SellingInternetProducts.com
The 90 Day Internet Business Marketing Plan
Š 2010 by Scott Brooks - All Rights Reserved This IS a free ebook. You may give it away freely.
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SellingInternetProducts.com
The 90 Day Internet Business Marketing Plan
Legal Notice: While all attempts have been made to verify information provided in this publication, neither the Author nor the Publisher assumes any responsibility for errors, omissions, or contrary interpretation of the subject matter herein. This publication is not intended for use as a source of legal or accounting advice. The Publisher wants to stress that the information contained herein may be subject to varying state and/or local laws or regulations. All users are advised to retain competent counsel to determine what state and/or local laws or regulations may apply to the user's particular business. The Purchaser or Reader of this publication assumes responsibility for the use of these materials and information. Adherence to all applicable laws and regulations, federal, state, and local, governing professional licensing, business practices, advertising, and all other aspects of doing business in the United States or any other jurisdiction is the sole responsibility of the Purchaser or Reader. This report is NOT legal or accounting advice. You need to do your own due-diligence to determine if the content of this report is right for YOUR business. No earnings claims are being made anywhere in this report or in the marketing of this report. The publisher of this report is not liable for any damages or losses associated with the content in this report. Any perceived slights of specific people or organizations are unintentional.
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SellingInternetProducts.com
The 90 Day Internet Business Marketing Plan
Table of Contents • Introduction................................................................................................ 4 • The Seven Components...................................................................... 5 Squeeze Page.................................................................................... 5 Domain and Hosting....................................................................... 6 Autoresponder.................................................................................... 7 Products................................................................................................. 8 Website.................................................................................................. 9 Payment Processor.......................................................................... 9 Traffic...................................................................................................... 10 The 90 Day Internet Business Marketing Plan.......................... 10 Subscribers.......................................................................................... 10 Low-Ticket Products........................................................................ 11 Mid-Ticket Products......................................................................... 11 High-Ticket Products....................................................................... 11 Conclusion................................................................................................... 12 Special Offer.............................................................................................. 13
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SellingInternetProducts.com
The 90 Day Internet Business Marketing Plan
Introduction In this report, I will be showing you a strategy for setting up your own money-making internet business in 90 days. I call this The 90 Day Internet Business Marketing Plan. Now, before we proceed, it’s important for you to understand that the results outlined in the following scenario are not typical and are included only as examples. There's just no way that myself or anyone can guarantee that you will achieve these exact results. The image below provides a “snapshot” of The 90 Day Internet Business Marketing Plan sales funnel. If it looks confusing, don’t worry, I will explain this process in detail.
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SellingInternetProducts.com
The 90 Day Internet Business Marketing Plan
The Seven Components Component 1: Squeeze Page So, what I will do now is walk you through this process step by step. There are seven components that are required to make this profit plan work. The Seven component is called a squeeze page. Now, whether you've heard of a squeeze page or not, I can guarantee you that if you've spent any time on the Internet at all, you've definitely seen one. Squeeze pages are typically one-page websites. They usually offer you something (ebook, report, software, etc.) for free in exchange for your name and email address. Just to let you know, if you intend to start an Internet business, then it's imperative that you begin building a list of subscribers right away. You see, the bulk of your customers will come from your list of subscribers, not from people who visit your sales page. Fact is, if you have a decent sales page, only about one out of every 100 people who visit your site will buy your product. Most sales pages do not even convert this well. Also, once a person decides to leave a sales page, the chance of he or she returning is almost zero! On the other hand, the conversion rate for squeeze pages is much higher. I have some squeeze pages that convert up to 50 percent. In other words, half the people that come to these squeeze pages opt in to my list. Squeeze pages convert well because the commitment requirement (name and email address) is low and the incentive (freebie) is great. With a list of subscribers, you can build a relationship with these individuals, earn their trust and as a result, sell products to them. I launched a product about six months ago, and I sent out just one email, to my list. As a result, 10 percent of my subscribers bought my product. Below is a snapshot of one of my highest converting squeeze pages. Notice that itâ&#x20AC;&#x2122;s not wordy, but rather short and straight to the point.
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SellingInternetProducts.com
The 90 Day Internet Business Marketing Plan
Although squeeze pages are relatively simple to create, the easiest solution would be to use a squeeze page template. You can download three high-converting squeeze page templates here. Simply fill in the blanks, insert your autoresponder code (see page 7) and you’re done! Component 2: Domain and Hosting When buying a domain, it’s important to think about your strategy. If you’re looking to create a brand for your business or product, then a catchy name which best describes your company or product might be best. On the other hand, if you choose a keyword for your domain name, then you’ll get a boost in the search engines since your domain is also a keyword. For example, one of my domains, 72hourproduct.com was selected for branding purposes. I wanted a catchy name which best described this product. Another one of my domains, howtowriteebooks.net includes a - Page 6 -
SellingInternetProducts.com
The 90 Day Internet Business Marketing Plan
keyword (how to write ebooks) and as a result, I get a slight boost in the search engines. My favorite place to buy domains is Godaddy.com. OK, lets talk about hosting. Hosting companies provide a home for your websites. A good, reliable hosting company is essential for anyone who desires to create a reputable online business. There are many free hosting services available, but I would avoid these. Most free hosting companies will place ads on your site which will serve as a diversion from your offer. Fortunately, good hosting is really cheap. My favorite hosting company is Hostgator. They are reliable, have great customer service and I can host unlimited websites for a low monthly fee. Donâ&#x20AC;&#x2122;t cut corners here. When choosing a hosting company be sure to check them out thoroughly. Component 3: Autoresponder The next component is the autoresponder. This component works in conjunction with the squeeze page. Hereâ&#x20AC;&#x2122;s how the process works: People visit your squeeze page and sign up to receive the free gift you're offering whether it be an e-course, ebook, software, etc. After they click the submit button, your autoresponder automatically sends an email requesting them to confirm their email address. This process is called a double opt-in. It ensures that you have permission to email these people who signed up to receive your freebie. The autoresponder provides a legal method for communicating with your subscribers. Autoresponders also provide an easy, convenient and professional way to email your subscribers. You can personalize messages and decide exactly when you want them delivered. You can buy autoresponder software cheaply and host it on your server, but I do not recommend this because the delivery rate of your messages will most likely suffer. In my opinion, itâ&#x20AC;&#x2122;s best pay a small monthly fee to use a feature-rich, reliable autoresponder company such as Aweber. This company provides clear instructions on how to setup your account. They provide a snippet of code that you copy and paste into your squeeze page.
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SellingInternetProducts.com
The 90 Day Internet Business Marketing Plan
Component 4: Products The next component is products. The type of products I am referring to are information products. Information products vary widely in pricing depending on the quality and quantity of content. The following examples will give you an idea of how information products are packaged and priced.
Low-ticket ($7 to $37) Short reports between 12-15 pages. E-books containing a compilation of information that is available free on the internet but is difficult and time-consuming to locate. Short audio clips Mid-Ticket ($37 to $127) Short or medium-size e-books containing information consisting of a new idea or revolutionary method for solving a problem. Large e-books Information product on audio (CD or MP3 format) Paid membership sites High Ticket ($127 and higher) Video Course on DVD Large E-books packaged with CDs and/or DVDs Tele-seminar with Well-Known Expert The 90 Day plan’s profitability relies on the marketing of all three product types (low, mid and high ticket). Now, these can be products that you’ve created, or affiliate products that others have created. If you’re just starting out and would like to begin generating a profit quickly, affiliate products are certainly a viable alternative. You can earn great commissions promoting affiliate products - sometimes as high as 90%! One of the best sites to find affiliate products is Clickbank.com, Clickbank literally has thousands of digital products that you can promote. It's free to sign up, and you can usually begin promoting these products right away. You can also create your own products. Many people are blown away at the thought of actually creating their own products such as ebooks, but it really isn’t a big deal. Ebooks are much easier to create than traditional books and they provide so much more flexibility and freedom
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SellingInternetProducts.com
The 90 Day Internet Business Marketing Plan
than affiliate products provide. Think about this. Imagine that you’ve spent countless hours promoting an affiliate product, then out of the blue, the vendor decides to stop selling it! You will have wasted precious time and resources promoting an offer that no longer exists! This is just one of the ma jor disadvantages with promoting affiliate products. Again, promoting affiliate products can be a good place to start however, if you intend to build a sustainable business, creating and selling your own products should be your ultimate goal. I’ve created a fantastic ebook (shameless plug) that will show you how to create your own information products, such as ebooks, in 72 hours or less. It’s called 72 Hour Product and it comes with a full, 60 day guarantee. OK, enough self-promoting, lets move on to the next component! Component 5: Website The next component is the website. Once you create a product, you must to have a website to market your product. Truth is, many people freak out at the thought of creating a website, but it doesn’t have to be difficult. In fact, the type of website I'm referring to in The 90 Day Internet Business Marketing Plan is a sales page. By simply following a methodical plan, you can create a sales page quite easily and quickly. There are several options you have when it comes to a creating a website. You can create one from scratch using one of the easy-to-use tools such as BlinkWeb. You can use one of the many Web 2.0 properties such as Weebly, WebJam, WetPaint, etc. There are hundreds of these Web 2.0 properties and they will guide you through the process of creating your website. Component 6: Payment Processor The next component is the payment processor. There are many options available here. It really just depends on your needs. If you’re planning to recruit affiliates to promote your product then I highly recommend PayDotCom.com because it is super simple for a beginner to setup. Clickbank is also an option. If you don’t plan to include an affiliate program with your product, Paypal might be the easiest and most cost-effective solution for you. I love Paypal for it’s convenience and ease of use. Unlike many other - Page 9 -
SellingInternetProducts.com
The 90 Day Internet Business Marketing Plan
payment processors, they deduct their transaction fees automatically at the time of purchase, so this is essentially a hands-off solution to selling your products. Component 7: Traffic The fifth and final component of The 90 Day Internet Business Marketing Plan is traffic. I know many people that throw up a website, but they don't understand the fact that people just don't come to your website automatically, simply because its on the internet. You have to actually send visitors to your website which is commonly referred to as “generating traffic”. These visitors must be targeted. In other words, they need to be interested in what you have to offer. For example, it would be a waste of time to promote internet marketing products to people who are looking for information on health and fitness. Well, those are the seven components that are required in this 90 Day Plan. OK, now let's get to the fun part, shall we? We’ll put all the pieces together and see how this whole thing works out.
The 90 Day Internet Business Marketing Plan Subscribers If you could generate fifty subscribers per day with your squeeze page meaning that you're sending targeted traffic to your squeeze page and you're able to generate fifty subscribers per day, this would result in 4,500 subscribers in a 90 day period, which is really a good number. There are many people making a full-time living on the Internet who currently have less subscribers than this. I will be realistic and honest with you though - fifty subscribers per day is not easy to generate. Some of the other numbers in this 90 Day Plan example are quite conservative, but this specific number, is going to require a great deal of work to generate, but it can be done, In fact, hundreds of marketers do it and some people generate hundreds of subscribers per day, so it is doable if you're willing to work hard. So let's just say that in a 90 day period, 85 percent of these 4,500 subscribers stick. Fact is, some of these people will feel that you're not a good fit for them or what you have to offer doesn't really help them, and they'll opt out. That's just the way it is. They'll unsubscribe to your list. That's part of it. Let's say that 85 percent stick, and I think that that's a realistic number. That will leave you with 3,825 people that stick with you during that 90 day period. - Page 10 -
SellingInternetProducts.com
The 90 Day Internet Business Marketing Plan
Low Ticket Product Let's say that you're selling a product for $35 and 3% of your 3,825 subscribers buy this low-ticket product. The result would be 114 customers, and you would have generated $3,990 dollars! Not bad, right? Now keep in mind, you don't have to promote this low-ticket product to your subscribers only one time in that 90 day period. You can promote it to them repeatedly. I launched a product a while back, and my conversion rate was 10 percent for a $37 product. Therefore, a 3% conversion rate is quite conservative. Mid-Ticket Product Let's move on. Suppose that during this 90 day period, you created a mid-ticket product such as a video course or large ebook and youâ&#x20AC;&#x2122;ve priced it at $97. Remember, you can also promote affiliate products too if you cannot create your own. What if only 2% of your 3825 subscribers buy this mid-ticket product. You would generate, along with the $3,990, $7,420 from selling this midticket product. Pretty good, huh? High-Ticket Product Let's say towards the end of 90 days you're able to create a high-ticket product and price it at $397. This could be a home study course, coaching program, etc. Again, it can be an affiliate product. Suppose that only 1% of your 3825 subscribers buy this high-ticket product. The result? $15,080 from high ticket sales only. So when we add up these three numbers (low, mid and high ticket product sales), the result is $26,496 in 90 days! OK, so we overshot our goal of $20,000 in 90 days, right? Well, let's suppose that you use some of this revenue for advertising, website hosting and supplies. If you spent $2,000 to outsource some of your traffic-generating tasks pay for hosting and hire someone to create a website for you, as a net profit you would still have a profit of $24,496 in 90 days.
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The 90 Day Internet Business Marketing Plan
Conclusion Now, lets be honest, this will take a lot of work. It sickens me to see so many internet marketers making claims that this business doesn't require hard work and you can sit around a pool every day and generate millions of dollars. Well, that's not so, and like I said before, I don't believe in hype. I'm just being realistic with you. However, for anyone who is willing to work hard, this 90 Day Plan can become a reality! My 90 coaching program, SellingInternetProducts.com covers this entire process in detail. Below is a screenshot of The 90 Day Internet Business Marketing Plan.
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SellingInternetProducts.com
The 90 Day Internet Business Marketing Plan
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