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Rising Trends In Corporate Philanthropy And CSR Strategies Nurturing a giving culture By Laura Neuffer, Carebook Technologies
T
he modern workplace has undergone a dramatic shift in recent years, driven both by competitive markets and a growing social consciousness. Organizations are increasingly turning to philanthropy or corporate social responsibility (CSR) as strategic tools that can be applied to hiring and retention,
employee wellness, and public relations. According to research from the National Philanthropic Trust, corporate charitable giving (including the gifting of funds and pro-bono goods and services) rose to $21.08 billion in 2021 - up 23.8 percent from 2020. This massive increase
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OCTOBER 2023
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could be partially attributed to increased need after the peak of the Covid-19 pandemic and its associated economic uncertainty, illness, and general societal unrest. Additionally, employers may be realizing the altruistic advantages of corporate philanthropic efforts.
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