2 minute read
HOW TO IMMUNIZE YOUR BUSINESSES AGAINST UNCERTAINTY
The recent Covid-19 pandemic has impacted us in ways many of us never thought possible. Life as we knew it suddenly turned on a dime and now the businesses that we have spent years building and nurturing suddenly feel threatened and vulnerable.
Over the past several weeks, we have been inundated with information on how to protect ourselves personally against this pandemic, but in addition to staying healthy ourselves, we also need solutions on how we can immunize our businesses against the current peril and the uncertainty of the future.
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Here are some ideas on how we can approach the situation in a positive way and bolster our businesses to withstand these difficult times and come out even stronger on the other side.
1. Don’t Panic - The rational mind does not work while you are panicked. The real estate industry will survive. We have been through economic downturns before and this is no different. We may need to adjust our way of doing business, but people will always need a place to live and homes will always need to be Staged to get the best price. 2. Focus on What You Can Do - This is a great time to work on aspects of our business that we typically never have time for. Consider implementing an inventory system, a CRM, working on an employee handbook, revamping your website, optimizing SEO, writing future blog posts, a CE presentation and organizing your warehouse
3. Reset and Review - Spend time reading business development books and researching ways to improve systems and processes. This is a perfect opportunity to advance your internal efficiencies and come out stronger and ready for the action when the floodgates open again.
4. Stay in Touch with Clients - Use the time you would normally spend at networking events to call, send cards and reach out to your clients on social media. Sending five star Google Reviews to your clients is another great way to gain favor with them. Find ways to stay top of mind so you are their first call when they are ready to Stage again.
5. Employees - Your employees are the single most important asset your company has. Have frequent check-ins and hold virtual team meetings to keep everyone connected and remind them you are all in this together and you are there to help. This will help build trust and loyalty within your team knowing that you have their back when times get tough.
6. Revamp Your Sales Approach - Consider converting your sales pitch into a powerpoint presentation for brokers to share at their virtual sales meetings. An online brochure is another idea to put something into the “hands” of your clients when in-person meetings aren’t possible.
While our way of life is currently being challenged, we need to remember to be thankful for all the positives around us. Our situation could always be worse. Hopefully we can use this time to reflect on what is important in life, gain a new perspective and emerge from this experience even better and stronger than we were before. Hugs and warm wishes to all!
Whenever you find yourself doubting how far you can go, just remember how far you have come.
