Selected Work 2015 Chang-Hsing Lin
Personal Statement ▪ Highly ambititous and motivated product designer with BBA of management background which recently
leads me to complete a masters-level course in Integrated Product Design at Brunel University ▪ Able to generate and present a professional level of creative design concepts and bring the insights to
the developent stage by using a wide range of design tools ▪ Experienced in developing and delievering a high standard of mulitiple large and small scale projects
from gamming machine to cosumer products with UX/UI design ▪ International background in work and education experiences lead the communication skills to
cooperate within multinational group projects aiming at a broad range of solutions. ▪ International Management BBA course in Japan has enabled me to discover and identify and act upon
market and customer insights to ensure the project on the right direction ▪ Master course experience has further expanded indivudual abilities of design thinking and skills in
whole desgin process and business knowledge can produce professional deliverables
Chang-Hsing Lin
Skills
Photoshop Illustrator InDesign
Axure
Keyshot
Alias
Solidworks
Rhino
AutoCAD
Education
Experiences
MSc Integrated Product Design (Merit) Brunel University London Key modules:
Sep 2014 - Nov 2015 (London, United Kingdom)
- Sustainable Design
- Design Innovation Futures
- Human Factors in Design
- Strategic design management - CAD and Manufacturing Techniques
Mar 2013 - Jun 2014 (Taipei, Taiwan)
- Industrial Design Studio
- Concept Product Design
- Creative Product Design
- Design & Brand Strategy
BBA International Management Ritsumeikan Asia Pacific University Key modules:
Sep 2011 – Mar 2012 (Taipei, Taiwan)
- Analyzed the international market trends and brands of the
- Professional Design Studio
Product Design Pre-Master Program EC Design School Key modules:
Product Design Intern Leisure Machinery Co., Ltd
Sep 2007 – Sep 2011 (Kyushu, Japan)
- Business Management - Marketing & Branding
- Production Management - Development and Production System
- Financial Mrakets
- Product Development Strategy
gaming machine industry for positioning the next series of new products into the market - Gaming machine cabinet developement according to the Europe client requirements and manufacture of metal work by using CAD design - Created the solutions on the token and lock system of cabinet and the waterproof protection for the touch screen display 2010 (Osaka, Japan)
Internships Takisada-Osaka Co., Ltd - Assisted in fabric market research and analysis work
Languages Mandarin (Chinese) English Japanese
Native proficiency Working proficiency Professional proficiency
Design Process
Discover
Secondary Reserach Primary Research - Interview - Survey - Workshop - Case Study - Task Analysis
Define
Aim & Objectives Touch Points Value Canvas Design Opportunity Benchmark Differentation Offering Map Persona Design Requirement
Selected Projects Personalized Help Point System
Safety+ Bicycle Helmet
Shokunin Shovel
Develop
Luckeat - Salt & Pepper Set
Service Blueprint Task Flow Idea Sketching Affinity Mapping Offering Map Customer Journey Prototype Role Play / Co-Design Brand Exercise
Deliever
Nutrfitment - Dissertation
Working Prototype Design Evaluation Final Product User Scenario Story Board Marketing Strategy
Other Wroks
Personalized Help Point System
To design easy-to-use public transport to improve the experience of people with and without disabilities
Design Brief To develop a personalized help point system and improve the existing TFL help point service by making it less passive and enhancing customer support performance in emergency situations. This includes a wearable device which is integrated with the help points (through applications) to improve journeys on public transport in London.
X
X Emergenc y Informatio n
Wearable Device This allows users to send a request for help automatically or manually to help them in different situations. It also features other functions.
Application Personal help point features linked to a wearable device which improves journeys
Help Point Service To develop the system as a brand and promote the help point service. This will familiarize passengers with the system.
Wearable Device After identifying the design requirements, sketches of the wearable device were produced and cardboard prototyping was undertaken. The final version of the design has been decided and was analyzed by Solidworks. Finally, interviews with prospective users were conducted in order to determine the final design. The interviewees were shown prints of 3D models.
Help Point
Application The requirements of UX/UI were identified using an offering map and a service blue print. The paper wireframe prototype has been created according to the task flow mapping. The new help point identity has been integrated into the final digital prototype and it has been evaluated to confirm that the app is versatile enough (i.e. It can be used in a diverse range of situations).
Storyboard Storyboard for emergency situations 1. Send an emergency help request automatically (the request can be canceled manually) 2. TFL staff or other users could provide help by following the first aid instructions 3. The user’s medical condition could be provided to clinicians in advance 1 2 System Diagram
3
For more details about this project, please refer to the website. http://www.hsing-design.co.uk/#!project-1/c1o27
Safety+ Bicycle Helmet
To improve safety for cyclists by designing a bicycle helmet with a wind power warning light at the rear
Design Brief To create a bicycle helmet which improves the safety of cyclists. This project aims to reduce the risks posed to cyclists by dark conditions. In addition, this project is underpinned by research which examined its usability. It is hoped that this design will create a sustainable solution that uses wind power to produce electricity and light.
Functions To design a helmet backlight that can provide adequate warning to motorists behind cyclists at night
Sustainability To use wind power instead of batteries to produce light
Problem Statement After interviewing helmet retailers it became apparent that the main problem is that cyclists need to install an extra light on helmets with limited options by themselves. Furthermore, the lights get damaged in the rain and changing the battery is inconvenient to riders.
Development Ideas for the bicycle helmet design were sketched to determine the appropriate positioning of the rear light (in terms of protecting the head). After that, a prototype was made to ensure the design and the function of the top fan and warning light could work during a ride.
Two Types Of Tail Light
The first type could help the biker to maintain a continuous tail light through a voltage stabilizer.
With regards to the second type, a flicker function will start to warn the rider when the rotation speed of the air fan goes down.
For more details about this project, please refer to the website. http://www.hsing-design.co.uk/#!safety-bike-helmet/c1n6j
Shokunin Shovel
To design a multi-purpose shovel that decreases the incidence of occupational hazards and ensures ease of use
This project aimed to develop and design a multi-purpose shovel. Based on market and user research, the design brief was defined to protect the user from occupational hazards during extended periods of use. By adding an extra handle with a calculated angle, a shovel prototype has been made to test realworld usability in various scenarios.
X
Design Brief
Occupational Disease
Human Factor
To design a shovel that could prevent construction workers from carpal tunnel syndrome, which results from the long term use of shovels.
To create an extra handle which is at an appropriate distance to keep the wrist at the same angle and reduce force.
Detachable Design To develop a more adaptable shovel with a detachable part, which can be positioned according to use purpose.
The handle stabilizes the wrist reducing the risk of injury
Development The angle and distance of the extra handle have been calculated from the human factor point of view. Next, a prototype of the whole shovel has been produced and it has a detachable design. It can also be manufactured at a low cost. Finally, the shovel prototype has been tested to ensure that it can reduce the risk of occupational disease, even after long term use.
More room for the feet
Adjustable
t 1500 mm t 3 kg
A Comfortable grip directs the force of the
Adjustable
For more details about this project, please refer to the website. http://www.hsing-design.co.uk/#!shokunin-shovel-/cblu
Luckeat - Salt & Pepper Set
To design a salt and pepper set that integrates the elements and meaning of bamboo
Design Brief The aim of this project was to display the salt and pepper set in different ways. Therefore, the salt and pepper set has been designed not only about its appearance and function, but also to adapt the Eastern culture for users to experience the Zen spirit while dining.
P
S
Salt & Pepper Set
Bamboo
To challenge how the Eastern culture and element can be added into the salt and pepper set design.
To use Bamboo as a main material and promote the meaning of being promoted continuously.
Zen Experience To consider how users can feel and experience the Eastern symbol without seeing from the actual appearance or material.
Development Card prototypes have been made to experiment with the simplicity symbol of bamboo joint. The shaker can be rotated based on the middle of joint point and the cap would be rose to present the meaning of improvement.　The final design has been generated by sketching and prototype modeling to ensure the proper scale for usability. Finally, the model has been built to evaluate the overall design and the rotating action.
For more details about this project, please refer to the website. http://www.hsing-design.co.uk/#!luckeat/mq3f3
Nutrifitment - Dissertation Project
To simplify a vending machine UX/UI to support users’ decision-making during the nutritional drink ordering process
Design Brief Nutrifitment is a brand that offers personalized and customized nutritional drinks which are marketed toward people who want a healthy lifestyle. The overall concept is to develop an innovative vending machine that enables consumers to customize a healthy drink simply according to their preferences and different health requirements.
UX/UI
App
Branding
Customization
Pre-order
To deliver and implement a final version of the brand elements into a UX/UI working prototype scenario
To enter the health drink market, identify potential customer needs and simplify the customization process
To develop a mobile app that can be connected to a wearable device. This suggests drinks and facilitates pre-order according to customer data
Development Secondary and primary research has been conducted to ascertain customer behavior and preferences in regard to the customization of nutritional drinks. Brand and marketing strategies have been created to position the concept. These have been factored into the design. The user interface has been developed in accordance with the design requirements. This can be tested and can overcome the challenges of simplifying the customization ordering process.
Final Delieverable - Vending Machine
Type of drinks
3 different suggested recipes
Confirmation
Production
Suggested use
Mobile App for Pre-Order
Nutrifitemet
For more details about this project, please refer to the website. http://www.hsing-design.co.uk/#!nutrifitment/c1vll
Gaming Machine - Developed a gaming machine metal cabinet according to the European client’s requirements and prepared it for manufacture using CAD design - Created solutions for the token and lock system of the cabinet and waterproof protection for the touch screen display
Token System
Heathrow Airport Social Media Website - Designed a working prototype of Weibo social media website for the Heathrow public affairs department to promote the airport and provide information to Chinese visitors - Developed the wireframe and digital prototype using Axure and maintained Heathrow’s design identity
Design Thinking Sustainable Product Design Design Innovation
Human Factor
UX / UI
Scenario
CAD CAM CAE
Prototype
Branding
Design Marketing Management Business Proposal
All projects can be found at http://www.hsing-design.co.uk/