Brand Portfolio
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About
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Products
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Visual Identity
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Contact
Nº5
Overview
About HUFS is a world-class unisex brand developed in Norway by hairdressers for hairdressers. All products are of the highest quality, made to perform above expectaions in demanding conditions. Today, the product portfolio consists of multiple products within styling and haircare for him and her.
Our DNA
Styling & Hair Care
from Norway
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Sporty Unisex High Quality Functional Simple Clean Strong Awesome Balanced Nordic
Product Portfolio
Shaper 01
Styling
Wax
02
Cream 03
Ocean Spray 04
Ocean Cream 05
Hairspray 06
Dry Shampoo 07
Johannes Høsflot Klæbo Olympic & World Champion
Shaper Shaping wax / Fiber wax / Extreme Hold
With a hold factor of 8/10, HUFS Shaper is made for you who want to keep the shape even in really tough conditions, without the hair becoming stiff and unnatural. Shaper is a fiber paste with a medium gloss, which also does not feel greasy or make your hairstyle heavier. This is simply a world-class hair wax that keeps your hairstyle in place, no matter what happens!
01
Wax Styling Wax / Matte & Firm / Medium Hold
02
HUFS Wax has a holding factor of 6/10 which means that you get a hairstyle with a good hold that is still easy to restyle. This makes it a very versatile hair wax with a matte shine that suits ”everything”. At the same time, it will never feel greasy or make your hairstyle heavier.
Cream Styling Cream / Shine / Volume / Flexible Hold
HUFS Cream is a light, shiny cream with a holding factor of 3/10, which means that you get a controlled hairstyle that is still soft and relaxed. Cream is perfect for creating volume or calming down static hair, without the feeling of a lot of styling in the hair.
03
Ocean Spray Crispy Volume / Saltwater Spray / Medium Hold
HUFS Ocean Spray gives you that wonderful feeling of saltwater in your hair. It is perfect for building a hairstyle with crispy volume and a relaxed look, which still has a longlasting hold that allows you to be active all day.
04
Ocean Cream Saltwater cream / Crispy volume / Medium hold
HUFS Ocean Cream gives you that wonderful feeling of saltwater in your hair. It is perfect for building a hairstyle with crispy volume and a relaxed look, which still has a longlasting hold that allows you to be active all day. The cream can be used in damp and dry hair.
05
Hairspray 06 Maximum hold / Unisex / Medium shine
Finishing unisex dry hairspray for long-lasting hold with a medium shine. Best suitable in combination with other HUFS Styling products.
Dry 07 Shampoo Infused with bamboo / Cleansing shampoo / Revives hair
A dry shampoo infused with bamboo that adds volume, removes impurities, odors, and oil from hair and scalp for a freshly washed feeling. Gives new life to your hair in seconds.
Arctic Shampoo 08
Shampoo
Volume Shampoo 09
Body & Hair 10
08 Arctic Shampoo Active & cleansing shampoo with menthol
Give yourself a fresh and cool kickstart with Arctic Shampoo. With menthol as the active ingredient, you get a shampoo that helps you clean your hair of styling residues, stabilizes the scalp, and counteracts dandruff.
Volume Shampoo Shampoo / Hydrolyzed Rice Protein / Cleansing
A cleansing shampoo that gently removes styling residues from your hair while hydrolyzed rice proteins build volume.
09
Body & Hair Cleanses hair & scalp Moisturizes the skin
Daily shampoo and body soap that cleanses hair and scalp. The soap also contains mother of pearl extract which adds moisture to the skin. Perfect in a dry climate, like the Nordics.
10
Hair Oils Pure oil with grape seed, jojoba, olive & argan for all kinds of hair. For hair that needs lots of moisture.
Moisture Treatment 11
Care & Treatment
Protein Treatment 12
ALL in ONE 13
Moisture Treatment Coconut Oil / Wheat Amino Acids / For naturally dry hair
Apply moisture to naturally dry hair with Moisture Treatment. A cure that contains coconut oil and hydrolyzed wheat amino acids that give you who have naturally dry hair, maximum moitsture.
11
Protein Treatment
Vegan hydrolyzed pea & wheat protein / For chemically dry hair
Rebuild chemically dry hair with Protein Tretment. A cure that contains vegan hydrolyzed pea and wheat proteins that give you who have a treated hair, maximum of protein and amino acids. The cure strengthens the hair from the inside for maximum effect.
12
Benefits • • • • • • • • • • • •
Keraveg 18 Repair Strength Moisture Heat-protective Color-preserving Antistatic Tange-free Shiny & silky hair Volume Anti-frizz Holdfactor 1/10
ALL in ONE
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Leave in conditioner / Keraveg 18 / Coconut Oil
Benefits of All in One: Protein Keraveg 18 repairs and strengthens chemically damaged hair with its unique composition of amino acids. Coconut oil has a very high density of fatty acids which means that your hair is supplied with maximum moisture without weighing down. In addition, All in One protects your hair from damage from heating tools, such as curling irons and straighteners. It also takes care of your color and has an antistatic, anti-tangle effect, and calms down freshness. It gives a lot of shine, at the same time as you get silky soft hair with light volume. In other words, a product that does everything. Therefore ALL in ONE!
Visual al Iden Identity.
Visual Identity Living in the arctics
Visual Identity Inspired by nature
Visual Identity Clean design
Visual Identity Social Media
Johannes H. Klæbo Co - Founder
Contact
Stian Støp
Philip Mittet
CEO / Co - Founder
CBDO
Email: stian@hufs.no Phone: (+47) 414 77 177
Email: philip@hufs.no Phone: (+47) 920 16 524
post@hufs.no (+47) 930 20 100
Who are we? Johannes Høsflot Klæbo 5 x Olympic Champion and 6 x World Champion Cross Country Skier, Influencer & Business man from Norway
Stian Støp Well-known Norwegian hairdresser with many years of experience, Norwegian Manager of Wella for over 11 years, Nordic Product Manager for Tigi & Fudge for 8 years and winner of EMEA Trendsetters Awards Winner P&G 2011.
Philip Mittet Photographer and Graphic Designer with a background in technology, logistics, and marketing.
Shaper • • • • •
Our absolute bestseller! Medium shine and extreme hold Can be used in damp hair Fiber paste Holdfactor 8/10
Ocean Spray • • • •
Wax • • • •
Matte with good hold Heated in the hands Dry wax suited for short hair Holdfactor 6/10
Dry Shampoo • • •
Removes impurities, odors, and oil from hair and scalp Infused with bamboo to add volume Gives your hair new life and a ”new washed feeling”
Ocean Cream
Arctic Shampoo
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Saltwaterfeeling in cream Perfect for building crispy volume Apply in damp or dry hair and leave to dry, or use a hairdryer for extra effect Holdfactor 5/10
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Active shampoo with menthol for a cooling kickstart With piroctone olamine to counteract dandruff Massage it well into your hair and leave to work for 2-3 minutes for best effect
Cream
Body & Hair
Hairspray
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Product Overview
Gives you that true saltwater feeling in your hair Perfect to build crispy volume Apply in damp hair and leave to dry, or use a hairdryer for extra effect Holdfactor 5/10
Shiny cream for remoldable hold Builds volume and calms down Create texture or curls Holdfactor 3/10
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Daily shampoo and body wash Cleanses head and scalp Moisturizes your skin/body Gives a pearl of mothers effect Perfect in a dry climate like the Nordics
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Unisex dry hairspray for long-lasting hold Finishing hairspray Medium shine Holdfactor 7/10
Moisture Treatment
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With coconut oil and hydrolyzed wheat amino acids For naturally dry hair Maximum moisture
ALL in ONE
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Protein Treatment
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With vegan hydrolyzed pea and wheat protein Rebuilds chemically dry hair Strenghtens from the inside
Volume Shampoo
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With hydrolyzed rice protein to give volume to the hair Cleansing shampoo Removes styling resedues from hair and scalp
Keraveg 18 repairs and strengthens the hair Moistuizes, heat-protective, color-preserving, antistactic, tange-free, shine, volume, anti-frizz To be used in damp hair Leave-in spray Holdfactor 1/10
Hair Oils
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Pure oil for all hair types With grape seed, jojoba, olive and argan oil For hair that need lots of moisture
Our
Retailers 400+ High End Saloons
Developed in Norway © HUFS | 2021