HP MAGAZINE | VOLUME 75 | NOVEMBER 2021 by HP MAGAZINE

HP MAGAZINE

VOLUME 75 | NOVEMBER 2021

NATALIA BUSH Love of beauty is taste. The creation of beauty is art.

DRENUSHA XHARRA

Nandini Rai ACTRESS: @NANDINI.RAI PHOTOGRAPHY : @MUNNASPHOTOGRAPHY STYLING : @NAZNEEN.PARMAR_OFFICIAL MUH: @MAKEUPBYMAHENDRA

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Highly smoothing and firming LE LIFT skincare brings together performance and nature. The key active ingredient in their formulas, botanical alfalfa concentrate, is as efficient as retinol** and gentle on the skin. Composed of up to 96% naturally derived ingredients, LE LIFT works in a targeted way to produce visible results. Skin is smoothed, firmed, and luminous.

CHANEL BEAUTY

HP MAGAZINE

VOLUME 75 | NOVEMBER 2021

Fashion

6 BREAKOUT MODELS OF SPRING 2022

Architecture

Plans for $400-billion new city in the American desert unveiled

Fashion

Paris fashion week by storm with the unique Haute Couture collection "Sumakh"

Beauty

7 big beauty trends Lakmé Fashion Week 2021

14. INTERVIEW 28. LOOKBOOK 56. GAURAV GUPTA 66. ARMANI BEAUTY 68. ELFEN

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CLOTHES

2021 MEDIA KIT

AN INTERVIEW WITH NATALIA BUSH BY HARSHIT PATEL

HP MAGAZINE

Hi, could you start by telling us a bit about yourself? I was born and raised in the Canary Islands. My father is from Tenerife and my mother is originally from South Africa. I have an older sister and a younger brother so I'm really the one in the middle. Tell us about your journey so far? After doing a few modelling assignments in Tenerife, when I was eighteen years old I decided to travel to Italy in search of an opportunity in the fashion world. It hasn't been easy but after years of sacrifice, I am the person that I am today. How would you describe your style? I don't really have a particular style and I tend to wear what I like and on the mood, I'm in. Tell me about your experience as a model. At the start, it was very difficult for me to be in a big city on my own without my family. I also had to make decisions on my own and

INTERVIEW

not speaking Italian made it worse. but I was actually very fortunate because opportunities arrived very quickly.

How has your life changed since then? My life has changed tremendously since then because I have been able to travel to many different countries and meet lots of interesting people. A lot of your influence comes from social media. that's great because it allows you to control your image. but it is also limiting because it's so one-sided? But it is also a means of making yourself known and sometimes it can bring great opportunities. How would you describe your talents to someone who doesn't get it? Talent is a thing of oneself and trying to bring it to light with so much sacrifice and above all to believe in yourself and be very constant and strong in what you want! I built my talent that way!

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2020 has been the strangest of years, how did you find lockdown? any lessons or discoveries? For me, the lockdown was an experience that change my life because I has a blood infection due to a kidney stone and Could lose my life! now I appreciate life much more, the family and taking care of myself more than yesterday. who has been some of your favourite collaborators so for in the industry? Guess America campaign (work)and an Italia movie in Miami. What first piqued your interest in fashion and modelling? I am very tall and when I was in my early teen's people often commented that I should be a model and that triggered my interest in the fashion industry. Do you have a favourite designer or high street brand? Dolce & Gabbana and Loro piana

INTERVIEW

what are your goals as a model? I think I have already achieved my goals as a model. I now have new goals for my future.

AMÉRICA GONZALEZ

6 Breakout Models of Spring 2022

BEYONCÉ AMBROSE

GRETA HOFER

JAN BAIBOON

QUANNAH CHASINGHORSE

DEVYN GARCIA

Idyllic, Kyla

In front of the camera since she was seven years old, internet personality and leading travelling and fashion bloggers-- Kyla Wang

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Hi, could you start by telling us a bit about yourself? Hi, Thank you for your kindness. Well…let’s me introduce myself I’m Vanessa Kyla Wanglap. I’m a Thai and I live here. People know me as Kyla Wang. Currently I am working as a teacher and Instagram blogger; travelling and fashion bloggers. I am traveling around and inspired people to build and create their dream make it happens. Tell us about your journey so far? Why I am a teacher and why my journey come so far ? When I was young I’ve got lot of problems especially bullying at the school. I would like to inspired people about their look, passion, fashion, and confident. So I work on social media platform (Instagram) You know many people worried about complaining each other especially body types shaming! And when you are as a teacher you need to be a good role model to kids yes! I agreed but you need to be yourself too. I love traveling and wearing a bikini. I am using my social media to speak out that we don’t have to be in limit but we can stay at the right way. I’m trying to inspired and build their motivation their confidents. Show them how to be proud of yourself. That’s why I am here to stop bullying and this is the reason why I am a teacher too. In addition, when I used to be fat and bullied that I am ugly. I used this bullying, as a motivation to make myself do exercise, proper diet and eat healthy food. I learned a lot of things during these adversities to aspire and improve myself even more lastly, I engulf myself and splurge with the things that improves me and now I achieved the form that I wanted bullies starts to fade and saw me as a woman with fashion, beautiful and a quick-witted woman. How would you describe your style? I wouldn’t classify my style as any of the big types. I believe that’s a mix of a lot of things. I also dress differently according to the occasion. Sometimes I appear to have a classy style, and other times my style appears vintage, artsy, casual, grunge, chic, bohemian, exotic and the most you see often is sexy fashion style.

FASHION

Tell me about your experience as a model. My experience as a model, when I was chosen to be in a music video as a model and also, I was invited to a business page to present as their model of their business. It gains me enough courage and adequate knowledge in modeling. 2020 has been the strangest of years, how did you find lockdown? Any lessons or discoveries? Lockdown made me do things regularly, proper diet, exercise daily, eat nutritious food, sleep at the right time and made me becoming more responsible on how to take care of myself. What are your hopes for the future of the fashion industry? My hopes are to have a good management, good relationship with some models in friendship and to be discovered. And also travelling around the world meet new people and learning new local culture. Who have been some of your favorite collaborators so far in the industry? Some of my favorite collaborators in the industry is Target’s designer dress collection. And Shein collaboration with Zaful for the clothes including some of accessories is Vibe_szn. Other some of Thai local brand of self tanning mousse is MayItan is very famous in Thailand. What first piqued your interest in fashion and modeling? When I watch, TV shows, beauty pageants and fashion models it made me think that, I wish I can be as confident and I am able to do what they can do and so, that is why, I tried to be one. What is fun and rewarding about modeling? And what is not? The fun rewarding about modeling, is making new friends, gaining profit, doing great adventures on where we will be taking the shots for modeling and the thing that is not is the time that needs to be prioritized whenever the manager will call you for a project.

What is the biggest highlight of your career so far? My biggest highlight is when someone offered me to be in a music video as a model and I accepted it.

Do you have a favorite designer or high street brand? One of my favorites is Zara, I really love the long dresses, the fashions and their quality products.

How has your style changed over the years? My style changed over the years, by doing exercises daily, eating healthy food, sleeping early and a proper diet.

What is your greatest strength My greatest strength is when I motivate myself to be in a competition and to be an inspiration for others.

What are your goals as a model? To be good example of every woman in the world, to never lost hope in motivating to pursue their goals in modeling and also, to be confident as individuals. To be honest everybody can be the model by their way. You don’t need to be like others. You just to be yourself happy with what you will do. Thank you HP Magazine today for the interview and before end interview I would like to say Thank you for all, have a wonderful day enjoy every moment hope to see you next.

JJ VALAYA

HOUSE OF GARRARD

"FOR ME JEWELRY IS A WAY OF KEEPING MEMORIES ALIVE."

MESSIKA PARIS

Plans for $400-billion new city in the American desert unveiled

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ARCHITECTURE

The cleanliness of Tokyo, the diversity of New York and the social services of Stockholm: Billionaire Marc Lore has outlined his vision for a 5-millionperson "new city in America" and appointed a world-famous architect to design it. Now, he just needs somewhere to build it -- and $400 billion in funding. The former Walmart executive last week unveiled plans for Telosa, a sustainable metropolis that he hopes to create, from scratch, in the American desert. The ambitious 150,000-acre proposal promises ecofriendly architecture, sustainable energy production and a purportedly drought-resistant water system. A so-called "15-minute city design" will allow residents to access their workplaces, schools and amenities within a quarter-hour commute of their homes. Although planners are still scouting for locations, possible targets include Nevada, Utah, Idaho, Arizona, Texas and the Appalachian region, according to the project's official website. The announcement was accompanied by a series of digital renderings by Bjarke Ingels Group (BIG), the architecture firm hired to bring Lore's utopian dream to life. The images show residential buildings covered with greenery and imagined residents enjoying abundant open space. With fossil-fuel-powered vehicles banned in the city, autonomous vehicles are pictured traveling down sun-lit streets alongside scooters and pedestrians. Another image depicts a proposed skyscraper, dubbed Equitism Tower, which is described as "a beacon for the city." The building features elevated water storage, aeroponic farms and an energy-producing photovoltaic roof that allow it to "share and distribute all it produces." The first phase of construction, which would accommodate 50,000 residents across 1,500 acres, comes with an estimated cost of $25 billion. The whole project would be expected to exceed $400 billion, with the city reaching its target population of 5 million within 40 years.

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ARCHITECTURE

Funding will come from "various sources," project organizers said, including private investors, philanthropists, federal and state grants, and economic development subsidies. Planners hope to approach state officials "very soon," with a view to welcoming the first residents by 2030. In addition to innovative urban design, the project also promises transparent governance and what it calls a "new model for society." Taking its name from the ancient Greek word "telos" (a term used by the philosopher Aristotle to describe an inherent or higher purpose), the city would allow residents to "participate in the decision-making and budgeting process." A community endowment will meanwhile offer residents shared ownership of the land. In a promotional video, Lore described his proposal as the "most open, most fair and most inclusive city in the world." Lore founded jet.com before selling it to Walmart and joining the retail giant as head of US e-commerce in 2016. He left the company earlier this year, saying that his retirement plans included working on a reality TV show, advising startups and building a "city of the future." BIG's founder, Danish architect Bjarke Ingels, is meanwhile quoted as saying that Telosa "embodies the social and environmental care of Scandinavian culture, and the freedom and opportunity of a more American culture." It is not the first new city being planned by Ingels' firm, which famously installed a ski slope on top of a Copenhagen power plant and has codesigned Google's new headquarters in London and California. In January 2020, Japanese carmaker Toyota revealed that it had commissioned BIG to create a master plan for a new 2,000-person city in the foothills of Mount Fuji. Although significantly smaller than Telosa, the project, dubbed Woven City, promises autonomous vehicle testing, smart technology and robotassisted living.

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GAURAV GUPTA

7 big beauty trends Lakmé Fashion Week 2021

SMOOTHER AND REFINED SKIN TEXTURE IN 4 WEEKS

AFTER 1 MONTH OF USAGE*: 100% Would keep using the serum 97% Say skin is improved 94% Would recommend it to a friend 89% Found their skin looked younger

ARMANI BEAUTY

Elfen Watches

ABOUT ELFEN A gentleman's choice of timepiece says as much about him as his Saville Row Suit. At ELFEN our aim is not just to create a watch but is to provide a unique experience to our wearers. ELFEN is India's first brand for premium wooden watches. All the watches have been made using 7 different types of natural wood namely Mahogany, Ebony, Pine, Oak, Zebra, Walnut wood and Sandalwood. The brand was founded with a belief that beautiful watches can be made from wood - a renewable resource with a significant advantage over other commonly used materials. We show the world how age-old craftsmanship can be used in modern-day products to form ethical and sustainable designs for the conscious yet stylish individual.

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ELFEN

HOW DID IT ALL START? Back in 2018, i was working in a corporate job, and my co-founder had his own Fashion-Accessories store in Pune. We always used to discuss starting up with something niche and unique, something which can provide a lot of value to Indian consumers. We realised that the watch industry is saturated with very limited designs and patterns, especially in India. All the usual brands were offering similar-looking stainless steel designs in watches, which are not only quite heavy on your wrist, but also not that versatile for every occasion. It's then when we came up with the idea of wooden watches. We thought why not try creating a watch from a renewable resource such as wood. Not only did the watches came out to be super lightweight, they were also the quite strong inbuilt quality and durability. We thought to take it big and take it to the entire Indian and global market and that's when the idea of ELFEN was born. We started operations on 5th August 2019, and by taking continuous feedback from our customers and working on those to improve our processes and end-product, we have been successfully able to create a product that is both supreme in quality and high on style quotient.

THE HURDLES? Well, the main challenge was to create that end product. With none of us having a background in production and manufacturing line, we had to go through a lot of failed attempts and iterations to finally develop our first successful prototype. It was a watch made of Zebrawood, and we are proud of the fact that we are a fully homegrown brand. The other major challenge was to take this completely new watch segment to the Indian market. We were very sceptical, how it will be viewed by the consumers and would they be actually receptive to the idea of a wooden watch? One thing that kept our belief high was the fact that everyone that we hadshown the watch to, absolutely loved it.

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We just had to position ourselves in a right and aspirational way to the Indian consumers. One thing we had very clear in our mind from the very first day, that we are not going to target every consumer in this country. We knew that our target customer will be a value-driven one who makes a purchase because he/she believes in that product, rather than buying something just because they are at a heavy discounted price. All our ad campaigns and social media strategies were devised to target that value-driven customer, and we saw some really great results. Till date, we are following the same notion of providing as much value to our consumers as possible for their purchase with us. Our packaging is one of the best in the industry, our product return rate is one of the lowest in the industry which clearly shows that despite all the hurdles we faced, we tried to learn from them and improve continuously. TREE PLANTATION INITIATIVE Our mission has always been to provide as much value to the our consumers as possible. We decided to give people unique experiences by introducing something as unique as a wooden watch. The majority of our products are handmade, with an emphasis on quality at affordable prices. As a responsible and sustainable brand, we have always believed in giving more to mother nature than taking away from it. Keeping up with our core principles, for every purchase you make we plant a tree in your name. ELFEN has partnered with TreeNation whose focus is on reforestation and the reduction of the most pressing threats to the diversity of life on Earth. Every time you buy an ELFEN Wood Watch, a tree will be planted in your name! As soon as you place the order on our website and make the payment, you will receive an email from Tree-Nation, with the details of the tree planted in your name. You will be able to see all the details of the tree like its LIVE Google location, the farmer taking care of it, the crop that it will be a part of the harvest, etc. Along with this you will also receive a tree - plantation certificate over e-mail. The link in the certificate will take you your tree with its details.

ELFEN

HOW ARE WE PROGRESSING?

We are glad to tell that we have been very well received by our customers and the indian market at large. Ours sales have been growing pretty well and most of our customers are repeat buyers. We provide custom Gift wrapping and messaging service, and lots of our customers prefer to gift it to someone everytime there is an occassion. We are growing at a very good pace, but our customer centric approach is something we would never want to compromise for growth.

FUTURE PLANS

Future seems very exciting. We are introducing 6 new designs as part of our new collection along with custom engraving services. Customers will be able to get their message or a picture engraved at the back of the watch. We are working on our packaging and are trying to create one of the best packaged brand in india. We are also planning to target global markets now like Europe and canada. In fact We have already started shipping to USA and UK.

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