NOVEMBER 2017, FREE
WWW.HUBBUB.ORG.UK
Five ways to drink water / This season’s hottest trends / Polly Cotton’s laundry bin / Fast fashion tried & tested / Guess the celebrity elbow / Mystic Peg’s predictions and more... FAUX
3
Define: Faux. Adjective. Made in imitation; Artificial. Not genuine. Fake. False. Fast fashion. Synonym(s): Insincere, Unnatural, Fabricated, Unreal.
4
FAUX
Urban Clarindon FOR THE BRAVE AND BOLD
INSTAMATCH Start your look with instamatch make up. A weightless foundation for you and your skin. Comes in 12 flawless filters. Filtering has never been so simple. How do you filter yours? FAUX
5
FASHION/TYPE
OWN THE AIR
OWN THE AIR OUTSIDE HAS NEVER BEEN FREER
Fresh Air By Breezy
6
FAUX
REGUL ARS
W
elcome to FAUX, the world of fast fashion, where the clothes you buy are out of style before they’ve even been sold. The world where there are 52 micro-seasons a year, with a fashion ‘revolution’ ready to happen at the start of every week. This satirical magazine explores the blurred boundaries between the reality and the ridiculousness of fast fashion. FAUX uses the same advertising and marketing approach we are exposed to every day, to highlight the silly side of fast fashion at a time when fast fashion is in its element – Black Friday. FAUX is part of the Bright Friday campaign – your alternative to Black Friday. It is led by environmental charity Hubbub. Why FAUX and Bright Friday? Our research has found that 2 in 3 people say they don’t enjoy Black Friday and nearly half of us have spent money we can’t afford on sale items, 70% of which we’ve never used. Looking at clothing specifically – in the UK a third of the clothes in a typical wardrobe hasn’t been worn in the past year, and 300,000 tonnes of clothing ends up in the bin each year (WRAP). We know that’s hard to imagine, so we’ve set out to visualise it – that’s a cube this size (above), full of clothes, binned every 3.5 minutes. At Hubbub we like to focus on the positives. This is why we think it’s time for a Bright Friday. We hope FAUX and Bright Friday help people question the pressure from media to buy, buy, buy and instead encourage people to revamp their wardrobes by swapping, upcycling and restyling clothes.
Hubbub Foundation Inspiring healthier, greener lifestyles
To find out more about Hubbub and #BrightFriday, visit W W W . H U B B U B . O R G . U K FAUX
7
Crushing Crema FOR THE RETRO RETROFIT
INSTAMATCH Start your look with instamatch make up. A weightless foundation for you and your skin. Comes in 12 flawless filters. Filtering has never been so simple. How do you filter yours? 8
FAUX
CONTENTS 26 28 30 34 39 51
14
16
Features How fast can we go? Fast Fashion: Tried and Tested Rise of the oversize Catwalk to curb Dedicated followers of fashion How to buy happiness
Fashion 16 Individually stained 48 Relative Wardrobes 59 The ‘Should I get it!?’ quiz Beauty 54 Kings and Queens of contour
36
Trend Report 11 Sale stories 44 Stuffed? 52 All about the elbows
30
26
54
Regulars 18 L’eau, C’est Chic 05 Welcome to the world of fast fashion 10 Fashionistas overheard 12 Shut up and take my money 14 What’s hot right now 22 Dear Polly Cotton 60 Mystic Peg’s horoscopes 62 Contributors 64 Join #BrightFriday 66 Team behind the scenes
On the cover: George Lee. Inside cover: Genevieve Alexandra.
18 FAUX
9
JOHN PAUL DE QUAY
A whole lotta T-Shit.
In the UK alone an estimated 300,000 tonnes of used clothing ends up in the bin every year. WRAP. FAUX
10
Feel good, fast fashion. 11
FAUX
GEORGE LEE
Mak e up.
REGULARS
We have to move immediately! That girl’s wearing the same dress. So embarrassing!
This dress is so ugly, I absolutely need it in my life.
For 7 years I thought a Kimono was a type of lizard.
It’s a shame I was tagged on Facebook wearing that, I really wanted to wear it again...
My one rule is that I only buy things if they have sequins on them.
Don’t tell Charles, but I actually once wore Crocs and I liked them.
FA SHION ISTA S
OV ER HE A R D This dress is far too long.
Don’t wear diagonal stripes, I hear they make you look drunk.
I liked these shoes so much that I accidentally bought them twice in one week.
12
FAUX
…I think that’s a t-shirt.
This bag is half price… Do you think I should get two?
TRENDS
SA LE STOR IES A round up of the best bargains to be had this month
Primarni This £12 ribbed-knit track top looks like it’s straight off Marni’s AW16 runway. We recommend getting a size up from what you’d usually buy, as pulling the fabric too tight may cause the seams to rip. However, this is to be expected when we get such a great looking item for such a low cost. Amazing value!
Bottom Shop Everyday plain white t-shirts, 2 for £4. This is an absolute bargain, and an exclusive deal for Faux readers. You will not find a deal this good anywhere else. Not recommended for machinewashing, hand-washing, drycleaning, or tumble-drying.
Forever 52 This stylish rucksack comes in at just £8.99, a steal for any rucksack. It is limited in size and comes with a 2 week warranty. Whilst this bag isn’t very durable, its price tag means that you are able to replace it with ease a few times a year. Limited availability.
Pressure Mounts
2 in 5 of us have spent money we can’t afford because there’s a sale on and almost half of us then regret what we’ve bought. Hubbub UK 2016 Revamp your wardrobe with a clothes swap instead. Get a group of friends together, ask everyone to bring a bag of clothes they’ve fallen out of love with, and spend a few lovely hours sifting through the pile and choosing what you’d like to swap. One person’s trash is another’s treasure after all. Emma Slade. Visit www.hubbub.org.uk for more tips. FAUX
13
REGULARS
SH U T U P A N D TA K E M Y MON EY The seasonal round up of the hottest must-have products handpicked by our lifestyle consultant
Brutalist door stop, £90 Make sure doors stay open for you this winter with this minimalist door stop inspired by the simplicity and elegance of a breeze block.
Industrial chic gloves, £35 Cold weather doesn’t mean you have to be boring - add a splash of sunshine to your outfit with these waterproof statement gloves. 14
FAUX
Rose scented cashmere earbuds, £27 We sometimes forget to give our ears the love they deserve - this winter, treat them to a luxurious cleansing experience with these cashmere buds that make winter feel royal.
REGUL ARS Authentic continental fir branch, £25 Nobody does Christmas like the Germans. Bring the intoxicatingly cosy scent of the Weihnachtsmarkt to your home with these authentic fir needles sourced directly from the fragrant depths of the German Schwarzwald.
Siberian chic water cooking pot, £95 It’s time to chuck your basic electric kettle. Get your kitchen AW17/18- ready with this sleek water cooking pot inspired by the cool simplicity of Siberia.
‘Feeling 24 and 7 months’ top, £75 You’ve been 24 for a while, but you’re not quite 25. It’s a special time in your life, so let everyone know with this minimalist print tee.
Hyperrealistic shopper, £70 Popping this versatile limited edition shopper on your arm instantly evokes the comforting sensation of being at your local shop, even when you’re actually going somewhere completely different.
Mediterranean exfoliation kit £35 Handpicked from the sunny beaches of Turkey, this 100% natural exfoliating sand will bring back summer memories and leave your skin luxuriously smooth.
FAUX
15
HO T
RI GHT
NO W
16
FAUX
PHOTOGRAPHY: GEORGIA HAY & KATIE FITZGIBBON
WH A T ’ S
REGUL ARS
H OT Black Jeggings Wear with anything, never let you down, these jeggings are our go-to for everyday effortless style. They work hard for you from day to night. Spotted on everyone who’s anyone, everywhere, don’t be the last to know.
Cioccolato What better way to get through the 2pm slump than a slab of this brown velvet? Mix it up with hot chilli or cool mint and a nice cup of tea. And if you choose the dark stuff, it’s actually a superfood. Yes, it is. We say so. Ruby Lipstick As we approach the festive season, this is the only colour to wear on your lips. Suave and sophisticated, Hollywood glamour never looked so good. Bring out your inner screen idol with a bold ruby pout.
Chocolate It’s calorie-laden and full of sugar. It was last season’s guilty secret. But we’re so over it now. It’s not Easter. And we’re not kids. You won’t find this in our handbags now. Or in that secret desk drawer.
Red lipstick Red’s the devil’s colour, and we’re feeling angelic today. Nothing says ‘cheap and trashy’ like a bright red smile. Plus, it makes your teeth look yellower. Eeew.
Black Jeans Glued on to everyone who’s everyone, everywhere, we have definitely reached peak black jeans. Enough! Time to move on and find a new style. Stand out from the crowd, don’t follow the herd.
NOT FAUX
17
FASHION
INDIV IDUA L LY S TAINE D We’d rather die than be seen in the same shirt as another girl. That’s why we’re in LOVE with pre-staining- the latest individuality trend. Pre-washed denim and knee holes better step aside because this season is all about luxurious and bespoke
hand stained garments. Instead of looking fresh off the rails these items have a unique history (without actually being gross). Am I wearing the same shirt as that basic girl over there? Hell no... mine’s ketchup stained couture you normal.
M&J £49.99
Puddle Island £69.99
Laara £39.99
Rural Outflatters £79.99
BSOS £29.99
Woohoo £19.99
18
FAUX
FA SH ION BSOS £29.99
FAUX
19
Five ways to drink water
Who doesn’t want glowing skin, a health boost and style to boot? We know we should be drinking more water but honestly, dragging around those squeaky ugly plastic bottles is such a style bore. Worry no longer because help is at hand. Tap into our top five tips to keeping yourself hydrated, refreshed and on trend. 
20
FAUX
REGUL ARS
1. Ab fab Heading down to the gym for a spot of Athleisure. A perfect time to down a huge amount of rehydration juice, but who wants to sip on clammy warm water from a plastic bottle? Fearless Metaleau is a fab new stainless steel bottle that keeps your water icy cool. Available in a range of colours, you can style match to your latest boxfresh trainers.
2. Tasty choice Love hydration but hate water? A tasty solution is now at hand with Fruit Loop. Simply add the fruit of your choice into a container at the bottom of the bottle and your fruity flavour drifts into the water above. The longer you leave it the better it tastes. Delicious, stylish and healthy.
3. Diet bottle You know the problem, you simply must use your new Mulberry mini shoulder bag but it just isn’t big enough for those essential accessories. The amazing diet bottle is your smart solution. Made paper thin with flat sides it can slip into the smallest spaces giving you a water boost whenever needed.
More than a drink. Imagine a 1 litre bottle of fizzy
drink. Now times that by 2,700 - that’s how much water goes into making 1 t-shirt! Making the most of our clothes means making the most of water too. www.BetterCotton.org. FAUX
21
4. Splash out The fashion merry-go-round is travelling ever faster and we must keep up with the latest look. Your water can now get into the act proving to be the perfect healthy accessory. Gisele is regularly photographed with her latest designer sleek glass water bottle now available for a mere ÂŁ50. New collections are released every fall and spring ensuring you are always on trend.
5. Aqua Cool Perhaps those grumpy greenies have a point and we need to start thinking about our planet a bit more. Aqua cool is the answer with water coming directly from our melting glaciers and whizzed over from Greenland in speedy boats before being lovingly placed in celebrity shaped bottles. Your green conscience appeased and no need to fear the supply drying up with glaciers melting ever faster. Perfect.
22
FAUX
FAUX
23
LETICIA CREDIDIO
REGULARS
DEAR POLLY, Welcome back to the laundry bin with Miss Polly Cotton- our weekly agony aunt column. I’m here to peg the source of your problems, iron out a solution, and let your fashion-worries for the future dye down. This week we’ve got a pair of jeans who fell off the rails, a top whose confidence has been worn down, a relationship which is tearing apart at the seams, and a bit of a hot wash! So let’s hang out our dirty laundry, and work through our problems together.
24
FAUX
OFF THE RAILS
Q.
Dear Miss Cotton, Ever since I was a young garment I dreamt of the day I would be swept off my hanger by someone and live the fairytale fantasy every pair of jeans dreams of. I see myself as the pair of jeans that likes a relaxing night in and knows how to party. I’m comfortable, I fit well, and I know how to shake what my designer gave me. What more could a girl want? In my younger days it started off promising, I left my factory home and ended up living on a rail in a reasonably priced shop. I met the girl I’m with almost immediately. It started off just as I’d always dreamt. Girl meets jeans - Girl proceeds to take 24 selfies in the changing rooms - Girl uploads to Instagram with the Clarendon filter. She
bought me immediately and on my way home that day I was so excited! She tried me on again at home with various tops, and put me on a hanger. I didn’t cotton on that this is where I’d stay. I waited and waited to finally be worn. The hope of my first night clubbing with the girls, or maybe my first dinner date out, these are the thoughts that kept me going. More and more clothes joined our home, it got a bit cramped and eventually I fell off the rails. I write this from the bottom of the wardrobe. I still have my tags and I’m scared I’ll never lose them. Please help, what should I do?
A.
Dear reader, It sounds like you’re in a an unsustainable relationship. She clearly isn’t giving you the attention any garment needs or deserves. You’re upset and are feeling
REGUL ARS
neglected - so it’s important you don’t keep this buttoned up. You should realise your seams and act as soon as you can. Fashion can sometimes be in one era and out the other, but make sure she listens to your needs. You need to get back out there, ask her to take you to a charity shop, a new garment like you will have no problem finding someone who will sweep you off your hanger and wear you with pride (and it’s for a good cause).
WEARING DOWN MY CONFIDENCE
Q.
Hi Polly, I’m an avid reader of your column but never thought I’d be writing in myself. I’m having a bit of a confidence issue and thought you’d be able to give me the best advice. Now I’ve never been anything special, I blend into the rail with the rest of the garments hoping for Mr Right to come along and snatch me up. I dated for a while, trying on a few people in the changing rooms, seeing if anyone was the right fit for me and my polyblend lifestyle. I went through a few men before I met him.
I thought we looked great together, I matched the jeans he was wearing that day and he flexed his muscles wearing me. He took me home that evening. The next day I met his Mother, I was on my best fit, but for some reason she absolutely hated me. She called me ‘saggy’ and ‘dull’… I thought the same thing about her but I held my label and kept my mouth zipped. He took me back to the shop the next week. My confidence has been completely worn down. I’m trying to convince myself that we just weren’t right together, but I can’t get the thought out of my thread that there’s something wrong with me. I feel sew alone now I’m on the clearance shelf and all my friends seem to be in tight-knit relationships with their men. Is there any hope left for me?
A.
Dear reader, Please don’t put the blame on yourself. It’s absolutely fine you haven’t found the right one yet. I know it’s difficult to see now but this is for the best in the long run. You sound like a lovely top and I’m sure the right man will come along at some point. In the meantime have a bit of fun, meet a few more men, let your creases out and enjoy the sale-bin lifestyle. FAUX
25
REGULARS
Meanwhile you can ask your friends men to introduce you to their shirtless friends - there seemed to be a lot around this past Summer so I’m sure you’ll find someone in no time.
TEAR IN OUR SEAMS
Q.
Hi Miss Cotton, This is another relationship question, I don’t know whether you’ve dealt with something like this before but I’d really appreciate some advice. Me and my girl have been together for a very long time. We took it slow and steady at first, trips shopping in town, the occasional night out together. However, recently we’ve been a bit rougher together, stretching our relationship in ways we wouldn’t before. However, we pushed a little too far and that’s when it happened. My fabric split, our relationship literally tore apart at the seams. We aren’t on wearing terms at this point, and she hasn’t even looked at me in weeks. Yes, I embarrassed her, all her friends saw, but she pushed me further than what I was comfortable with. We were both at fault and I just want to return to how we 26
FAUX
used to be. However, that isn’t going to happen until we’ve stitched our relationship back together. What can we do?
A.
Dear reader, All relationships can take their time to find what each other is comfortable with. We don’t know how we’re going to react when we’re stretched too far. Some pairs of jeans rip easily, others don’t. Everybody is different and it’s important you respect each other’s boundaries. It will be difficult to get your relationship to the point it was before. She upset you and you were bound to shed a few tears. Your first step is to get a self-help sewing kit, this hole is something you can work on together. If this doesn’t patch things up as you’d hoped, you can visit a couple’s haberdashery and look at the problem with them. It will be a while until she trusts you won’t rip on her again, but hopefully the time you spend sewing together will help strengthen the hems of your relationship. Good luck!
HOT WASH
Q.
Hey Polly, This question is about spin-cycles and washing
temperatures. Sorry if this is a bit dirty for your column but I thought I’d write in anyway. I’ve been with the same girl for quite some time now, and everything seems to be going fine. However, she keeps putting me on a high temperature wash. I’m quite sensitive, and whilst I appreciated a good wash at first, I’m getting old now and I just can’t keep doing it. How can I let her know that she’s setting it too hot for me?
A.
Dear reader, Some of us wish we were given a hot wash that regularly, am I right ladies?! With this one I’d recommend just being up-front about it. Show her your care-label and ask her to just dial it down a few notches. She’s just too eager and that’s something we can rein in when it comes to future washes. You sudn’t have too many problems resolving this issue. Well thanks for writing in everyone. That’s as much as I can wear this week. Next week we have a double denim disaster, a moth-riddled coat, and an odd socks story which will really have you in stitches. As always you too can write in to: Polly Cotton’s Laundry Bin at Faux magazine. Have a fabulous fast-fashion week.
Keep an eye on your behind for only ÂŁ9.99 Your booty is an asset, just ask Kim K! Make sure that yours is always on fleek with the Rear View Mirror. Discover a new side of your self - your behind. FAUX
27
FEATURES
H OW FAST
CAN WE GO? W
aiting for the latest ‘must have’ to hit the shops should not be more excruciating than watching paint dry. We know months in advance what the next trend will be, why are we waiting for it!? Frankly, it’s boring. Fashion should not be boring. What we need is a revolution and Convenience Fashion is just that. Powered by the can-do fashionista attitude of ‘Don’t care how, we want it now’, Convenience Fashion is exactly what we’ve been waiting for. But what exactly is it? 24 hours of exclusive convenience, use-by dates and an injection of micro-seasons we’ve all been gagging for. The biggest change is that the majority of clothes will be on shop floors for less than one day. Grab it now, because tomorrow it may be gone. Forever. This means that only those dedicated to refreshing their look every day will be able to keep up with the trends. Convenience Fashion will bring a fresh approach to how we get our clothes. The clothes we currently label as ‘new’ have been on hangers for weeks and saturated in different body odours, this stale clothing is a big no no. New clothes should radiate freshness. You wouldn’t eat stale bread, why 28
FAUX
are we being forced to wear stale clothes? To aid you in your quest for the freshest fashion, the leading brands are introducing use-by dates to the label of your clothes. This will enable you to know exactly when your new dress goes out of fashion. Although you obviously should have used it well before the use-by date expires. This has been hailed by fashion experts as a ‘muchneeded intervention’ to prevent clearly dated styles lowering the tone on the high street. Fashion seasons are also set for an overhaul Two catwalk seasons a year is so 2015. Microseasons are now helping us to plan our wardrobes in miniature chunks so that we can keep up-to-date on a weekly basis. We no longer have to scout musty markets for our desired look, with instant vintage and instant luxury on the rise. Why wait 50 plus years for a 1960s vintage dress? There’s still a long way to go until fashion is truly open 24/7. In the mean time read about the latest guilty pleasures. The famous editor Flanella Fazella has also compiled a list of MUST HAVE items - it will fill the hole in your life.
How much is enough?
Traditionally fashion focuses around two main collections a year: autumn/ winter and spring/summer. However, since the 90’s more and more retailers have developed multiple collections throughout the year to drive footfall and sales all year-round. To respond quickly to trends within stores, decisions about each collection are pushed back, leading to ‘just in time’ manufacturing which enables a garment to be turned around from sketch to shop floor in as little as two weeks*. This is reinforced by people buying more and more. In the UK an estimated £30 billion worth of clothes sits unworn in our wardrobes for a year or more – that’s about a third of the clothes we have. WRAP. *www.ethicalfashionforum.com FAUX
29
FEATURES Spray on clothes 3/5 Finally clothes you can take anywhere, change anytime, that allow you to be whoever you want to be. That’s right, your fave jeans now come in a can! Sorry what? No kidding, this magical spray allows you to create stylish clothes in seconds, simply by spraying directly onto the body. With the latest in goo fusion technology, you’d be crazy not to spray your way to that dream outfit. It works by literally sticking to the contours of your body, so that the perfect cleavage and bodycon sophistication have never been easier to achieve. Lasting the length of a good night out, the spray can be reapplied like makeup. I managed 5 outfits in one party! The spray comes in an assortment of cute colours. The tropical smoothie range is totally gorge if you ask me. Of course oversized cans are available for plus sizes. Please spray responsibly.
FA ST FA SHION Biodegradable trousers 0/5 Organic is not just a way of life, it’s a philosophy. Yeah we already know about organic cotton (duh), but now we can rest assured that we’re being even more planet friendly, with biodegradable trousers. Fast fashion is keeping up with the times and more importantly our basic human needs to want more, but quicker. These handy trousers are compostable at the end of the night. But if you don’t change your trousers quick enough they might just disappear completely…You have been warned!
30
FAUX
“I loved the fit but it wasn’t quite the happy ending I was after. I think I’d take turning into a pumpkin anyday over my midnight tube experience.”
FEATURES T-Shit disposable T-Shirt 4/5 What looks like a hand towel dispenser but is far more useful? One that dispenses T-Shits. It’s now available in all good club toilets, helping you stay fresh for longer. Yesterday I caught up with Billy Joe, who explained why T-Shit is the ultimate life saver. “T-shit is sick. I can’t live without it. There were times when I’d be out with my mates and I’d almost get lucky, but then I’d be worried about the state of my T-shirt. You know, someone spilled a pint down it or something. Anyway, now I just get a new one from the dispenser, T-Shit to the rescue! I don’t know where I’d be without it”.
TR IED & TESTED
“Delivershoe are literally knights in shining armour. My heel broke so I let off my Delivershoe flare and they were there in a flash!”
Delivershoe 5/5 We’ve all been there before. It’s Saturday night and you really can’t wait for that outfit to arrive in the post, you’ve got an afterparty to go to. That’s why Delivershoe is at your beck and call, from stilettos to patent crushed leather fur lined ankle boots, they’ve got it covered. Delivered to your doorstep in the time it takes for a takeaway to arrive. They’ll even wait outside in the pouring rain while you check that the shoes fit. Cinderella, you will go to the ball!
FAUX
31
FEATURES
R I SE OF T H E
OV E R SI Z E
O
versized clothing is quite literally the biggest fashion secret in the industry at the moment. We’re offering you a peek into the giant world of jumpers. But why are these jumpers so large? What is the meaning behind this trend? How big is too big? First, let us answer the question of why oversized clothes will be the next big thing. Any avid fashionista will be aware of the current trend of ripped jeans, moth-bitten clothes designed to simulate the look of ‘over-worn’ clothing, without the clothing actually having to be ‘over-worn’ (brilliant!). To create this look, less fabric is needed for each product because of all the holes it has in it. This has produced a massive problem for production lines in factories, as they currently have more fabric than they know how to use - we just aren’t using the fabrics fast enough. Build-ups have been happening in factories world-wide, and this threatens to drive down the price of future fashion items. The fashion industry is, as always, ready to counter tricky problems like this. Introducing the solution: oversized clothes. The excess fabrics will be used in an ingenious way which allows the normal production line to continue…just at an enlarged version of itself. 32
FAUX
However, it’s so much more than this. Throughout history, fashion has been a way to express our ‘unique’ identity and lifestyle. It has allowed us to say so much, without ever having to speak. In our modern age of excess - what says more about our lifestyle than wearing something which has more fabric on it that we would ever need? This is why the oversized will rise - it demonstrates our wealth as a society and our habit of moving onto the next big thing - neatly expressing our desire to have more, more, more!!! It is proof of the artistic problem-solving skills present in modern fashion. But how big is too big? Where will it all stop? These are difficult questions and it’s hard to say at this stage, but as the trend develops we predict the biggest icons will try to out-size one another. The red carpet will feature nothing more than a blanket of clothes strutting its stuff for the world to see. If you have the confidence to pull off something huge - you should take the chance and go for it. But the more reserved amongst us will go for a look which still allows them to use their hands.
PHOTOGRAPHY: FREYA WILLIAMS & MOLLY BUDD
FEATURES
FAUX
33
FEATURES
34
FAUX
FEATURES
G O BIG O R GO HOME This exclusive shoot shows our take on the oversized trend, styled down for everyday wear of the oversized - far more reserved than what we’d expect from the runway and big stars. So if you want to get ahead of the fashion game - think bigger! Go big or go home, and make the fashion future your own.
GO BIG OR GO HOM E FAUX
35
TREND REPORT
Faux’s sneak peak into November’s fashion week revealed the hottest trends to look out for in Spring 2018. These designs might be hot off the runway but it won’t be long until we see highstreet retailers do their own takes. Design by Yves Saint Laurent. 36
FAUX
Looking for office attire? This one-size fits all cocoon suit is perfect for turning heads in the workplace. Be the talk of your company in that Monday morning meeting. The extra space within this outfit doubles as practical storage, allowing you to smuggle in a change of clothes. You won’t even have to hit the sales at lunch time.
T R E NF D O ERST E ARTEUP R
FAUX
37
TREND REPORT
As most of us will agree - the most beautiful thing in our lives is our best friend. This provocative piece shows the sheer elegance of friendship. Do you or your bestie have an important event coming up? There’s no better way to dress to impress this season. Design by Rick Owens. 38
FAUX
TREND REPORT
Are you getting your five a day? Express style and care for nutrition with this fine-apple design. Model Rubert Holmes said “I love Piña coladas and getting caught in the rain. But this piece also shows how I’m spiky on the outside but sweet deep down!” - definitely an outfit to be seen in. Design by Charlotte Olympia. FAUX
39
TREND REPORT
Turn the world to stone with a mere look of your eyes. This Medusa inspired look is set to make a Gorgon-tuous impression at any red-carpet event. Just be sure to avoid any mirrors.  FAUX
40
TREND REPORT
D E D I CAT E D F O L L OW E R S OF FAS H IO N This season’s look is all about bold statements of brand loyalty. No declaration of love is too big or too tacky, think like a teenage girl at a One Direction gig, think outside the box or why not wear the box? Now is the time to dedicate yourself to the brands you love.
FAUX
41
TREND REPORT
Black Friday. A chance to bag a bargain?
ÂŁ1.1 billion is spent in the UK on Black Friday deals, on the Friday alone! Rising to ÂŁ3.3 billion across the whole Black Friday frenzy. Has consumerism gone mad, or is it the perfect time to bag a bargain? Experian. 42
FAUX
TREND REPORT
LEONID & TATIANA
Prada top £1000. Louis Vuitton Skirt £700. Jimmy Choo boots £1500. Bulgaria earrings £50000.
FAUX
43
Everyman’s PONCHO, £10,000 Be the belle du jour in this season’s latest fashion accesory: The Everyman’s Poncho. Created by rising talent, Harry Archer, The Everyman’s Poncho is perfect for keeping people at arm’s length and slipping into sharp corners. Varnish not included. 44
FAUX
HARRY ARCGER
FA SH ION
TREND REPORT FAUX
45
46
FAUX
ST U FFED?
H U NGRY FOR MOR E?
MARIE JACOB & JULIA STRATHMANN FAUX
47
GRANT TAYLOR
The Foot of Fashion.
A typical UK wardrobe houses 21 pairs of shoes, 9 of which are barely worn, 4 have never been worn and 5 have only been worn once. New shoes anyone? DUO Boots, 2014. 48
FAUX
SARAH OLLIS
I’m so excited about sale season
FAUX
49
FASHION
R E L AT I V E WA R DROBES As Michael Bublé’s soft voice begins to slowly fill every shopping centre, we take an annual glance at our loved ones for fashion inspiration. Who is in and who is out this season? We’re leaving ‘boyfriend’ jeans and ‘granny’ knitwear behind. This Christmas is all about leveraging more distant and complex relatives to spice up your outfit.
Sloppy ‘teenage nephew’ socks, £19
Textured ‘stepdad’ t-shirt, £65
Stay bang on trend with this new classic. The carefully designed big toe hole, reminiscent of that found in socks that have been worn every day for a year, will show off your pedicure this Christmas while adding a sense of nonchalant elegance to your outfit.
A special manufacturing process gives this designer piece a threadbare and discoloured appearance that can otherwise only be achieved by throwing something in a 60 degree wash on a weekly basis for 20 years.
50
FAUX
FA SH ION
Ex-husband jacket, £240 This piece is specifically designed to look like something that has been left in its owner’s damp garage for years. The carefully tailored combination of oil-style stains and moth-style holes gives this jacket just the right amount of effortless chic for this season (though possibly not the next, so don’t wait on this one).
Obnoxious ‘second cousin’ baseball hat, £45 Add authenticity to your outfit with this baseball hat supporting an American football team you’ve never heard of. Switch things up by wearing it in the middle of winter to get that ‘second cousin visiting for Christmas’ look everyone is talking about.
Lumpy ‘great auntie’ nail polish, £17
Ex-girlfriend man-leggings, £65
A complex dehydration and coagulation process leaves this nail polish nearly impossible to spread out evenly, giving you the same look you achieved when you were 5 and found some old nail polish at the bottom of your great auntie’s drawer, but without actually having to visit your great auntie. Stock up on glittery variations this winter.
For a look that screams ‘my ex left these at mine and I tried them on as a joke but they’re actually really comfortable and anyway I’m completely over her so I don’t care’, pair these undersized leggings with your regular clothes and hope for the best this Christmas season.
FAUX
51
Sassy Sierra
FOR THE LIKEABLE
INSTAMATCH Start your look with instamatch make up. A weightless foundation for you and your skin. Comes in 12 flawless filters. Filtering has never been so simple. How do you filter yours? 52
FAUX
FEATURES
HOW TO BU Y
H A PPI N E SS
Brexit. Trump. Hacking. In this tumultuous time Faux gets to the bottom of why everyone seems so down in the dumps and gives you the low down on what really matters. Scanning headlines and newsfeeds over the last few months you might be easily fooled into thinking that things have taken a turn for the gloomy. But we’re zipping up our Hunter parkas over our ears and steadfastly weathering the political storm, keeping an eye on killer trends and finding you a reason to get up in the morning. This month at Faux we’ve been concocting a remedy to beat the 21st century blues and give you all the insider tips on buying yourself happy.
1.
Start afresh (throw it out)! Nothing screams abject misery like last season’s colours clogging up your closet. No wonder things seem hopeless when you’re still clad in serenity blue like it was the weather for iced latte. Have some self-respect AND THROW IT OUT. Transmogrification is the word of the moment and the best way to buy a new you is to start from a clean slate.
2.
Make the most of the pound. Who knows how much your essential styles might cost next year? While market moguls are distracted and burning last season’s Burberry to keep warm, swoop in to
the hottest sales while you still can. There’s no better way to beat the uncertainty of the sterling than spending it on things you really need like a sweet new gym set.
3.
Treat yourself! This season we are prescribing you the rush of a fresh haul from Prada’s Winter collection. Their noir trench coats will send your serotonin through the roof and who can be glum at 20% off?*
4.
Take a trip. Let’s be honest, who can afford to travel anymore? The best way to enjoy your holidays is to cosy up in cashmere and get down to the city’s freshest pop up showcasing accessories from newest designers on the block. As well as celeb spots and a guaranteed Insta boost you’ll be able to bag yourself some sparkles to brighten your day. We absolutely love cellophane necklaces, almost invisible, totally stylish and a steal at £250.
5.
Don’t skimp. The best way to avoid the comedown of a sales rush is to wave goodbye to moderation and to splurge on the things you deserve. Keep yourself topped up with must haves like the irresistible new InstaCream.
*Offer only valid when buying 10 items or more.
FAUX
53
A LL A BOU T T H E
ELBOWS Your definitive guide to being on point
54
FAUX
TR END R EPORT
Forget brows, 2016 is all about the ‘bows. With party season imminently upon us and frocks at the ready, you’d be crazy not to get your ‘bow on. Say goodbye to unkempt elbows. Here’s how: Smooth ‘em- Wrinkly elbows are so last season, in fact we can’t stand the sight of them. Don’t let your gorgeous little black dress down by strutting your stuff with saggy ‘bows. Fear not, we’ve got the answer. The shop decks are being cleared of BB cream to make way for the latest trend in beauty technology, it’s Bow wow wow cream. The miracle cure for wrinkly ‘bows.
3.
2.
A.
B.
C.
D.
Slim ‘em- Dare to bare your ‘bows this season? Bow highlighter is what you’ve been waiting for. Finally, a slimming solution for your elbows, this highlighter will reduce dark shadows and act as concealer for those unruly lumpy bits. And as for ‘bows that are a bit passé, we’re going wild for the famous Beverly Hills elbow tuck. Phew, knobbly ‘bows no more!
Shine ‘em- Want to add the finishing touch to your ‘bows and compliment your Christmas party outfit? Dazzle the night away with Bow glitter gloss. It’s to die for! Now with ‘bows fit for a unicorn, all they’ll want for Christmas is you. It’s the ultimate product for ‘bows that scream SEXY. Go get ‘em girl! Guess the celebrity elbow:
A. Beyoncé, B. Alicia Vikander, C. Ryan Gosling, D.Emma Watson.
1.
FAUX
55
K INGS & QU EENS OF CON TOU R 56
FAUX
BE AU T Y
I
n 2012 we all thought (admit it) that Kim Kardashian was the contour queen when she revealed her unblended face. It seemed after years of speculation about how she made her face so god-darn perfect she revealed the secret was more accessible than we thought. And then came the pearl tinted powder storm of highlighter products and pallets that seem to have amazed, excited or down-right baffled us. Little did you know, unless dedicated to the art-form, that contouring and highlighting has been a make-up technique dating back to the 1500’s. Fashion gate-keepers have a way of up cycling trends to make them seem edgy and new, but really, all these dazzling must knows, dos and haves, have all been done before. Only now our make-up bags are filled with pretty bottles and fluffy brushes instead of grease paint and soot. Contouring has always been about accenting features and the structure of one’s face but historically this was really only necessary for stage actors, film stars and (according to Queen Victoria) prostitutes. But Kim didn’t linger on contouring for long, oh no. Strobing, ladies, is the way forward, (No, this does not involve a heavy use of flashing lights and will not cause harm to your health). So, what’s the difference between these two phenomena? Personally, I can’t see one. Except that a contour collection doesn’t leave you despairing over what to put where.
It seems that we have reverted back to splashing glitter on our cheekbones, only now we’re using these special little gems called highlighters. The only danger to avoid is that, if done wrong, you may end up looking like Ziggy Stardust. At some point we’ve all enjoyed a dabble in fancy dress, but an office 9-5 job is not the time to unleash your inner glam rock and pay homage to the late David Bowie. The real question is, what highlighter is right for me? If you’re at a loss as to how and where to brush the wondrous fairy dust, you can’t go wrong with a simple powder highlighter, as you can control just how Stardust your face will be that day. Rose Higginson-Burford
FAUX
57
BEAUTY
WE T RY HIGHLIGHTERS
Stine 4/5
Gavin 2/5
Wow. High. I am on a high. I’ve done a twirl of Somerset House and I am buzzing. All eyes were on me and my most beautifully pronounced bone structure. I’d recommend this to anyone who wants a quick buzz for little buck. I haven’t felt this good since I saw the Klaxons back in 2005 – I possibly haven’t washed my face since then either. I joke, but seriously, this is highly recommended. Oh man, I think this has given my wit a boost too!
I’ve highlighted the apples of my cheeks and the tip of my nose, just like Kim told me. No call from Kanye yet though. Have I not blended fully? I’m sure I’ve successfully matched two tones lighter and 2 tones darker than my skin colour… I followed every step on the tutorial, I even left it to bake for the full 30 minutes... Wait. Is it because of my beard? Why are we putting this trend on trial in Movember? Come back in Jan, please, you’ll see I’ll be chiselled from brow to chin, move over Kim.
58
FAUX
BE AU T Y
Tessa 5/5
Jack 4/5
You don’t have to tell me, I look like an overzealous advocate of third wave new rave. Truth is I love it. At Hubbub, when we want someone to notice a bin to stop littering, we paint it dayglo. Why did I not take this approach to highlighting the subtle contours of my cheeks sooner? All I can say is this makeshift face lift is rocking my world. Who knew my face could look this great shopping at Staples rather than Superdrug. For a post work evening lift, I’d recommend going two shades brighter. Slim face, thick wallet. Double win.
I got it like Bowie had it, and I’m never turning back. Glasses on, glasses off, the contours of my cheeks shine through, my nose looks divine, and my jaw is STRONG. All in 6 simple steps. Ain’t no one that can touch my style. Next up, I’ll be trying tribal tan lines to accentuate my abs.
FAUX
59
Mak e up.
Feel good, fast fashion. 60
FAUX
FA SH ION
T HE ‘SH O U LD I G E T IT ?! ’ Q UIZ T he ‘ W ha t Y o u W an n a Hea r ’ E di t i o n
ST A R T How is the fit?
Amazing!
Could be better…
Do you have anything like this already?
Which Instagram filter does it work best with? (try them all, you’ve got time) Perpetua
Sierra
Amaro
Do you ever use that filter? Yes Who’s paying?
Does it look good in that selfie? Yes
Other
No
Yes
Would you wear it more than once?
Someone else
Yes
Does it boost your confidence? Yes
Critical Question: Is it on Sale?!
No
No
Would someone buy you food/drink if you were wearing this? Yes
Yes girl! If you don’t get it now you may live to regret it.
Look in the mirror. :( How do you feel?
No
Strike a pose. Still happy?
Me
No
Yes
Yes
Maybe not...
No
Would you EVER wear it? No
Look yourself in the eyes. Do you need this item?
Hmmm... Hide it somewhere in the shop. Come back in half an hour if you’re still thinking about it…
Yes
No
Yes
What. A. Steal. How are you not at the till already?
Gurl, are you SURE you like it?
Totally
No
Hell no! This is not for you! Get back out there and find something else!! (unless you really want it) FAUX
61
REGULARS
M YST IC PEG ’ S
ARIES
TAURUS
GEMINI
March 21 - April 19
April 20 - May 20
May 21 - June 20
The position of the sewing machine in my office suggests that you should feel more confidence in yourself this week. Wear what you want, you will look incredible.
You will see a coat later today that you will connect with on an emotional level. Resist the urge to buy it. This will help you build a sense of will-power and help you long into your fashion future.
There’s a second-hand clothes store just down the street from you now. It has something in it that would look incredible on you! Go try it on!
CANCER
62
LEO
VIRGO
June 21 - July 22
July 23 - Aug 22
Aug 23 - Sept 22
Embrace the colour orange.
The position of Mercury and Venus are telling us that you look amazing today! Keep it up!
Be daring this week, wear odd socks. Don’t tell anyone… it will be our secret.
FAUX
H O RO SC O P E S
LIBRA
SCORPIO
SAGITTARIUS
You would look great in the colour green. Why don’t you have more green things?
You clearly know what you’re doing. Show off your outfits this week, you may find that you make an unexpected friend.
That thing in your wardrobe you haven’t worn in, like a millennium. You know the one I’m talking about. The positioning of the Earth around the Sun suggests that you should totally wear it this weekend!
CAPRICORN
AQUARIUS Jan 20 - Feb 18
Feb 19 - March 20
You’ve had a bit of a stressful week so far. You and your Virgo friend should spend some time trying on some outfits from your wardrobe, it’ll be fun!
You don’t need that shirt anymore. Give it to your Capricorn friend, she will appreciate it and repay you in your Fashion Future.
The hem of my skirt is telling me you should sign up to a sewing class. The skill will prove worthwhile when Pluto and Mars align next year.
Sept 23 - Oct 22
Dec 22 - Jan 19
Oct 23 - Nov 21
Nov 22 - Dec 21
PISCES
FAUX
63
REGULARS
CONTRIBUTORS
George Lee www.behance.net /ge0rgelee
Genevieve Alexandra www.gagraphic designs.tumblr.com
John Paul de Quay www.jpdequay.com
Georgia Hay &
Sarah Ollis
Katie Fitzgibbon katiefitzdesign. tumblr.com
www.kaleidoscopic creations.com
Insta @georgia_ louise_design
& Molly Budd
Leonid & Tatiana
Julia Strathmann
www.freytography. tumblr.com
www.leonidand tatiana.com
www.jacobreischel. com
Kiira Sirola
Rose Higginson-
Freya Williams
Marie Jacob &
www.mollybudd. wordpress.com
Younghoo Kim
Burford www.saintego.com
64
FAUX
www.kiirasirola.com
www.behance.net /rosehiggin49af
Harry Archer
Leticia Credidio
www.harrypdarcher. carbonmade.com
www.lcredidio.co.uk
Sturdy Slumbar FOR A SOLID OUTLOOK
INSTAMATCH Start your look with instamatch make up. A weightless foundation for you and your skin. Comes in 12 flawless filters. Filtering has never been so simple. How do you filter yours? FAUX
65
SOLUTIONS
Join #BrightFriday Each year in the UK we throw out 300,000 tonnes of clothes. We think that’s crazy when there are so many ways to give clothes a second chance. #BrightFriday is a wardrobe revolution, shunning endless sales and shopping fever and finding new creative ways to get your fashion fix for less. Find out more at www.hubbub.co.uk/BrightFriday
FAUX
66
SOLUTIONS
Our top tips on how to fight fast fashion: 1
Buy second hand or vintage
2
Get a group of pals together and ask them to bring along a bag of clothes they’ve fallen out of love with to swap for something new. You’ll still be getting a new season of clothes but without spending a penny.
Ditching the fast fashion treadmill doesn’t have to mean giving up on your favourite looks, second hand shopping is a guilt free way of refreshing your wardrobe and you’ll get clothes with some great stories behind them to boot.
3
Get crafty If you can’t find the perfect piece to top off that latest look or you love a vintage item but it doesn’t quite fit then it’s time to take matters into your own hands. Pull out the sewing needles, wunderweb and embroidered patches and have a go at making, altering or embellishing your wardrobe.
5
Host a swap
4
Take care of your clothes There are a whole host of ways to help your wardrobe favourites last longer, turn them inside out, wash them at 30° and avoid tumble drying if you can to help your clothes reach old age.
Think capsule 1/3 of our clothes go unworn, take a look through your wardrobe and see if there are any basic pieces that could help you tie more looks together and make the most of the clothes you have.
SHARE YOUR FEEDBACK WITH
#BrightFriday FAUX
67
REGULARS
HUBBUB T E A M Commander in Chief Heather Poore Creative Controller at Large Sarah Weigold Second Creative Controller at Large Lottie Hanson-Lowe Executive Director of Beauty & Style Elle McAll Agony Uncle Jack Hodgkiss Sort of Acting Junior Fashion Editor Stine Wilhelmsen Senior Sector Executive Trewin Restorick Junior Senior Sector Executive Gavin Ellis Quite Creative Partner Tessa Tricks Multi Media Platform Editorial Editor Sarah Divall Senior Associate Beauty & Style Advisor Saskia Restorick Contributing Associate Editorial Fashion Director Dorota Czuperska Printed on recycled paper Hubbub is a registered charity no. 1158700
68
FAUX
OWN THE AIR OUTSIDE HAS NEVER BEEN FREER
Fresh Air By Breezy
69
FAUX
Viva Valencio
FOR THAT CLASSIC TOUCH
INSTAMATCH Start your look with instamatch make up. A weightless foundation for you and your skin. Comes in 12 flawless filters. Filtering has never been so simple. How do you filter yours? 70
FAUX