Book Look: Cultivating Culture: 101 Ways to Foster Engagement in 15 Minutes or Less by Brad Federman

Cultivating Culture:

101 Ways to Foster Engagement in 15 Minutes or Less

By CYNTHIA Y. THOMPSON

I can’t think of a better time for the HR community to have access to a book about cultivating culture! Due to hybrid work prevalent in today’s workplace and the many employees working from home due to the pandemic, companies are experiencing a “culture crisis.” How can organizations maintain their culture remotely? Daphne Large, CEO of Data Facts, Inc. says, “our values and culture are the glue that holds us together.” She believes this book is the nudge we need to work on our core values and culture. I couldn’t agree more! Cultivating Culture: 101 Ways to Foster Engagement in 15 minutes or Less by Brad Federman is a timely and relevant guide on how to enhance engagement that every leader should read – and implement.

Why should you read this book?

Brad’s book includes over 100 ways to engage your team. It is the “how to” book on cultivating culture in eight key areas including:

1 Leadership 2 Communication

3 Talent development 4 Inclusion

5 Team harmony 6 Solution seeking 7 Safety 8 Serving your customers With each chapter, he begins with the purpose, the time requirement, and materials needed. Brad provides specific discussions to help you facilitate your team using key questions to ask. He also provides key points and tips and examples that you can apply to your own situation for each of these eight categories.

What are the strategic benefits?

Learning to cultivate culture in the eight transformative areas will prepare your leaders to better communicate your organization’s mission, vision, core values and ethics to your employees. The first chapter discusses leading intentionally, and specifically how to “walk the talk.” When your leaders proactively role-model the behaviors you want to see, the company performance will be enhanced as team harmony improves and the desire to better serve your customers increases.

One of my favorite chapters is “Generating Inclusion.” I think we all agree on the importance of DEI in the workplace today. But many people do not understand the concept, and certainly do not know how to lead a team discussion on this topic. Brad discusses how to develop equitable workplaces and provides key points and questions and leads the facilitator through a series of steps:

1 Develop a spirit of inclusion. 2 Treat people fairly and equitably. 3 Recognize the values and differences in people. 4 Show respect for others.

Each of the eight chapters leads us through the most important factors impacting the culture in our organizations. He provides questions and answers. The reader learns to lead and facilitate to make real change in their organization’s culture.

How will this book change your life?

Not only does this book contain information to transform the culture in your organization, but it also provides a way to use current technology as a means to cultivate your culture and enhance employee engagement. You may obtain a mobile companion that can provide you with more impactful and meaningful activities that are customized to your own culture and values. How do you obtain this mobile companion? You must read the book to find out!

I highly recommend this book to anyone who is currently a leader or would like to become a leader. Don’t worry if you are not a corporate trainer and have no experience in leadership and development. This book will guide you through each step providing both questions and answers to help you facilitate topics that will cultivate the culture you desire for your organization.

Who Will Benefit Most from This Book?

Human Resource Professionals, Corporate Trainers, Team Leaders, Supervisors and Managers

Brad Federman is an accomplished author, speaker, consultant, and leadership coach with over 25 years of experience in leadership, creating employee and customer experiences, building resilient relationships, and promoting collaborative cultures. His background also includes sales, marketing, product development, and operations. He sees his role as “inspiring others to discover and live their ‘possible.’” As the founder of PerfomancePoint, LLC, Brad has worked as a leadership coach, a facilitator, an executive and entrepreneur with organizations and their executive leadership in multiple industries. Brad’s works include Employee Engagement: A Roadmap for Creating Profits, Optimizing Performance, and Increasing Loyalty; Jump Start: 50 Ways to Engage Your Team; and as a contributing author, 101 Ways to Enhance Your Career, Cultivating Culture: 101 Ways to Foster Engagement in 15 Minutes or Less. In addition, Brad has also been interviewed by Fox Business News’s Stossel Show and for articles in numerous publications such as American Banker, Fortune Small Business, the Los Angeles Times, and HR Magazine. Brad is also a monthly contributor to this publication, HR Professionals Magazine. Brad earned his BA degree in communications from the University of Maryland and a MEd degree in human resource development from Vanderbilt University. He is also a member of the Forbes Coaches Council and serves on several boards.

PRE ORDER AVAILABLE

Build a sustainable, value-driven culture one interaction at a time.

Author, speaker, and leadership coach, Brad Federman, provides actionable tools for immediately promoting better teamwork, creating two-way conversations with your people, and gaining better feedback about how things are really going. Find out simple ways to weave culture-building into your daily and weekly activities to strengthen the engagement of your people!