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Table of Contents
LogoIdentity 4-9
Stationary 10-17
CompanySignage 18-29
CompanyPromotion 30-40
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LogoIdentity To achieve our goals the Martin De Porres image must mirror the attributes of our products. Therefore, Martin De Porres visual language emphasizes our commitment to product design that are high quality, easy to use, and stylish. However the Martin De Porres signature and the graphic elements that support it also radiate the innovative spirit is truly responsible for the development of our superior products. The final result is an expression of premium quality that is friendly, easy-to-use, and guaranteed to make life more livable. Martin De Porres is dedicated to making the best professional hair line. 4
Primary Logo The Martin De Porres logo consist of two elements, logotype and logo. The logo must never be rotated, reflected, or skewed. The primary logo shown here is also known as the “vertical logo, in which the logotype and logo are stacked. Always maintain proportion when re sizing the primary logo.
5 1/2 x
1/8 x
2 5/8 x
1 3/8 x
6x
1 3/8 x
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LogoIdentity Secondary Logo
5/8 x
4 7/8 x
4 1/8 x
2x
2 7/8 x
6
1/2 x
9 1/2 x
Color Palette
Tints of this color is also used frequently.
Pantone: 0 CMYK: 0C 0M 0Y 0K RGB: 255R 255G 255B
Pantone: 1817 C CMYK: 38C 98.52M 95.21Y 39K RGB: 111R 18G 0B
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LogoIdentity Acceptable Usage
Logo on dark background must be turned solid color of one of the chosen colors
Logo may be displayed in gray scale only if it needs
Best way to display logo.
Unacceptable Usage
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Do not use logo on bold patterns that distract from logo.
D o n o t u s e unacceptable colors.
Do not use unacceptable colors on dark background.
Helvetica Neue UltraLight/ Light / Bold
Typography Helvetica Neue family is used for headings and other important information where it deems fit. Myriad Pro Regular is used for all body text at a even leading and kerning level.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Myriad Pro Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
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Stationary Martin De Porres stationary is used for all official correspondence and documents. Martin De Porres logo and logotype should appear on all official communication from the company. Do not alter the placement of the logo, logotype, and contact information on any official Martin De Porres stationary. Signatures and logo are to appear on all newsletters, brochures, and pamphlets, as well as envelopes and forms. Reproduce the Martin De Porres logo and logotype on a printer capable of producing smooth, dark images- otherwise, the letters within the logo may appear pixilated and jagged. Whenever possible, use the logo and logotype on all Martin De Porres materials. The logo and logotype must appear on all official documents such as letterhead and publications. The goal is to provide consistent layouts, color treatments, and reproduction methods 10
Back
Business Card
Front
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Stationary Business Folder Outside
12
Business Folder I nside
13
Stationary Letterhead
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Invite Card Outside Invite cards are send to loyal customers and our tacky glued shut and labeled on the back when sent.
Inside
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Stationary Envelopes
Regular
Large
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Inside
Outside
CD Case Closed
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CompanySignage Martin De Porres headquarters is located in San Diego, CA. The building consist of offices, testing labs, as well as the companies first hair institute. The sign age through out the building is consistent and loyal to the brand identity and must be duplicated at other corporate buildings.
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Outdoor Signage Headquarters
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CompanySignage Our logo on the front windows is a window wrap. There is also a lit sign on both sides of the building of our logo type
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North East View Headquarters
6 FT
Way finding Exterior
7 FT
Parking Main Entrance Salon Entrance
6 IN
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CompanySignage Banners
4 FT
1 FT
Posted Banner Hanging Banner
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Transportation
23
CompanySignage Lobby/ Info Desk
24
Way finding Indoor
25
CompanySignage Office Door / Signage
4 1/2 IN
1 IN
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Rest room Doors All doors are made of frosted plexiglas with the secondary identity frosted on top. Rest room door handles are made of metal with our signature color.
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CompanySignage 6 FT
Conference Doors
Conferance
28
1 FT
5 IN
3 IN
Ceiling Signs Signs glow and are mounted on the ceiling.
5 IN
1 IN
10 IN
1 FT
5 IN
3 IN
5 IN
10 IN
1 IN
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CompanyPromotion Marketing is a key aspect that has made Martin De Porres what it is today. The promotion is of a modern, sleek, fashionable nature, which is what the company is all about. Martin De Porres likes to show the cutting edge of the hair world not only through our products but our advertisements as well.
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Brochure
Outside 11 in
The brochure has velum sheet in it’s cover to give a sleek feel to the promotion material.
8.5 in
Front
31
CompanyPromotion 11 in
Brochure Inside
8.5 in
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Magazine AD
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CompanyPromotion Web site
Home Products Salons Stylist
Grand Opening You’re Invited
December 9 Las Vegas
Home / Products / Salons / Stylist / Contact / Careers MartindePorres © 2010
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Packaging 2.5 in
Shampoo Bottle
4 in
9 in
9 in
Is Specially formunated to thicken and volumize damaged hair. And will improve the look, shine and vitality of your hair all at the same time of making is smell great.
300 ml 10.14 oz
1 in 0.5 in
0.8 in
0.8 in
4.5 in
1 in
1 in
4.5 in
35
CompanyPromotion 6 in
Packaging
3.0 oz (85g) Color # Color #
Hair color Box
Color #
Professional
Haircolor
36
7 in
Front
Back
Packaging Hair Brush
9 in
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CompanyPromotion 3.5 in
Name Tag
Nichole Hoza president Employee #: L000596567
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5 in
Uniform Accessories There are no particular uniform for Martin De Porres just the professional color of black from head to toe. These accessories are acceptable with the attire.
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CompanyPromotion Bag
40
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