Houston Plastic and Craniofacial Surgery
1-713-791-070
New Survey Reveals What Women Really Want to Know About BOTOX® Cosmetic
Botox cosmetic injections are undoubtedly one of the most popular minimally invasive procedures to improve the appearance of the face. It is the top selling prescription treatment in the U.S. to temporarily improve both moderate to severe frown lines between the brows and crow’s feet lines. This is evident from the 2013 annual report of the American Society of Plastic Surgeons (ASPS) which noted Botox as the top cosmetic minimally invasive procedure performed in the country last year with about 6.3 million injections. However, there are many things that women want to know about the procedure. With about 10 million women considering the treatment, Allergan, Inc., the makers of Botox® Cosmetic teamed up with SheSpeaks™, an online community of women to address the most common questions that women have about the treatment. More than 2,200 women who wanted to know more about Botox cosmetic procedures participated in the study.
Houston Plastic and Craniofacial Surgery
1-713-791-070
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The majority of the women (54 percent) wanted to learn about how much BOTOX® Cosmetic costs. According to leading surgeons, most women consider Botox expensive, but they are unaware of what is included in the cost, which in addition to the price of the product, includes the skill and expertise of the surgeon who administers the treatment.
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18% of the women were concerned about whether their face would not look natural after the treatment. However, this should not be a matter of concern says an expert. When the treatment is administered by a trained and experienced healthcare professional, facial appearance would improve, but not undergo any radical changes or give the impression that “work was done”.
• 36 percent of women were worried about the safety of the cosmetic product. No procedures are without risks, but with a well trained and experienced plastic surgeon, BOTOX® Cosmetic can be expected to provide precise, predictable results. A new BOTOX® Cosmetic treatment visualizer app for the iPad® is expected to help educate people on the treatment. The Allergan iVisualizer app lets the person take a photo or video of their vertical frown lines or crow's feet and visualize the results after the treatment. A newly designed website has been launched by BOTOX® Cosmetic to address top questions about the product. It includes a
Houston Plastic and Craniofacial Surgery
1-713-791-070
gallery of before and after photos of those who received the treatment.