ADVERTISING AND DiGITAL DESIGN
MESSAGE PRESiDENT FROM THE
Here we have the work of over 500 graduating Art and Design students—every one of them a marvel! Imagine the challenges they faced this year. Forced by the pandemic to work from their homes, denied the in-studio, shoulder-to-shoulder, hands-on learning experience they expected, they nevertheless forged ahead, defying all obstacles. They created makeshift work stations in their bedrooms, basements, kitchen corners and other unlikely locations. Focused, hardworking and energetic, they applied their ingenuity to learn, explore, experiment and achieve. And as we see from this catalogue, they succeeded. The work in this catalogue represents 16 of the School of Art and Design’s programs. In it we not only see the students’ finished products, but also images of how those projects evolved. These images help to reveal the creative process and the students’ individuality. Through it all, we sense their resilience and determination. Indeed, this vibrant catalogue— with its bright bold colors—pays homage to their optimism and extraordinary strength. I offer congratulations to these students and to the families and friends who supported them throughout this difficult year. Congratulations as well to the stalwart Art and Design faculty whose own skills and ingenuity rose to the pandemic’s challenge and provided guidance to their students with diligence and care. Dr. Joyce F. Brown President
2
THE
DIGITAL AGE NEW CREATIVES CALLS FOR
ANGEL MENDIETA
DEVELOP IDEAS WHO CAN
THAT ARE
The next creative revolution is underway. Technology has unleashed new possibilities for how we communicate and how we connect. The digital age calls for new creatives who can develop ideas that are meaningful and powerful, amplified by the possibilities of new technologies. Ideas that shape culture rather than merely reflect it. Ideas that spark conversations. Ideas that can make a difference. As you will see in the Graduating Student Exhibition, the Advertising & Digital Design BFA curriculum has prepared students to work in the new creative partnership of art director, writer, and experience designer at advertising and digital agencies in the 2020’s.
MEANINGFUL FIT GSE ’21
ADVERTISING AND DIGITAL DESIGN
ALISON QUAGLIATO
3
INFO
1.
PASTER HOUSE GRAPHIC DESIGN MUSEUM APP App
2.
BARCLAY’S LIFE APP App
3.
CHIEF SOCIAL POST Digital campaign
STATEMENT
@penelopee_ag https://www.penelopealmonte.com/
PROJECTS
PENELOPE ALMONTE 1.
I’m a thoughtful product designer who loves translating complex problems into simple design solutions. I was born and raised in Bonao, in the Dominican Republic, and from a young age I’ve been fascinated by humans: How we interact with our environment, our behaviors, and different perspectives on life. Living in a foreign country and being exposed to the different cultures of New York City has led me to pursue my passion for UX/UI Design, where I dive deep to understand people’s motivations when interacting with digital products to craft memorable moments. In my spare time, I’m adding books to my Amazon shopping list, going for long walks in the city, and learning from other designers across industries.
FIT GSE ’21
2.
3.
ADVERTISING AND DIGITAL DESIGN
4
INFO
@magique8ball https://madisonaplin.wixsite.com/myportfolio
PROJECTS
LEVI’S “REPURPOSED” MANIFESTO Senior Project
STATEMENT
MADISON APLIN “Levi’s repurposed” is a branding shift that was derived from my thesis paper. To summarize, the thesis statement was, “Although America claims to give everyone a chance at the American dream, a corrupt system of government and an absence of morality prevents an equal opportunity for American citizens as well as for immigrants.” This led me to my insight, that large corporations have the power to make significant change. Levi’s is an iconic American brand and they can be the catalyst to force very powerful industries to make globally meaningful and impactful differences for the betterment of our future. The manifesto is written from the POV of the jeans. The purpose of this is to magnify that no one person will have control over the voice of the brand. The repurpose is not just to improve the quality of the brand, but a standard to work and live by.
FIT GSE ’21
ADVERTISING AND DIGITAL DESIGN
5
INFO
1.
WIKIPEDIA REDESIGN Brand Redesign with Emily Xia & Victoria Jeon
2.
AMERICAN INDIAN MOVEMENT SENIOR PROJECT Print Ad
3.
LU BISCUITS Social Media Campaign with Kristy Lin
STATEMENT
@umber_99 https://www.anbarazam.com/
PROJECTS
ANBAR AZAM
1.
2.
I’m an aspiring UI designer and art director. Born and raised in New York City, I am always fascinated by the fast-paced environment and exploring the different worlds within NYC. Being a New Yorker has molded me into the person and designer I am today: open-minded and creative. Just like NYC, I strive for my projects to spark a conversation.
FIT GSE ’21
3.
ADVERTISING AND DIGITAL DESIGN
6
INFO
@ayla_bradley https://aylabradley.myportfolio.com/
PROJECTS
HORRORS OF DYSLEXIA Thesis Campaign
STATEMENT
AYLA BRADLEY I personified the feeling of what it is like to suffer from dyslexia for my thesis. Dyslexia is one of the most common learning disabilities, yet one of the most complicated ones. People with dyslexia can have varying combinations of characteristics that hinder them, no matter how talented or intelligent they are. To help those with dyslexia, I chose the assistive technology application of Google Keep to be the solution and help people slay the dyslexic demon. I was first diagnosed with dyslexia at age seven but like many others, I did not let my disability define me. Dyslexia has allowed me to think differently and see the world with open eyes, and inspires me to ensure that the designs I create have those with disabilities in mind.
FIT GSE ’21
ADVERTISING AND DIGITAL DESIGN
7
INFO
1.
QUEENS BOTANICAL GARDEN APP App
2.
MISFITS MARKET - EXCENTRIQUE Social
3.
MISFITS MARKET - EXCENTRIQUE Social
STATEMENT
@lokyanchin https://www.designwithjoyce.com/
PROJECTS
JOYCE CHIN
1.
2.
What inspired me to pursue my career as a UX/UI designer is my history of working in customer service. While working at a bubble tea shop, I’ve developed a better understanding of people’s emotions, and learned the importance and impact of being empathetic. I believe that looking deeper into the details is crucial because the people that you’re designing for matter. When I’m not conducting user research, I like to go on long walks in order to digest all the cookies that I love to bake.
FIT GSE ’21
3.
ADVERTISING AND DIGITAL DESIGN
8
INFO
1.
UNWANTEDEXGIRLFRIEND Digital Campaign, Print AD
2.
UNCONVENTIONALADVENTURE Digital Campaign, Print AD
3.
UNSCHEDULEDZOOMCALL Digital Campaign, Print AD
STATEMENT
@carlotacombatti
PROJECTS
CARLOTA COMBATTI
Since I can remember, my life has been based on irregular situations, with me thinking that they were part of “normal” life. When I decided to move to New York four years ago, I realized that that was wrong, and that living in Caracas, Venezuela, for 18 years had made me a person who sees every adversity with a perspective of learning and growing. That is why I decided to focus my thesis on today’s global adversity: COVID-19. The project consists of ads that focus on “unexpected situations” of our daily life and how to overcome them with tools of self-love and confidence that clothes can make us feel. The brand that best goes with the context is Uniqlo. It is accessible to everyone and offers many options with comfort. The message to get across is that it is in our hands to be prepared for any difficult or fun “unpredictable situation.”
FIT GSE ’21
1.
2.
3.
ADVERTISING AND DIGITAL DESIGN
9
INFO
1.
CELEBRATE WOMEN’S HISTORY MONTH WITH H&M Video campaign
2.
MEJORR PUBLICATIONS Magazine publication
3.
DUREX TALKS CONSENT Innovative/Interactive Campaign
STATEMENT
@Turnt6 Destineedavidson.com
PROJECTS
DESTINEE DAVIDSON 1.
Growing up, fashion and activism just felt like my calling. Coming to FIT, I knew I wanted to make the fashion industry have more of a meaning than all the glitz and glam. Advertising design has taught me so much about myself and about the industry that dictates what’s in and what’s out. As I grow, I become a more well-rounded designer, aware of every little detail. Whether it’s a poster protecting kids from sexual abuse or a campaign celebrating women, I am determined to do the real work of an artist for the new kind of world I want to see. A new kind of thinking and innovation. A new face. A new revolution.
FIT GSE ’21
2.
3.
ADVERTISING AND DIGITAL DESIGN
10
INFO
1.
ACLU Print Ad
2.
MENTALNOTES Digital Campaign
3.
POWER YOUR PLAYER Out Of Home Campaign
STATEMENT
@allyson.florez allysonflorez.com allysonflorez.com/work/mentalnotes
PROJECTS
ALLYSON FLOREZ 1.
I’m an aspiring art director born and raised in NYC. Growing up, I struggled with speech. It was so frustrating that I made it my life goal to be able to communicate my thoughts and ideas through different mediums beyond just words. For me, becoming an art director means I’ll always be able to find new ways to bring to life the stories I want to tell.
FIT GSE ’21
2.
3.
ADVERTISING AND DIGITAL DESIGN
11
INFO
1.
THE PLAYERS’ TRIBUNE “I AM MORE” Print posters
2.
CARTOON NETWORK MARATHON Print posters
3.
NINTENDO SWITCH “JUMP BACK IN” Print posters
STATEMENT
@calebjaygantz https://calebjaygantz.myportfolio.com/
PROJECTS
CALEB GANTZ
Art, culture, and design have always been a huge part of my life. Every day I try to be creative in one way or another. I consider myself a storyteller, and use words, visuals, and sometimes sounds to convey those stories to the world. Some artists that have influenced me over the years are Keith Haring, KAWS, Paula Scher, Hayao Miyazaki, and Quentin Tarantino. For me, design is purpose and communication. If something does not have a function or a message to convey, then it is not design — it is art. I’m a big fan of pop culture, so you might see some of that reflected in my work. I love art, music, video games, sports, literature, graphic novels/comic books, and TV shows. But most of all, I love cinema and the art of filmmaking, and I hope to someday be writing, directing, and art directing my own films.
FIT GSE ’21
1.
2.
3.
ADVERTISING AND DIGITAL DESIGN
12
INFO
1.
YMCA UX/UI REDESIGN & REBRAND Rebranding and UX/UI desktop and mobile redesign
2.
ROOTS CAMPAIGN PRINT ADS Print campaign
3.
GREY POUPON REBRAND Rebranding. Team: Christany Sendar and Brooke Leitner
STATEMENT
@kianahongg https://kianahong.myportfolio.com/
PROJECTS
KIANA HONG
1.
2.
During my semesters at FIT, I’ve gone through many different career choices. I started at graphic design, moved onto art direction, hinted at strategy, and jumped to the other side at UX/UI design. In the end, I landed on the fence on UX/UI and branding. Thankfully, they can go hand-in-hand in many situations, which is what I wanted my projects to portray. I have learned the importance of problem solving during my time with these projects — finding out what the best solutions are without overcomplicating the design for the user. The balance and tension between the negative space and the design elements is what I look toward for successful visuals.
FIT GSE ’21
3.
ADVERTISING AND DIGITAL DESIGN
13
INFO
1.
SHARPEN YOUR CLAWS Digital Campaign
2.
BADDEST OF THEM ALL Digital Campaign
3.
LET US PREY Digital Campaign
STATEMENT
@alyssjayy https://ajjamesdesign.squarespace.com
PROJECTS
ALLYSSA JAMES
I created my senior thesis with Savage X Fenty, Rihanna’s inclusive lingerie brand. The goal of my campaign is to empower women to love themselves and their bodies no matter the size, shape, or color. Each body is unique and they deserve to be celebrated. I want others to embrace confidence and the killer instinct inside of us all. I used bold, bright colors and different body types to represent my empowerment campaign. I believe everyone should feel comfortable and confident in their bodies and stop comparing how they look to the unrealistic bodies they see on social media. There is only one you, and you are more powerful than you believe. Embrace your wild side, be strong, be confident, and be a savage.
FIT GSE ’21
1.
2.
3.
ADVERTISING AND DIGITAL DESIGN
14
INFO
1.
NJ TRANSIT UX/UI Rebranding
2.
CASPER Digital Campaign with Yuliya Kosheeva
3.
WHAT IF Senior Project
STATEMENT
@victoriajeon_ jeonvictoria.com
PROJECTS
VICTORIA JEON 1.
2.
From becoming a chef to being a surgeon, my dreams were hard to define. My passion to learn something new took me to new areas of study, that is, until I was drawn into UX/UI. From there it took me to the path where I am now. My goal is to make someone’s many hours of screen time enjoyable. Hopefully, I helped you enjoy yours :)
FIT GSE ’21
3.
ADVERTISING AND DIGITAL DESIGN
15
INFO
1.
CASPERZZZ Mobile App
2.
SPOTIFY ZONES Mobile App with Margaret Panoti
3.
ALL GIRLS ALLOWED Mobile App
STATEMENT
@khxn.maryam https://www.maryamkhan.design/
PROJECTS
MARYAM KHAN 1.
2.
Casper believes sleep changes everything that people can do. So it’s unfortunate that 1 in 3 American adults still suffer from a sleeping disorder. Casper Sleep provides personalized resources, rewards, and an in-app shop of curated finds so people can build a comfortable sleep cycle. Spotify Zones introduces the friend’s activity on mobile and allows people to share songs of encouragement in the app to help friends get in the zone, whether they are working out or meditating. Spotifiers can choose what zone to share and send music suggestions to friends based on their zone icons. Girls Who Code aims to close the gender gap in technology within the next seven years. To fuel more confidence in young girls to pursue STEM, Girls Who Code will introduce All Girls Allowed: an initiative where girls attend a weekend-long hackathon, pair up with mentors, and strut their newfound coding skills.
FIT GSE ’21
3.
ADVERTISING AND DIGITAL DESIGN
16
INFO
1.
COEIO OUTDOOR BILLBOARD Integrated Campaign
2.
COORS LIGHT #INEEDABEER SOCIAL CAMPAIGN Integrated Campaign
3.
NY FORWARD Social Media Video Ad
STATEMENT
@brewingsilver https://www.tateanakhokhar.com/
PROJECTS
TATEANA KHOKHAR 1.
In fencing, you learn that logic is defined by the most direct path from point A to point B. In advertising, it’s not that simple. You have to consider the brand, the audience, the brief objective, and the surrounding environment when a campaign is created in order for it to be successful. Developing communications is complicated, and at times illogical, with its web of systems. However, I disagree. In fencing, the most direct path is neither the shortest nor simplest. Oftentimes the use of sleight of hand, disruption of tempo, or risky maneuvers is what’s needed to get to point B. To be direct is to not lose focus on the end goal. I aim to make great advertisements with this mindset; to be aware and embrace the complex parts of what makes advertisements, and more simply, the world, while keeping my eyes on the goal.
FIT GSE ’21
2.
3.
ADVERTISING AND DIGITAL DESIGN
17
INFO
1.
VANS TEST LAB - OOH Integrated
2.
VANS TEST LAB - SOCIAL MEDIA ADS Integrated
3.
STRIVE FOR IMPERFECTION - OOH Integrated
STATEMENT
@yuliyak.design https://yuliyakosh.squarespace.com
PROJECTS
YULIYA KOSHEEVA 1.
Vans designed new shoes for skateboarders, the new Vans Pro Classics. For skaters to tell the difference between the Pros and the Old Classics, they need to try them out. Skaters have always had an itch for skating in places they are not supposed to be! Therefore, we will turn selected abandoned buildings around the world into Vans Test Labs, open only to skaters. Skaters can test the shoes in action and then fill out a survey on the shoe’s performance. Ballet dancers are constantly being pressured to strive for the “perfect technique, performance, and body.” There are many imperfections and falls in the process, which open up an opportunity to explore the body. What if you strive toward imperfection instead? New doors will open up — new combinations, moves, dances, and a new you. 1on1 Ballet Studio App is here to support your journey and encourage you to strive for imperfection.
FIT GSE ’21
2.
3.
ADVERTISING AND DIGITAL DESIGN
18
INFO
1.
HU KITCHEN - GET BACK TO HUMAN Social Media Ad
2.
BBC MT. MEDIA Experience/Animation
3.
SAVE TP Animation loop
STATEMENT
@matt.lafergola https://mattlafergola.myportfolio.com/work https://mattlafergola.myportfolio.com/hu-kitchensocial-media-ad
PROJECTS
MATTHEW LAFERGOLA 1.
I find my inspiration just about anywhere. I look at the static things in life and ask myself, “how can I make that move?” There’s a story every moment and every “thing” tells a story. The toilet paper roll on the rack — what is that? What can it do? How does it feel? A direct inspiration of mine is the disturbing mind of a YouTube animator, Meatcanyon. He does his own animation, acting, and voice, and I found that to be exciting. My group and I took a swing at that with our Hu Kitchen project and it’s inspired me to continue and do more. I also really enjoy taking serious topics and creating something that can make someone smile as I feel like it’s easier to understand something when there’s a smile on your face. This is present in the BBC Mt. Media project.
FIT GSE ’21
2.
3.
ADVERTISING AND DIGITAL DESIGN
19
INFO
1.
THE BLEUE STANDARD Branding + Packaging, Integrated Campaign with Christany Sendar and Kiana Hong
2.
RUNWAY OF DREAMERS Integrated Campaign
3.
MTA APP UX/UI
STATEMENT
@brookeluvsart brookeleitner.com
PROJECTS
BROOKE LEITNER
The world I engage with is diverse. I consume and interact with content, experiences, and creators through various media platforms that challenge my skills, solutions, and understanding of the world we live in. I want to provide a platform of ideas for life. From principles of design, concept development, and complete media execution, my projects reflect the audience’s needs with compelling solutions. Throughout my past experiences, I’ve acquired knowledge of what it takes to create successful original concepts that adapt and grow in a constantly changing world. I have watched each generation interact with the world in such unique ways. This enabled me to connect to my generation, and to those before me and after me, in order to find solutions for each person. I am aware of the world and passionate about creating work that tells a story and gives an experience through the use of omnichannel media.
FIT GSE ’21
1.
2.
3.
ADVERTISING AND DIGITAL DESIGN
20
INFO
1.
WISDOM PANEL SENIOR PROJECT PRINT Campaign
2.
LU BISCUITS Social Media Campaign with Anbar Azam
3.
CARTOON NETWORK Interactive Poster Campaign with Anbar Azam
STATEMENT
@kristyonlyeats https://www.kristy-lin.com/
PROJECTS
KRISTY LIN
1.
2.
I’m an advertising and digital design student with a strong interest in art direction. I am also a designer, foodie, dog lover, and music enthusiast. Ultimately, I want to be able to create work that brings a smile to people’s faces :)
FIT GSE ’21
3.
ADVERTISING AND DIGITAL DESIGN
21
INFO
1.
FOTOGRAFISKA WORLDWIDE APP Content Centric App
2.
BARCLAYS LIFE Mobile Game
3.
ED. Social Learning Platform
STATEMENT
@amm_works www.ammworks.com/ www.ammworks.com/fotografiska-worldwide-app
PROJECTS
ANGEL MENDIETA 1.
I was born in Toluca, México, and raised in Brooklyn, New York. I am a blend of my Mexican upbringing at home and the various cultures that exist in New York. The mingling of different environments at school and work has taught me to look at the world from different perspectives. To be humble. To be grateful for those who take time to nurture my creativity. And, most importantly, to never stop learning. I’m really interested in understanding more about the human condition, what motivates our behavior, and how to use design and entrepreneurship for greater social impact.
FIT GSE ’21
2.
3.
ADVERTISING AND DIGITAL DESIGN
22
INFO
1.
THE OFFICIAL BEER OF NEEDING A BEER Digital Campaign
2.
CLEAN OUT YOUR CLOSET Print Campaign
3.
THERE’S A POSITION FOR EVERYONE Digital Campaign
STATEMENT
@James_m555 https://jamesmerendinoads.com/
PROJECTS
JAMES MERENDINO 1.
2.
I started at FIT with graphic design and somehow stumbled my way into advertising. So now I’m trying to be an art director in this economy Project 1: “LA Apparel thesis.” Fast fashion has created a waste culture in this country. People only wear 20% of what they own. I want to promote an upcycling culture with clothing and shopping based on need rather than trends. Project 2: “Coors Light Social campaign.” Sometimes you just need a beer. So Coors is asking 21-27 year olds to go on social media to tell us why they #needabeer. Select posts will be turned into digital posters and receive a six-pack on us. Project 3: “Durex print ad.” People with disabilities are perceived as incapable of having fulfilling sex lives. Durex wants to let people with disabilities know that there is a position for everyone with an online Kama Sutra.
FIT GSE ’21
3.
ADVERTISING AND DIGITAL DESIGN
23
INFO
1.
SUPREME FLAWS Digital Campaign
2.
SUPREME LIFE Digital Campaign
3.
SUPREME FIGHT Digital Campaign
STATEMENT
@demigodblza heye44.com
PROJECTS
BRIEL MITCHELL 1.
2.
I’m an artist in every sense of the word. I see my work as an attempt to stand up for women and who they are in their true form. Women represent our society’s greatest assets, but many times are treated like liabilities instead. Simply put, we would not be where we are today without women. There is an urgency of change that needs to surface and shake up the world, and it starts here.
FIT GSE ’21
3.
ADVERTISING AND DIGITAL DESIGN
24
INFO
1.
MONEY BUDDY App/Game
2.
STEAM APP REDESIGN App
3.
DUCKDUCKGO GAME Website/Game
STATEMENT
@wireframewarrior wireframewarrior.com www.wireframewarrior.com/money-buddy
PROJECTS
LUIS MONTALVO 1.
2.
Whenever I create, my goal is to merge interaction with design. I believe in engaging with the audience, allowing them to be a part of the action. That’s why a lot of my work revolves around gamification, customization, and user input, so that everyone can feel involved. Even in serious work I take a lighthearted, easygoing tone, to draw in anyone and allow them to laugh and feel at ease and more in control of their lives. You can see this in the first piece, “Money Buddy,” a mobile game that connects to your bank account and rewards you for saving. The third piece is for my senior thesis, “DuckDuckGo,” a game that uses players’ search histories to influence the action, allowing them to laugh at surveillance while learning about data privacy. Some of my influences include Chad & Jared Moldenhauer, Edd Wainwright, Margaret Keane, Nintendo, and Pixar.
FIT GSE ’21
3.
ADVERTISING AND DIGITAL DESIGN
25
INFO
1.
AMERICAN HIKING SOCIETY APP American Hiking Society (AHS) redesign with Tateana Khokhar
2.
SANITY & SELF APP Sanity & Self app redesign
3.
PICCOLINA PODCAST When Parenting Becomes Personal Senior Project
STATEMENT
@mikenziegonzalez mikenziegonzalez.com
PROJECTS
MIKENZIE NELSON
Curious by nature, I love connecting with and understanding people. I use strategic thinking to better understand the environment around me. A big part of my work is celebrating women, emphasizing our strengths, and the all-encompassing solidarity of sisterhood. Many times I find myself advocating for these ideas through my designs.
FIT GSE ’21
1.
2.
3.
ADVERTISING AND DIGITAL DESIGN
26
STATEMENT
PROJECTS
SAMANTHA OLINSKY 1.
FIRST AUTHOR OF PUBLISHED PAPER, MEALS FOR MONSTERS Research Paper
2.
SPONSORED INSTAGRAM POST FOR THE OURA SMART RING Integrated Campaign
1.
2.
I’ve always had a desire to figure things out. My curious nature to discover new things and learn about the world around me is an integral part of my personality and comes out in the work I create. I approach every task with logic and enthusiasm, eager to understand the objective, scope, and concept behind each project. Learning user experience and user interface design (UX/UI) helped me recognize that I want to give users the ability to accomplish more through powerful, intuitive, and accessible software. Although my time at FIT was focused mainly on the design side of this field, after I graduate I’m eager to continue my education into the back end, when I pursue a master’s degree in computer science.
FIT GSE ’21
ADVERTISING AND DIGITAL DESIGN
27
INFO
1.
THE TALK BEFORE THE WALK Print Campaign
2.
VANS TEST LAB Digital Design
3.
#GSSTYLE Digital Design
STATEMENT
www.margaretpanoti.design/
PROJECTS
MARGARET PANOTI 1.
An awareness campaign for the new audio-based social platform, Clubhouse, portrays this as the place where the talk before the walk happens. Because every vision, every dream, and every cause worth walking for started with the talk. To promote the Vans Pro Classic, we turned abandoned buildings around the world into Vans Test Labs, open only to skaters, so that skaters could test the shoes in action. At the end of the experience they would fill out a survey on the shoe’s performance, and the results from the survey were used as honest promotional content on Vans’ website. In the midst of the COVID-19 pandemic, Girl Scouts USA redesigned their uniforms in collaboration with FIT students. For their launch, we designed a microsite where customers could shop the new collection by interacting with 3D models.
FIT GSE ’21
2.
3.
ADVERTISING AND DIGITAL DESIGN
28
INFO
@ipark__ jeonghyunpark.com
PROJECTS
VPNHUB, YOUR SECRETARY Print Ad
STATEMENT
JEONGHYUN PARK Our devices hold a lot of secrets. Secrets that are meant to be kept from others, such as family, friends, colleagues, and strangers. VPNhub works as a secret’s secretary, encrypting and keeping your private information private. The campaign goal is to illustrate what can happen if you don’t use VPNhub to protect your secrets.
FIT GSE ’21
ADVERTISING AND DIGITAL DESIGN
29
INFO
@danielpersaud.png danielpersuade.com
PROJECTS
1.
ENDANGERED ECONOMICS - RHINO Integrated Campaign - Social
2.
ENDANGERED ECONOMICS - ELEPHANT Integrated Campaign - Social
STATEMENT
DANIEL PERSAUD
For years, people have heard the same voice, tone, and imagery for wildlife conservation donations. From the heartwarming eyes of a tiger cub to the unnecessary slaughter of seals, we’re numb to this repetition. This is why WildAid, a wildlife organization dedicated to changing human behavior for the betterment of endangered species, wants to speak to people in a way they will finally understand. Seeing the recent trends with the stock market, cryptocurrency and NFTs, it’s time we show people where to put their money to get the best returns: by investing in our endangered wildlife. Through our Endangered Economics Campaign, we hope people realize that this cause is far more important than money, and that your return on investment will be a better planet for all.
FIT GSE ’21
1.
ADVERTISING AND DIGITAL DESIGN
2.
30
INFO
1.
THE MARSHALL PROJECT 2D POSTER Senior Project
2.
THE MARSHALL PROJECT SOCIAL POST Senior Project
3.
MAJOR LEAGUE BASEBALL MLBxFIT Design Challenge
STATEMENT
@quaglity https://www.theletterq.me/
PROJECTS
ALISON QUAGLIATO 1.
2.
My work says a lot more about me than I ever could. I want to use my skills to make a difference and leave this world in a better place. I also love to be goofy and make people laugh with my silly doodles. 3.
FIT GSE ’21
ADVERTISING AND DIGITAL DESIGN
31
INFO
1.
#ONTHEGO BY THE JDRF POSTER CAMPAIGN Poster Campaign
2.
JETBLUE UX/UI REDESIGN UX/UI Design
3.
LOVEBAR MICROSITE Content Marketing for a Brand
STATEMENT
https://www.nicoleruffino.com/
PROJECTS
NICOLE RUFFINO 1.
Growing up in such a rapidly growing digital age, I’ve always found it captivating to see how humans create and find solutions. As I prepare to begin my professional career as a designer, I look back at how I have evolved as a UX/UI designer. In my work, I explore a variety of digital apps and products that are focused on providing a better user experience to solve human-centered problems. As we adapt to a more digital world, I use my background research and design skills to enhance products and services in my work, such as the JetBlue App and Brolly. I understand the wants and needs of users to create meaningful experiences, and how one may navigate to achieve their goals. Combined with modern aesthetics and user research, I create products that help users achieve their goals.
FIT GSE ’21
2.
3.
ADVERTISING AND DIGITAL DESIGN
32
INFO
1.
DESTRUCTOID REDESIGN Website redesign
2.
THE FARAWAY BY AUDIBLE Social video
3.
THE GLITCHED TEXT Wired magazine print/poster
STATEMENT
@leardscott
PROJECTS
LEARD SCOTT
I am a person who has lived in Manhattan for most of his life. But I don’t mind that, as it has helped me find my creative talent. I love to create and design artwork that has an impact on people, whether that be small or big, but hopefully it makes someone’s day. That can range from posters, videos, an app/website, or even a redesign. To put it simply, that is my goal: To always create work that will impact someone in some way.
FIT GSE ’21
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ADVERTISING AND DIGITAL DESIGN
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INFO
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WHITE CASTLE. DRUNK MODE. Mobile first Campaign
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OXICLEAN. MESS NOW. CLEAN LATER. Posters in integrated campaign
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BUDWEISER. WEISER MOMENTS Integrated Campaign
STATEMENT
@christany.s
PROJECTS
CHRISTANY SENDAR 1.
Diving into research and observing human behavior is my guide to discovering and understanding patterns, problems, and, most importantly, people. That’s the strategist in me. I’m completely immersed in the culture and beliefs of the brand, the people, and current world events and their effects. Once I’ve understood the challenge and the people who face it, the fun begins. The brand, problem, people, and culture can differ greatly. My job as a creative is to be invested in finding the way to connect them together. The more opposite the aspects are, the more excited I get. That’s the art director in me. I have the privilege of helping others see things differently, experience things differently, and impact their lives. To create something beautiful, functional, and long-lasting that adds fun, ease, and value to life. That is the creative in me.
FIT GSE ’21
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INFO
@gimmeshelton www.charlieshelton.com
PROJECTS
CHARLIE SHELTON 1.
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GUYAKI YERBA MATE “NEWSTAND TAKEOVER” PROMO Senior Project - Digital ”TELL YOUR TALE” CAMPAIGN- MAP OF THE ISLE OF SKYE Art Direction - Digital Illustration with Shenell McFarlane
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”RUN COWBOY RUN” For Fun - Social Content
STATEMENT
3.
I’m a native Brooklynite in a long-term love affair with animation, design, and post-production. Throughout my creative journey, I’ve worn many hats as an industrial scenic artist, after-school teacher, lookout, video editor, music video producer, product designer, art director, graphic designer, and animator. The goal has always been the same: Experiment and explore new ways to tell stories. Also, every team needs a wild card!
FIT GSE ’21
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ADVERTISING AND DIGITAL DESIGN
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INFO
@dinterpunidesign https://www.dinterpuni.com/
PROJECTS
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THE DRUGLESS DRUG Advertising Campaign
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VANS TEST LAB Experiential Campaign
STATEMENT
DIN TERPUNI
It all starts with an idea. My art is digital, and every time I sit in front of my computer and create a new canvas, I stare at it for a few minutes, trying to let my brain take that idea and turn it into some sort of an image, something to get me started. From there, I try to give it shape in whatever medium I think is best for that piece of art, be it illustrative, three-dimensional, or through moving images. The work I am presenting fits into three mediums — print, three-dimensional, and moving image — which combine my passions of creating advertising by raising awareness and creating an experience. My work is influenced by my life experiences, the movies I watch, or a piece of music that triggers an emotion or a thought.
FIT GSE ’21
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ADVERTISING AND DIGITAL DESIGN
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INFO
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OPERATION MOMPLOYED Digital Campaign
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VOTIFY BY SPOTIFY UI Design - New Feature
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VOTIFY BY SPOTIFY UI Design - New Feature
STATEMENT
@e.xiadesign xiaty.com
PROJECTS
EMILY XIA
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I am a designer who takes a human-centered approach to my research. Following my avid interest in psychology, my superpower is finding simple, yet creative solutions in design by understanding the users and their problems from different perspectives. Influenced by fine arts, I have a passion for communicating my ideas by incorporating my knowledge through visual and textual mediums.
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FIT GSE ’21
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ADVERTISING AND DIGITAL DESIGN
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INFO
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POWER YOUR PLAYER Video — www.kevinzavalaga.com/poweryourplayer
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HONESTLY BEAUTIFUL Print Campaign
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IN TRANSPARENCY WE TRUST Instagram Post
STATEMENT
@kayvnnn https://www.kevinzavalaga.com/
PROJECTS
KEVIN ZAVALAGA
Yves Saint Laurent seem to have no diversity in their models when it comes to disabilities. The “Honestly Beautiful” campaign shows that those who identify with having a disability can be beautiful too. Connect4Climate brings people together to spread the word about the climate crisis but people are still not realizing the importance of recycling. “Power Your Player” is an international campaign that hopes to improve the recycling habits of our audience by creating a friendly competition between fans and their favorite teams during the 2022 FIFA World Cup. Polestar’s mission is to be as honest and progressive as possible. They believe technology and knowledge is the key to a greener future. “Transparency We Trust” is a campaign that shows how brutally honest Polestar is.
FIT GSE ’21
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www.fitnyc.edu/gse @fitgse2021_ad_digitaldesign