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How to Manage and Measure Pay-Per-Click Campaigns December 12, 2013 by huadat · Leave a Comment
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The rapid ad of the internet has paved the way for various means to make money online and one such is pay per click (PPC). Abbreviated as PPC campaign, it’s a generally a method to generate traffic to site pages & websites. It usually involves the owner placing an ad on the blogs and pages of the publishers & pay them whenever their ad is clicked or accessed from their site. The payment procedures and the display positions generally tend to vary from site to site and owner to owner. One of the major misconceptions regarding Pay Per Click campaigns is that they are success, regardless of the effort you put. This is 100 percent wrong assumption. A poorly managed and run Pay-Per-Click campaign can lead to the decline of the brand of products completely. Everything depends on how well you manage and measure it is performance. And so, read on to learn how Pay per click can be managed and measured effectively for a sustained functioning.
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1. Management Research By research we mean the analysis for the trending keywords. with simple words, keywords are nothing but the search terms people use in their search engines to have what they want. Being an ad, it’s our primary requirement to recognize what people search & cater to their needs. So, start a complete research on the prevailing keywords and action accordingly. Thatchanges from time to time and you may take up the assistance of some keyword research tools to accomplish this feat.
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Organize Organizing the campaign assists you to get an insight about your performance and forms the vital part of Pay-per-click management. So, organize and sort your campaign into sub-categories so it is easier for you to determine the class and create an advertisement copy correspondingly. Harness the power of Analytics Analytics offers the best information in the page views, conversion rates, traffic generated, bounce rates, and time still on the page and other vital information about your campaign Landing Pages Your brand could help more if the traffic is redirected to your site’s landing pages. However, as a part of managerial process, what you should make sure is that the traffic redirected is relevant to the user’s keyword. With a wrong redirection can leave a completely bad impression about your campaign. So, ensure the keywords match the landing page and if not replace them!
2. Measurement Quality Score This forms one of the primary ways to measure your own campaign’s performance. The term quality rating is the measurement of the relevancy of the keywords to the ad placed & redirected. This is the same that we had above. Maintaining a higher quality score will mean that the keywords match to the advertisements and will make sure the longevity of your campaign. Conversion Rates One of the other important things to measure the campaign’s successful is by checking the conversion rates. Conversion rates will get for you detailed information on the number of clicks which have converted into sales. This process will even indicate if the campaign is heading towards profit or a potential loss. Keyword Metrics Keyword metrics refers for the assessment of with keyword attracts more number of clicks & which attracts more conversions. This can help you in determining on which keywords to work and replace & which ones to prioritize. Online tools may be helpful in that one. And so, these were some of the ways to manage and measure your PPC campaign. You may carry out any strategies to get business but the focus should be on the conversion rates because sales are our primary concern, honest
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