2021 Visual Presentation and Exhibition Design Student Exhibition by Fashion Institute of Technology

VISUAL PRESENTATION AND EXHIBITION DESiGN

MESSAGE PRESiDENT FROM THE

Here we have the work of over 500 graduating Art and Design students—every one of them a marvel! Imagine the challenges they faced this year. Forced by the pandemic to work from their homes, denied the in-studio, shoulder-to-shoulder, hands-on learning experience they expected, they nevertheless forged ahead, defying all obstacles. They created makeshift work stations in their bedrooms, basements, kitchen corners and other unlikely locations. Focused, hardworking and energetic, they applied their ingenuity to learn, explore, experiment and achieve. And as we see from this catalogue, they succeeded. The work in this catalogue represents 16 of the School of Art and Design’s programs. In it we not only see the students’ finished products, but also images of how those projects evolved. These images help to reveal the creative process and the students’ individuality. Through it all, we sense their resilience and determination. Indeed, this vibrant catalogue— with its bright bold colors—pays homage to their optimism and extraordinary strength. I offer congratulations to these students and to the families and friends who supported them throughout this difficult year. Congratulations as well to the stalwart Art and Design faculty whose own skills and ingenuity rose to the pandemic’s challenge and provided guidance to their students with diligence and care. Dr. Joyce F. Brown President 2

THE WORLD DESIGN TRANSFORMED OF

IS BEING

The world of design is being transformed by experiences of discovery. The combination of extraordinary visual display, immersive storytelling, environmental graphics, architecture, and digital technology, is reshaping brand activations, exhibitions, events, and pop-ups. Graduating Students in the Visual Presentation and Exhibition Design BFA create experiences and activations. Experiences that can tell stories about a brand or advocate for a cause. Places that can improve the way we learn or reinforce activities that can improve our lives.

The capstone design project is the culmination of a two-year journey; students find their voice through research, concept design, advanced visualization, and physical construction. They take ownership of their ideas through interviews with industry leaders, development of their own storytelling approach, and the fabrication of an inspiring design in a public space.

EXPERIENCES OF DISCOVERY

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

EXPERIENCE INTERIOR VIEW 3-D Rendering

BRAND IDENTITY Graphics

EXPERIENCE FACADE VIEW 3-D Rendering

STATEMENT

@tabner_design tabner.myportfolio.com

PROJECTS

THERESA ABNER

Many college students struggle with finances while attending school, causing them to be unprepared for future economic challenges. Discover Card is one of the few corporations that provides accessible financial resources to students, and wants to sponsor a pop up experience to further extend their help. This educational activation will help college students better understand banking by assisting them with creating financial plans. To ensure students feel comfortable, the activation will be in the form of a classic American diner where visitors can grab a bite to eat and discuss their questions/concerns with an advisor. When designing, I strive to create original experiences that are exciting, fun, and interesting while still being innovative and unconventional. After being exposed to many intriguing creative opportunities, I plan to make my mark in the experiential design industry upon graduation with hopes of obtaining expertise designing themed environments for creative corporations.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

@juicethenet https://juicethenet.myportfolio.com

PROJECTS

OPULENCE THROUGH CARTIER Store Front Window Display/ Photoshop/ Illustrator

STATEMENT

JENNAH ALLEN My capstone, “Opulence Through Cartier,” is a proposal for Cartier retail stores. The window design focuses on theatricality and surrealism with oversized gears and a fantastic replica of a pocket watch with mannequin hands gracefully sweeping across the face. The window design highlights a select line of Cartier timepieces and their renowned history of watchmaking. Graphic elements and specialized lighting will enhance the window and the merchandise story. In addition to window design, my professional interests include visual merchandising, graphic design, prop and set creation, fabrication, and creative consulting. I really enjoy collaborating with other design professionals on imaginative projects and working through the creative process to make art an experience and not merely something observed.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

PROJECTS

UBEREATS: THE CARAVAN 62’ x 46’ Mobile Pop-Up Restaurant Event Perspective Overview 3D Render

STATEMENT

RICHARD AUFFANT As an individual, I strive to bring joy into people’s lives and create memorable moments. Being an experiential designer, I can create these moments utilizing the skills I’ve learned studying Visual Presentation and Exhibition Design. Combining that passion with my love for exploring and cooking food, I have created a mobile pop-up food experience called “UberEats: The Caravan.” I was motivated by the effects that COVID-19 had on the restaurant industry. Witnessing establishments struggle economically fueled my drive to make a change for both restaurant owners and their clients. “UberEats: The Caravan” is a mobile pop-up experience that travels to various locations creating an environment for local restaurants to host an evening to raise awareness about their cuisine, further supporting their business and the local economy faced with economic hardship from the pandemic.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

BREATHE BY NIKE - STORE FRONT VIEW Pop-Up Store Front - Vray

BREATHE BY NIKE - PRODUCT DISPLAY WALL Inside Pop-Up Store - Vray

BREATHE BY NIKE - SHOPPING AREA Inside Pop-Up Store - Vray

STATEMENT

@by.valbailon https://valeriabailon.wixsite.com/portfolio

PROJECTS

VALERIA BAILON

As an experiential designer, I strive to create meaningful and memorable events to inspire, inform, and educate the public. The multi-disciplinary skills that I have learned in Visual Presentation and Exhibition Design encompass concept development, branding, product development, environmental graphics, and creative storytelling. These skills, combined with my passion for the fitness industry, fueled my capstone design project “Breathe by Nike.” “Breathe by Nike” is inspired by the effects of COVID-19. Wearing a mask transformed exercise activities and inspired me to develop the brand Breathe. Breathe functions as a sub-brand for Nike and helps customers navigate face masks to align with their specific sporting activity and needs. The design provides customers with an array of exercise-friendly face masks and a unique shopping experience.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

THROUGH A CHILD’S EYES- INTRODUCTION ON CHILD LABOR Exhibition/Sketchup/Twinmotion

THROUGH A CHILD’S EYES- TUNNEL TRANSITION FROM GUATEMALAN STORY TO INDIAN STORY Exhibition/Sketchup/Twinmotion

THROUGH A CHILD’S EYES- IMMERSIVE VIDEO PROJECTION (INTERIOR AND EXTERIOR VIEW) Exhibition/Sketchup/Twinmotion

STATEMENT

https://lesliecajamarca.myportfolio.com/work

PROJECTS

LESLIE CAJAMARCA

There is nothing more satisfying than traveling the world and learning about the beauty of different cultures surrounding us. However, I also believe it’s essential to recognize the human rights repression that many people face and find ways to help resolve these issues. In order to grasp and understand the world around me, I decided to focus on designing an exhibition that focuses on child labor in the countries of Southern Asia and South America. “Through A Child’s Eyes” is an exhibition that brings viewers into these children’s shoes to highlight abuse and provide viewers with a first-person perspective of their fragmented lifestyles and experiences. Throughout my years at FIT, I learned that storytelling is vital for viewers to connect to the design. My goal with “Through A Child’s Eyes” is to engage, educate, and influence viewers through the use of photography, graphics, and immersive technologies.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

THE PLATINUM REVAMP PROJECT | PAC CORRIDOR (WEST WALL) 2,500 sq. ft. Branded Experience 3D Render

THE PLATINUM REVAMP PROJECT | PAC CORRIDOR (EAST WALL) 2,500 sq. ft. Branded Experience 3D Render

THE PLATINUM REVAMP PROJECT | PAC CORRIDOR (VIDEO WALKTHROUGH) 2,500 sq. ft. Branded Experience Twinmotion Animation

STATEMENT

@iamchristianjay_ www.christianjaydesigns.com

PROJECTS

CHRISTIAN-JAY CONCEPCION

As a visual identity and creative experience designer, my goal is to communicate the love and excitement I have for design through my work. I’ve developed a passion for brand identity, creative storytelling, and visual conceptualization throughout my FIT experience, striving to create intimate and meaningful experiences through purposeful design. Whenever I encounter an opportunity to bring a brand to life, my strategic and analytical personality looks to explore all possibilities to elevate the brand and connect with its audience on a more personal level. The “Platinum Revamp Project” is a conceptual brand redesign that exercises my passion for both design and cheerleading. Incorporating an aspect of visual identity, experiential design, and event design, I’ve created a large-scale project that explores the importance of branding and how a brand can elevate its prestige in its industry.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

BROADWAY LIVE! 7.2”x3.7” 3D-Rendering /SketchUp and Lumion

ARCHES OF BROADWAY HISTORY 7.2”x3.7” 3D Model

STATEMENT

@victoriaa_design https://victoriaczerepak.myportfolio.com

PROJECTS

VICTORIA CZEREPAK

Ironically, I never considered myself an artist, but I was always a creative person, finding new ways to express myself. My leading creative outlet has always been theater. I worked backstage as a crew member in high school, where I helped design, build, and paint the sets and programmed all the lighting. At FIT, I honed a vast range of skills and expanded my interests into graphic and environmental design. For the first time in my life, I feel like an artist. “Broadway in the Streets” is a pop-up event paying tribute to the Broadway entertainment community. Since the theater industry was hit hard during the pandemic, I hope to inspire people to return to the excitement on the Broadway stages. The bright lights of NYC and the timeless design of old Broadway theaters inspired my plan. This project brings together everything I love about being a designer.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

OVERVIEW OF SK-II’S “THE RISING WAVE” CAMPAIGN INTERACTIVE EXPERIENCE 3-D rendering done with Sketchup, Twinmotion, Illustrator, and Photoshop

OVERVIEW OF SECTIONS: “REGISTRATION AREA”, “DEFINE YOUR SKIN” AND “EMPOWERMENT STORIES” 3-D rendering done with Sketchup, Twinmotion, Illustrator, Photoshop, and Procreate

OVERVIEW OF SECTIONS: “SK-II’S RADICAL NEW AGE PRODUCT DISPLAY”, “POINT OF PURCHASE” AND “SCENIC SEATING AREA” 3-D rendering done with Sketchup, Twinmotion, Illustrator, Photoshop, and Procreate

STATEMENT

@mm.design__ https://melaniedelgado.myportfolio.com/

PROJECTS

MELANIE DELGADO

My passion for visual arts inspired me to become a multidisciplinary designer. Throughout the years at FIT, I fell in love with the design world and immersed myself in graphics, packaging, experiential, and display design. In the future, I want to create beautiful design work with purpose and meaning that connects people with ideas and stimulation. “The Rising Wave” project aims to create awareness about women’s social issues, focusing on the Chinese community. Bonding femvertising with a brand extension for SK-II, I hope to tap into the aspirations of a new generation of Chinese consumers. The goal is to translate consciousness, break barriers and stereotypes, and promote women’s empowerment. The project combines visual brand identity components in a selling area with experiential and interactive elements that educate the public.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

PORTABLE ELECTRONICS WORKSTATION WITH BACKLIT CONDUIT AND LED TABLE NUMBERS Digital Rendering - SketchUp, Twinmotion, Photoshop

RETAIL SPACE FEATURING ELECTRONIC COMPONENTS CASE, ILLUMINATED SIGNAGE, BACKLIGHT CONDUIT HUB, AND APPAREL Digital Rendering - SketchUp, Twinmotion, Photoshop

BACKLIT CONDUIT LIGHTING DEMONSTRATION FEATURING PROGRAMMABLE LED STRIPS AND AN ARDUINO MICROCONTROLLER 3’ x 3’ Physical Prototype - www.vimeo.com/541655252

STATEMENT

@dok.design.craft http://nicolasdoktor.com/

PROJECTS

NICOLAS DOKTOR

I am a lifelong tinkerer and creative with an insatiable desire to understand how things work. Over the years, I’ve indulged in too many hobbies to mention and explored various creative fields in my quest for knowledge. My capstone project aims to share the joy and satisfaction experienced from learning, tinkering, making, creating, problem-solving, and, ultimately, understanding. Specifically, this project is a proposal for a maker space that focuses on creative technology. The space is titled “Flux,” referencing both the concept of continuous flow and the essential material utilized for soldering electronic components. Aesthetically, the space will capture the “hidden magic” of creative technology, using projection mapping and programmable lighting. Physically, the space consists of a communal workspace, a modular event space, and a retail space, all contributing to the end goal of gaining knowledge while simultaneously serving as a creative outlet.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

MAKING SENSE: IMMERSIVE INTERACTIVE DESIGN A young girl hears the sounds of the Mexican rainforest as she explores the scale and texture of an Olmec monument.

Feel the vibrations of an Aztec slit drum as it would be played by the Nahua who carved it.

From an overview of an ancient empire to scaled friezes of its monuments, the Making Sense approach to multi-sensory display allows guests of all ages to connect more deeply to cultures throughout history.

STATEMENT

@ralph_emerick https://ralphemrick.com/

PROJECTS

RALPH EMRICK

The transmission of knowledge through interactive engagements provides experiences that activate our connection to the world around us. “Making Sense” is an inclusive interactive design strategy that identifies the agency that multisensory interactive elements offer and strives to cultivate a touch-tolerant culture for objects and their replicas. By providing meaningful considerations for visually impaired visitors (VIPs), my exhibition promotes equitable access to community institutions and welcomes visitors who are particularly vulnerable to isolation and cultural exclusion. This inclusive interactive design prototype connects visitors of many learning styles, ages, and abilities with thoughtprovoking moments that turn into lasting engagements.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

HOPE FOR THE FUTURE SketchUp/Lumion

THE PEOPLE’S UPRISING Sketchup/Lumion

PIANO EXTREMIST VIDEO SketchUp/Lumion

STATEMENT

@grabovsskadesigns khrystynagrabovska.com

PROJECTS

KHRYSTYNA GRABOVSKA

This project is an interpretive exhibition about the Ukrainian Revolution of Dignity which started in November 2013 as a peaceful protest because of President Yanukovych’s allowing Russia to regain control of Ukraine. The protest turned violent and continued through the early months of 2014, resulting in 112 deaths and the burning of the capital. Because of my Ukrainian background, I am very proud to create an exhibition that would bring attention to Ukraine’s culture, language, and vast history. In addition to designing exhibitions for cultural institutions, I am very interested in experiential design projects. After college, I am eager to explore opportunities to work on design teams for interpretive and immersive exhibition projects. I enjoy working with others to create well rounded storytelling experiences that transport audiences to other dimensions using various technologies and media.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

THE INTENTION SHOP | An experiential retail space curated with wellness-based products. Experiential Retail Center, 3D rendering using SketchUp, Vray and Photoshop

THE INTENTION BOTANICAL MARKET | A shop and event space curated with botanicals benefiting the mind, body, and spirit. Experiential Retail Center, 3D rendering using SketchUp, Vray and Photoshop

THE INTENTION CAFÉ | A space where visitors can purchase healthy food and drink options, relax, learn and connect. Experiential Retail Center, 3D rendering using SketchUp, Vray and Photoshop

STATEMENT

@byjenniferlynn https://www.byjenniferlynn.co/

PROJECTS

JENNIFER GUARINO

I am introspective, drawn to cultivating a positive lifestyle and mindset within myself. My education in Interior Design and Visual Presentation and Exhibition Design has sparked my interest as a multidisciplinary designer in physical spaces, styling, brand experience, and content creation. Intent and purpose fuel my designs; I pay careful attention to detail, finding connections between various ideas to tell a story. By layering experiential moments, my designs create a desire for people to engage, learn, and connect. My passion for wellness, brand experience, and physical space inspired my concept for “INTENTION,” a wellness-based retail experience center. The store focuses on fulfilling specific wellness-based aspirations with self-care products, personalized events, and activities that help people achieve their goals. Through the development of personalized and community experiences, “INTENTION” generates a lifestyle focused on self-care, growth, and connection.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

MONTAGE: MEMORIES & SPACE Exhibition Poster: Pens on Newsprint, Photoshop

EXHIBITION OVERVIEW Concept Sketch: Pen on Newsprint

STUDY FOR INSTALLATION Working Drawing: Print on construction paper, Pencil on tracing paper

STATEMENT

@seb.astiao https://inspografik.studio

PROJECTS

SEBASTIAO HUNGERBÜHLER 1.

“Montage” is an interactive exhibition that invites guests to participate in creating physical representations of their memories. An anthropological study at heart, the project collects and presents diverse personal memories to gain perspective and understanding of what is important to many different people from around the world. A wealth of props, furniture, images, etc., will be available in the space to allow for individualistic representation. I am a New York City-based designer with a global view and a focus on developing and building brands. My work is approached with attention to authenticity, community, context, narrative, and archival research. Using these five pillars of design allows my work to create a conversation that will hopefully help us understand and influence the cultural zeitgeist and not just drive the sales needle.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

LEGO & THE MET COLOR EXPERIENCE ENTRANCE Exhibition, 3-D Rendering, Sketchup, Rhino, Photoshop, Illustrator, Indesign

FLOOR PLAN WITH KEY Exhibition, Sketch-up, Illustrator, Photoshop

LEGO & THE MET COLOR EXPERIENCE OTHER SECTIONS Exhibition, Pop-Up, 3-D Rendering, Sketchup, Rhino, Photoshop, Illustrator, Indesign

STATEMENT

@shakelaa.a www.shakelaart.myportfolio.com

PROJECTS

SHAKELA IBRAHIMI 1.

“LEGO and the Met: The Color Experience” (LMCE) will immerse visitors in the psychology of color and its importance in everyday life. The goal is to create an environment for visitors to have a fun and creative learning experience. The exhibit is designed for the rooftop garden and bar on top of the Metropolitan Museum of Art.

Multisensory interactive experiences will provide playful opportunities for exploration and self-expression in a setting with expansive views of New York City. The conceptual creativity involved with this capstone project is very satisfying to me. I am also interested in the design and digital aspects of developing exhibitions and experiential projects in general. I see myself becoming a successful software architect, graphic designer, exhibit design, and creative director.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

CONVERSATION INSERTS: IT STARTS WITH A QUESTION. In this immersive exhibit, The Perception: Black Men in America, this area will allow visitors to realize that conversing with a Black man can be as easy as asking a simple question.

360 DREAM STATE ROOM Using Rhino 3D, Illustrator, and Photoshop, this 360-projection design allows the visitor a window into the subconscious mind of a Black man.

COOKIN’ UP NEW PERCEPTIONS: AN OLD RECIPE SERVED IN A NEW WAY This sections allows visitors to reflect on their overall experience of the exhibition and cook up new thoughts on how they perceived interactions with Black men. Along with the large-scale gallery, there will be familiar sounds of a kitchen grease popping and light background music.

STATEMENT

@Designandangela https://www.linkedin.com/in/angelalawrence203/

PROJECTS

ANGELA LAWRENCE

I am a multidisciplinary designer and multimedia artist. My work is a balance between feeling and function. I touch on subjects in art and culture that go beneath the surface and explore them in unconventional ways. The design is practical, evokes emotion, and invites thought. “The Perception: Black Men in America” is a project that delves into the realities and perceptions of Black men in America. The design allows visitors to connect with Black men through dynamic multisensory interactive elements in an immersive environment that changes from room to room. They will leave with a connection, understanding, and a more modernized and relatable view of Black men in America.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

PROJECTS

INTRODUCTION WALL 3D Rendering

STATEMENT

ERIKA LEE I am a designer who is interested in combining technology with entertainment. I enjoy working with graphics and exploring how people interact with technology. My capstone project is an influencer event to promote the game Valorant. In the space people will enjoy the immersive experience while learning about the game. The event will be socially interactive, allowing guests to share experiences with pro gamers, voice actors, and game designers and developers. The goal for this project is to create and design a space that will capture people’s attention and bring them more deeply into this brand and its culture. Professionally, I am eager to work with companies like Riot, the parent company for Valorant, that bring creative technological ideas together with digital communication. I am eager for opportunities that will bring my spatial experience design education into virtual 3D environments.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

DIPTYQUE, 60 YEARS: EXPERIENTIAL INSTALLATIONS Pop-up/ Sketch-up, V-ray

DIPTYQUE, 60 YEARS: EXPERIENTIAL INSTALLATION DETAIL Pop-up/ Sketch-up, V-ray

DIPTYQUE, 60 YEARS: VIRTUAL EVENT EXPERIENCE Virtual pop-up/ Sketch-up, V-ray, Unreal Engine

STATEMENT

@yleedesigns https://yleedesigns.myportfolio.com/

PROJECTS

YUNJEONG LEE

“Diptyque, 60 Years” is an interconnected in-person and virtual event offering a distinctive brand experience with a nostalgic travel theme expressing Diptyque’s brand attributes. I am inspired by Diptyque’s brand visuals, including the typography and illustrations, which convey a very strong sense of places associated with the fragrances. The in-person and virtual environments for this project will provide sensory experiences that feature the products and their 60-year brand history. I hope these environments — both virtual and physical — will bring joy to people as they explore the brand. I am a visual and spatial designer passionate about the intersection of experience and the environment. My global view is shaped by my background. In addition to FIT in New York, I have studied at international schools in Korea. I am a multi-disciplinary individual ready to create exhibitions and experiences in New York and around the world.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

CROSS CULTURE VISION: BLUE AND WHITE PORCELAIN IN FASHION Exhibition, SketchUp and Enscape

CROSS CULTURE VISION: TEA IN LIFESTYLE Exhibition, SketchUp and Enscape

CROSS CULTURE VISION: FENG SHUI IN INTERIOR SPACES Exhibition, SketchUp and Enscape

STATEMENT

@meiilindesigns www.ruomeiilin.myportfolio.com

PROJECTS

RUO MEI LIN

I have a strong connection between culture and multidisciplinary design due to my multicultural background. Culture is a powerful influence that encourages an open-minded approach to exploring the world. It is an important source of inspiration that leads to creativity and adapting to different environments. Chinese culture has played a significant role in my life. Living in the United States made me realize that there is a large movement toward Chinese culture throughout art, design, fashion, and lifestyles. “Cross Culture Vision” is an exhibition on Chinese design practices that significantly impact the globe. Each component is unique and provides an inspiration to foreign countries. The exhibition aims to engage, educate, and entertain visitors, and to appreciate the wonder and curiosity that culture brings to society.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

STATEMENT

PROJECTS

CORRINA MARTINEZ 1.

RAE DUNN FIXTURE DESIGN | MATERIALS AND PRODUCTS 7ft x 13ft Elevation

RAE DUNN FIXTURE DESIGN | SIDE VIEW Tier B Branded 3D Render

RAE DUNN FIXTURE DESIGN | FRONT VIEW Tier B Branded 3D Render

Throughout my life, I have always been drawn to simpler things. Being a visual designer, I have taken my love for simplicity to show how less is more within my designs. My time at the Fashion Institute of Technology studying Visual Presentation and Exhibition Design has taught me how to navigate the evolving design world while still staying true to my creative core.

Using these skills, I created a three-tier fixture rollout for a housewares brand called “Rae Dunn.” Combining her inspiring pottery line and my visual style, these fixtures will provide a destination for her products to flourish. Focusing on select categories of merchandise, the products will be highlighted and merchandised in an elevated environment that still feels authentic to the brand. Designed specifically for Target stores, these fixtures will roll out to the top 100 tier stores across the nation.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

CONNECT : INFLUENCER EVENT IN COLLABORATION WITH PANTONE - PANTONE PAL EXPERIENCE & DANCE BOX Event, Sketch Up, Podium & Twinmotion

CONNECT : GIVING THANKS INTERACTIVE Event, Sketch Up, Podium & Twinmotion

CONNECT: OVERALL VIEW OF EVENT LOCATION (WHITNEY MUSEUM TERRACE) Event, Sketch Up, Podium & Twinmotion

STATEMENT

@smerkdesigns https://sandramerkinn.myportfolio.com

PROJECTS

SANDRA MERKIN

I am a multidisciplinary designer with a background in graphic design and a newfound passion for creating and designing experiences and events. During my design exploration, I particularly love the connection between color and storytelling; it sparks my creativity and inspires me to express a narrative in a new way. Growing up with the ability to express myself has instilled high standards, and I have a penchant for small details. With my capstone project, I have instilled these passions into designing a color-oriented event and urban experience. “Connect” is an event that invites influencers to reconnect with the help of Pantone’s 2021 colors of the year as the pandemic recedes. During the pandemic, influencers lost these experiences that supported their work, the largest being in-person connection with other influencers. “Connect” brings the magic of interconnection back with engagements that reinforce design networks and the inspiration they bring.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

SENSE HOUSE: SCENT SPHERES 3-D Rendering

SENSE HOUSE: TEXTURE JUNGLE 3-D Rendering

SENSE HOUSE: IMMERSIVE OPTICALS 3-D Rendering

STATEMENT

@Julesdraft julieoudomrak.com

PROJECTS

JULIE OUDOMRAK

Being a curious child, I’ve always contemplated my creative influences and reflected on how they shaped me into the designer I am today. Human evolution led me to thinking deeply about why we exist and how we can make more meaningful connections with the world around us. I am a multi-disciplinary designer who uses observation, inquiry, and exploration; the puzzle of unraveling preferences motivates me. This curiosity inspired my senior thesis project, “Sense House,” a space to discover, experiment, and identify reactions, likes, and biases we have to color, light, taste, textures, and frequencies. Through the use of our senses, I imagined an experience that invites the viewer to explore a new understanding of themselves and their senses, while making comparisons with others in an engaging, sense-driven exhibition.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

THE REAL REAL POP-UP BODEGA LOGO Project Logo

VIEW OF LUXURY BODEGA FIXTURE Twinmotion Rendering

VIEW OF AUTHENTICATION AND PURCHASE COUNTER Twinmotion Rendering

STATEMENT

@zachary.poland.design zacharypoland.myportfolio.com

PROJECTS

ZACHARY POLAND

My capstone project is a portable pop-up store for The RealReal. I am inspired by the sustainable approach of the brand, which gives second life to used luxury items. In my research, I discovered that there has been an increase in luxury consignment sales during the rise of COVID-19, while the luxury goods industry was declining. Creating a space for the top luxury consignment company in the world gives clientele more opportunities to be able to look, touch, and feel goods before they purchase them. I am leaving FIT with a BFA in Visual Presentation and Exhibition Design and an AAS in Interior Design. The combination of these two disciplines prepares me for opportunities to create spaces that are beautiful and function well for clients, guests, and visitors. I will forever remember the experiences I have had at FIT, and the lifelong friendships I have made in this program.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

PLAY! WITH HASBRO - PLAY-DOH STUDIO 3D rendering of a flagship play experience in NYC

PLAY! WITH HASBRO - THE ATRIUM 3D rendering of a flagship play experience in NYC

PLAY! WITH HASBRO - THE POTATO HEAD WORKSHOP 3D rendering of a flagship play experience in NYC

STATEMENT

@itsbri.png https://www.itsbricreative.com

PROJECTS

BRIANNA RODRIGUEZ

My goal as an experiential designer is to create projects that provide long-lasting memories for people to share with their friends and families. I enjoy conceptualizing and building narratives for brands by bringing their identity and personality to life. My playful attitude and love for vibrant colors influence all of my design work. My work reflects my inner child; the idea of play woven together with entertainment is a key motivator for my concepts. I want to be recognized as a designer who creates memorable experiences that positively impact people. This served as the inspiration for my capstone project: “Play! with Hasbro.” “Play! with Hasbro” is a flagship experience that incorporates retail with educational opportunities and playful experiences. The space provides the brand with a physical presence and serves as an interactive play space while redefining retail possibilities in the toy industry.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

STATEMENT

PROJECTS

NICOLA RODRIGUEZ 1.

CONTEMPORARY CANONS OF THE EAST AND WEST Exhibition Book, Video Projection, AR Application

CONTEMPORARY CANONS OF THE EAST AND WEST Art Exhibition

CONTEMPORARY CANONS OF THE EAST AND WEST AR Application

Art, design, and history are at the core of my artistic practice; the intersection of these realms is central to each of my endeavors. Designing spatially through the lens of fine art inspires me to reinterpret traditional art exhibitions and explore unconventional curatorial and design concepts. “Contemporary Canons of the East and West” is an exhibition of Chinese and American contemporary art that seeks to bridge the gap between artists and art history from opposite ends of the world by elucidating the histories and origins of shared formal elements in their works. Furthermore, the exhibition divulges the transcontinental influence evident in distinct artworks to exhibition visitors. Through compelling design and curation that incorporates digital and dynamic elements, visitors encounter the artists’ practices, environments, and the greater significance of art movements and methods from the two nations most prevalent in the art world today.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

@shimanova99 https://jessicashimanova19.wixsite.com/shimanovastudio

PROJECTS

BRAND IDENTITY Floor Plan of Experience/ Illustrator

DANCE FLOOR Experience- Rendering

STATEMENT

JESSICA SHIMANOVA

Art can offer autistic children a way to express emotion and personal experience. “The Creatives Lounge” is a programmed and customized interactive art experience for the autisic child. Educators in the space will collaborate with children in a flexible environment that can adapt to their needs. There will be multiple opportunities for creative play and thinking, including arts and crafts, dancing, finger painting, obstacle courses, and more. The variety of experiences will accommodate diversity among the children and will meet varying needs. Seeing this project come together has been very rewarding and satisfying for me. Beyond FIT, I’m interested in opportunities that will allow me to work with my hands and create experiential environments. I also enjoy graphic design, window design, and branding.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

THE CHAMELEON MODULAR POP-UP SHOP The shop located in Soho features an expansive Merchandise Wall illuminated with branding. Rendering

THE CHAMELEON MODULAR POP-UP SHOP Graffiti Customizable Fixtures can configure to accommodate any assortment of merchandise. Rendering

THE CHAMELEON MODULAR POP-UP SHOP Cafe and Lounge offers signature beverages and a place to relax during your shopping journey. Rendering

STATEMENT

@alli_skorski_art https://allisonskorski023d.myportfolio.com/

PROJECTS

ALLISON SKORSKI 1.

I have always had a strong interest in luxury brand fashion and retail. My favorite designers are ones with an unconventional style. Brands like Gucci, with a mix of prints and textures, or Off-White’s celebrity personality, which translates exclusivity into every product, have a mesmerizing effect on me. I enjoy brand design projects because they force me to break away from my own aesthetic and focus on developing fresh concepts, brand identity components, and creative storytelling. I love working on events and environments with layers of design experiences and the challenge of orchestrating them into one cohesive theme. My capstone project takes inspiration from transformative multi-use spatial design. I created a modular infrastructure to house contemporary brands in a pop-up environment. The structure’s design attributes transform and accommodate each brand to include an LED illuminated façade, environmental graphics, and visual merchandising solutions.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

F-LASTIC: BRAND ACTIVATION Pop - up / SketchUp, V-ray

F-LASTIC: BAG PHONE CASE DESIGN Pop - up / Sewing, Pattern Making

F-LASTIC: BAG PROMOTIONAL VIDEO Pop - up / After Effects, Premiere Pro

STATEMENT

@eecye_ https://jacesonstudio.myportfolio.com/

PROJECTS

JACE SON

I am a multi-disciplinary designer specializing in pop-up, retail, and experimental design. Completing my BFA in VPED and my AAS degree in Fashion Design provided me with a greater understanding and appreciation of branding. Combining these two degree programs has sharpened my eye and enabled me to design precisely for clients. As a curious, experimental individual, I am a problem solver across various disciplines. 2021 is the year that sustainability should be on everyone’s mind. The pandemic has sharpened our senses to the world around us and people have a renewed interest in environmental protection and practices. Every year, millions of plastics enter the oceans and then spill into rivers. “F-LASTIC” is a collaboration between FREITAG and Oceanworks to introduce a solution to replace the traditional plastic shopping bag. Combining fashion, product, and experience, the ultimate goal is to change people’s habits in a positive way and help reduce environmental degradation.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

TICKET/SEATING CHECK IN 3-D Rendering

MOVIE ROOM SEATING AREA Digital Rendering

STATEMENT

@karat.insta https://www.karatmade.website/

PROJECTS

KARA TEJADA

“Film Pop Now” is a pop-up single theater room experience that showcases an upcoming movie. This is a modular building that can be designed to fit seamlessly in the desired section of a theme park. Guests journey through a themed space that tells a story leading up to the featured film. The main theater room has a variety of small private seating sections that are available to view the movie in a completely immersive experience. Professionally, I aspire to tell stories in a three-dimensional space in fun and informal ways. I am passionate about design in theme parks, children’s museums, aquariums, zoos, and related environments. In the future, I plan to pursue opportunities to work in a design position where the main focus is for people to have fun and share the enjoyment.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

@Miscellaneousmatter jaipreetuppal.com

PROJECTS

MISCELLANEOUS STUDIO 3D render made with: Sketchup Pro, Vray, Photoshop.

STATEMENT

JAIPREET UPPAL Growing up in the New York metropolitan area, I have always had a fascination with all aspects of the design world. As a child, art and design gave me a way to express myself. As I grew older, I experimented with photography, fashion, architecture, and interior design. Choosing one as a major challenged me until I realized I could combine them in one career as a spatial experience designer. The multidisciplinary nature of design is central to my thesis, with the design of a collaborative studio. “Miscellaneous Studio” brings together independent artists, designers, and resources across multiple design fields, including fashion design, photography, architecture, and interior design. The goal of the studio is to support artists and designers creating more impactful projects in a collective space by bringing together technological support, educational resources, and display areas.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

STATEMENT

PROJECTS

JENNIFER VÁZQUEZ-HERNÁNDEZ 1.

STREET RENDER Model + Rendering

DESIGN + DIMENSIONS Digital Models

SITE PLAN Technical Drawings

“BelvederePods” is a collection and system of outdoor retail displays. These displays would be rentable to online stores, providing them with a way to give their targeted audience the experience of insight into their brand through window displays. Store windows are typically unavailable to online retailers who do not have physical storefronts the way brick-and-mortar stores do. With these installations, online stores can create environments to display their merchandise and advertise their brand to people in different locations. Since coming to the VPED major at FIT, I have enjoyed working with window displays, as well as building and construction. Therefore, I would love to gain more experience in the retail world, potentially as a visual merchandiser, as well as in a fabrication or production company. I love hands-on projects and hope to continue creating art and designs throughout my career path.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

ENTRYWAY INTO THE BRANDED POP UP EVENT FOR PROJECT RESCUE X CHEWY. 3-D Rendering using SketchUp, Enscape, and Photoshop

THE ADOPTION AND DONATION CENTER HELPS SUPPORT LOCAL RESCUE GROUPS! 3-D Rendering using SketchUp, Enscape, and Photoshop

OVERVIEW OF THE PROJECT RESCUE X CHEWY EVENT LOCATED IN THE ANNEX SPACE OF DOMINO PARK. 3-D Rendering using SketchUp, Enscape, and Photoshop

STATEMENT

@maddieveller_design https://maddieveller.myportfolio.com/

PROJECTS

MADDIE VELLER

Dogs have always held a special place in my heart. I wanted to design an event that celebrates them and supports the shelters that many dogs reside in while seeking a permanent home. Having the goal of re-imagining the dog adoption experience in mind, I decided to sponsor this event with the online pet retailer Chewy because they are reliable, trendy, and able to understand the connection between people and their pets. An emphasis is placed on Chewy’s charitable efforts as well as giving visitors the opportunity to support the rescue dog community. This event will provide Chewy with a temporary physical presence while various activations create an exciting and friendly atmosphere that encourages visitors to stay, learn, and establish new connections. Pet lovers of all experience levels will leave the event feeling informed and confident that they can provide for their new or current best friend.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

STATEMENT

PROJECTS

SAMUEL VILAIN 1.

MOONLIGHT DRIVE-IN EXPERIENCE Overview of Drive in_ 3-D Rendering

ELEVATION OF FIRE PIT Fire Pit Section_3-D Rendering

FRONT ELEVATION OF PARKING SPOT Adobe Illustrator

“Moonlight: The Drive-in Experience” is a multiexperiential entertainment proposal that partners Tribeca Enterprise with IMAX. The goal is to create a modern multi-experiential drive-in concert/theater that provides an immersive environment for people in a nostalgic setting. Visitors will also have the option to leave their cars and journey through various activities including a campfire, a glow-in-the-dark memory lane, gigantic lawn games, and more! Professionally, I’m very interested in the entertainment and exhibition industry and would like to grow in that field. My aim is to work with a company that executes experiential events. I enjoy working both with my hands and in the digital realm. Most importantly, connecting with the audience is the best part of experiential design, and I would like to continue that alongside a company that holds similar values.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

HIDDEN IMPRINTS: SCULPTURE GARDEN Sculpture Installation, Sketchup, Enscape

HIDDEN IMPRINTS: ANONYMOUS DIALOGUE Sculpture Installation, Sketchup, Enscape

HIDDEN IMPRINTS: UNDERWATER GARDEN Sculpture Installation, Sketchup, Enscape

STATEMENT

@racheliofficial_ racheliweiss.myportfolio.com

PROJECTS

RACHELI WEISS

Design is a mix of craft, science, storytelling, propaganda, and philosophy. It is these attributes that I have discovered during my time at FIT that have made me into a people-centered creator. At my truest self, I have a contagious enthusiasm for new ideas, design, culture, and nature. With every project I design, I look for ways to incorporate sustainable materials, work with meaningful causes, and undertake them with a hands-on approach. “Hidden Imprints” is an interpretive sculptural experience that brings together my passions for sustainability, religion, and design. By creating an intersection where these topics are woven together, I challenge each visitor to dig deeper within themselves while at the same time asking them to zoom out and see themselves within a bigger picture. Sustainable materials, location, a particular sculptural approach, and engaging dialogue open the doors to a groundbreaking experiential design experience.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN

INFO

THE CAFÉ Cat Café/Educational Environment - 3D Rendering, Photoshop, Sketchup, Twinmotion

PAW WALL Cat Café/Educational Environment - 3D Rendering, Photoshop, Sketchup, Twinmotion

VIDEO WALKTHROUGH Cat Café/Educational Environment iMovie, Twinmotion

STATEMENT

@zmijewskadesigns zuzannazmijewska.com

PROJECTS

ZUZANNA ZMIJEWSKA-WALCZAK

A person’s first impression deeply impacts their aura. As a designer, my initial intention is to create something visually powerful that spreads positive feelings to whoever approaches it, no matter how big or small. My work introduces supplementary, contemporary, and pristine ideas for individuals to experience. I deliver visions out of passion and pure motivation from the heart. With the necessary foundation, experience, and practice of edification, I strive to not only make people happy with my work, but to provide energy of invigoration. “The Misunderstood Feline” is a social, educational space for people to learn how cats make loving pets, and how to respectfully treat animals. The purpose is to dispel misconceptions about pets and inform visitors about animal welfare. This project aims to promote and increase monthly animal adoptions and provide communities with an exciting hospitality space open to conversations about animal welfare and reform.

FIT GSE ’21

VISUAL PRESENTATION AND EXHIBITION DESIGN