Hiring PA’s and NP’s? Consider These Tips LETTERS TO THE EDITOR
SUMMER
2015
Smart Phone Apps To ImproveYour TPractice H E M AG A Z I N E
The 10 Greatest Medical Inventions of the Last 50 Years
DrsReference.com
2015 MEDIA GUIDE
T H E M AG A Z I N E
WHO WE ARE The only magazine that serves the doctor as a complete person. Because Drs. Reference Magazine has a physician editorial board, we know what you want to read. Sometimes serious, sometimes amusing - but always engaging and on target. Vacation, family, entertainment, news. Fascinating features on timely subjects. Interviews with compelling personalities. It's all here. We also know that doctors welcome practical information to make their busy lives a bit easier. Our writers will inform you in a straightforward manner, helping you navigate the tricky terrain of modern medicine and modern living. And we deliver this to you in luxurious style right to your in box. Drs. Reference Magazine... We know what you want in both the personal and professional side of your life.
Drs. Reference Magazine is Your Prescription for Success
2015 MEDIA GUIDE
T H E M AG A Z I N E
OUR READERS We reach more than 45,000 Physicians nationwide. We are the only professional and lifestyle magazine that targets these readers, who enjoy a personal income greater than $245,000**. These affluent consumers are interested in quality goods and services appropriate for both their personal and professional needs. Purchasing Power Of Our Readers** • 40% own/lease >three automobiles • 41% own/lease a luxury vehicle • 46% own/lease an SUV • 33% plan to purchase a > $40,000 vehicle in the next 12 months
PROFILE*
• 94% have traveled in the last 12 months
Age: 35-44 (35%) 45-54 (36%) 55-64 (29%)
• 66% spend >$2000 per pleasure trip with 65% willing to spend >$4000.
Gender: 74% male 26% female
• All inclusive resort 45%, cruising 34%, golf 29%, spa 29%, skiing/snowboarding 27%
Specialties: All, including the most lucrative subspecialties
• 50% paid a financial advisor in the last year • 57% own investment property
Distribution: 100% electronically delivered to physicians
• Mean face value of life insurance >$950,000 with 31% >$1,000,000
*American Medical Association, 2004 Census
• Mean value of stock >$200,000 with 31% >$500,000 **Medical Economics, 2004 Survey
Drs. Reference Magazine is Your Prescription for Success
2015 MEDIA GUIDE
T H E M AG A Z I N E
EDITORIAL CONTENT INTERVIEWS We sit down with an extraordinary doctor each issue for an illuminating Q&A. These full-length interviews shine the spotlight on some of the most fascinating doctors in the world. DEPARTMENTS Tech Notes: Helpful technology and cool gadgets: debuted, demystified and sometimes debunked. Fashion: Real doctors who live real lives with detailed purchase information. Money: Strategies to keep our reader’s finances healthy. Family: Helping doctors strike the delicate balance between work and family life. Travel: Easy destinations for one, two or more. We present getaways that are fun and enjoyable, and sure to pique the reader’s interest. Medicine in the Media: See how the world sees doctors in this amusing guide to doctors in popular culture. The Latest and The Greatest: Because a doctor’s life is too busy for mediocre books, we present the best. In the News: An assessment of mainstream events affecting the practice of medicine. Entertaining: How to create the right environment. Whether you are the guest or the host, this column tells you how to do it in style. Calendar of Events: Popular regional events our readers want to know about.
Drs. Reference Magazine is Your Prescription for Success
2015 MEDIA GUIDE
T H E M AG A Z I N E
TWO GREAT REASONS why you should place your ad in Drs. Reference Magazine Reason Number One Quite simply, we are one of the most cost-effective ways you can reach the affluent consumer. Readers of Drs. Reference Magazine have a personal income of $245,000 (Medical Economics, 2004 Survey.) And... with ad rates markedly lower than any regional or national upscale magazine, your money will be well spent!
Reason Number Two This is the first genuine opportunity consumer and business advertisers have to reach this very affluent audience. Like all wealthy consumers, the physician-reader is receptive to well positioned advertising. But this rich demographic has only been seriously courted by the pharmaceutical industry. There simply has not been a hospitable editorial environment for savvy consumer and business advertisers. Until now.
Drs. Reference Magazine is Your Prescription for Success
2015 MEDIA GUIDE
T H E M AG A Z I N E
RATES: FOR AD SIZES AND SPECS: DOWNLOAD PDF FILE
PDF FILE
SINGLE INSERTION PRICING: QUARTER PAGE $300.00 HALF PAGE $600.00 FULL PAGE NON BLEED $1,000.00 FULL PAGE BLEED $1,150.00 2 PAGE SPREAD $1,600.00 TAKE 10% OFF PRICING FOR 3 OR MORE INSERTIONS (3 ISSUES IN A ROW) TAKE 15% OFF FOR 12 MONTH INSERTION (12 ISSUES IN A ROW)
CONTACT INFO: sales@thesocialmediapartner.com 908-391-6635 Drs. Reference Magazine is Your Prescription for Success
2015 MEDIA GUIDE
T H E M AG A Z I N E
AD SPECS / FORMATS
ACCEPTABLE FORMATS FOR SUBMITTING ADS: ALL ADS OR IMAGES MUST BE HI-RES AT FULL SIZE: 300dpi. JPG, TIFF, EPS, PDF ONLY ALL BLEED ADS MUST HAVE .25” EXTRA AROUND TRIM DIMENSION ALL TYPE MUST BE CONVERTED TO FLAT ART - NO FONTS WILL BE ACCEPTED. RGB OR CMYK - WILL BE CONVERTED TO CMYK ALL ADS UNDER 5 MEGS SEND AS AN EMAIL ATTACHMENT TO HANEYDESIGN@AOL.COM ALL ADS OVER 5 MEGS SEND TO SAME EMAIL ADDRESS USING ANY WEBSITE THAT CAN SEND FILES, SUCH AS WWW.YOUSENDIT.COM OR WWW.WETRANSFER.COM YOU WILL RECEIVE A CONFIRMATION
Drs. Reference Magazine is Your Prescription for Success