2019 NPD Building a home to grow in
GARDENING & PLANTERS March 2018
TOOL STORAGE
HARDWARE
KETER PRODUCT CATEGORIES
CABINETS & SHELVING
HOUSEWARE & PETS
HOME ORGANIZATION INDOOR STORAGE
FURNITURE
FURNITURE & PLANTERS PLANTERS & GARDENING
SHEDS
OUTDOOR STORAGE DECK BOXES
GROWING, PLANTING, GARDENING - CYCLING Composting & Preparation
Sow & Propagate
Using compost from composter to prepare for new season. Use the advantage of storing your tools with durable tool racks. Start preparing the soil in the raised garden bed. To be on time, together with the heated propagators selection the first start of sowing can be done indoor
Together with full equipment of grow pots, seeding trays and plant trays the first start can be made to start the new cycle of plants for the coming season Growing is fun together with our selection of unheated propagators
Gardening & Maintaining
Planting & Harvesting When outside temperature is right the following steps can be made Use one of the grow tables or raised garden beds for space saving gardening. Planters/ balcony items for decorative gardening or when the space let’s you, use the full line for outdoor growing
When season is changing the autumn / winter preparation can start Together with our carts and composters the job is done before you know it
GROW IT
JAN
FEB
Flower Pots Planters & Troughs Grow Bag Trays
MAR
2
APR
PLANT IT
MAY
Decorative planters Self watering pots Water butts & Watering Cans
JUN
JUL
AUG
SOW IT
3
SEP
OCT
Seed & Gravel Trays 1 Propagation Winter Protection
NOV
DEC
GROW IT
PLANT IT
2
3
Decorative planters
Propagators Elevated garden beds Herb pots
APR
JAN
MAY
FEB
AUG
1
Raised Garden Bed Carts Corner tool rack
OCT
JUL
SOW IT
NOV
SEP
JUN
MAR FORESEING THE MARKET & BRINGING INNOVATION
DEC
AESTHETICAL
PRODUCT MAPPING DIRECTION
HOME BALCONY
FUNCTIONAL
TERRACE GARDEN
OUTDOOR
INDOOR
WE HAVE THE ANSWER TO OUR CONSUMER NEEDS! According to research (Jan. 2018) on US market – our consumer is a multidisciplinary purchasing power, their purchasing patterns spread over all types of products of the G&P category GARDENING/GIY
DECORATIVE INDOOR
DECORATIVE OUTDOOR
Floor plant pot 26% (N=155)
Garden bed 8% (N=150)
Propagator 2% (N=67)
Surface plant pot 21% (N=160)
12%
Railing plant pot 7% (N=105)
Hanging plant pot 21% (N=156)
Hydroponic plant pot 2% (N=50)
TOTAL by type
Vertical plant pot 3% (N=72)
21%
Question: Have you purchased one or more of the following products in the past 12 months?
Wallattached 4% (N=99)
61%
Total sample in this research – N=1,014 3% other planters; 3% NA
PRODUCT ROAD MAP GROW IT YOURSELF (GIY)
Garden Beds Better to Best Growing Pots Indoor & Outdoor Propagation One Stop Shop
Garden equipment - Move, Store, Secure Carts Composters Tool Racks PLANTERS from Functional to Aesthetical from Outdoor to Indoor CATEGORY ICONS:
GIY
EASY GROWING
Whiskey Brown: PANTONE 412C KETER 521
Mocha
PANTONE 411U KETER 557
Ideal to Grow in The Easy Growing makes growing vegetables, herbs and flowers a natural part of your urban lifestyle. Features an elevated ergonomic design that eliminates the need to bend over, and a built-in watering system for healthy, beautiful plants. Silver Grey
Anthracite:
PANTONE WG7U KETER 934
PANTONE 426C KETER 902
URBAN BLOOMER
Whiskey Brown: PANTONE 412C KETER 521
Ideal for growing crisp herbs and veggies in any spare space. The Easy Growing Bloomer includes a shelf to conveniently store your gardening equipment and a full watering system. An upscale watering system is available, which combines special fabric for evaporation and regulated watering for your plants.
Warm Grey:
PANTONE 416 KETER 930
Anthracite:
Chestnut Brown:
PANTONE 426C KETER 902
PANTONE BLACK 4C KETER 590
RAISED GARDEN BED
Plant signs and cutout seed labels included
My Lovely Garden Bed The Raised Garden Bed is a compact and portable garden bed kit that can be assembled in minutes. Improve your yields and increase your growing season with this lovely garden bed, manufactured from 70% recycled materials.
Quick and easy assembly
G-ROW
Sturdy trellis for plants up to157 cm | 61.8"
Inspired by the classic look of row crops, the G-ROW is a professional and easy GIY experience for the entire family to enjoy. Featuring a multi-level design for easy watering or efficient addition of compost and a sturdy trellis, for plants up to 157cm.
Also available with a base for the balcony or deck
Multi-level rimmed design allows easy watering
Includes full trellis parts set for yielding crops
PLANTERS – INDOOR, BALCONY KNIT Planters
Premium Flower Pots
KNIT Planters
Premium Flower Pots
Ivy Herbs Sets
Corinthian Hanging basket
Cozies trio Planters
Premium Flower Pots Multi-packs
Self Watering Herb Pot
Cozies with hanging chain
Premium Flower Pot Saucers
Ivy Planter
Herb Pots
Balcony Rainbow Planters
Balcony Trough
COZY PLANTERS – KNIT LOOK
Cozy XS
Cozy S (Includes hanging chain)
Cozy M (Includes hanging chain)
Available at various colors
Cozy L
• Cloudy Grey 913 • Smoked Purple 614 • Misty Blue 938 • Pastel Violet 610 • Dune 506
IVY HERBS PLANTER Colors
GREEN PANTONE 7495U KETER 771 WHITE KETER 450 GREEN PANTONE 7495U KETER 771
MOCHA PANTONE 411U KETER 557 MOCHA PANTONE 411U KETER 557 GREEN PANTONE 7495U KETER 771
MOCHA PANTONE 411U KETER 557 GREY PANTONE 416 KETER 930 SCISSORS -MOCA PANTONE 411U KETER 557
IVY PLANTER Features Add up to 5 units to create the right look
Special water reservoir collects excess water: prevents overwatering and root decay
Drainage holes regulate Optimal exposure to watering: protect from sunlight over-flowing
Colors WHITE
Moving On Up Stack them any way you like and create the ultimate garden feature with the smart Ivy Planter. Equipped with a watering system, this planter system can be stacked up to 5 pots high for a thriving garden that stands tall.
GREEN PANTONE 7495U KETER 771 WHITE KETER 450
MOCHA
MOCHA PANTONE 411U KETER 557 MOHCA PANTONE 411U KETER 557
LIGHT GREY
MOCHA PANTONE 411U KETER 557 GREY PANTONE 416 KETER 930
HANGING SPHERE PLANTER Features Natural round rattan design
Sealed inner bowl and drainage plug for indoor or outdoor use
Sturdy stainless steel triple-chain hanger included
WHISKEY BROWN
MOCHA
Colors ANTHRACITE
Naturally Hanging Around With a classic sense of style, the Hanging Sphere planter features a contemporary craft look for a delightful play of light and a natural splash of fun. Includes a decorative, rust-resistant triple-chain hanger for easily ‘hanging around’.
PANTONE 426C KETER 902
PANTONE 412C KETER 521
PANTONE 411U KETER 557
Up to 15 kg | 33 lb loading capacity
RAIN BOW PLANTER
Feature sHang up to 5 units to
boost your living style
Smart and easy hanging
Up to 7.5 kg | 16.5 lbs. loading capacity per planter
BROWNISH
CLASSIC
Colors RAINBOW
Let Your True Colors Shine Mix and match to your heart’s delight with these fun planters that hang from one another to create a rainbow of color and nature. Simply and easily build a planter chain of up to 5 units that will bring a smile from every angle.
Over-flow holes prevent overwatering and root decay
PLANTERS – OUTDOOR KNIT Planters
Rattan Planters
Cozies large
Cylinder Planters
Cube Planters
Rattan Planters
Taper Planter
Conic Planter
Wood Planters
Blenheim Oak Barrel Planters
Metallic Planters
Sand Planters
Versailles Planters
Varese Planters
Lead Effect Planters
Cotswold Planters
CYLINDER PLANTER Features Natural round rattan design
Drainage plug included
Elevated bottom for reduction of soil amount
Strong double wall structure
Product Colors Oasis white: PANTONE P1-9C
The Natural Circle This planter features strong construction based on durable quality and the spirit of wicker. Add a trendy rustic spirit and a warm touch of home-style that fits any indoor and outdoor setting.
Sandy: PANTONE 16-1305TPX
Dune: PANTONE 7530C
Whiskey brown: PANTONE 412C
Anthracite: PANTONE 426C
Our Choice
RATTAN PLANTER Features High quality structure
Optional drainage holes
For indoor or outdoor use
Colors ANTHRACITE
PANTONE 426C KETER 902
Sowing The Seeds Of Style The traditional rattan look combines with the durability of molded resin in this range of planters that are perfect both indoors and out, adding a touch of contemporary elegance to the modern home and garden.
SILVER GRAY
PANTONE WG7U KETER 934
WHISKEY BROWN
PANTONE 412C KETER 521
MOCHA
PANTONE 411U KETER 557
CONIC PLANTER Features Open round rattan design
Smart wheels for easy movement
Drainage plugs included for indoor or outdoor use
Colors ANTHRACITE
The classic welcome home A touch of elegance and colonial warmth blend perfectly in this impressive planter. Enjoy the rattan natural look in the perfect size for your needs which also include smart wheels set for easy movement.
PANTONE 426C KETER 902
SANDY
PANTONE 411C KETER 521
WHISKEY BROWN
PANTONE 412C KETER 521
MOCHA
PANTONE 411U KETER 557
CUBE PLANTER
Features
Woodcraft Elegance Inspired by true wood craftsmanship, this planter features strong construction based on durable quality and the spirit of wood. Add a trendy rustic spirit and a warm touch of home-style that fits any indoor and outdoor setting.
Wood craft design
High quality structure
Drainage plug included
Easy maintenance
TAPER PLANTER Features Woodcraft look & feel
High quality structure
For indoor or outdoor use
Optional drainage holes
Product Colors
Our Choice
Brownish grey: RAL 7013
Anthracite: PANTONE 426C
Chestnut brown: PANTONE BLACK 4C
Sandy: PANTONE 16-1305TPX
GARDENING Carts
Composters / Rain Barrels
Easy Go Breeze 50L
Eco Composter 320L
Easy Go 55L
E-Composter 450L
Realbarrow 100L
Indigo Water butt
EASY GO BREEZE
Light weight multi purpose cart perfect for indoor and outdoor
The next Easy Go generation includes all the features of the multi-purpose cart in a new compact, lightweight size. The Easy Go Breeze makes it easy carrying and transport logs, leaves, soil, tools, laundry, and much more in the home and garden.
Reseda Green:
Dark Green:
PANTONE 7495U PANTONE 3308C KETER 780 KETER 771
Made from recycled materials
Taupe:
PANTONE 411U KETER 557
Ideal capacity
Whiskey Brown:
PANTONE 412C KETER 521
Black:
PANTONE BLACK 2C KETER 900
EASY GO
Light weight multi purpose cart perfect for indoor and outdoor
The Easy Go is a smart and simple multipurpose light-weight work wagon. It is ideal for garage, basement and yard maintenance and can be very helpful with house chores and shopping.
Reseda Green:
Dark Green:
PANTONE 7495U PANTONE 3308C KETER 771 KETER 780
Taupe:
Made from recycled materials
PANTONE 411U KETER 557
Whiskey Brown:
PANTONE 412C KETER 521
Ideal capacity
Black:
PANTONE BLACK 2C KETER 900
EASY GO XL
Light weight multi purpose cart - perfect for indoor and outdoor
The Easy Go XL is a lightweight work wagon featuring special extra-large durable 7.6� rubberized wheels that can take on any challenge or terrain. Ideal for garage, basement, and yard maintenance.
Integral bag holder
Heavy duty rubberized wheels
Ideal capacity
REAL BARROW
Ergonomic handles
The Real barrow is the first heavy-duty work wagon to combine the classic wheelbarrow structure with an L-shape “bulldozer� shovel. With light design, the Real barrow makes your tough chores a breeze: instead of lifting, just easily sweep directly into the barrow and get going.
shovel-like metal edge for digging into a pile of soil or gathering leaves
Heavy duty rubberized wheels
Ideal capacity
SUPER PRO
Light weight multi purpose cart - perfect for indoor and outdoor The Super Pro is a multipurpose heavyduty work wagon, with special extralarge durable 11� rubberized wheels and 150L capacity which make it suitable for all kinds of work. Easily lift it with one or two hands, and get the job done.
Integral tool bar
Heavy duty rubberized wheels
Heavy duty capacity
DECO COMPOSTER
Elegant wood look to complement your garden
Made from recycled materials, this unique wood-style composter blends into and complements your garden. The Deco Composter transforms kitchen and yard waste into rich compost fertilizer. Composting has never been easier or looked better.
Green packaging solution, made from recycled materials
Assembles in minutes, no tools required
Ideal capacity
HANGING TOOL RACK
Built-in level for easy and precise mounting
Organizing your tools has never been so easy – just place the Hanging Tool Rack on the wall and gather up all the tools that are lying around. Holds up to 15 multi-sized tools, more than any other rack of the same size!
Rubber grip inserts for maximum grip
Id7 hooks hold all your small-handle tools
CORNER TOOL RACK
Holds up to 24 hand and long handle garden tools
Front-loading tool slots eliminate the problem of removing and placing longhandle tools when the rack is being used in an outdoor shed or space with a low ceiling. We offer the Corner Tool Rack in 2 height options to fit a variety of different tools.
Space saver, designed to fit corners
Made from recycled materials
POS – INDOOR (CARTON)
EXISTING At UK
EXISTING – COZY XS 5 units of cozy XS
cozy XS – 12 units
cozy XS – Trio set
NEW!
Variance # 1
Variance # 2
EXISTING – COZY S, M, L
NEW!
EXISTING
NEW!
EXISTING Ivy herbs
Urban bloomer
DISPLAY ON PALLET
EXISTING Cozy - 12 set of trio
Rainbow
Hanging sphere
POS – OUTDOOR/INDOOR (PERMANENT)
EXISTING
NEW!
EXISTING At UK
SHELVES PLANOGRAM
GARDENING & PLANTERS
PORJECT TIMELINES 2018
2019
2020
NPD 2018
WOODLOOK FAMILY- URBAN BLOOMER XL
GIY
Urban bloomer - line extension:
• Whiskey Brown 590 - 238394 • Anthracite 939 - 238395
Water level indicator
Fabric strainer and water capillary agent
CA
Floor separating soil from water reservoir
Colors
• Whiskey Brown 590 • Anthracite 939 Packaging Volume:
Dimensions:
110 Liter
113.7W x 47.15D x 85H cm
29.06 US Gal
44.76W x 18.56D x 33.46H in
Watering system
WOODLOOK FAMILY- SEQUOIA GARDEN BED MEDIUM & LARGE
US + CA
Medium Dimensions Length: 99 cm / 38.9 inch Width: 57 cm / 22.7 inch Hight: 50 cm / 19.9 inch Weight: 11 Kg
Large Dimensions Length: 131 cm / 51.6 inch Width: 57 cm / 22.7 inch Hight: 50 cm / 19.9 inch Weight: 13 Kg
Logistics information Planter Package size: Length: 102 cm / 40.1 inch Width: 59 cm / 23.2 inch Hight: 28 cm / 11 inch Quantity in container: 384
Logistics information Planter Package size : Length: 133cm / 52.3 inch Width: 60cm / 23.6 inch Hight: 26cm / 10.4 inch Quantity in container: 256
Color • Grey 595
Packaging concept
GIY
MATTE & GLOSSY TREND – EXPRESS YOUR CHARACTER
CHARACTER PLANTERS
Dim.: Ø 15.5 x 13.5H cm Ø 6.1 x 5.3H inch
NPD 2019
2019 – OUR FAMILIES BETON
GROOVE
KNIT
SANDSTONE
CHARACTER
STONEWARE
ELEMENTS
WOODLOOK
BETON – WORLDWIDE DESIGN TREND
BETON FAMILY PLANTERS
ROUND CONIC
SLICK
CUBE
SQUARE CONIC
CUBE BETON PLANTERS Item Dim.:
Item Dim.:
Item Dim.:
11.4W x 11.4D x 10.4H cm
14W x 14D x 13H cm
16.5W x 16D5 x 15H cm
4.5W x 4.5D x 4.1H inch
5.5W x 5.5D x 5.1H inch
6.5W x 6.5D x 5.9H inch
SQUARE BETON PLANTERS
Item Dim.:
Item Dim.:
48.5W x 48.5D x 43H cm
40W x 40D x 55H cm
19W x 19D x 17H inch
16W x 16D x 21.7H inch
ROUND BETON PLANTERS
Item Dim.:
Item Dim.:
40Ø x 38H cm
53.3Ø x 50H cm
16Ø x 15H inch
21Ø x 19.7H inch
SUCCULENT PLANTS – “THE” TREND FOR FLOWERS
KNIT FAMILY FOR SUCCULENTS – FOLLOWING THE TREND
KNIT Line extension
Keter Lifestyle | Business Strategy 2017-18
Item Dim.:
Item Dim.:
10Ø x 10.8H cm
11.2Ø x 11.8H cm
3.9Ø x 4.2H inch
4.4Ø x 4.6H inch
Item Dim.:
Item Dim.:
10Ø x 10.4H cm
11.2Ø x 11.5H cm
3.9Ø x 4.1H inch
4.4Ø x 4.5H inch
KNIT FAMILY - PLANTERS
Cozy XS
Cozy S (Includes hanging chain)
Cozy M (Includes hanging chain) Available at various colors
Cozy L
• Cloudy Grey 913 • Smoked Purple 614 • Misty Blue 938 • Pastel Violet 610 • Dune 506
ELEMENTS – ECLECTIC DESIGN
ELEMENT PLANTER
Item Dim.:
Item Dim.:
16.2Ø x 14.8H cm 20Ø x 17H cm
Item Dim.:
Item Dim.:
25Ø x 20.6H cm
30Ø x 26H cm
6.3Ø x 5.8H inch 7.9Ø x 6.7H inch 9.8Ø x 8.1H inch 11.8Ø x 10.3H inch
ELEMENTS DESIGN VERSIONS - CHOOSE YOUR ELEMENT
Custom made according to MOQ
GROOVE
GROOVE PLANTERS
High gloss finish surface with rough texture strokes
Growing with style High quality planters with different surface finish for indoor surrounding. Minimalistic design inspired by nature. Ø 21 cm / 8.4 in 17.9 cm 7 in
Ø 16 cm / 6.3 in 11.6 cm 4.6 in
Ø 10.9 cm / 4.3 in 9.6 cm 3.8 in
High gloss finish in &out
SANDSTONE The sand composition depends directly on its origins. The mineralogical composition of sands does have also a direct connection to the sands’ color, the mother nature being here extremely generous: white sands with biologic origin ,black sands from volcanic islands, reddish hues in arid areas (deserts)
SANDSTONE – SAHARA PLANTERS Ø 53 cm / 21 in Ø 40 cm / 15.7 in 46 cm 18 in
31 cm 12.2 in
SANDSTONE – SAHARA PLANTERS
STONEWARE TREND
STONEWARE – SUNSET MARBLE Ø 53.3 cm / 21 in Ø 35 cm /13.8 in 46 cm 18 in
32 cm 12.6 in
STONEWARE – TWILIGHT GLAZE Ø19 cm / 7.5 in Ø16 cm / 6.3 in Ø14 cm / 5.5 in 17 cm 6.7 in
15 cm 5.9 in
12 cm 4.7 in
WOOD LOOK DESIGN TREND
WOOD LOOK FAMILY - TAPER PLANTER Taper line extension:
37 x 37 cm 14.5 x 14.5 in
57 cm 22.5 in
37 x 37 cm 14.5 x 14.5 in
42 cm 16.5 in
30 x 30 cm 12 x 12 in
29 cm 11.5 in
DUOTECH MODULAR RAISED GARDEN BED
GIY
1 unit
2 units
Item Dim.: Length: 120 cm / 47.2 in Width: 120 cm / 47.2 in Hight: 28 cm / 11 in
Weight: 7.9 Kg Package Dim.: Length: 100 cm / 39.3 in Width: 34 cm / 13.5 in Hight: 17 cm / 6.5 in Quantity in container: 900
6 units
DUOTECH MODULAR RAISED GARDEN BED Hiding electric and irrigation system inside 4x4 inch top. Suitable for existing lighting
Simple assembly
NPD 2020
RAISED GARDEN BED - BETON
GIY
Item Dim.: 82W x 37D x 75H cm 32.2W x 11.2D x 29.5H inch
PLANTERS - SLICK BETON
Item Dim.:
Item Dim.:
Item Dim.:
Item Dim.:
14.7W x 14.7D x 14H cm
29.4W x 29.4D x 27.7H cm
38W x 38D x 36.1H cm
53.3W x 53.3D x 50.2H cm
5.78W x 5.78D x 5.51H inch
11.6W x 11.6D x 10.9H inch
14.9W x 14.9D x 14.2H inch
21W x 21D x 19.7H inch
Item Dim.:
Item Dim.:
Item Dim.:
Item Dim.:
54W x 54D x 20H cm
36W x 36D x 17H cm
50W x 15D x 15H cm
75W x 25D x 21.5H cm
21.2W x 21.2D x 7.9H inch
14.1W x 14.1D x 6.7H inch
19.7W x 5.9D x 5.9H inch
29.5W x 9.85D x 8.5H inch
ROUND BETON PLANTERS
TO BE CONTINUED… INNOVATION BY KETER IOT LINE HYDROPHINIC LINE
LINES EXPANSIONS
PROPOGATORS TEXTURED OUTDOOR DESIGN INDOOR
THANK YOU!