What is the Importance of Web Hosting in SEO Industry? While creating a website, you can easily get stuck with the overall look of your website. However, the design plays a major role but it is not the only thing to focus while building a website. The web hosting services and SEO are equally important as well. In fact, they both are interconnected from each other.
Although web designing will help you in making things look good on your website but choosing the right web hosting company has the power of making the difference in whether your website will be seen or not. In addition to that, the SEO has a vital role when it comes to improving visitors on your website through various things such as content, linking etc. However, in terms of a successful SEO process for your online business, a good quality web hosting service is mandatory. Here is a list of a few important things that should be considered while considering web hosting solutions in terms of SEO techniques. UPTIME AND DOWNTIME
One of the most important things to be considered in terms of choosing the right web hosting company the amount of downtime your website could suffer. It’s essential that your website should be up and keep running as much as possible. However, downtime not only affects the SEO techniques but it affects your conversion rates as well. You must have heard from various companies that they are offering 99.9% uptime but before going for any such company, finding the willingness of the company is mandatory. The extra 0.1% could make a major difference that most people ignore. However, at least 99.95% uptime should be provided by a reliable and high-quality web hosting company in order to remain competitive in today’s online world. So, prior research is essential in order to go for the best windows hosting company as well as the top cloud hosting company IP ADDRESS Before going for any web hosting company, ensure that the web hosting plan you are choosing is included with a local IP address. Local IP address doesn’t mean that it should match your city but it should match at least your country. In case, your IP address is outside your own country, then it could result in hurting the SEO ranking of your website. Not only this, but it will also help in changing the loading speed of your website which is an important aspect of a web hosting solution. Your IP should as close as possible and of course should be in your country in order to get optimum results. SPEED As discussed above, the web page loading speed makes a major difference in terms of SEO ranking. Your website needs to load very quick and fast in order to maintain the competition of the fast-paced online world. You cannot make your visitors wait longer than usual as they could leave your site and most probably will never return. Even three seconds of the loading time is also considered to be super slow. A reliable web hosting company is known to provide various tools such as CDN in order to make things work faster. However, to achieve that a good set of web servers is required before anything else. In case, your web servers are not good enough, the web hosting company won’t be able to provide the loading speed required to improve your website ranking on search engines. SECURITY Although security is not an SEO factor, when it comes to your website, then security plays a major role. Going for an SSL certified web hosting company is mandatory but if you are going beyond that too, then nothing like it.