BOSH! Meat

Delicious. Hearty. Plant-based.

Henry Firth and Ian Theasby

•Utterly delicious plant-based food from Sunday Times No.1 bestselling authors and the UK’s biggest vegan brand EVER

•Over 100 simple and delicious all-plant dishes

•Publication will be backed by an unmissable launch campaign from an award-winning team

•Supported by year-round ‘always-on’ marketing and publicity activity for a marketing-leading brand

•Over 1 million copies of BOSH! books sold worldwide

•Stars of ITV series LIVING ON THE VEG

•Sold in 8 languages

•WINNER of the British Book Awards Lifestyle Book of the Year 2019 and British Book Awards Marketing Strategy of the Year 2019

•BOSH! is the highest selling vegan cookbook of all time and the fastest selling debut cookbook of 2018. It was also the first ever vegan cookbook to get to number 1 in the UK.

Lifelong friends from Sheffield, Henry and Ian are the guys behind BOSH! – the biggest plant-based video channel on Facebook. Totally powered by plants, BOSH! create mouthwatering meat- and dairy-free recipes that are shared across the globe, reaching over 25 million people a month.

•BOSH! is the world’s largest plant-based Facebook channel, with 2 million Facebook, 775K Instagram, 200K YouTube and 17K Twitter followers. They’ve amassed over 1.5 billion video views and average over 26 million views a month of their online videos.

The groundbreaking new cookbook from Sunday Times bestselling authors Henry Firth and Ian Theasby.

Mighty, meaty meals that will impress and delight your tastebuds.

Satisfy all your meat cravings, adopt a new way of thinking about food without ever compromising on taste and flavour.

Sunday Times bestselling authors Henry Firth and Ian Theasby show you how to cook delicious dishes that feel and taste like meat, but are in fact 100% plant-based.

Learn to cook chilli cheeseburger nachos, lobster rolls, duck pancakes in your very own kitchen. Whether it’s a quick midweek dinner or an impressive party feast, eat meat without the carbon footprint.

BOSH on a Budget was number 10 in the Sunday Times manuals chart w/c 3rd January 2022

Praise for BOSH!

‘I love the BOSH! boys, their energy and their totally original, exciting approach to simple, tasty plantbased food.’

Anna Jones, author of A Modern Way to Eat

‘Ian Theasby and Henry Firth from “BOSH!” create simple and imaginative vegan recipes which are filmed and broadcast to over 1.4m Facebook users. Their videos are short, intoxicating, with no agenda or fuss.’

BBC Radio 4

‘The Ant and Dec of the vegan world’

Heat

‘Thanks to [their] inspiring videos of easy-to-whip-up recipes, such as a vegan kebab and a guacamole potato salad, BOSH! has racked up almost 1.4m likes on Facebook.’

The Guardian

‘The vegan Jamie Olivers’ The Times

978-0-00-856116-1

31 Aug 2023

£ 9.99