HOW TO THRIVE DURING CHALLENGING TIMES

from 2021 June Members Publication

LET'S GET SOCIAL

H O W T O T H R I V E D U R I N G C H A L L E N G I N G T I M E S E L I T E L E A D E R S H I P

Hana Latyn

Euro Staging Falls Church, VA HSRA Elite Leadership

2020 was supposed to be our best year ever. It was our 10th year anniversary of Euro Staging. What started from nothing turned into a prosperous business with a team of employees, a large warehouse, a new truck, and hundreds of happy clients. I felt quite victorious…and then came Covid. Suddenly my sunny sky got covered with a thick cloud of fear, worries, and uncertainty.

I watched states and businesses being shut down, and I worried that I might lose my business. As it turned out, not only did we survive, but we made 2020 an outstanding year. The challenge was to stay healthy and safe, while finding new clients, increasing revenue, and providing exceptional services.

Here are the three strategies that helped me the most:

1.Social Media

This was a great opportunity to gain more connections, more exposure, and more clients without any expensive advertising.

I started posting 2 - 3 times per day:

These posts go on Facebook, Instagram, TikTok, and Twitter. I use the same content on all of the channels, multiplying the visibility without the need to constantly create something different.

It is true that this will get you high visibility, but it can be very time-consuming. Luckily I was able to hire two social media experts, who just so happened to be my teenage kids ☺

2.Education

Clearly, the business is constantly changing, which means I have to keep changing as well.

First, I reached out to HSRA for help. I joined their GDP (Growth Development Program) in the summer of 2020. It was an intense experience, which allowed me to look both at my business from a higher perspective, and also dive deep into all the little details. GDP is a must for any business owner who wants to grow and improve.

In 2020 I also attended the HSRA Summit and Mastermind in Dallas, TX. Live events present unique opportunities to network with like-minded people who deal with similar challenges and search for answers.

Second, my daily learning routine includes listening to podcasts while driving. Some of my favorites are Tom Bilyeu, Tim Ferriss, and Tai Lopez. The third source of my improvement and education is good books. Just like you, I spend a lot of time in my car, so I listen to audiobooks. My current library includes: Essentialism by Greg McKeown, Anything You Want by Derek Sivers, and Fix This Next by Mike Michalowicz.

3.Mindset

I should have started with mindset, as it is the foundation on which we build a successful business and happy life.

During these difficult times, it’s so easy to slip into negativity or a victim attitude “life is hard, there is not enough, I can’t do this” . It became clear to me that what I focus on is what I give energy to… And what I ultimately create.

Here is how I keep my mindset positive: First, I practice daily meditation. My two favorite apps are: Calm and Breathe. They help me to stay positive, focused, and centered.

Short videos from a completed Stage Quick stories of before’s & after’s Practical staging tips Funny “Behind the Scene’s” videos Personal and family posts Listing and realtor spotlights

Second, I follow a little morning ritual. I write my three most important tasks for the day. I set an intention or positive affirmation on how I want my day to go. Here is an example. “My day goes as planned and my clients are happy” . “Today will be a great day with happy clients and no traffic. ”

Third, I practice the “Art of Letting Go. ” This business has it’s fair share of challenges, difficult clients, and tough problems. Once I find the solution, I deliberately let it go without dwelling on it. For that, my mantra is: “NEXT!” Mindset is like a muscle that needs to be continuously worked on or it will atrophy. 2020 was a challenging year but it turned out to be our best year ever, because of my focus on social media, education, and mindset.

There will always be challenges. 2021 is not much different from last year, but as long as we see challenges as a chance to grow and improve, we will continue to thrive.

- Hana

E L E V A T E Y O U R H S R A M E M B E R S H I P

ASHLEY FUENTES OWNER: STAGING THE NEST

HSRA EXECUTIVE LEADER XL GROWTH MEMBERSHIP

I am so loving being a part of the XL Growth Membership program!

During our last meeting, we did a high-level check on our business growth over last year and I am excited to share that Staging The Nest's revenue is up over 77% over last year - year to date! I am so proud of our amazing team!