VOL. 2, NO. 2 APRIL 2015
FREE
DRINKING LIKE MAD MEN Old-school cocktail recipes
EAT, SHOP & PLAY
The everything guide to Cambodia Town
THE MELTDOWN
Greater Lowell’s best grilled cheese
REEL LIFE
Documentary revives Cambodia’s rockin’ past
2016 MEDIA KIT howlmag.com
VOL. 2, NO. 6 JUNE 2015
GiaNTS OF SUMMER
VOL. 2, NO. 3 MAY 2015
VOL. 2, NO. 7 JULY 2015
FREE
FREE
FREE
ZOMBIE LOVE
The Best of Fests Jaws Turns 40 Northeast Comic Con
Our neverending obsession with The Walking Dead
BEER, icE cREaM & vOyEURiSM
ART MONGERS
American Stonecraft revolutionizes farm-to-table
20 things to do before the season ends
THE BIONIC MAN Wrestler Steve Chamberland steps up to help others walk, run and live again
BACKYARD BASH ON A DIME
THE GREAT ESCAPE
Grill tips from chefs Local music playlist Seasonal beer DIY party
Braveheart’s daring dash from slaughterhouse to sanctuary
EAR CANDY
Winners & highlights from the New England Music Awards
HOMEGROWN
Our annual roundup of the region’s best farm fresh fare
MASTER THIEVES
Stephen Kurkjian digs into the mystery behind Gardner Museum Heist
howlmag.com | HOWL Magazine | 1
The Rise
of Do Can
Home is where the hops are for Mill City’s newest craft brewery
Scream Fest
Vol. 1, No. 7 SEPTEMBER 2014 FREE
VOL. 2, NO. 8 AUGUST 2015
Vol. 1, No. 8 OCTOBER 2014 FREE
FREE
THE FOOD ISSUE
An Insider’s Look at the Chefs & Eats Making Greater Lowell a Delicious Place to Live
FLEE THE CITY
Summer’s best swimming Open air theaters
NEW MUSIC
Next Stop
Melvern Taylor, The Brazen Youth, Amy & The Engine
WONDERLAND
The New England Ghost Project’s 13 most haunted places
The Luna Theater opens the curtain on indie film in Lowell
Memory Babe
Revival
Underground
Artist Markus Sebastiano merges past & present
The Mad Ones Music, prose and mojo baby as Lowell celebrates Kerouac
Legendary Rock Club
The Safe reopens
howlmag.com | HOWL Magazine | 1
Student
Survival
Guide
Complete protection from starvation and boredom
Pump Up
The Volume
WUML proves college radio still matters
10 REASONS TO ADVERTISE IN HOWL
1 WE’RE THE POPULAR KID
(THE ONE WHO’S ALSO REALLY NICE) More than an amazing arts and entertainment news source, HOWL is also a fun events hub. With a loyal fan base across the Merrimack and Nashoba valleys, HOWL attracts an average of 50,000 readers monthly — on the web and through our free print zine — who are actively seeking out great places to dine, shop and play. Like our readers, HOWL is decidedly independent. Our pages offer an insider’s point of view on local arts, music, culture and things to do that our readers trust.
2 WE HIT YOUR TARGET
HOWL readers are smart and savvy urbanites in their 20s, 30s and 40s with disposable incomes and an appetite for everything the region has to offer. They see more live shows and movies, eat out and shop more, and spend more time online than readers of any other paper in town. That’s why HOWL is all over Greater Lowell; from restaurants to coffeehouses, bars to clubs, theaters to retailers, mobile devices to desktops, and on every campus and street corner — we’ve got the region covered.
3 WE GATHER NO MOSS
While many publications are quickly recycled, our readers tell us they hang onto their issues of HOWL, using them as handy go-to guides for things to do across the region.
4 WE CHEER FOR THE HOMETOWN TEAM
At HOWL, we live in the community we cover and are proud boosters of it. When you advertise in HOWL, it tells readers that you are a part of our community too — and that your products and services are available locally. HOWL is the first local publication to produce a FREE holiday shopping guide focusing exclusively on small and indie businesses. HOWL is also the first to produce a FREE annual student guide — distributed to thousands of UML and MCC students and staff, encouraging them to explore the Merrimack Valley while zeroing in on the best it has to offer.
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5 WE STAND OUT IN A CROWD
We don’t mean to brag (OK, yes we do), but at HOWL, we invest in the quality of our editorial product and it shows. Our features, photography, design and regular columns are created by award-winning veteran journalists and photographers, as well as the best up and coming talent in the business.
6 WE’RE ATTENTION HOGS
Readers spend an average of 60 minutes with our print publications (try to get that kind of face time with a billboard or 30-second TV or radio promo).
7 WE KNOW ALL THE HOT SPOTS From the hippest new restaurants to the coolest places to shop for gifts, we keep our finger on the pulse and we keep you in the loop.
8 WE’RE TECHNO LIKE THAT
Every print issue of HOWL is also featured on howlmag. com. And, as a thank you to our valued sponsors, you receive two ads — a web and print ad — for the price of one. Readers who click on your ad will be linked directly to your website. Then you, too, can say you’re techno like that. But don’t really ever say that to anyone.
9 OUR READERS HAVE THEIR EYE ON THE PRIZE
According to BIGresearch, a leader in online marketing, magazines and magazine ads garner the most attention over other forms of media. When consumers read magazines, they are less likely to be distracted compared to users of TV or radio.
10 TWO BIRDS, ONE STONE
HOWL is heavily distributed in areas where both Merrimack Valley residents and Merrimack Valley visitors congregate, which means you reach two great audiences with one fabulous, affordable, effective, fun, engaging (and humble) product.
Come out and play.
2016 EDITORIAL SCHEDULE
JANUARY-FEBRUARY COME OUT AND PLAY
FITNESS & FUN INDOORS & OUT
VALENTINES
AD DEADLINE DECEMBER 14 STREET DATE JANUARY 6
BEST OF ISSUE
SPOTLIGHTS READERS’ FAVS IN ENTERTAINMENT, SHOPPING & MORE
NEW ENGLAND MUSIC GUIDE
FACES TO KNOW
LOCALS IMPACTING THE REGION’S CULTURE
MAY-JUNE
MARCH-APRIL
AD DEADLINE FEBRUARY 8 STREET DATE MARCH 2
AD DEADLINE APRIL 11
JULY-AUGUST
SUMMER PREVIEW OF LIVE MUSIC, FAIRS, FESTIVALS AND FUN ACROSS NEW ENGLAND
STREET DATE MAY 4
THE 100 BEST DISHES IN THE REGION. PERIOD. PICKED BY HOWL READERS. COINCIDES WITH A CONTEST. BEST INSTAGRAM FOOD PHOTO SUBMISSION GETS THE COVER SPOT!
STREET DATE JULY 6
SEPTEMBER-OCTOBER
AD DEADLINE AUGUST 15
NOVEMBER-DECEMBER
AD DEADLINE OCTOBER 10
STREET DATE SEPTEMBER 7
ANNUAL SHOP LOCAL HOLIDAY AND WINTER EVENTS GUIDE.
ROCK OUT(SIDE)
FALL PREVIEW
BEST NEW ENGLAND FOLIAGE, GETAWAYS, LOCAL ARTS GUIDE, STUDENT SURVIVAL SECTION.
THE FOOD ISSUE
HOLIDAY ISSUE
Inside every issue:
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AD DEADLINE JUNE 13
STREET DATE NOVEMBER 2
Music, art, entertainment, inspiring people, places to go, food & drink, shopping, things to do, local businesses, homegrown greats (local farms, food and DIY), on the cheap (free stuff and places to go under $10), nonprofit spotlight (every issue introduces a local organization doing amazing work in the community), and a whole lot more. Come out and play!
TAP INTO OUR AUDIENCE KEY SPOTS WHERE YOU CAN FIND PRINT COPIES INCLUDE: RAIL STATIONS
North Station and the commuter rail stations in Andover, Billerica, Lowell and West Concord. LOWELL
NEWSSTANDS
Barnes & Noble Booksellers, Newbury Comics and Guitar Center. LOCAL HOT SPOTS
Upscale salons, spas, fitness centers, coffee shops, indie retailers, entertainment venues, local art galleries, museums, pubs, restaurants, hotels, doctors’ offices and downtown condo lobbies.
BOSTON
WHEREVER YOU HAVE WIFI
Don’t forget to peruse the digital version of our print zine at howlmag.com
HOWL READERS
50,000 & GROWING 79%
57%
42%
32
MILLENIALS
FEMALE
MALE
MEDAIN AGE
HOWL READERS ARE A SOCIALIZING, CULTURE DRIVEN, FOOD-LOVIN’, TREND-SETTING BUNCH. ads@howlmag.com | 250 Jackson St., Suite 404, Lowell, MA 01852 | howlmag.com
HOWL AD PACKAGES PRINT OPTIONS TWO PAGE SPREAD | $1,000 TRIM: 17" x 11" |BLEED: 17.5" x 11.25" SAFETY ZONE: 16.5" x 10.5" | GUTTER: .5"
Includes Leaderboard at 728x90 pixels and a banner in our weekly eBlast.
2 Page Spread
Full Page
REGULAR FULL PAGE | $625
½ Page
TRIM: 8.5" x 11" |BLEED: 8.75" x 11.25" SAFETY ZONE: 8" x 10.5"
Includes Half Page web ad at 300x600 pixels and a trailer in our weekly eBlast.
INSIDE FRONT | $800 TRIM: 8.5" x 11" |BLEED: 8.75" x 11.25" SAFETY ZONE: 8" x 10.5"
Includes Leaderboard at 728x90 pixels and a banner in our weekly eBlast.
⅓ Vertical
Quarter
1/12 Page
BACK COVER | $1,100 TRIM: 8.5" x 11" |BLEED: 8.75" x 11.25" | SAFETY ZONE: 8" x 10.5"
Includes Leaderboard on web calendar page and a banner in our weekly eBlast. Also entitles you to 48-hour site takeover on a weekend of your choosing. Ask your sales rep for details.
WEB OPTIONS
HALF PAGE | $450 TRIM: 8.5" x 5.5" |BLEED: 8.75" x 5.75" | SAFETY ZONE: 8" x 5"
Includes Half Page Web Ad at 300x600 pixels.
THIRD VERTICAL | $325 TRIM: 8.5" x 5.5" |BLEED: 8.75" x 5.75" | SAFETY ZONE: 8" x 5"
Leaderboard
Half Page
Includes Wide Skyscraper at 160x600 pixels.
Skyscraper
QUARTER | $200 All ads are twofers:
Large Rectangle
Merchandiser Block
TRIM: 4.25" x 5.5" |BLEED: 4.5" x 5.75" | SAFETY ZONE: 3.75" x 5"
Includes Large Rectangle at 336x280 pixels.
meaning you receive a web ad with your print ad because HOWL ❤s local businesses.
1/12 PAGE | $95 TRIM: 2.5" x 2.5" |SAFETY ZONE: 2.25" x 2.25"
Includes Mini Merchandiser Block at 125x125 pixels.
PRINT FILE FORMATS: High Resolution, 300 dpi, CMYK color jpg, tiff, pdf, eps, psd, ai, indd
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SUBMIT ALL ADS TO ADS@HOWLMAG.COM
VOL. 2, NO. 6 JUNE 2015
VOL. 2, NO. 3 MAY 2015
FREE
FREE
Vol. 1, No. 8 OCTOBER 2014 FREE
GiaNTS OF SUMMER The Best of Fests Jaws Turns 40 Northeast Comic Con
BEER, icE cREaM & vOyEURiSM 20 things to do before the season ends
The Rise
of Do Can
Home is where the hops are for Mill City’s newest craft brewery
Scream Fest
THE GREAT ESCAPE
Braveheart’s daring dash from slaughterhouse to sanctuary
EAR CANDY
Winners & highlights from the New England Music Awards
HOMEGROWN
Our annual roundup of the region’s best farm fresh fare
MASTER THIEVES
Stephen Kurkjian digs into the mystery behind Gardner Museum Heist
The New England Ghost Project’s 13 most haunted places
Memory Babe
Artist Markus Sebastiano merges past & present
The Mad Ones Music, prose and mojo baby as Lowell celebrates Kerouac
Vol. 1, No. 7 SEPTEMBER 2014 FREE
VOL. 2, NO. 8 AUGUST 2015
FREE
THE FOOD ISSUE
An Insider’s Look at the Chefs & Eats Making Greater Lowell a Delicious Place to Live
FLEE THE CITY
Summer’s best swimming Open air theaters
NEW MUSIC
Next Stop
Melvern Taylor, The Brazen Youth, Amy & The Engine
WONDERLAND
The Luna Theater opens the curtain on indie film in Lowell
Underground
Revival
Legendary Rock Club
The Safe reopens
Student
Survival
Guide
Complete protection from starvation and boredom
Pump Up
The Volume
WUML proves college radio still matters
howlmag.com | HOWL Magazine | 1
VOL. 2, NO. 2 APRIL 2015
VOL. 2, NO. 7 JULY 2015
FREE
FREE
ZOMBIE LOVE Our neverending obsession with The Walking Dead
DRINKING LIKE MAD MEN
ART MONGERS
Old-school cocktail recipes
American Stonecraft revolutionizes farm-to-table
EAT, SHOP & PLAY
THE BIONIC MAN
The everything guide to Cambodia Town
THE MELTDOWN
Greater Lowell’s best grilled cheese
Wrestler Steve Chamberland steps up to help others walk, run and live again
BACKYARD BASH ON A DIME Grill tips from chefs Local music playlist Seasonal beer DIY party
REEL LIFE
Documentary revives Cambodia’s rockin’ past
howlmag.com | HOWL Magazine | 1
Vol. 2, No. 1 March 2015 FREE
Spin This LadyLamb’s new a l b u m After
The Buzz
Djinn Spirits perfects the art of gin making
Food Happy Greater Lowell’s best brunch spots
6 | Howl Magazine | howlmag.com
Mill City Wedding Bazaar Beer garden, live music & DIY heaven for indie-minded couples