Brand Profile www.howsty.com
TABLE OF CONTENTS THE BRAND
MILESTONE DATES ONCE UPON A TIME THE FOUNDERS HOWSTY CONCEPT HOWSTY GIRL
DISTRIBUTION NETWORK NATIONAL ABROAD OVERVIEW
COMMUNICATION
AGENCY TRADE FAIRS SOCIAL NETWORKS WEBSITE, LIFESTYLE & E-SHOP
THE BRAND
Milestone Dates – 2011 – HOWSTY (Kind Closet, S.L.) Creation – 2012 – First Collection launching for Spanish market (SS 2012 season) - Launch of Howsty website and online shop – 2013 – Developed Markets: Spain ( +120 stores) & Europe : Germany, Belgium, Austria, Switzerland, Scandinavian countries, Netherlands, France & Italy - Expansion to Asia: Kuwait, Israel, Japan, China & Lebanon – 2014 – Howsty entrance in the USA market
Once Upon a Time… Two good friends founded a new brand
Whose main challenge is… “…to become a wide world fashion firm offering exclusive footwear and accessories with a hallmark that allows each woman to create her own identity..”
Behind Howsty….
“ …Howsty stands for Helping Others With Style….. And that is the reason we do what we do. Our commitment to helping our Howsty Girl to create her own style and, at the same time, helping those in special needs through our supporting causes”
Founders 2 free-spirit minds
1 dream
Silvia G贸mez de la Mata
& Sandra Mirat
Howsty Concept LEATHER Howsty = Quality All the range of Howsty leather products are made of top quality leather from basic to vintage looks and different designs and shapes
UNIQUENESS Most of Howsty models include unique fabrics that make every pair one of a kind
ETHNIC PATTERNS Identified as an ethnicinspired fashion brand, Howsty incorporates ethnic fabrics from kilim to Indian patchwork to create the Howsty boho&hippy spirit
MADE IN SPAIN The manufacturing process of all Howsty products is entirely Made in Spain
Howsty girl She has a wild spirit searching for light and adventure… We embrace her and share our concept of fashion made with love and dedication She inspires us and gives us energy to evolve and find new shapes and patterns with her, a new bohemian world rises, ethnicity becomes a lifestyle and Howsty a new experience to enjoy She is our Howsty girl ♡ Join our tribe ♡
Distribution Network
Distribution Network Howsty is currently present in the most fashionable and trendy stores of the national territory. The Spanish store network is composed of over 120 multi-brand stores
Distribution Network The brand has expanded its distribution all around USA, Europa and Asia, reaching the top multi-brand stores worldwide
Distribution Network In its first year of expansion, Howsty includes top retailers as Free People, Anthropologie, Anthropologie Uk, Callypso St Barths, Revolve Clothing, Nasty Gal, and 70 more USA stockists.
Howsty Agents 111 W Torrance Blvd. Suite 100 Redondo Beach, CA 90277
Distribution Network
Distribution Network OVERVIEW
Communication
Press Agency
www.atagency.es
Marketing & Communication in the fashion sector represents a key point for a successful positioning within the market. That is why this area represents one of the main strengths for the brand that appears almost every month in the top magazines worldwide
Trade Fairs Howsty is present each season at Who’s Next Paris, The Gallery Denmark, Premium Berlin, FFANY NY, FN PlaTform Las Vegas and Sole Commerce NY
Social Networks
WEBSITE, LIFESTYLE & E-SHOP
• WEBSITE, LIFESTYLE & E-SHOP
Internet has become not only a huge channel of communication and marketing but a suitable platform to socialize shopping. Therefore, HOWSTY is committed since its start with a proper image and beautiful campaigns to reflect its identity
Contact Head Office HOWSTY (Kind Closet, S.L.) Avenida de Manoteras, 38 28050 Madrid (+34) 601.166.634 Press Press@howsty.com Info info@howsty.com Web www.howsty.com
www.howsty.com