Start an Evolution UBC’s Fundraising and Engagement Campaign Presented by CFIS Development September 12, 2011 College for Interdisciplinary Studies www.cfis.ubc.ca
What is philanthropy?
What is philanthropy? • What’s the mark you want to leave on the world?
What is philanthropy? • What’s the mark you want to leave on the world? • What are the issues that matter to you?
What is philanthropy? • What’s the mark you want to leave on the world? • What are the issues that matter to you? • How will you promote the margin of excellence that increases the well-being of humankind?
What is philanthropy? • What’s the mark you want to leave on the world? • What are the issues that matter to you? • How will you promote the margin of excellence that increases the well-being of humankind? • How can you invest in your passion?
What is philanthropy? • UBC is a public good with lots of talent + potential
What is philanthropy? • UBC is a public good with lots of talent + potential • We are responsible to • Meet the needs of the community • Engage the community • Meet our potential for the benefit of the community
What is philanthropy? • CFIS Development facilitates relationships between donors and our researchers and students
What is philanthropy? • CFIS Development facilitates relationships between donors and our researchers and students • We go out to community + engage members in collaborative projects
What is philanthropy? • CFIS Development facilitates relationships between donors and our researchers and students • We go out to community + engage members in collaborative projects • Campaign creates an energy field and buzz around our efforts
What is philanthropy? “It is one of the beautiful compensations of this life that no one can sincerely try to help another without helping himself.� - Charles Dudley Warner (1829-1900), American essayist and novelist
Raise the curtain!
What is a campaign?
What is a campaign? • Organized + intense fund-raising effort
What is a campaign? • ORGANIZED + intense fund-raising effort
What is a campaign? • ORGANIZED + INTENSE fund-raising effort
What is a campaign? • ORGANIZED + INTENSE fund-raising effort • Specific purpose/projects/opportunities
What is a campaign? • ORGANIZED + INTENSE fund-raising effort • Specific purpose/projects/opportunities • Secure extraordinary gifts
What is a campaign? • ORGANIZED + INTENSE fund-raising effort • Specific purpose/projects/opportunities • Secure extraordinary gifts • Specific period of time
What is a campaign? • ORGANIZED + INTENSE fund-raising effort • Specific purpose/projects/opportunities • Secure extraordinary gifts • Specific period of time • Provide outstanding recognition
Benefits of a campaign • Raises funds
Benefits of a campaign • Raises funds • Raises engagement with alumni + community
Benefits of a campaign • Raises funds • Raises engagement with alumni + community • Focuses our vision + needs + goals
Benefits of a campaign • Raises funds • Raises engagement with alumni + community • Focuses our vision + needs + goals • Entire university shares resources + effort + promotion
Benefits of a campaign • Draws public attention
Benefits of a campaign • Draws public attention • Increases activity + performance
Benefits of a campaign • Draws public attention • Increases activity + performance • Sets specific goals + metrics + deadlines
Benefits of a campaign • Draws public attention • Increases activity + performance • Sets specific goals + metrics + deadlines • Evolves institutional culture
What does UBC need to do? • Raise $1.5 billion
(April 1, 2008 to March 31, 2015)
What does UBC need to do? • Raise $1.5 billion
(April 1, 2008 to March 31, 2015)
• Double alumni engagement: 40,000 alumni with points by 2015
What does UBC need to do? • Cultivate sense of belonging + valued relationship with – Alumni – Community – Students – Staff – Faculty
100 Million: CFIS’s campaign goal, April 1, 2008 to March 31, 2015
ere! h t % 0 6 We’re the p u p e Ke fort! f e + ntum mome
100 Million: CFIS’s campaign goal, April 1, 2008 to March 31, 2015
200 alumni engagement points, per fiscal year
200 alumni engagement points, per fiscal year
long a t o g We’ve o go! way t
What does this mean for you?
What does this mean for you? • Inform CFIS Development when you engage alumni (alumni points)
What does this mean for you? • Inform CFIS Development when you engage alumni (alumni points) • Discuss project/fundraising/alumni engagement ideas with your supervisor
What does this mean for you? • Inform CFIS Development when you engage alumni (alumni points) • Discuss project/fundraising/alumni engagement ideas with your supervisor • Let us know when you need campaign materials
What does this mean for you? • Visit and refer to startanevolution.ca
What does this mean for you? • Visit and refer to startanevolution.ca • Come to the campus launch: Wednesday, September 28th @ 10 AM (War Memorial Gym)
What does this mean for you? • When engaging donors/alumni/ community remember –It’s about more than transactions –It’s about relationships
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” - Maya Angelou (1928-), American author
What does the campaign look like?
Dates • Wednesday, September 28: Campus Launch • Saturday, October 1: Public Launch in Vancouver • Campaign runs to March 31, 2015
UBC Campaign Message start an evolution “UBC generates ideas that start evolutions. Ideas that change
the way people think and the way the world works. We see this change as an evolution, one that improves upon what has come before and inspires the generations that follow. Why? To increase our capacity to change the world for the better through student learning, research, and community engagement.�
CFIS Campaign Message What could we do together? “Our most complex issues require the collaborative effort of engaged individuals to ignite breakthroughs, provide deeper understanding, and ignite practical solutions. When we share our courage to make new connections, our curiosity to grapple with complex issues, and our compassion to build better communities, we can accomplish great things and build a future worthy of the generations that will come after us.�
Campaign Materials CFIS Campaign Brochure
Campaign Materials • CFIS Annual Report
(online + hardcopy summary)
• UBC Campaign Brochure (online + hardcopy)
• startanevolution.ca • Print + radio ads • You (word of mouth)
Final Thought “We are not put on this earth to see through one another, but to see one another through.� - Traditional
CFIS Campaign Info • startanevolution.ca • www.cfis.ubc.ca • 604.822.9274 • jeffrey.hsu@ubc.ca
What could we do together to start an evolution?