Are You a Benefits Superhero?-

How being a benefits superhero can dramatically increase employee loyalty and retention.

By William Brown, CPA

Pretend you live in a dystopian world where vi llains terrorize the planet and superheroes are the only things s tanding between order an d chaos. To save humanity, this league of heroes must make a choice: 1) defeat a band of supervillains or 2) hire and retain a team of valuable, loyal employees.

Everyone in HR would immediately scream, "Defeat the supervillains!"

It's a funny question, but what isn't so funny is trying to attract and retain top talent in the real world. And it's not just about "fickle" employees or "too much competition." With 76 percent of employers having been 'ghosted' by a candidate and a labor force participation rate of around 62 percent, it's getting tough out there.

So, here you are, trying to remain culture-minded and budget-focused while you craft the most appealing compensation packages. Your mission? To attract, interview, hire, and onboard employees who will fit with the company culture and stay loyal and grow in value. That's a lot to handle, even for superheroes.

The solution is multi-pronged, and no one person has all the tools needed. In fact, every superhero needs a team. With their team, they are unstoppable.

So, who's on your team? Right now, I bet you have a league member you think of maybe once a year during renewal season. And yet, all year long, what they provide to your team is instrumental to everyone's health, loyalty, and very lives.

I'm Will Brown and I'm a "broker crusader" to my clients-to HR professionals like you who want to be superheroes in the eyes of their employees. But what about rising costs? Insurance premiums are rising more quickly than inflation! That's why you need a broker who:

• Understands the levers that drive premiums.

• Knows how to search for creative strategies.

• Recognizes employee goals, so you only pay for the insurance perks your team needs.

• Performs a thorough yearly analysis rather than adopt the "set and forget" attitude that plagues most brokerages.

At The Benefits Group, we are defying the "order-taker" broker stereotype. We see that small- to mid-sized businesses are being underserved in their ability to offer Fortune 500 benefits to their employees. And we're doing our best every day to change that.

Can a benefits broker change the world? For your employees, I believe we can. We thrive on getting the best deals and beating the market. In virtually every competitive situation, we win. Not all heroes wear capes. But we're ready to make you look like a superhero to your employees. Let your employees see how much you care through the affordable benefits you offer.

Let us turn you into a Benefit Superhero!