Portfolio
Poster
Make Gratefulness As A Habit Client: Charity (Times award) Concept:Paper banding downward is like a man bowing down sincerely. I hope everyone can always keep a heart of gratefulness.
Cannot Be Successful Without You Client: Human Resource Agency (Times award) Concept:The portraits of Taiwanese entrepreneurs are composed by many pictures of nameless labours. These labours are the essentials to make them to be successful.
Make Beauty More Client: The Body Shop (D&AD) Concept:The brief was to create a new visual language that helps communicate the body shop’s role and spirit to its consumers. By using typography to unify characters, colours and brand name, not only brings more personalities to the brands but shows the unique feature of each product.
A Cruel Game Client: The Body Shop (D&AD) Concept:The other brief was to design a social campaign poster. We think it should talk about rhino protection because of the dramatic escalation in rhino poaching recent year. We use a well-known game: hangman to evoke people of the brutal disaster to rhinos.
Branding
Tea Story (Department of Applied Arts 19th Open House) The Sung dynasty is the most prosperous time in Chinese tea culture while the intellectuals preferred the “tea party” as a popular social event. At the banquet, the most treated the literati with tea, and shared their poetry writing at the mean time. There are eight representative characters selected in the Chinese tea history. We redefine their features with colours and shapes. These new patterns are applied to our products to innovate Chinese tea culture. Tea Story tends to make people indulge with the traditional tea party, and experience the history of Chinese tea culture.
Tea Story includes a tea box with tea bags, tea cans, a booklet is in the form of scrolls which are printed the tea story and a picnic box with mugs and plates. Also, the design of picnic box came from traditional Chinese picnic box. We not only use acrylic instead of bamboo as its material, but also simplify its shape in order to represent our brand styleh “Modern East�.
Optimhistic Verse Client: Personal studio Concept:The fusion of pencil, the Chinese word: Human, and smiling symbol. This design coveys the manifesto of Optimistic Verse which brings inspirations and happiness to human with graceful poetry.
OPTIMISTIC
VERSE