celebrates mind, body, and spirit through natural tea therapies
Experience 05.19 - 08.19 Concept Design Intern Seattle, WA
Starbucks Involved in designing the counter, the anchor of the program, and wall pattern to guide the movement of the customers’ walkthrough for Mobile Order Payment Only concept store. Proposed a future concept for starbucks to provide millennials and gen z’d demand. Presented how starbucks can tap into people’s lifestyle in the future with selected interns from different departments at starbucks.
09.18 - 11.18 Design Intern West Hollywood, LA
Gulla Jonsdottir Architecture and Interior Design Worked alongside Gulla on architecture design, interior design, furniture design, and presentations to clients, with a focus on 3D modeling, plan and section drawing, diagrams, and rendering
01.18 - 04.18 Design Intern West Hollywood, LA
Design Proposal for city of Pasadena Produced design proposals to Pasadena board members for reimagining the hiking trail experience at Arroyo Seco
Recognition 10.18 Furniture Exhibition Seattle, WA
Westedge Design Fair Designed furniture pieces exhibited to represent Gulla Jonsdottir Architecture and Interior Design
04.18 - 06.18 Design Exhibition Pasadena, CA
Pasadena Public Library exhibition Displayed design proposal for reimagining the Arroyo Seco, a hiking trail in Pasadena, experience
12.16 - 03.17 Gallery Exhibition Pasadena, CA
ArtCenter College of Design Project called “Dymaxia” displayed to represent Environmental Design Major. Dymaxia is designed to bring awareness to the current state of aquaculture, providing hope that the practices directly affecting the humans will improve if we work together as one
9.16 - present
Department Scholarship
programs auto cad rhinoceros modo v-ray solid works keyshot sketch up unreal engine photoshop illustrator indesign after effects Revit
analog branding spatial design experience design 3d modeling conceptualization presentation sketching rendering
prototyping 3d printing cnc milling laser cutting woodworking casting
language english korean chinese
714 788 2833
Hannah Kwon howhannah@design.com info@howhannah.com
15.8in x 11.6in
inside
ont
front
back
v
front
8.7n x 11.6in
back
back
140
business card simulation
Simulation of Card
Chrome Foil Logo on front side
Blind Deboss Logo on back side
Pantone Black 6 U text
business card production
Front
B.CARDS Quantity: 250, 500, 750 Color: Chrome Foil 440 from Crown Roll Leaf, Inc (logo on front of the card) Pantone Black 6 U (text on the back of the card only, not logo) Size: 2 x 3.25 Bleed: None Stock: Lapis 111C 13pt Soft Touch by Neenah TOUCHE PAPERS (front ) Classic Crest Solar White 130lb Cover (back) GLUDED BACK TO BACK Special Instruction: Blind deboss logo on back of card (no emboss or deboss front of the card )
Back
Deboss Logo
Chrome 440
Black 6 U
142
website
144
website
146
148