TO P L I N E I M PAC T
Top Line Impact Over the course of Year Three:
5,281 people visited the Food Savvy website, and 603
signed up to the newsletter.
260,000 Norfolk and Suffolk residents saw
Food Savvy campaigns on social media (10 million nationwide). This created more than 195,000 interactions and 1,983 contributors.
We delivered six multi strand campaigns with 10 collaborations.
Generated 63 pieces of local media with an Opportunity to See for 16 million local residents. When we incorporate nationwide coverage, Opportunities to See comes to 21.5 million.
49% of residents had heard of Food Savvy by the end
of year three, an increase on the previous year’s figure of 11%.
49% of residents noticed an increase in how often
national media are talking about food waste (45% for local media).
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