Hannah Turnbull Student Portfolio
Table of Contents Resumé GT Rankings Recommendation Letters Projects Clifton Strength Assessment 01 02 03 08 15
Georgia Tech Rankings
Georgia Tech
• #10 in Best Public Universities
• #38 in National Universities
Scheller College of Business
• #19 for Best Undergraduate Business Programs
• #3 Business Analytics
• #5 Management Information Systems & Quantitative Analysis
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LETTERS OF RECOMMENDATION
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PROJECTS
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The Market Intelligence Report was completed by myself and six other students. The report includes an executive summary, company overview, immediate environment, SWOT analysis, and STP analysis on Johnson and Johnson. The team received the highest grade that was given, a 95.5%.
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The Consumer Intelligence Report includes an executive summary, company overview, immediate environment, SWOT analysis, and STP analysis on Johnson and Johnson and its subsidiary, BAND-AID. The team earned the highest grade distributed, a 103%.
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For the final presentation, my team gave research-based recommendations on ways to improve market share for BAND-AID. I presented the company and product introduction, current company situation (immediate, macro, SWOT), and the conclusive analysis. My team earned the highest grade distributed, a 99%. Click the link below to access the presentation.
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For an upper-level entrepreneurship course, we were asked to identify a problem and create a business based off its solution. I decided to create a mulled wine company, inspired by my experience in Europe. I utilized the value proposition model and business model canvas to construct all aspects of the business. The business plan table of contents below is a conglomerate of the semester’s work.
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