Lamée Equestrian

Lamée Equestrian, the owners of our cover this month (and what a cover it is!), offer a whole new feel to South African equestrian fashion. To introduce Lamée to those unfamiliar with its exquisite ranges, we spoke to the team to learn more about this unique brand.

HQ: What led you to start Lamée Equestrian?

Lamée: The term 'lamée', meaning "spangled with silver and gold", inspired us to design and manufacture bespoke, high-quality equestrian goods and fashion garments, which add a new layer of individualism and 'whimsicalness' to the equestrian scene in South Africa.

HQ: Can you tell us about the inspiration and concept behind your brand?

Lamée: Lamée is a slow fashion brand that creates timeless pieces and takes into consideration the impact of materials, production and manufacturing methods in order to use resources more efficiently.

Lamée products are designed to form a capsule wardrobe, which compliments both the horse and rider, with the idea that the collection can be continuously built upon. For instance, several garments are produced over time to pair or mix and match with a single numnah. Cooler, classic colour pantones have been handpicked and crafted to be compatible with one another, the horse's colouring and various skin tones.

HQ: What inspires the designs?

Lamée: Inspiration is derived from many sources, including historical fashion prior to the 1900s, current runway trends and colours, South African flora, client feedback, as well as a continual desire to improve functionality and use the best available technical fabrics.

HQ: Can you talk us through your design process?

Lamée: The team believes strongly in refining a design over time. When developing new ranges, several prototypes are often produced to ascertain the correct fit for comfort, style and performance. One of our primary objectives is to design a garment which is one's first choice from their wardrobe selection to wear for the day. Our process is continuously evolving.

HQ: Can you tell us about your different ranges?

Lamée: Currently, Lamée has several lines, each focusing on a different fashion and style aspect. These include the Silhouette Range, the Performance Range, the men's Alta Shirt Range, as well as the new Lux Leggings and Bamboo Breeches. For horses, Lamée stocks the AirMesh Leg Protection Range, as well as a variety of bespoke saddle pads in both dressage and general-purpose styles with matching ear-veils.

HQ: Can you tell us about the European arm of the brand?

Lamée: The team is excited to announce that Lamée is now also available in Europe. The Silhouette Range is proving to be a very popular choice amongst customers as it leans more on the eccentric side of locally available equestrian fashion and offers a unique aesthetic.

HQ: Where will you go next with the brand?

Lamée: The future has boundless possibilities, and Lamée will continue to explore how an individual sense of style can be combined with quality and function for equestrians.

HQ: Can you share any upcoming collections or projects you are working on?

Lamée: An exciting collection will be launched in Autumn, which includes a selection of new colours available in our blouses and saddle pad collections, as well as the return to some timeless favourites, such as Wild Berry for Winter '23.

To find out more about Lamée Equestrian or place an order, visit their website at www.lapparel.co.za