1330 to 1415 02 Guru: Friendly, catch free advice for your tech
1030 to 1115 Nick Devitt: The Importance of Brand & Design
Business Clinic timetable: – This will take place on Level 2 in the Boardroom.
1600 to 1800 NETWORKING: Drinks with YEN
1415 to 1500 SEMINAR: Social Media – 4 Presenters, 21 Slides, 21 Seconds Per Slide
1300 to 1345 SEMINAR: The Kirklees Masterplan
Set for the seminars! Seminars and networking, 0845 to 1800, John Smith's Stadium, Stadium Way, Huddersfield HD1 6PX, delivered by KBC Partners – All seminars take place on Level 2 in the Chadwick Lawrence Suite. 0800 to 1000 NETWORKING: 4Networking Breakfast 1000 to 1045 SEMINAR: Jonathan Hirst, founder of Mocks and Sons 1130 to 1215 SEMINAR: Mark Robins, manager of Huddersfield Town 1230 to 1330 NETWORKING: #MYNetwork
n INSPIRING MESSAGES: Jonathan Hirst (top left), of Huddefsfield-based Mocks & Sons will be among business figures taking part in the conference along with Janet Bebb (below, left, of Holmfirth-based Social Progress; Tony Hallwood (top right), of Leed-Bradford Airport; and Pan Aveyard, (bottom right) co-founder of 2yardsmedia
n CONFERENCE VENUE: The John Smith's Stadium at Huddersfield will be the focal point for the conference with its seminars, exhibition and key speakers
1 Design Council 2 Calderdale Training 3 West Yorkshire Enterprise Agency 4 YEN 6 HR One 7 Hi Tech Business Machines 8 Balance Accountants 9 Social Yorkshire 10 Terriers BNI Huddersfield 11 Titan Business Centre 12 Growth Accelerator 13 Leeds City Region Local Enterprise Partnership 14 Kings Security 15 The Design Mechanics Limited 16 Bibby Financial Services 17 Time Communications 18 MY Export Hub 19 Beverley Shutak Printing Services 20 Ascensor 21 Eulerhermes 22 FaabMultiChannel.com 24 Bradford Council 25 Finance Yorkshire (3m) 26 Hays Specialist Recruitment 27 Ramsdens 28 University of Huddersfield / 3MBIC 29 Kirklees Council 30 Viewstone Ltd t/a Heritage Lofts 31 Cedar Court Hotel 32 Northgate Vehicle Hire Plc 33 Zine UK 34 Examiner 35 WPA Healthcare 36 Lloyds Bank Commercial 37 CreditSafe 38 O2 Dewsbury 39 TaxAssist Accountants 40 Huddersfield Town 41 Revell Ward 42 Kirklees College 43 Codeblue Communications 44 Social Progress Ltd 45 The Lindley Group 46 Huddersfield Audi 47 Eaton Smith Solicitors 48 Yorkshire Air Ambulance 49 Hipperholme Grammar School 50 Mid Yorkshire Chamber of Commerce 51 Sheards Accountancy Ltd Exhibition Hall 4Networking Info Station 1 John Steel Photography Info Station 2 Stafflex Info Station 3 Forget Me Not Children’s Hospice Info Station 4 Kirkwood Hospice Info Station 5 Forward Ladies
We’rehelping helping We’re businessesinin businesses Wakefield grow Kirklees grow Kirklees
Every business needs a little support from time to time. And when you do, we’re right here for you. Offering the right support, at the right time and most importantly, at the right price.
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We’re here to represent the best interests of our members. We lobby policy-makers at the highest levels of local, regional and national influence to make sure the voice of our members is heard loud and clear.
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Proud to Partners support the the Year Conference Category Proud of Wakefield this year’sBusiness Kirkleesof Business
Connecting you Building a network of connections is vital for any business. We can help your business connect with organisations both close to home and internationally, giving you access to the skills, inspiration and support you need to grow.
Kirklees Office Wakefield Office
The Old Stable Block, Brewery Drive, New Commerce House, 168 Westgate, Lockwood,WF2 Huddersfield, HD4 6EN Wakefield. 9SR. Tel: 01924 311600 Tel: 01484 483 660 Email: info@mycci.co.uk www.mycci.co.uk MidYorksChamber Mid Yorkshire Chamber of Commerce
on Thursday. Jeremy Garside, of KBW principal partner Chadwick Lawrence, said: “Chadwick Lawrence is pleased to again pledge support to Kirklees Business Week. “This second business week will offer support and opportunity to local organisations promoting Kirklees as the place to do business. It provides an excellent free platform for business to discuss ideas and collaborate to ultimately strengthen the Kirklees business community.” The Mid Yorkshire Chamber of Commerce is supporting Kirklees Business Week. Executive director, Andrew Choi, explained why this is an important week for local businesses: “Kirklees Business Week is a great opportunity to make contacts and build on relationships that will last far beyond just this week,” he said. “It is an exciting platform for local businesses to come together and make rewarding connections right on their doorstep. “The Conference is an important part of the business community’s events calendar in Kirklees and is topped off by a great line-up at the chamber’s annual dinner during the week. This is a chance for everyone to relax a little and celebrate the year’s achievements.” Kirklees Business Week runs from Monday to Friday with the annual Kirklees Business Conference taking place on Wednesday. KBC consists of a full day programme of business specific seminars, an exhibition involving 50-plus businesses, a clinic where you can cure your business ailments along with unlimited networking for all involved. We have a superb line up again this year at KBC and supplement the seminars with three structured networking events running throughout the day. KBC kicks off with a 4Networking breakfast meeting running from 8am to 10am. The seminar line up starts with Jonathan Hirst, the founder of Mocks & Sons, a global fashion footwear brand which he runs from Fixby. Following Jonathan will be Huddersfield Town manager Mark Robins. Mark will take to the stage at this year’s Kirklees Business Conference to reveal in a question and answer session how getting the best from your people is the key to success in any venture, be it sport or business. Lunchtime sees Mid Yorkshire Network running one of their very successful #MYNetwork events. It's very informal – just turn up and take advantage of this great opportunity to make some valuable new contacts in a relaxed setting. The afternoon seminar programme begins with The Kirklees Masterplan, a superb opportunity to share views on the Kirklees business climate. This session will bring together business leaders to create a live forum where Kirklees businesses can debate what the future holds for Kirklees from a business perspective, based on what has happened both positive and negative.
n SUPPORT: Jeremy Garside, managing partner of Huddersfied law firm Chadwick Lawrence.
The seminars close with a unique social media presentation, dubbed “21 in 21” – four presenters, 21 slides per presentation ,21 seconds per slide. The images advance automatically and the speakers talk along to the images. KBC closes with our final networking event run in conjunction with Yorkshire Enterprise Network. Please read further on for more in-depth info on the speakers and networking events. KBC is open to all sizes and types of businesses and all delegate places are FREE. Delegates can stay for 40 minutes, four hours, a full day or anything in between!
n OPPORTUNITY: Andrew Choi, executive director of the Mid Yorkshire Chamber of Commerce
Time to get down to business, everybody! W
ELCOME to Kirklees Business Week – An Open Source Business Week Open to All. Kirklees Business Week is here to showcase the knowledge of our businesses. Run by Kirklees businesses for Kirklees businesses, it is a clear message to all that Kirklees is very much open for business and collaboration. Kirklees Business Week is an ”Open Source” Business Event, meaning anyone can get involved and make it better for the whole community. It is a full week of sector specific events, seminars, round tables and gatherings all run by different businesses and individuals – and all FREE. Two highlights of KBW are Kirklees Business Conference tomorrow and the Mid Yorkshire Chamber of Commerce annual dinner
n PARK LIFE: The offices of the Mid Yorkshire Chamber of Commerce – one of many venues across Huddersfield to host events during Kirklees Business Week
The Revell Ward Wheel of Fortune, 0900 to 1000, John Smith's Stadium, Stadium Way, Huddersfield HD1 6PX, delivered by Karen Borowski, Revell Ward – This seminar is aimed at owner managers and will be a thought provoking seminar. There are 8 key questions that we believe every business owner should ask themselves and how they can achieve their goals.Revell Ward has devised their Wheel of Fortune through personal experience, training, giving and receiving support. As a firm of Chartered Accountants, we visit many business owners and companies that have real potential. Our experience, access and interpretation of numerical data can assess where your business is heading and where the potential lies. So why not find out if you are on the right track?
For Your Business, 0930 to 1030, 3M Buckley Innovation Centre, Firth Street, Huddersfield HD1 3BD, delivered by David Corbyn, Bailey Walsh & Co – Aimed generally at companies who design, develop and innovate, and also those who wish to protect their brand.
Design Your Business – Not Just Your Brand, 1000 to 1200, Chadwick Lawrence LLP, 13 Railway Street, Huddersfield, West Yorkshire HD1 1JS, delivered by The Engine Room This short seminar is aimed at business owners, directors and senior managers of any manufacturing or service business with a turnover of between £1m and £15m.This will be a fun interactive session – all about your business, not about ours! We will work with you to think about the role of design in your business, not just in terms of brand, communications or product design, but about how the role of design thinking can impact your business at a much more strategic level, with the ultimate objective of increased
Holmfirth Networking, 0930 to 1100, Full Life Church, Miry Lane, Thongsbridge, Holmfirth HD9 7RW, delivered by Pepamint Media – The aim of the group is to bring Holmfirth and Huddersfield businesses together to work in harmony with each other by creating opportunities and promoting each other. The group has been running for just over 9 months now and is going from strength to strength. We regularly have over 20 people attending from as far as Sheffield. There are lots of different types of businesses attending including cafes, shops, craft, clothing, bars, restaurants, web designers and more!
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LinkedIn – How To Get Noticed & Win More Business, 1000 to 1045, Mid Yorkshire Chamber of Commerce, The Stable Block, Brewery Drive, Lockwood Park, Huddersfield HD4 6EN, delivered by Janet Bebb, Social Progress – This short presentation is aimed at professionals wishing to ensure LinkedIn works for them, not the other way around. Attend if you would like to understand how to project yourself through LinkedIn. Find out what information should be included & where to add it so that people
How To Use The Media For Free Publicity, 0930 to 1015, Mid Yorkshire Chamber of Commerce, The Stable Block, Brewery Drive, Lockwood Park, Huddersfield HD4 6EN, delivered by Kate Betts, Capital B Media – Seasoned journalist and PR consultant Kate Betts, of Capital B Media, will give you a taster of how you can do your own public relations and gain media coverage for little or no cost. She will explain how you can use the media’s need for stories, for people to comment on stories and their need for pictures to your advantage. She will debunk a lot of PR myths and show how you really can do it yourself with a bit of time and effort. The seminar is aimed at businesses wanting to raise their profile and enhance their reputation using local and regional radio, TV and newspapers.
Apprenticeships Made Easy, 0800 to 0900, Chadwick Lawrence LLP, 13 Railway Street, Huddersfield, West Yorkshire HD1 1JS, delivered by Kirklees Skills – The Aim: To share a business perspective on why you should get involved in apprenticeships and the route to doing this via the Kirklees Apprenticeship Hub. Why should businesses attend? Hear about local free support and access to info and incentives to take on young people The Audience: Businesses who are considering or would like to take on an apprentice.
n BUSY DAY: Delegates at the Kirklees Business Conference last year commercial success.
you will be able to create a realistic and practical route to ensure that you deliver your business improvement idea. Sarah will help you to break the idea into manageable pieces and then build those pieces into a map which will take you step by step from start to finish.
Action Planning for Business Change, 1200 to 1245, John Smith's Stadium, Stadium Way, Huddersfield HD1 6PX, delivered by: Sarah Wilson, 54 Degrees – So you have a great idea for improving your business but you just don’t know where to start? This workshop will give you the tools you need to get things moving forward. In just 45 minutes Sarah will help you to see how using just a few magical ideas from the world of project management
longer good enough.
Mid Yorkshire Chamber Dinner, 1830 to 2345, Cedar Court Hotel, Ainley Top, Huddersfield HD3 3RH, delivered by Mid Yorkshire Chamber of Commerce – The business community will come together once again, at the Chamber's annual dinner to celebrate the year's achievements. The evening provides an ideal opportunity to entertain your corporate clients or reward colleagues. The event features BBC Look North’s Clare Frisby as compere. Huddersfield student and entrepreneur Jacob Hill will deliver the business speech, while comedian and impressionist Rory Bremner and Britain's Got Talent finalist Jack Carroll will provide the evening’s entertainment.
Auto Enrolment Demystified, 1500 to 1600, John Smith's Stadium, Stadium Way, Huddersfield HD1 6PX, delivered by Jennifer Davies, Revell Ward – Jennifer Davies works with 100 payroll clients and over the past year has become something of an expert on the subject of auto enrolment. We know that this topic is still something of a mystery to many employers and payroll managers. This seminar is intended to remove the mystery and help you to see clearly the issues you will need to tackle. Come to the seminar if you are an employer or run a payroll bureau. We will reveal the shocking results of our recent survey of payroll software and payroll bureaus.
can find & engage with you.
Seven Great Sales Tips, 1130 to 1215, Mid Yorkshire Chamber of Commerce, The Stable Block, Brewery Drive, Lockwood Park, Huddersfield HD4 6EN, delivered by Paul Clarke, Boston Clarke – This seminar is aimed at small to micro businesses who sell B2B .It will give people the confidence to sell on the first or maybe second meeting without proposals. It will give people a quick insight into how to sell more easily
The Entice Project, 1100 to 1145, John Smith's Stadium, Stadium Way, Huddersfield HD1 6PX, delivered by Karen Fox, The Entice Project – The Entice Project matches local students with local business. Our aim is to help your community prosper by bringing together local business and talented students through an apprentice scheme that really works. Entice engages with employers to help them overcome the perceived barriers to increasing the number of apprenticeships available locally.
Delivering a Rock Star Customer Experience, 1100 to 1145, Chadwick Lawrence LLP, 13 Railway Street, Huddersfield, West Yorkshire HD1 1JS, delivered by Richard Kimber – Aimed at anyone in business looking to improve their customer experience to drive sales, improve customer loyalty and recommendations.People should attend to learn the key components to delivering a great customer experience, to see how the UK currently performs and how good is no
Facebook – Pete Thornton-Smith: In Pete Thornton-Smith, you have someone who has taken social media by the scruff and, as others will tell you, has been seen to put it out there to great effect. He already reaches out to audiences via local business groups and webinars to talk about his simple eight-point strategy that shows attendees how to raise their business profile. Pete will try and condense into six or seven minutes his experiences with Facebook backed by his mentoring from James Lavers and Robert Grant here in the UK and, more recently, Amy Porterfield from the States.
Tony Hallwood – Aviation Development and Marketing Director, Leeds Bradford Airport: Tony's role focuses upon route development and marketing at Leeds Bradford Airport (LBA) and his remit also covers the sales, marketing and PR activities at Yorkshire's international gateway airport. Tony joined the airport in April, 2008, and with more than 25 years of experience in the aviation industry, brings a wealth of market knowledge to the Yorkshire region. Prior to joining LBA, Tony transformed Bristol International Airport into the fastest growing regional airport in the UK by delivering a significant growth in scheduled destinations and increasing passenger numbers from 3.75m to over 6m passengers. Since joining LBA, Tony has successfully delivered major airline and route expansion. With over 75 destinations, LBA is one of the fastest growing airports in the UK and has recently attracted new airlines such as British n EXPERT VIEW: Sarah Allison Airways, Monarch and PIA. Tony (above) and Peter Thornton Smith interacts with many, many business (right) will be among the speakers leaders across Yorkshire so is well imparting their wisdom to delegates versed in where Kirklees stands within the bigger picture of our region. brings her experience of working with SMEs through to the work she Social Media in 21 Slides – undertakes now in helping Four Presenters Doing 21 businesses & individuals fully Slides in 21 Seconds: The understand and effectively utilise images advance automatically and social media markets. the speakers talk along to the images. It’s fast, furious, focussed Google+ – Pan Aveyard: Pan and fun. This seminar will cover hints, Aveyard is co-founder of 2yardsmedia tips and the know-how to utilise social – The “Social” Media Company. With media straight into your business for a background in IT, training and more results. We’re covering 4 subjects – recently social media analysis, he has LinkedIn, Facebook Twitter and over 20 years’ experience helping Google+. These seminars have been people understand and then utilise standing room only at our last two “new stuff”. Passionate about new conferences! media and actively engaged across many platforms, he uses this knowledge and insight to act as your guide to building an active and profitable online community. The new generation of social customers don't consider themselves to be “on” social media, they are part of it, they are what makes it breathe. If you want to play with the natives, you’ve got to act and think like a native. Twitter – Sarah Allison: Sarah Allison is the founder and director of Social Yorkshire. Operating as a social media consultant and strategist, she works with a wide range of organisations to help them gain confidence in using social media. An industry expert, her academic credentials include a masters in international communications from the University of Leeds and a first class honours degree in media from the University of Bradford.
LinkedIn – Janet Bebb: Janet Bebb is a social media consultant & trainer and developed her use of social media, specifically LinkedIn when working as a business adviser across West Yorkshire. Janet is a qualified management coach and mentor with a background in business advice, change implementation & training. Passionate about social media and specifically how Twitter, LinkedIn, Facebook and Google+ can benefit businesses, she
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Jonathan Hirst – Founder, Mocks & Sons: Jonathan is the founder of Mocks & Sons, a now worldwide brand in innovative fashion footwear. Mocks is based in Fixby and in the next couple of months the mainline brand will also launch in South Africa, Saudi Arabia and the Philippines through local distributors. Mocks & Sons has also linked up with a distributor in the US and will start selling its full range there from spring 2014. They have 50 independent stockists in the UK as well as in footwear multiples such as Schuh, Office and Soletrader. Jonathan set up a consultancy company based in Huddersfield and worked with companies such as Tesco, Next, Marks & Spencer and River Island advising the product development and buying functions, whilst continuing to travel the globe sourcing clothing from several continents. In 2010 he started Mocks, a shoe brand with a unique product and offer, which has grown to a global audience, trading in countries as far afield as Korea and Nigeria. Mocks recently entered into a global licensing agreement with a huge retail group plan to expand into new territories and launch kids’ footwear – all
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within the next year. This is a unique opportunity to hear from a local lad who has done good and conquered the global stage from Fixby! Mark Robins – Manager, Huddersfield Town FC: Mark will take to the stage at this year’s Kirklees Business Conference to reveal in a question and answer session how getting the best from your people is the key to success in any venture, be it sport or business. Lancashire-born Mark Robins won many accolades as a striker during his 20 year playing career including a European Cup Winners’ Cup, a UEFA Super Cup, an FA Cup, a League Cup and the Charity Shield. Starting at Manchester United under Sir Alex Ferguson, he made 71 appearances for the Red Devils before leaving for Norwich City in 1992 in search of regular first team football. During his time at Old Trafford he also earned six England Under-21 caps. After managing Rotherham and Barnsley, Robins worked as a consultant for the Premier League during the creation of the Elite Player Performance Plan – the new structure for youth and Under-21 football in England –
In fact, 60% of users will leave a website if it is not mobile optimised. Furthermore, 88% of users searching for businesses on a mobile device are generally looking to respond to information immediately by calling, emailing or getting directions to your premises. Therefore, it’s essential that your website is easy to navigate, efficient and eye-catching. So the question is, can you afford not to have a mobile optimised website? If not, contacting the Huddersfield Daily Examiner is a great place to start.
Come and visit us at the Exhibition to find out more
As one of the largest multimedia publishers in the UK, technology is at the heart of what we do and our experienced team can help establish your mobile platform.
has a call centre to service his database of before being appointed Coventry City customers. Further growth is on the cards manager in September 2012. He left and Zak admits it is this ever-changing nature Coventry to become the new Huddersfield Town manager in February 2013 and steered of the mobile industry that keeps him hungry the club to Championship safety. Town’s 2013 for more. Zak began alongside his brother and sister and launched what became a season has started with great promise and network of 12 convenience stores and Robins is hopeful this vein will newsagents aged just 23. This has now continue. Although Mark has played under arguably the greatest living football manager grown into a computer exchange franchise employing close to 120 people. He got into in Sir Alex Ferguson, this session at KBC is the mobile industry when his convenience not about football. It is a unique opportunity stores began selling pre-pay ‘top up’ cards to pick his brains and discover what makes and through a promotion, its first handset. for a successful team. This handset sold immediately and Zak realised that he would have to sell a massive amount of Mars Bars to make the same profit. “The pace of growth in the industry is frightening. What are we going to be doing next with these mobile phones? Very soon I think they’ll be controlling the whole of our lives. We’ll be paying our bills with it, switching on the electricity, starting the car up with...everything...and that’s the way the industry is going.” Local, successful and operating in an industry that we all interact with, Zak will share his views on the Kirklees business climate. Zak Patel: Dewsbury born Zak Patel will feature on a Panel Q&A session at Kirklees Business Conference. Dubbed ‘The Kirklees Masterplan’, the Q&A session will bring together key business leaders to create a live forum where Kirklees businesses can debate what the future holds for Kirklees from a business perspective, based on what has happened both positive and negative. Patel, 41, is a natural entrepreneur and opportunist and heads up the UK’s most successful mobile franchise, turning over in excess of £20m. He oversees 14 O2 stores and even
Is your website mobile optimised?
A
N ever increasing percentage of the UK population now own a smartphone and regularly use mobile devices to get online – a massive 95% of these users are actively searching for local information. With access to the web so close at hand, businesses have to meet the changing needs and expectations of their customers in order to maximize every opportunity. Having a mobile optimised website is key to creating a user-friendly experience for an increasingly expectant and tech-savvy audience.
SMARTPHONE DEVICES Maximize every opportunity
n TEAM TALK: Town manager Mark Robins (top) and businessman Zak Patel (above)
Taking the Stress out of The Marketing Morning: Running from Absence Management, 1100 to 0930 to 1230 at Mid Yorkshire Chamber of 1145, John Smith’s Stadium, Commerce, The Stable Block, Brewery Drive, Stadium Way, Huddersfield Lockwood Park, HuddersfieldHD4 6EN HD1 6PX, delivered by Anj Handa, Anj Handa Associates – Getting Found By the Search This is a practical workshop for Engines, 0930 to 1000, delivered by managers on how to manage Alan Dobbs, Zine UK – This seminar on absence due to stress and mental ill Search Engine Optimisation (SEO) is part of health in the workplace. It aims to give the 'Marketing Morning'. In the world of SEO, managers the confidence and things are constantly changing and it can be practical tips to effectively manage difficult to keep up to date with how to get absence or staff turnover due to your website seen and remain competitive on mental health conditions. It will the web. Websites compete for attention and incorporate a case study, a short placement in the search engines, and those video and Q&A. A CBI survey with the best knowledge and experience with published in July this year revealed these rankings receive the benefits of that despite the UK having made increased traffic and visibility.This seminar is progress on the average levels of for business owners and marketing employee absence, the total direct professionals who want to keep up to date cost (sick pay, cost of temporary with the changing rules of SEO and cover, lost output), sickness absence understand the marketing benefits of getting it through mental ill health still costs the right. UK economy £14bn. What Has LinkedIn Got To Do With Making Your Workplace More Marketing?! 1015 to 1045, delivered Creative, 1330 to 1430, John Smith's Stadium, delivered by: Carlton Reeve, Play with Innovation Centre, Firth Street, Learning – Creativity is the heart of Huddersfield HD1 3BD, any successful business. The ability delivered by EEF & 3MBIC – to imagine and develop new This event will highlight some of the approaches, products and ways of key environmental compliance issues thinking is crucial to the long-term facing businesses and will sustainability and profitability of any demonstrate best practice case organisation. Some of our ability to be studies in energy cost saving creative depends on psychology, solutions. It is targeted at some on working practice, some on manufacturers, in particular SMEs the space we use. Taking the latest and is a joint 3M BIC and EEF event. scientific thinking and research This will provide businesses with an evidence as a starting point, Dr opportunity to learn how to positively Carlton Reeve will examine a range of impact on their bottom line through environmental characteristics that making energy and environmental have been shown to improve the savings and avoiding litigation costs, ability of people to work creatively. whilst also gaining an insight as to Using real world illustrations, Carlton how the 3M BIC could add value to will show how small, simple and their business. There will be some inexpensive changes to the workplace environmental funding information for can encourage a more creative those businesses located within climate. This seminar will benefit Kirklees as well as signposting anyone who wants to develop their delegates to the Funder Finder facility own creativity or their teams. on the members’ area of the EEF website which sets out available Apprenticeships: Right for finance across all business Small & Micro Businesses? disciplines. Lastly but not least, 1500 - 1545, Cafe Society, 15 businesses will have the opportunity Byram Street, Huddersfield to take a tour of the 3M BIC facilities. HD1 1DR, delivered by Adrian Bird, The Apprentice Finder HD8 Network Meet Up, 1700 to This seminar is aimed at micro and 1900, 315 Bar & Restaurant, small businesses to highlight that 315 Wakefield Road, Lepton apprenticeships are not just for larger HD8 0LX, delivered by organisations. Cafe Society recruited Merewyn Sayers – The HD8 an apprentice in May this year. They Network was created in April 2013 to will be present to share their promote the HD8 area and connect experiences of the process. Adrian businesses with customers. We have Bird from The Apprentice Finder will a Social Media presence on be present to give general information Facebook, Twitter and LinkedIn, and on apprenticeships and the support since July we have been holding available. Adrian has worked in the monthly networking events on the industry for over 5 years and can give third Tuesday of each month at an insight to the do's and don'ts of various locations in the HD8 employing an apprentice. area. The aim of our Meet Up events is to enable people to meet in person and reach those who are not on Social Media. Energy and Environment? Cost Reduction & Compliance Solutions for Manufacturers, 1600 to 1900, 3M Buckley
by Nigel Cliffe, The Marketing Lab – Many of us use LinkedIn in different ways, but have you considered how it can help you with your marketing efforts? Nigel will summarise how we can get more out of the popular networking tool and make it a key part of your marketing strategy. Video Marketing – From “Nice to Have” to “Must Have” 1100 to 1130, delivered by Jackie Cox, Liquid Lens – Online video is proving to be a powerful marketing tool for many businesses. Video has moved from a ‘nice to have’ to a ‘must have’. Indeed, businesses not doing video are now behind the competition, according to Sage Lewis, a leading Digital Marketing expert from Cleveland State University. This half hour seminar will introduce some of the benefits of having video as part of your marketing strategy. Find out how video can help with raising your brand awareness, search engine optimisation (SEO) and how to use video as part of your social media marketing campaigns. The seminar will also
discuss why hosting your videos on You Tube may not bring you the results you're looking for. So...You Want More New Customers... 1145 to 1215, delivered by Steve Clayton, Data Bubble – Right Message, Right Person, Right Time is something Data Bubble preach about as being central to running a successful direct marketing campaign. Steve Clayton will enlighten us on some of the dos and don’ts you need to consider when embarking on a DM campaign, in order to maximise your ROI. Your Brand Is Not Your Logo 1230 to 1300, delivered by Debbie Palmer, The Brand Coach – Your brand IS your business and Debbie will talk about the importance of understanding your brand BEFORE moving onto your marketing - an element many businesses fail to consider. She will explain the true meaning of branding and how it can give you clarity, direction and focus, helping you understand your market positioning and message.
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