[BEHIND THE JEANS] 1 2.2010 INSIDE THIS EDITION
HUDSON BY GEORGIA MAY JAGGER CELEBRITY FANS MEET THE MERCHANDISERS 2010 YEAR IN REVIEW
INTRODUCING HUDSON BY GEORGIA MAY JAGGER New York, NY (November, 2010) – HUDSON Jeans announces the launch of ‘HUDSON BY GEORGIA MAY JAGGER’, the first design collaboration between HUDSON Head Designer and Creative Director, Benjamin Taverniti and the effortlessly stylish Brit-model Georgia May Jagger. The collection is infused with the sexy insouciance of rock n roll chic. Inspired by the rebellious soul of London and the ease and freedom of California, the jeans are instantly iconic. Among Jagger’s inspirations were her mother’s vintage Wrangler collection as well as rock icons, Guns & Roses. The capsule features five styles including the N.0 Slash, N.1 Axl, N.2 Guns, N.3 Georgia May, and N.4 Ayesha in black, white, grey and blue washes. All styles feature skinny leg openings for the rock n roll edge, but a midrise to accommodate a wider range of body types. As a fan of the brand herself, Jagger wanted the opportunity to play a integral design role with HUDSON. She submitted sketches and inspiration images and oversaw all elements of the capsule including materials, fit, wash, rise and inseam length, and pocket and trim details.
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GEORGIA MAY: “My collection has a whole new cut, they are based on the style
of jeans my mum wore in Texas in the 70’s. They are not high-waisted but they are a mid-rise which is great for us shorter girls and also very flattering on the hips and bum. We also are using new kinds of stretch denim fabrics exclusively developed for us which make them very comfortable. It was also really important that they be from a woman’s point of view so I asked all sorts of women – my mom and friends and family – for their input.”
PETER: “We are thrilled that Georgia wanted to play a design roll, in addition to being the face of the brand for the past three seasons. She is a natural fit for us, being the daughter of a British rock star and an American supermodel, given our Union Jack logo and L.A roots.” The ‘HUDSON BY GEORGIA MAY JAGGER’ collection will be sold in leading department and specialty stores domestically, internationally, and online at HudsonJeans.com from Feb 2011.
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HUDSON BY GEORGIA MAY JAGGER PHOTO SHOOT The shoot took place in a New York apartment on December 9th. The space had a lived-in vintage vibe with inspiration from old film stars such as Brigitte Bardot and Lauren Bacall. The images were shot on film rather than digitally to enhance the mood. We can’t wait to see the final product!
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12.2010
GEORGIA MAY JAGGER TRACKER
Georgia May cover stories in the November issue of US Harper’s Bazaar and December Harper’s Bazaar Mexico
Georgia May named one of the 1000 Most Influentual in London by The Evening Standard
WHOWHATWEAR declared Georgia May the “Fashion Industry Favorite “on their Best Dressed 2010 list
Georgia May interviewed by the Sydney Morning Herald online
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12.2010
MEET THE MERCHANDISERS SHEENA ALMEDA
LINDSAY NIVER
WEST COAST
EAST COAST
ANOTHER HUDSON CAKE! The office was full of holiday goodies this month-- Thanks to everyone that contributed (and consumed)! One of our favorites was this HUDSON logo cake, brought in by Dan Capili of Production. Looks delicious!
HOMETOWN:
MARIO’S EVENT, SEATTLE
Long Beach, CA (LBC) FAVORITE FOOD: XXL Chalupa from Taco Bell =) NICKNAME: Sheen HOBBIES: Eat, Sleep, and Shop =) HOW LONG AT HUDSON: 9 months WHAT DOES YOUR JOB ENTAIL?
11/11/10 - HUDSON partnered with the specialty store Mario’s in Seattle to host an event celebrating Mario’s 50th anniversary. $25 bills were distributed with Mario on them-- the bills were redeemable for $25 dollars off one pair of HUDSON Jeans. Ben, Tony, Katie Mintz, Ricky, Carmela and Laura MIlls were in attendance!
Visiting all Major Department Stores, educating their staff and managers with product knowledge seminars, Re-merchandising their floor to enhance sales performance and making sure Hudson is their #1 Denim Brand! =) WHICH WOULD YOU CONSIDER OUR ‘BEST’ STORES IN YOUR AREA? Nordstrom South Coast Plaza, Neiman Marcus Beverly Hills, Bloomingdale’s Santa Monica, American Rag, Lisa Kline ANY SPECIAL SKILLS? Crochet Scarves and Beanies FAVORITE PAIR OF HUDSONS: Anything 5 Pocket Skinny with the Super Stretch SHEENA IN THREE WORDS: Just like my hobbies, HUNGRY, SLEEPY, SHOPAHOLIC =)
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HOMETOWN: Born and raised in Flushing, MI, but current hometown since college (starting in 1997) New York, NY FAVORITE FOOD: Gummi bears and potato chips... any kind of junk food NICKNAME: Binz HOBBIES: Working out, running, golfing, cooking, going out for drinks : ) HOW LONG AT HUDSON: 1 year WHAT DOES YOUR JOB ENTAIL? Working with our major retailers on an in-store level to educate staff on our product. Maintain proper presentation of our product and conduct seminars with staff about what is happening internally at Hudson including ad campaigns, contests, promotions, etc. as well as further product knowledge. WHICH WOULD YOU CONSIDER OUR ‘BEST’ STORES IN YOUR AREA? Bloomingdale’s 59th St for volume - Bergdorf Goodman, Barneys, and Jeffrey because they carry the top tier designers from around the world. ANY SPECIAL SKILLS? I can play classical music on the piano - Bach, Chopin, Mozart, etc... does that count? FAVORITE PAIR OF HUDSONS: Current favorite pair are pull-on black cargo skinnies - my long-time favorite even before I worked here is anything in white; skinny, bootcut or wide leg LINDSAY IN THREE WORDS: Fun-loving, Caring, Generous
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Bloomingdale’s in store display
SHOPBOP DENIM GUIDE FEATURING HUDSON
CONGRATULATIONS ROSE PERKINS OF SCOTTSDALE, ARIZONA
WINNER OF THE
BANK ON HUDSON
SWEEPSTAKES WITH
$10,000 “The money was an incredible blessing My family and I were able to have an amazing christmas and new year and I was able to help out some of my family.”
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Derek Jeter wearing the 5 Pocket Relaxed Bootcut – Beverly Hills
Shenae Grimes wearing the Collection Zipper Skinny in Bleach Blue – Los Angeles
Jennifer Aniston wearing the Signature Straight Leg in Beatrice – New York
Claudia Schiffer wearing the Jegging in Holywell – London
Sandra Bullock wearing the Signature Straight Leg – New York
Sandra Bullock wearing the Signature Straight Leg – Santa Barbara
CELEBRITY FANS
MInka Kelly wearing the Jegging in Holywell – Beverly Hills
MInka Kelly wearing the Jegging in Holywell – Los Angeles
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12.2010
2010 YEAR IN REVIEW
01
Keira Knightley spotted in the Jegging The Jegging premieres
The Baby Boot Launch
02
Vogue.com features HUDSON Collection
Elin Nordegren spotted in the Jegging
New Atlanta Showroom opens
HUDSON Collection Tops premiere
HUDSON Collection hits the oor at Barneys
03
Spring Ad Images debut in magazines
Sienna Miller spotted in the Straight Leg Oscar week party with Vanity Fair at Palihouse hollywood Notable guests include Kelly Osbourne
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2010 YEAR IN REVIEW
04
Vogue Italia sings the praises of the HUDSON skinny
GMJ shot by Mario Sorrenti in NY for FW10 ad images
05
Super Stretch debuts
Leigh Lezark spotted in the Skinny
Denim + Drinks party at Barneys NY featuring Collection
06
Nicole Ritchie spotted in the Jean Jacket
Daisy Lowe blogs about her daily fashion for Vogue.com
Christina Aguilera spotted in the Flag Skinny
Featuring HUDSON four times
Katy Perry wearing the Skinny
Denim + Drinks party at th Colony in Hollywood – product preview for bloggers
Schmoozing & Boozing LA Market after party
Coverage of Glastonbury with Georgia May Jagger
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Emma Watson spotted in the cuffed short
12.2010
2010 YEAR IN REVIEW
07
First Ecommerce photo shoot
GMJ and Ben meet in LA to collaborate on HUDSON by GMJ
Jennifer Aniston wearing the Straight Leg First “Capsule” fashion product premieres
08 Barneys features HUDSON Collection in two mailers
09
GMJ Sunday Times Style Cover
Ecommerce at hudsonjeans.com launches
Rihanna spotted in the Collection Zipper Skinny
Peter and HUDSON featured in the LA Times
HUDSON shows at Stylemax in Chicago for the first time Image piece bundled with Another and V Magazines
Nylon Website Takeover
Bryan Boy Sweepstakes
GMJ featured in W Magazine
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GMJ featured in WWD
Lara Stone spotted in the Skinny
HUDSON FW10 Collection featured in Vogue
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2010 YEAR IN REVIEW
10
After Hours Party at Kenmare NY
HUDSON Nordstrom & Vogue Event
BlueBee 10th Anniversary Party
Kate Bosworth and Megan Fox seen carrying HUDSON totes
Kate Hudson in the Signature Bootcut
Amanda Seyfried in the Skinny
Lisa Kline Event
11
HUDSON Nordstrom & Vogue Sweepstakes
GMJ named Best Dressed on Vogue.com
Editor Previews NY
GMJ Harper’s Bazaar Cover Story
Bank on HUDSON sweepstakes with Bloomingdale’s
12
HUDSON by GMJ ad image photo shoot NY
GMJ Covers: Harper’s Mexico and Vogue Australia
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Whowhatwear names GMJ to Best Dressed List 2010
The Evening Standard names GMJ one of London’s Most Influential People
12.2010