The Power of HPW

A LOCAL, FAMILY-OWNED BUSINESS

Growing up in rural Wilson, N.C., my mother taught me the important lessons of working hard, respecting others and doing what you said you were going to do. I started Howard Perry and Walston in 1973 with those qualities in mind and have remained true to them.

Today, Howard Perry and Walston is the leading residential real estate agency in the area and we have partnered with Coldwell Banker, the number one real estate company in the world. We have created an accomplished leadership team and are associated with outstanding real estate agents, who have set a standard in the industry for superior service and professionalism. Our goal is and has always been to empower our sales team by providing the most effective training, technology, and support they need to excel in the industry and live out our principles in the communities we serve. We heavily invest in our team, and they, in turn, invest in their valued clients.

I know that a home is one of the biggest investments you will make in life and I want to thank you for considering our agents and family of companies to be a part of this process. It is a privilege we do not take lightly.

I wish you the very best throughout your real estate journey and welcome the opportunity to connect with you in the future. As all of our real estate agents know, I’m only a call away and would be pleased to hear from you.

Don Walston Founder and Chairman

LET US GUIDE YOU HOME

Our full-service real estate company is ready to serve you from “for sale” to “sold.”

Throughout history, the North Star has been a beacon that explorers have used to guide them to the place they cherish most, home. We’ve been guiding people home for over 50 years, longer than any other real estate company.

We confidently serve our clients and take great pride in knowing the industry inside and out. This extensive knowledge allows us to support every facet of your real estate journey.

From attracting well-qualified buyers to managing your sales process, and finding you a new home, we are a successful full-service powerhouse.

Our family of award-winning departments and divisions includes:

▪ Residential Brokerage Offices

▪ Global Luxury

▪ Towne Mortgage of the Carolinas

▪ HPW Market Title

▪ HPW New Homes & Land

▪ HPW Property Management

▪ HPW Real Estate School

▪ HPW Relocation

of the Carolinas

OUTPERFORMING THE COMPETITION

We are a Real Estate company that shines like no other.

Established in Raleigh 50 years ago, HPW has grown its presence well beyond the Capital City.

Our full-service real estate company operates the top residential relocation division in the country and a leading network of 13 sales offices with 800+ agents.

We’ve set the standard for service with an awardwinning real estate team comprised of industry experts and superior sales professionals with key insight and knowledge into our local cities and towns.

We’re here to serve you and are committed to Helping People Win.

HPW Relocation & Business Development Division | Named #1 Relocation Division by Cartus Global Network Corporation

Voted Best Place to Work in the Triangle by the Triangle Business Journal

A POWERFUL PRESENCE

Our HPW real estate footprint is vast. We work where you want to live.

With a growing network of sales offices spanning from Alamance County in the west to Wayne County in the east, we lead the area real estate market in both size and reach.

You can be assured that our significant presence makes us the best poised real estate company to assist you in the sale of your current home and the purchase of your next.

▪ Cary

▪ Chapel Hill

▪ Clayton

▪ Durham

▪

Fuquay-Varina

▪

Goldsboro

▪

Hillsborough

▪ Holly Springs

▪ Mebane

▪ Pittsboro

▪ Raleigh

▪ Midtown

▪ Inside the Beltline

▪ North Raleigh

▪ New Homes & Land

#1 REAL ESTATE COMPANY IN THE WORLD

Coldwell Banker Real Estate has been an industry leader for more than a century.

3,000+ 100,000+ affiliated real estate agents countries

offices

Across 43

The powerhouse global brand has over 96,000 affiliated real estate agents in 3,000+ offices across 40 countries and territories—more than any other real estate company in the world.

Our trusted partnership with Coldwell Banker grants you a supreme benefit in the sale of your home.

▪ National and Global Exposure for Real Estate Listings

▪ Cutting-Edge Marketing Strategies

▪ Superior Brand Recognition

▪ Top Industry Professionals Leading the Charge

TODAY’S HOME BUYER

We pride ourselves on being ahead of the curve when it comes to industry trends and have primed our services to support changes in buyer behavior.

Today’s buyers rely on advancing technologies and digital platforms to search for listings and gather information about the homes they seek.

We’ve invested tremendous time and resources to ensure that your HPW real estate agent has a direct connection to the buyers you seek.

According to the National Association of Realtors, 95% of home buyers use the internet to search for a home.

DIGITAL EXPERTISE

HPW is driven by the power of technology.

We look beyond today’s industry trends to ensure our agents are equipped with the newest technologies and tools.

Our powerful, comprehensive real estate website, HPW.com, is accessible across all screens and devices, giving users the power to search and save homes quickly no matter where they are.

Your HPW agent has a personalized website and the tools to create impactful social media campaigns to increase efficiency, responsiveness, and exposure for your property.

The HPW website features:

▪ 8 Different MLS’s covering the coast to the mountains

▪ Featured Listings

▪ Map Search Function

▪ Community and Neighborhood Information

▪ Up to the Minute Financing Information

▪ Search by School

▪ Local Market Updates

▪ Open House Spotlights

▪ Coming Soon Properties

The leading real estate company website in the world.

Our strategic partnership with Coldwell Banker expands our portfolio of online seller benefits and services two-fold, offering worldwide reach.

The ability to harness the power of the top-ranked Coldwell Banker website sets our real estate agents apart from the rest.

Your property listing will be posted to ColdwellBanker.com. Last year Coldwell Banker’s website was the #1 most visited real estate online brand with over 180.7 million visitors.

With Coldwell Banker’s LeadEngine technology, anyone who looks at your home on ColdwellBanker.com is directed to your agent for follow-up.

MAXIMUM EXPOSURE & MARKETING

HPW ensures your home gains maximum exposure.

We will syndicate your listing to 100+ international, national, regional, and local real estate portals in over 55 countries in 16 languages. This broad syndication enables your agent to spotlight your property to the largest audience of buyers possible.

Each of our sales associates has a personal ListHub account that tracks this broad listing distribution and provides informative seller reports.

Your agent will also be able to produce a virtual home tour and customized website with a unique URL to supplement your property’s Multiple Listing Service (MLS) data and elevate its visibility among qualified home buyers.

Our “Coming Soon” program gives you and HPW Agents access to properties before they hit the market!

We’ve developed a unique marketing tool that gives you and your agent a head start on properties before they hit the market and gets your home maximum marketing exposure before it’s even listed for sale.

Just imagine your home selling before it hits the market or avoiding that bidding war because you saw your next home before anyone else. HPW First gives you an edge on the market.

DIGITAL MARKETING AND DIRECT MAIL

Our HPW real estate agents are in constant communication with prospective homebuyers.

With a vast social presence through Coldwell Banker channels, listings are promoted on sites that include over 500,000 social followers across all major platforms. Our Facebook page exposure more than doubled in the last year, and lifetime video views on YouTube reached 95 million.

From well-designed and personalized print and electronic collateral pieces and promotional videos, your agent can effectively market your home to sell it for the best price in the shortest amount of time.

▪ E-Postcards

▪ E-Newsletters

▪ Video Emails

▪ Direct Export to Social Media

Our agents also have access to a variety of direct mail programs in order to gain maximum exposure and generate qualified leads for your home.

▪ Just Listed Postcards

▪ Listing Flyers

▪ Property Flyers

▪ What’s My Home Worth Mailers

HPW GLOBAL LUXURY

MASTERS of our CRAFT.

The Coldwell Banker Howard Perry and Walston sign is at home in front of many of the area’s premier luxury properties. The numbers don’t lie. Coldwell Banker Global Luxury Specialists are luxury home sales leaders.

The Coldwell Banker Global Luxury Program is powered by agents in 43 countries and handles an average of $144.4+ million in luxury home sales each day. We dominate the market in sales of luxury properties over $1 million.

In fact, their sales success led to Coldwell Banker’s representation of more than 25,000 luxury homes with an average sales price of $1.94 million.

Our Global Luxury Property Specialists and experienced marketing team pack the same punch. We will work closely with you to develop a custom marketing plan to ensure the highest level of exposure for your luxury property.

PAPERLESS TRANSACTION MANAGEMENT

We are committed to offering our clients convenient and secure solutions to access all sales paperwork electronically.

We know your time is limited. We’ve adopted a paperless transaction management system to streamline documentation and boost productivity.

Through this collaborative platform, our HPW agents have the ability to obtain signatures and send your sales documents and files securely via a mobile app from anywhere and everywhere. All documents saved in our system are safely stored and accessible to you electronically, even after your home has sold.

HOME WARRANTY PROGRAM

A home warranty is an attractive benefit to buyers and sellers alike.

A Cinch home protection plan provides comprehensive coverage against mechanical failures for major systems and appliances. It can protect your home during the listing process as well as make it more appealing to prospective buyers.

We have developed a strong partnership with Cinch Home Services, a leading provider of home warranty plans, to offer you direct access to their service team and referred partner network.

▪ Extra Incentive for Buyers

▪ Offers Buyers Peace of Mind

▪ Provides Sellers with valuable protection through closing

HPW RELOCATION

HPW operates the #1 relocation division in the country.

More than 60 people move to the area every day. We help them find a home. Our two-time award-winning Relocation Division manages more than 65 percent of the corporate relocation activity to the area. We work with the buyers who will purchase your home.

Our reach is worldwide through many local and national corporate partner relationships and all major relocation management companies; including Realogy, Graebel Relocation, and SIRVA BGRS Relocation.

▪ Vast network of broker partners throughout the country

▪ Specializing in corporate group moves

▪ Longstanding Relationships with Area Corporations and Businesses

▪ Strong Economic Development Partnerships

TOWNE MORTGAGE OF THE CAROLINAS

The #1 mortgage resource for home buyers and sellers.

Our experienced mortgage team is dedicated to providing the personalized service that you seek, with one-on-one attention throughout the process and loan products tailored to fit your exact needs.

Towne Mortgage of the Carolinas offers an array of affordable loans, with quick and efficient processing to ensure on-time closings. As your partner throughout the home buying process, we offer quick communication and real-time loan status updates, making for a smooth process for all.

▪ Located in all HPW Real Estate Sales Offices

▪ Fast, Free Pre-Approval

▪ Easy Application Process

▪ Local Home Loan Experts

▪ 99% Customer Satisfaction Approval Rating

▪ In-House Processing and Underwriting

▪ Personalized Service

▪ Advanced Technology and Mobile App

▪ On-Time Closings

▪ $2+ Billion in Total Volume Closed

HPW MARKET TITLE

Our HPW Market Title Division is committed to helping you protect your property and important investment.

Our team is dedicated to ensuring the highest quality title insurance at the lowest possible cost available. We offer Pre-Listing and Pre-Closing Support to help your agent overcome a multitude of title issues and answer questions regarding encroachments, liens, estate, inheritance, and much more.

Our exceptional customer service makes the closing process easier for you and your attorney. If a title issue does arise after closing, you will speak directly with us. We will walk you through the entire process and stay with you until it is resolved.

We have compiled a network of closing attorneys with superior reputations and extensive experience who will make your closing the celebration it should be.

Our underwriting companies include Chicago Title Company, WFG National Title Insurance Company, Alliant National Title Insurance Company, and First American Title Company.

HPW NEW HOMES & LAND

Our New Homes & Land Division knows new homes and how to sell them.

HPW New Homes & Land is a full-service new home sales and marketing team. We have gained local and national recognition for its industry expertise and superior service to developers and national and custom homebuilders.

Respected for its comprehensive sales and marketing strategies and knowledge of market trends, HPW New Homes & Land’s targeted approach has accounted for the success of more than 500 new home communities over the past 30 years.

HPW New Homes & Land has been a key partner in the development and completion of the Triangle’s most prestigious new home communities including:

HPW PROPERTY MANAGEMENT

We provide professional, full-time property management and marketing services to real estate investors and individual property owners.

The Coldwell Banker Howard Perry and Walston team will be delighted to work with you to achieve the best possible results for your property or investment portfolio. We will use our expertise, energy, and enthusiasm in the management of your property, giving our commitment that every professional courtesy will always be extended to you.

We provide full-service residential property management of single-family residences, townhomes, duplexes, multi-family, and condominiums. Our goal is to maximize the return on investment to our owners by securing quality tenants and providing efficient and cost-effective management services. We do this by utilizing the latest in technology to protect the value of your investment.

▪ Free detailed rental analysis

▪ Online portal for the collection and distribution of funds

▪ Maintain 24/7 emergency service for tenants and owners

▪ Comprehensive tenant screening

▪ Detailed move-in & move-out property inspections

HPW REAL ESTATE SCHOOL & TRAINING PROGRAMS

We ensure that each of our 800+ agents are highly trained and ready to sell your home.

Just like you, we want only the best real estate agents representing us.

Our HPW Real Estate School offers professional development and vital continuing education classes to set our students apart from the rest and cultivate the next generation of successful agents.

Your real estate agent will be educated on smart business practices, highly effective marketing strategies to gain maximum exposure for your home, and proven expertise to ensure a successful sale.

HPW training and on-boarding program puts our agents ahead of the competition by equipping them with the skills and tools needed to help buyers and sellers in today’s market.

Our agents are trained to competitively price and market your home, negotiate the best contract terms, and ensure that your closing is smooth and successful.

CORPORATE LEGAL COUNSEL

HPW believes in supporting our agents in all facets of their real estate business.

We have a full-time, in-house attorney ready to provide valuable brokerage advice to assist our real estate agents with the various circumstances that may arise during the transaction process. Additionally, training all of our agents about the constant changes in the forms we use and the expectations of the NC Real Estate Commission is a regular part of our work.

Our in-house attorney serves our HPW real estate team, protecting them and helping them better serve you. To our knowledge, we are the only firm in our market that provides this service to our agents and you.

HELPING PEOPLE WIN

HPW Foundation

Our HPW Foundation provides matching funds to support our real estate agents’ and employees’ charitable giving and outreach efforts to make an even greater impact in our local communities.

Over the past 20 years, HPW Foundation has donated more than $3 million, thousands of personal supplies, gifts, and food to support local families and active military and veterans.

Turkeys for the Triangle

Over the last decade, our Turkeys for the Triangle program has proudly donated more than 36,000 turkeys to nourish over 100,000 neighbors in need, active military, and veterans during the holidays.

Military Appreciation

We are proud to show our appreciation for service members and veterans by offering discounts at our HPW Real Estate School.

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