All Agent
Tools and resources Helping People Win. and Agents
Table of Contents All Agent Resources • Your Branding
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a. HPW Concierge • Workspace
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• The Tools
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a. Listing Tools b. Buy Side c. Social d. SOI/Prospecting e. Analysis • Luxury
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Corporate Resources • Training Department
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a. Live Training b. Virtual Training • HPW Real Estate School
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• Legal Department
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Benefits • Spark
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Consumer Services • Towne Mortgage
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• HPW Market Title
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• Cinch Home Services
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• HPW Relocation
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• HPW New Homes & Land
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• HPW Property Management
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All Agent Resources Your Branding - HPW Concierge
HPW Concierge
Our in-house team offers business cards, note cards, letterhead, and general design work for
websites all complimentary to you. Items such as social media ads, custom signage, and large format printing will be a passthrough on the cost, there is no markup or fees!
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Professional Headshot
Put your best foot forward with a professional headshot to compliment your branding and advertising. Headshots are free of cost! Custom Email Signature
Start your HPW email off right with Signify. Signify automatically creates email signatures for your HPW email. Your Website
Whether it is HPW.com or your personal HPW website, we continue to make it better. With an
SEO expert working the back end of the website to jump the search rankings to responsive
design, we have you covered! New Agent Announcements
Kickstart your career with HPW by ordering some of our New Agent Announcement Cards and send them to your sphere of influence. Power of HPW
Looking for a great listing presentation or a good leave behind for clients, showcase the Power
of HPW book. Both available in print format and digitally at powerofhpw.com, this piece is a
showstopper and shows how we Help People Win every day!
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Workspace
HPWNow.com
Your one-stop-shop for everything HPW! This houses your powerful CRM, access to eCards,
training calendars, and our entire suite of tools all at your fingertips! You can also access your website’s backend to update your photo, contact information, add reviews, and more! Dotloop
Dotloop provides an online platform to empower real estate professionals to get deals done.
Your Dotloop account is loaded with all of the transactional paperwork you will need. Easily
send forms electronically to clients to sign, and don’t worry about the back and forth and filing of paperwork. All data is secured and stored remotely for ease of access if you need it in the
future.
Google Workspace
Stay productive with Google Workspace. All agents receive their own Google workspace account for email, storage, video conference, calendars and more. 6
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MyCBDesk.com
MyCBDesk is Coldwell Banker’s productivity hub. MyCBDesk houses all information
pertaining to the Coldwell Banker brand and allows quick access to your favorite products, tools, and resources. Agent Edge
Agent Edge is a new platform for you to have real-time access to your production levels, earnings, and commission plan. Agent Exchange
Agent Exchange is an easy-to-use mobile app designed to simplify referral submissions,
tracking, and management. To download Agent Exchange head to appgrooves.com/app/
agent-exchange-by-cartus. Any questions on this app, please contact Erin Santiago at SantiagoE@hpw.com.
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The Tools Listings
HPW First Our unique marketing tool harnesses the market share power of HPW. Give your client a head start on marketing properties before it hits the market. HPW First gets eyeballs on your listings before they go on MLS! EZ Signs Don’t worry about fighting that North Carolina clay, trying to stick a yard sign in the ground anymore! EZ Signs will place it for you and has a complete inventory of HPW Signs for all offices in both standard and luxury panels! At no additional cost, they can inventory and store your name riders, so within a couple of clicks of a mouse, your sign is at your listing! Next Door Photos Next Door Photos specializes in professional real estate photography and marketing media solutions for your listings. From 3-D to aerial, or virtual staging to color enhancement, Next Door Photos is your locally owned and operated photography and video partner. HPW PunchList HPW PunchList provides quick and accurate repair estimates backed by licensed contractors available to complete your repairs on your schedule. So, save time, skip the stress, and get guaranteed quality repairs with PunchList your one-stop shop for any repair project. RealVitalize Fix up your listing with no cash up front! RealVitalize® lets you make the needed improvements to prep your home for sale. Learn how to leverage this game-changing tool to set you apart from the competition AND add value to your client’s selling journey. See how your seller can get top dollar for their home, which can also earn you more in commission. 8
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HPW Market Charts Showcase the power of HPW by using our market share charts, graphs, and social media images. Updated monthly for HPW, these charts are powerful in showing how you lead the real estate market. Toolkit CMA A cloud-based Real Estate CMA Software that our agents can access almost any Internetconnected device. Using any of the latest popular web-browsers to quickly and easily create proposals, marketing presentations with picture CMAs, and property flyers for all listing and selling occasions. Closing the deal has never been easier! ShowingTime ShowingTime is the leading showing software. Book your showing appointments via your app, phone, or MLS login. Listing Syndication We will syndicate your listing to 100+ international, national, regional, and local real estate portals in over 55 countries in 16 languages. This broad syndication enables your agent to spotlight your property to the largest audience of buyers possible.
Property Marketing
Win listing appointments with these marketing products:
Videos and Virtual Home Tour
Mobile Friendly
Buyers can get an inside look at your listings and experience a virtual walk-through before taking an in-person tour. These videos are also syndicated to popular real estate websites.
Our mobile-friendly website allows buyers to contact us immediately about your listings, see more photos, or easily conduct research.
Geo-Location
Just Listed / Just Sold Postcards
Coldwell Banker’s proprietary technology locates buyers most likely to purchase your listings.
Access Just Listed/Just Sold postcards to mail out to potential buyers in strategic areas.
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The Tools Buy Side HPW First
Our unique marketing tool harnesses the market share power of HPW. Give your client a
heads up on properties before they hit the market or get your seller needs out to our entire network in just seconds to find their dream home. Loaded with HPW listings you can’t find
anywhere else, or at least until they hit MLS. Toolkit CMA
A cloud-based Real Estate CMA Software that our agents can access almost any Internet-
connected device. Check to see if the listing agent did their homework in pricing that property
and show your buyers how it compares versus the past sales in the area. MoxiPresent
This easy-to-use presentation builder can be used to create CMAs, as well as open house
presentations, listing presentations, neighborhood tours, relocation presentations. Send a link to a client and it will continually update even after making updates to the presentation! ShowingTime
ShowingTime is the leading showing software. Book your showing appointments via your app, phone, or MLS login.
HPW Open House App
Pen die on you again? Didn’t bring a sign-in sheet? The HPW Open House App works off your
mobile device (with or without Internet connection) and automatically loads your open house
visitors into your CRM!
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The Tools Social Agent Icon
Agent Icon builds social media content to strengthen your social media presence allowing you to focus on growing your business. Agent Icon provides HPW agents with:
• Boomerang Branding: For Listing, Testimonials, and Buyer and Seller Marketing Images, just send your photo to hpw@myagenticon.com or text to 919-214-5807
• Daily Social Media Images: Every morning, branded images are sent to your HPW email that you can share on your social media accounts!
• Daily Content to Share: Looking for a feel-good story to share or real estate/financial news
articles with your clients? In your daily Agent Icon email, you will receive stories that you can share on social media as well! BrandSrv
Step up your game with promotional pieces that POP! You can find all of your brand photography or Coldwell Banker Howard Perry and Walston all at the click of a button! HPW Market Charts
Showcase the power of HPW by using our market share charts, graphs, and social media
images. Updated monthly for HPW, these charts are powerful in showing how you lead the real estate market.
Social Media Auto-Posting
You scored that new listing, don’t worry about posting it on your social media account. With
our CRM system, we can automatically post your listing directly to your social media accounts.
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The Tools SOI/Prospect Bombbomb
Add a personal video messages to any email to build better relationships. BombBomb also
provides tracking, showing you when someone opened the email and how many times they viewed the video. QuantumDigital
QuantumDigital makes targeted marketing fast and straightforward by combining 24-hour
turnaround speed, easy-to-use tools, mailing list services, and an affordable turnkey approach.
QuantumDigital helps HPW agents reach customers faster. A provider of direct mail marketing, printing, mailing services, and on-demand printing services, QuantumDigital’s products, and
services are backed by its WOW Guarantee. RSP
Grow your listing inventory with data-driven target farming reports. These reports are mailed
directly to tax roll homeowners and designed to establish you as THE local real estate expert.
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The Tools Analytics Collateral Analytics
Collateral Analytics empowers our HPW Agents to respond to rapidly changing market
dynamics through more efficient and faster access to the information and tools they need.
Their Automated Valuation Model (AVM, What’s My Home Worth) is the leading choice of banks and financial institutions worldwide. In addition, their market trends and data reports
are second to none for those clients who need a deep dive into the market. RPR
Comprehensive data, powerful analytics, and client-friendly reports for each of NAR’s
constituencies.
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Luxury HPW Luxury eMagazine
The magazine is delivered each quarter to 85,000 households who have an income of over
$200,000 through our partnership with WRAL. You can find each monthly edition with weekly updates on our luxury website, our HPW blog, all social media channels, and the HPW Agent
Dashboard.
Next Door Photos
Next Door Photos specializes in professional real estate photography and marketing media
solutions for your listings. From 3-D to aerial, or virtual staging to color enhancement, Next
Door Photos is your locally owned and operated photography and video partner. QuantumDigital
QuantumDigital makes targeted marketing fast and straightforward by combining 24-hour
turnaround speed, easy-to-use tools, mailing list services, and an affordable turnkey approach.
QuantumDigital helps HPW agents reach customers faster. A provider of direct mail marketing, printing, mailing services, and on-demand printing services, QuantumDigital’s products, and
services are backed by its WOW Guarantee. Social Media Auto-Posting
You scored that new listing, don’t worry about posting it on your social media account. With
our CRM system, we can automatically post your listing directly to your social media accounts. Agent Icon
We have built custom Global Luxury assets to enhance your Luxury listings. Snap a photo and send it to hpw@myagenticon.com or text to 919-214-5807 to check them out.
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As the #1 Real Estate Company in Central North Carolina, the HPW Luxury Magazine is a monthly e-magazine that is delivered to high net worth income individuals around the world.
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COrporate Resources Training Department Live Training
S.O.A.R.
Skills – Organization – Accountability - Results S.O.A.R. provides our new agents the training necessary to grow their business and our existing agents the opportunity to perfect their skills, while keeping updated on our ever-
improving tools and technology. Module 1
Module 2
• Lead Generation
• Building Relationships/Partnership
• Business Planning • Conversion Techniques
• Listings, Listings, Listings
• Pricing-Marketing-Closing
Module 3
Module 4
• Show Properties
• Mentoring
• Assessing Needs • Construction of Offers 18
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• Accountability Coaching • Technology
Training Department Virtual Training
HPWTube
Imagine you found a best practice or want to show everyone at HPW your fantastic listing presentation? HPW Tube lets you post those videos for agents to check out anytime they want!
My CB Desk
My CB Desk is the Coldwell Banker® productivity hub. Desk houses all information pertaining
to the Coldwell Banker brand and allows quick access to your favorite products, tools, and
resources.
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HPW Real Estate School
DISCOVER YOUR POTENTIAL
Let’s Build Your Career – Together! Our HPW Real Estate School has delivered professional development and vital continuing
education classes for over 30 years. We offer the most current instruction available, filled with
real-world examples, hands-on training, and the practical know-how you need to succeed.
Our down-to-earth informal approach will make your learning experience invaluable. We are anchored by highly qualified, result-driven instructors who are equal parts educator, coach,
motivator, and resource. Reach your business goals one class at a time. We’ll be here through
every step of your career.
Business partners for life!
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Legal Department-Corporate Legal Counsel
We have a full-time, in-house attorney ready to provide valuable brokerage advice to assist
our real estate agents with the various circumstances that may arise during the transaction process.
Our attorney serves our HPW real estate team as they work to protect their clients.
Benefits SPARK Exclusive Benefits at Your Fingertips The SPARK Insurance & Benefits Marketplace is a private, medical insurance exchange where
you can browse and compare plans, receive personalized quotes, and purchase medical coverage from top name carriers for a variety of products including Health, Life, Dental, Vision,
Medicare, Disability and much more.
To learn more head to the www.spark-benefits.org.
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Consumer Services Towne Mortgage of the Carolinas
Our experienced mortgage team is dedicated to providing the personalized service that you seek, with one-on-one attention throughout the process and loan products tailored to fit your
exact needs.
Towne Mortgage of the Carolinas offers an array of affordable loans, with quick and efficient processing to ensure on-time closings. As your partner throughout the home buying process,
we offer quick communication and real-time loan status updates, making for a smooth process for all.
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HPW Market Title
We are dedicated to ensuring that our clients receive the highest quality insurance at the lowest possible cost available. Our exceptional customer service makes the closing process easier for our clients and their attorneys. Underwriting companies include: Chicago Title Company, WFGNational Insurance Company, and First American Title Company. We have compiled a network of closing attorneys with superior reputations and extensive experience who will make our clients’ closings the celebrations they should be.
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Cinch Home Services
A Cinch home protection plan provides comprehensive coverage against mechanical failures
for major systems and appliances. It can protect your home during the listing process as well as make it more appealing to prospective buyers.
We have developed a strong partnership with Cinch Home Services, a leading provider of
home warranty plans, to offer you direct access to their service team and referred partner
network.
• Extra Incentive for Buyers
• Offers Buyers Peace of Mind
• Provides Sellers with valuable protection through closing
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HPW Relocation
More than 60 people move to the area every day. We help them find a home. Our award-winning Relocation Division manages more than 65 percent of the corporate relocation activity to the area. We work with the buyers who will purchase your listing.
Our reach is worldwide through partnerships with all major relocation management companies including Cartus Corporation and over 30 relocation companies.
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HPW New Homes & Land
HPW New Homes & Land is a full-service new homes sales and marketing team that has gained
local and national recognition for its industry expertise and superior service to developers and national and custom home builders.
Respected for its comprehensive sales and marketing strategies and knowledge of market trends, HPW New Homes & Land targeted approach has accounted for the success of more
than 500 new home communities over the past 30 years.
HPW New Homes & Land has been a key partner in the development and completion of the Triangle’s most prestigious new home communities.
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HPW Property Management
Our HPW Property Management team conducts comprehensive applicant screenings, and each of the properties we represent goes through an extensive property analysis before and
after move-in.
Our online property portal gives owners and renters 24-hour account management support
which includes maintenance submission requests, online payment collection and processing capabilities, and access to all property documents.
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©2020 Coldwell Banker Real Estate Corporation. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate Corporation. An Equal Opportunity Company. Equal Housing Opportunity. Each Office is Independently Owned and Operated, except Offices Owned and Operated by NRT Incorporated.