ID4355 SPD RESEARH PROJECT Deconstructing Business Model Designs of Care Apps
DATA ANALYSIS & RESULTS
RESEARCH QUESTION
How can Dutch non-profit organizations build a business model for peer to peer applications to help with the long term care of patients.
INTERVIEWEE SELECTION
INNOVATION MANAGER
RESEARCH MANAGER
PATIENT INTEREST MANAGER
PATIENT
In order to gain deeper insights from both the patient perspective and the organization perspective, 4 separate inter views were conducted based on designed toolkits.
RESEARCH METHOD
INTRODUCTION QUESTIONS
10
8
11
FUNCTIONS
INVESTORS
ROLES
STATISTICS: FUNCTIONS Times used
4
- Enroll for activities - Health care professionals answer questions
3
-
Help with self management Heart rate monitoring P2p forum P2p private chat
2
-
Make individual care plan Integrate Vida User feedback on the app Hospital ranking
STATISTICS: STATISTICS: BUSINESS FUNCTION MODEL Times used
3
2
1
- Insurance companies finance the app - Crowdfunding
- Freemium - Subscription - Peer to peer -
Hidden revenue Use patient data transparently/anonymously Pay for opporunity Subscription & leverage customer data Leverage customer data
STATISTICS: ROLES WHO IS FUNDING THE APP ?
WHO IS BUILDING THE APP ?
3 Research department
2
4 Partner organization
3 The hart&vaat groep
3
Companies
2
Volunteers
1
Insurance company
4
human resources
WHO IS WORKING WITH THE HARTSTICHTING ?
Donors
4
Patients
1 Research department
4
Relatives/Friends
2 Partner organization
1
Companies
4
Doctors
1 Health organization
1
Volunteers
3
Volunteers
1
1
Design consultancy
2
Hopitals
2
Insurance company
Sister organization
ICT
WHO IS THE USERS ?
DATA CLUSTERING FUNCTION
INVESTORS
Patient private care
Patient based community
Individuals, companies, volunteers
Hospitals
Verified information
Standard app functions
Insurance companies
Research organization
access to peers
patients won’t pay
access to doctors
still receive money from donors
access to health care information
receive money from health care stakeholders
GENERAL METHOD SYNTHESIS PROCESS Interaction
Patient private care
Access to doctors
More Information Patient based community
Access to peers
Verified information
Access to information
App
Convenient platform
Donors
More users
the Hartstichting
Data
Investors
BUSINESS MODEL FORMAT CONTEXT ANALYSIS
What is offered to the ones who pay for the App ?
What value proposition
Who will pay for the App ?
Who revenue model
Value Why is the business model financially viable ?
value chain
How How do different stakeholders go through different processes and activities in the App value delivery ?
CROWDFUNDING PROTOCOL & TOOLKITS
Intrinsic Value Convenient donation Support disease prevention Keep the app for themselves
What value proposition
Individuals Companies Organizations Patients & Relatives
Who revenue model
Value Many donors are needed
value chain
How How do different stakeholders go through different processes and activities in the App value delivery ?
Intrinsic Value Disease prevention
Individuals Intrinsic Value
Companies & Organizations
App
Intrinsic Value Keep the app
Previous donors
1. Convenient platform attracts more donors 2. Save labor costs (door to door donation)
App
TRANSPARENT LEVERAGE PROTOCOL DATA & TOOLKITS
Access to patients Diverse data Specific disease data More research, better treatment etc possible
What value proposition
Medical companies Research organizations
Who revenue model
Value Save research costs for themselves Strong need for getting data from patients
value chain
How How do different stakeholders go through different processes and activities in the App value delivery ?
Permissible data
Patients participate in research and development
consent info
the Hartstichting
the App
Medical companies Research organizations
Ser vices & Information
Save research costs
Patients data
Patients
CUSTOMER DATA && TOOLKITS SUBSCRIPTION PROTOCOL
Access to all services that app provides Front-end same app, whether information is used
What value proposition
Patients
Who revenue model
Value Stable revenue Patient resources Strong information in database
value chain
How How do different stakeholders go through different processes and activities in the App value delivery ?
Verified information
Free
Patient based community
the Hartstichting
the App
Patients
Data
Patient private care
Companies & Organizations
Free if patients provide their information
HIDDEN REVENUE PROTOCOL & TOOLKITS
Well-informed patients Optimize processes (reimbursement etc.) Improve communication between IC & hospital Improve communication between IC & patients
What value proposition
Hospitals Insurance companies
Who revenue model
Value Good reputation Have positive association with IC and hospital
value chain
How How do different stakeholders go through different processes and activities in the App value delivery ?
Optimize processes
Data
Insurance companies
Information
the App Different premium
Information platform
Hospitals Reduce visits
Optimize processes
Optimize processes
Patients (healthier)
LIMITATIONS 1
Single case study
2
Limited number of participants
FURTHER RESEARCH SUGGESTIONS 1
Get feedback on concepts from participants
2
Study different organizations
3
Quantitatively validate concepts
4
Test concepts
THANK YOU !