Embargoed for publication until 00.01 Wednesday 31st March
Low-carbon Food Connect service saves 260,000 meals from waste in Milton Keynes trial Hubbub urges businesses to “hop on board” and support new locations As the spotlight continues to shine on food waste and its contribution climate change, environmental charity Hubbub reveals the astonishing success of its pilot in Milton Keynes, redistributing surplus food from retailers to community groups using electric cargo bikes and an electric van. The trial saved:
• 109 tonnes of food – the equivalent of almost 260,000 meals • 1.7 tonnes of transport emissions The food saved was associated with 36 tonnes of greenhouse gas emissions. Despite significant progress on reducing waste across sectors over recent years, WRAP estimates that a vast quantity of surplus remains in the UK food system1. The last or final mile is the most inefficient in redistribution - food at this stage is close to its end of life and redistribution often depends on collections by small voluntary organisations. The Food Connect pilot supported community groups across Milton Keynes, and was hosted by the Wolverton Community Fridge which was one of the first to open in the UK in 2017. The pilot partnered with retailers, restaurants, FareShare, Milton Keynes Council and food manufacturers to share healthy food in the community. The Food Connect pilot took place between September 2020 and February 2021, and the e-bikes and van also provided much-needed help in delivering food packs to vulnerable households over the summer of 2020. As well as branching out to other parts of the country, Food Connect is set to continue sharing great food in Milton Keynes.
Aoife Allen, Head of Food at Hubbub, said: “We are thrilled to have saved 109 tonnes of food and at the same time supported the need for cleaner air. We believe that Food Connect can provide an agile, replicable solution to the final-mile-challenge by delivering great surplus food to community groups who can share it really quickly. The food surplus sector in the UK is very effective but there are gaps that we believe Food Connect can fill. We want to work with businesses and others in the redistribution space to make it as efficient and beneficial to the community as possible. We’d really welcome support from the business community to help make this a reality.” Helen Innes, Project Co-ordinator for Food Connect, said: “Food Connect has enabled us to provide food to around 800 local families a week and has also reduced the pressure on the volunteers who would be making these journeys by foot, taxi or car to pick up the surplus food. The project has helped us establish a more reliable supply, including a wider variety of food to share and was invaluable in allowing us to support shielding households last year. We are so thrilled with the results and look forward to helping the service expand.” Lee Porter from FareShare, said: “The Milton Keynes trial has gone brilliantly, demonstrating a clear increase in the amount of great quality food redistributed into the local community. The “last mile” is always challenging and to see reductions in both food waste and emissions really is a double win!” The pilot was supported by funding from CAF Venturesome, Costa Coffee, Bosch eBike Systems, The National Lottery Community Fund, and Milton Keynes Council through the eCargo Bike Grant Fund, funded by the Department for Transport and delivered by Energy Saving Trust. Businesses and organisations interested in supporting and collaborating in the next phase should visit www.foodconnect.io
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For more information contact the Hubbub team at Barley Communications: Katie Raby katie.raby@barleycommunications.co.uk 07896533547 Maria Kortbech – maria.kortbech@barleycommunications.co.uk 07952 507270
NOTES TO EDITORS About the Community Fridge Network The Community Fridge Network was set up in 2017 by Hubbub and is supported by The National Lottery Community Fund and Esmée Fairbairn Foundation, with fridges and freezers donated by Liebherr. The network provides a free support service for any group setting up or running a Community Fridge. It aims to make it easier for new projects to become established, and to help the concept flourish across the UK and beyond. Members of the CFN:
• Are legally registered and have public liability insurance. • Register their fridge as a Food Business and receive a hygiene rating. • Risk assess and demonstrate that their health and safety procedures have the approval of their local Environmental Health Officer.
• Agree to capture and report back on impact every 3 months, using the simple measurement framework provided by Hubbub.
ABOUT HUBBUB Hubbub is an award-winning charity and social enterprise that inspires ways of living that are good for the environment - disrupting the status quo to raise awareness, nudge behaviours and shape systems. Their aim is to revolutionise communications with the public about environmental issues - using everyday language and good design to make environmental actions desirable and tapping into things people are passionate about such as food, fashion, homes and neighbourhoods. This innovative approach saw Hubbub win the Charity of the Year Award at the prestigious Charity Times Awards in 2020. Since its formation in 2014, Hubbub has delivered more than 60 trailblazing environmental campaigns in collaboration with over 700 partners, helping to shift the national debate on key environmental issues such as food waste, sustainable fashion, air pollution and recycling. Hubbub’s campaigns include #LeedsByExample which brought together 25 of the UK’s largest companies to boost recycling on the high street, a 3-year partnership with IKEA to create the world’s largest consumer-facing sustainability campaign ‘Live Lagom’ and creating a Network of 100 Community Fridges across the UK, each redistributing on average 1.5 tonnes of food every month that would otherwise have gone to waste. https://www.hubbub.org.uk/ Twitter: @hubbubuk Facebook: @HubbubUK Instagram: @helloHubbub LinkedIn: Hubbub-UK