Premier Properties - Real Estate Brochure by hreville

Windermere’s Premier Properties™ program was created to address the unique needs of our luxury market clientele. The success of our Premier Properties program centers on customized marketing strategies, including distinctive signage, elegant direct marketing materials, targeted advertising opportunities, high-end agent networking opportunities, enhanced online presence and international exposure. The Premier Properties program focuses on accomplishing our mutual objectives: professionally marketing your property to qualiﬁed buyers and selling it at the best possible price. Windermere’s Premier Directors are the elite, top-tier agents who specialize in luxury properties. This high-producing group meets every month at a designated Premier Property to increase the property’s exposure to other Premier Directors and share their expertise. This group of masterminds share the secrets of the luxury market, information on new trends, pricing, marketing and the latest technology as it relates to the Premier home markets.

OUR REACH AND EXPERTISE NETWORK

Windermere’s strong network of oﬃces both locally and throughout the West Coast gives you an advantage when buying and selling your home. With 300+ oﬃces and more than 6,000 agents in 10 states and Mexico, Windermere is the largest regional real estate company on the West Coast.

6,000 AGENTS IN 10 STATES AND MEXICO

EXPERTISE

One of the greatest advantages of working with a Windermere agent is the access to Chief Economist Matthew Gardner. He is responsible for analyzing and interpreting economic data and its impact on the real estate market on both the local and international level. As one of the only real estate companies in the nation with a Chief Economist on staﬀ, Windermere agents have valuable insights about the economy and housing markets.

ONLINE EXPOSURE Technology is an important part of the process for both buyers and sellers of luxury homes. Through Windermere.com, we are able to highlight our Premier Properties on our homepage, as well as, using distinctive features, enhanced search capabilities, expansive photo galleries, video, 3D Property Tours and detailed property information. This process makes it simpler for buyers to locate luxury home listings while providing distinctive marketing for sellers of luxury homes. All of Windermereâ&#x20AC;&#x2122;s listings appear on Windermere.com and all other major brokerage sites including Realtor.com, Trulia and Zillow, with a combined reach of more than 200 million viewers. Zillo

WINDERMERE.COM DAILY VISITS MONTHLY VISITS

45,432 1,381,920

........................................................................................... ..............................................

LOCAL KNOWLEDGE >> GLOBAL REACH WORLDWIDE EXPOSURE In 2017 international home sales in the US jumped 49% to a record $153 billion with nearly half of all foriegn sales in three states; California, Florida and Texas*. Buyers from China exceeded all countries by dollar volume of sales at $31.7 billion. Each month we reach an aggregate audience of over 20,000,000 monthly luxury property consumers, focusing heavily on the chinese buyer, through our aﬃliation with these top companies.

*The National Association of Realtors® 2017 Proﬁle of International Activity in U.S. Residential Real Estate

ENHANCED INTERNATIONAL EXPOSURE Windermere Homes & Estates is a member of LuxuryRealEstate.com. Their award-winning website has remained the #1 portal for luxury properties on the internet since 1995, and consistently drives more traﬃc and high quality inquiries than any other website. LuxuryRealEstate.com has several times the number of properties over $1 million USD and provides access to more detailed content than any near-peer website.

LUXURY REAL ESTATE APPLE TV APP Who’s Wh Who in Luxury Real Estate is in living rooms everywhere with Apple TV. The Luxury Real Estate TV app showcases property videos from LuxuryRealEstate.com, giving Apple TV owners the ability to browse thousands of high quality videos and video tours of properties from the ﬁnest high end real estate companies and professionals across the globe. All listing videos on LuxuryRealEstate.com are automatically added to the Luxury Real Estate Apple TV App. Sotheby’s Luxury Portfolio

LuxuryRealEstate.com

VIRTUAL TOUR

3D TOURS ON LUXURYREALESTATE.COM Along with photos and videos, the listing pages on LuxuryRealEstate.com feature 3D online models for website visitors to virtually tour the home. Matterport 3D Tours are seamlessly integrated, giving high net worth buyers the chance to explore the three dimensional space of luxury listings.

Christie’s

Daily Visits...................................................... 21,340 Monthly Visits..............................................661,537 Total Visting Countries....................................214

PROPERTIES OVER $1 MILLION USD

CB Previews

19,808

8,015

Savill’s

14,594

22,102

6,727

Knight Frank

34,800

4,922

CHINESE MARKET REACH Premier Properties™ are sydicated to Chinese buyers and translated to their native language through Juwai.com. Second only to the US in terms of international buying power, Chinese buyers represent a tremendous new market opportunity for property sellers. Sixty-three million Chinese have suﬃcient wealth to purchase international property, including 2.8 million high-net-worth individuals. Chinese overseas property transactions are predicted to hit $220 billion USD by 2020. CHINA’S CHIN GREAT FIREWALL Websites hosted outside of China can either be blocked entirely or experience page load times of over 2 minutes. Juwai.com is the only international property portal hosted on both sides of China’s great ﬁrewall, to ensure instant reliable access and a quality user experience for your potential Chinese buyers.

70% 64%

of Chinese buyers pay cash for property purchases.

of wealthy Chinese citizens are considering emigrating.

*Sources: Hurun Report "Chinese Global Citizen 1.0: Immigration and the Chinese HNWI 2015"; Hurun Report "2015 Annual Chinese HNWIs Asset Allocation White Paper 2015"; Fortune Character Institute "2015 China Luxury Report"

PROFESSIONAL PROPERTY MEDIA PHOTOGRAPHY

Through our professional photographers we strive for elevated imageryâ&#x20AC;&#x201D;a mix of traditional real estate photography and editorial style. The aim is to show the space and create an emotional connection to the property. According to The Wall Street Journal buyers spend 60% of their time looking at listing photos, and only 20% each on the listing description and agent description.

VIDEO

Video is an excellent way to grab the attention of potential buyers and show the area and lifestyle. Drone video footage allows for great aerial footage and a unique home viewing perspective. According to INMAN, the leading real estate news source, homes listed with video get four times the inquiries of homes listed without video.

MATTERPORT

A powerful tool to showcase your home to overseas investors, family relocations and busy executives is through 3D virtual Matterport viewing. This is an innovative tool that allows for potential buyers to virtually walk through and tour your home from anywhere in the world. Matterport 3D tours placed #2 on the Forbes list of 23 Bulletproof Real Estate Ideas.

ELITE PROPERTY BRANDING Selling your property means the careful orchestration of advertising, marketing and public relations. Our goal is to reach precisely the right target audience through key local and national contacts. The Premier Propertiesâ&#x201E;˘ program has custom branding that appeals to the most discerning buyers. Most people are visual by nature, that is why we have a variety of signage, brochures and direct marketing pieces designed speciďŹ cally for the luxury market that exude quality and professionalism.

PRINT ADVERTISING

WINDERMERE LIVING

KEEPING YOU INFORMED

THROUGH SOCIAL MEDIA Windermere’s social media channels are a great resource for information about the housing market, buying and selling homes, home improvement, and the communities we serve. FACEBOOK: Keep up on the latest luxury housing and décor trends, follow market news, and hear from our experts about the economy and what you need to know about home buying and selling. Facebook.com/WindermereRealEstate BLOG: Everything you need to know about living your best life can be found on our Premier blog. Get the latest market news updates, home décor ideas, lifestyle trends and more. WindermerePremier.Wordpress.com T WITTER: Follow the conversation on Twitter for up-to-date market news, community happenings, and industry information. Twitter.com/Windermere INSTAGRAM: Get a daily dose of eye candy by following the Windermere Instagram feed. See gorgeous homes, great décor ideas and more. Instagram.com/WindermereRE YOUTUBE: Watch videos by our experts on the economy and housing market, learn more about buying and selling a home, and watch some amazing stories from our clients about their journey to home ownership. YouTube.com/WindermereRealEstate PINTEREST: Love home design? Our Pinterest board has it all. Pinterest.com/WindermereRE

HELPING LOW-INCOME AND HOMELESS FAMILIES

WINDERMERE FOUNDATION Every time a Windermere Real Estate agent sells a home, a portion of their commission goes to the Windermere Foundation, a non-proﬁt organization established in 1989. Each year, contributions from Windermere agents, combined with donations from Windermere employees and community members, have allowed the Windermere Foundation to support non-proﬁt agencies dedicated to helping low-income and homeless families.

$33M+ RAISED SINCE 1989

$,951,878

FUNDS PROVIDED IN 2016

410

ORGANIZATIONS SERVED

SAN BERNARDINO COUNTY Big Bear - 42692 Moonridge Road | Big Bear Lake, CA 92315 | 909.567.1575

SOUTHERN CALIFORNIA WINDERMEREHOMESANDESTATES.COM | 760.683.8626