Global Luxury by Coldwell Banker Howard Perry and Walston

Inside Look at Selling LUXURY

6 a inLeaderLuxury 14 MaestrosMarketing 28 CredentialsOur 38 BackGiving 40 Contacts

6 HPWLuxury.com a Leader in LUXURY WE KNOW A LITTLE BIT ABOUT LUXURY. There’s no place the Coldwell Banker Howard Perry and Walston sign is more at home than in front of many of the area’s premier luxury properties. The Coldwell Banker Global Luxury Program is among the most successful names in high-end real estate, powered by agents in 49 countries who deeply understand this unique market’s intricacies and clientele. It’s why we have over 28,000 transaction sides of $1 million-plus properties annually.

7HPWLuxury.com Nestled in the finest neighborhoods, our prestigious properties offer location, elegance, and the formidable beauty sophisticated buyers seek. Our vast network of marketing resources enables our luxury specialists to create and execute campaigns to place your home on a grand scale that attracts the most qualified buyers. PRESTIGIOUS HOMES

Unlike other major metropolitan areas, Central North Carolina offers unparalleled opportunities for new construction. New construction allows you to design and customize a house and turn it into a home. Our luxury specialists work with designers and builders to stay up to date on the latest trends – from architectural features to smart home technology.

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NEW CONSTRUCTION

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Few passions rival those of the world’s greatest game. Waking up and smelling the greens from your own home brings it to a whole new level. We understand that great photography captures a glimpse of this lifestyle, and positioning high-quality photos is paramount to finding buyers seeking to live life on the golf course.

COUNTRY CLUB AND GOLF COURSE HOMES

The 19th-century building techniques and architectural features stand alone as works of art. Each room goes back in time to tell a story, and our luxury specialists can capture those stories and tell them to potential buyers across multiple channels.

The distinct aura of prestige and sense of history that surrounds an antique estate is powerful.

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ANTIQUE, HISTORIC HOMES

11HPWLuxury.com The Raleigh-Durham metropolitan area’s progressive growth offers stellar opportunities for those enticed by city life and walkability. These energy-filled communities provide easy access to the trendiest restaurants, best shows, and high-action sporting events. Our luxury specialists have access to the most affluent worldwide databases to market your property. LUXURY CONDOS AND TOWNHOMES

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LAKE LIVING

AND WATERFRONT

From waterskiing to wakeboarding or catching the next big fish, living on the water offers many different opportunities for recreation right out your back door. Our ability to quickly market these homes before they hit the MLS is something no other real estate company in the world can do.

13HPWLuxury.com Muddy boots, open land, and the relaxing feeling of riding your favorite horse, we are familiar with the equine lifestyle and respect your passion for abundant acreage with pastoral splendor. Our luxury specialists create custom-designed marketing plans catering to the exclusive equestrian population comprised of owners, exhibitors, and trainers. EQUESTRIAN ESTATES

14 HPWLuxury.com MARKETING MAESTROS COLDWELL BANKER HOWARD PERRY AND WALSTON GLOBAL LUXURY The extraordinary is achievable when we unite the expertise of our luxury real estate specialists, our stateof-the-art and creative marketing department, and our #1 international partner network. Leveraged by our extensive capabilities, your property will be showcased to luxury buyers across 49 countries and territories worldwide.

15HPWLuxury.com 360° MarketingPlan Media SocialSyndicationListingMedia Digital Suite andDirectContentDigitalMailPrint

THE TOP REAL ESTATE WEBSITES in the World 168.4 Million IN DAILYSALESLUXURY 118 Million Visitors per Year Blog

17HPWLuxury.com 2.6 Million Blog Views featuring Luxury Homes Our powerful, comprehensive real estate websites provide easy use for prospective buyers. 95% of home buyers use the internet to search for a home, and our multi-lingual site showcases homes using high-end images and videos that capture the eyes of discerning buyers. The engaging virtual tours and insightful market data are available across all screens and devices, and the HPW mobile app simplifies the process of searching and saving favorite properties. Your Coldwell Banker Howard Perry and Walston luxury specialist’s personalized website and social media presence provide an opportunity to build impactful campaigns that increase efficiency, responsiveness, and tremendous exposure for your property. DIGITAL SUITE ColdwellBankerLuxury.comColdwellBanker.comHPWLuxury.comHPW.com

We have the top real estate presence and reach on social media, making us the #1 most influential real estate brand in the world. This guarantees your property maximum exposure on a global scale.

21HPWLuxury.com Exclusive to Coldwell Banker, our CBx tool uses big data to pin-point ideal buyer demographics giving our agents the ability to place social media ads and posts directly to buyers matching your property. SOCIAL MEDIA Marketing 79+ Million Social Engagements 280+ Thousand Facebook Followers 90+ Thousand Followers on Twitter Facebook | Instagram | Twitter | YouTube | LinkedIn | Google + | Rss & Blogs

22 HPWLuxury.com From well-designed and personalized print and electronic collateral pieces and promotional videos, your agent can effectively market your home to sell it for the best price in the shortest amount of time. Our targeted direct mail marketing will showcase your property in high-end brochures and postcards that are delivered directly to our area’s most affluent buyers. DIRECT Mail & Print Our partnership with Wealth Engine gives us access to the most extensive database of high-net-worth individuals in existence. This allows us to elevate our direct marketing for some of the most exclusive properties to a new level.

Homes and Estates | 1.1 Million Total Annual Reach 150+ Thousand Global Print Edition (Per Issue) 100+ Thousand Unique Homes (Per Issue)

25HPWLuxury.com 50+ Thousand Digital (Per Issue) As the #1 Real Estate Company in Central North Carolina, the HPW Luxury Magazine is a monthly e-magazine that circulates to high-net-worth income individuals around the world. HPW LUXURY MAGAZINE There are few things that match the grandeur of seeing your home captured in print. The touch and feel of the magazine as well as the bright and vibrant colors jumping off the page are unmatched in today’s high-tech world. Our exclusive print advertisement, Homes and Estates, offers stories of lifestyle inspiration and a range of luxury pursuits. Home and Estates is distributed four times a year and paired with two leading publications, Unique Homes and the Wall Street Journal. PRINTED Media

Twilight photography highlights the exterior of your listing in a way that daylight photos simply cannot. The colors and lighting immediately catch your eye and have been found to increase the number of views on a virtual tour by as much as 50%. Aerial photographs engage buyers by offering breathtaking views, which uniquely highlight the scope of your distinctive property. Utilizing the Coldwell Banker Howard Perry and Walston Global Luxury virtual tour, today’s luxury buyers can experience the feel and flow of a property at their own convenience. Our interactive floorplan showcases your property’s entire interior with room labels, objects, and dimensions. Buyers now have the ability to view your property from their own point of view as they virtually move from each room.

Our team of professional photographers understand how to showcase the most eye-catching facets of your property to captivate and entice prospective luxury clients. CREATION

DIGITAL CONTENT

26 HPWLuxury.com Aerial Photography – Floor Plans – Virtual Tour

28 HPWLuxury.com Our CREDENTIALS COLDWELL BANKER is the #1 REAL ESTATE COMPANY IN THE WORLD Since 1906, the Coldwell Banker brand has existed on the cutting edge of luxury. It possesses both the scope and power to showcase exceptional properties and entice affluent buyers worldwide. Our Coldwell Banker Global Luxury Professionals are highly valued for their ability to consistently create unforgettable experiences for our discerning clientele.

29HPWLuxury.com 92+ Thousand associates worldwide 28+ Thousand transaction sides of $1 million-plus homes 3+ Thousand offices worldwide 49+ Thousand countries and territories serviced $148.7 Million in luxury sales per day

Established in Raleigh more than 40 years ago, HPW remains today with local leadership and ownership and has grown its presence well beyond the Capital City. Our full-service real estate company operates HPW Relocation, the top residential relocation department in the country and a leading network of 15 sales offices with more than 900 agents throughout North Carolina. We’ve set the standard for service with an award-winning real estate team comprised of industry experts and superior sales professionals with crucial insight and knowledge into our local cities and towns.

We’re here to serve you. We’re committed to Helping People Win.

30 HPWLuxury.com In Central North Carolina, We sell more homes than any of our competitors.

OUTPERFORMING the Competition

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HPW Operates the #1 Relocation division in the country. know, because we have been awarded as the #1 relocation agency in the world twice! than 60 people move to the area every day, and we partner with them to find a home. Our award-winning HPW Relocation Division manages more than 65 percent of the corporate relocation activity to the area. work with the top relocation agencies worldwide to help relocate Fortune 500 and major companies to Central North Carolina year after year. Our reach is worldwide through partnerships with all major relocation management companies, including Cartus Corporation and USAA. Cartus Corporation, the #1 relocation company globally, works with only a few select high-performing companies in each market.

HPW Relocation • Relocated Over 20,000 Families in the Past Decade • Vast Global Network of Relocation Agencies • Strong Partnerships with State, Regional and Local Economic Development Offices • Longstanding Relationships with Area Corporations and Businesses

34 HPWLuxury.com In Central North Carolina, we sell more homes than any of our competitors. Our full-service real estate company is ready to serve you from “for sale” to “sold.” We know the industry inside and out and will support every facet of your real estate journey. From attracting well-qualified buyers, managing your sales process, and finding you a new home, we are a successful one-stop real estate shop. Our family of award-winning departments and divisions includes: • General Residential Brokerage Offices • HPW Towne Mortgage • HPW Market Title • HPW Luxury • HPW Relocation • HPW Property Management • HPW New Homes & Land ONE STOP Shop

of the Carolinas

37HPWLuxury.com GLOBAL Affiliations

Realogy is the top publicly traded real estate broker in the world and parent company of Coldwell Banker. Realogy leverages superior global marketing and relocation services for its clients. As the world’s largest relocation agency, Cartus helps move more Fortune 500 companies daily than any others have in their existence. They only select a few high-performance companies within the United States to be a part of their elite network.

The Realty Alliance comprises North America’s most elite real estate firms, with members spanning every major market across the continent. We have access to the best business practices and state-of-the-art marketing techniques available through our connection with Realty Alliance.

Don Walston created the HPW Foundation over 20 years ago to help make a difference and give back to the community. Our HPW Foundation provides matching funds to support our real estate agents’ and employees’ charitable giving and outreach efforts to make an even more significant impact in our local communities.

Habitat for Humanity is a nonprofit housing organization that works locally to build and improve homes in partnership with individuals and families in need of a decent and affordable place to live.

The Me Fine Foundation provides homes to critically ill children and their families through financial assistance and emotional support.

UNC Lineberger Cancer Center treats cancer patients, researches the causes of cancer and searches for new treatments, develops and directs statewide programs in cancer prevention, and trains future physicians, nurses, scientists, and public health professionals.

The Sean Ingram Academy is a Juvenile Diversion program that helps mentor at-risk youth by changing their mindset from the streets to their future.

Military Missions in Action assists active-duty, veterans, and military families through programs that provide independent living and morale support.

The Team Drea Foundation funds and supports bold, innovative research to help find a cure and effective treatment for ALS.

Turkeys for the Triangle has proudly donated more than 28,000 turkeys to over 100,000 neighbors in need, active military, and veterans during the holidays. HPW Foundation

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Clayton 110 Flowers Crossroads Way, Ste 101, Clayton, NC 27527 | 919-960-6352 3917 University Dr, Durham, NC 27707 919-401-7600 Fuquay-Varina 528 North Main St, Fuquay-Varina, NC 27526 Garner 1002 Vandora Springs Rd, Garner, NC 27529 2150 Wayne Memorial Dr, Goldsboro, NC 27534 919-778-8001 Hillsborough 106 South Churton St, Ste. 100, Hillsborough, NC 27278 | 919-732-6101 Holly Springs 5261 Sunset Lake Rd, Holly Springs, NC 27540

919-782-5600

POWERFUL Presence HPW Corporate 1001 Wade Ave, Ste. 100, Raleigh, NC 27605 Cary 100 Connemara Dr, Cary, NC 27519 Chapel Hill 1600 East Franklin St, Chapel Hill, NC 27514 919-960-6300

Raleigh – Inside the Beltline 1001 Wade Ave, Ste. 201, Raleigh, NC 27605 919-388-5436 Raleigh – Midtown 5000 Falls of Neuse Rd, Ste. 100, Raleigh, NC 27609 | 919-876-8824

Mebane 103 East Center St, Mebane, NC 27302 919-563-8885 Pittsboro 120 Lowes Dr, Ste. 109, Pittsboro, NC 27312 919-542-0209

919-552-0002

Durham

919-773-6222 Goldsboro

919-467-1882

919-516-9477

Raleigh - North Raleigh 9051 Strickland Rd, Raleigh, NC 27615 919-847-6767 HPW Customer Care Center 1001 Wade Ave, Ste. 200, Raleigh, NC 27605 919-789-5200 HPW New Homes & Land 1001 Wade Ave, Ste. 102, Raleigh, NC 27605 919-781-4663 HPW Property Management 1001 Wade Ave, Ste. 201, Raleigh, NC 27605 919-388-5436 HPW Real Estate School 4701 Atlantic Ave, Ste. 141, Raleigh, NC 27604 919-878-4040 HPW Relocation 1001 Wade Ave, Ste. 200, Raleigh, NC 27605 919-789-5200

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42 HPWLuxury.com hpwluxury.com ©2021 Coldwell Banker Real Estate Corporation. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate Corporation. An Equal Opportunity Company. Equal Housing Opportunity. Each Office is Independently Owned and Operated, except Offices Owned and Operated by NRT Incorporated.