How To Get SEO Optimized Video Ideas With ContextMinds
What is ContextMinds
ContextMinds is an app to help you find, visualize, and organize content ideas.
You can easily create topic clusters with ai generated keyword suggestions to write your next blog posts, record videos or create a content framework.
It’s also possible to see how much volume and competition a specific keyword has, and that data comes from spyfu which is a competitive analysis seo tool, at no extra cost.
After getting your content ideas in order, you can take note or save links to use as sources for your content! Or just to help you figure out what makes a good post about a certain topic.
Finding Relevant Keywords
Brainstorming
This is the most basic way of coming up with keywords, topics, and video ideas. You just start with a single main topic and then keep adding related concepts that come to mind.
ContextMinds AI Suggestions
It does however become easier to brainstorm using contextminds because you can represent it visually and get AI suggestions as you build your topic clusters or mind maps.
ContextMinds Suggested Sites
There are always a lot of different sources suggested for each one of the concepts you add to your map.
By visiting and reading different articles you will be able to get more ideas from definitions, outlines, images, videos, lead magnets and much more.
YouTube Autosuggest
If you start typing words on the youtube search bar the autosuggest function will kick in and you will see different search suggestions.
There are multiple ways to use it for your own research. You can start with your main short keywords or one word and then go from A to Z to see what suggestions are available.
And later add longer keywords to see if there are still suggestions for those as well. Adding words such as with, in, on versus and more can also provide you different suggestions.
AnswerThePublic & Topic Mojo
Using tools such as AnwserThePublic and TopicMojo allows you to find ideas that may be more interesting to your visitors since some of them use them on Google or are looking to solve their problem by asking specific questions.
Once you AnswerThePublic or TopicMojo, all you need to do is enter your main keyword or topic and you start getting a ton of suggestions organized in different categories although none of them may be relevant to your topic!
Exploding Topics
To create successful content, you don’t always need to nail trends but knowing what’s currently popping can be very useful as it may add to ideas you have already found previously.
But another way to use tools such as exploding topics is to simply look at trending topics for a certain industry and then start from there.
It will be very useful to find trending topics and subtopics in your niche, if you get the timing right you might even have a boost in views!
LongTail Pro
Keyword research tools are great to find both ideas and keywords that match your criteria when it comes to Competitions and Search volume.
LongTail Pro is an interesting one specifically made to find long-tail keywords which are much easier to rank for most of the time.
From their keyword research tab, you can use the related keywords and type up to 5 seed phrases per search.
If those seed phrases are broad enough it will find plenty of long tail keywords, if not it will simply show the metrics for the exact phrases, you typed in.
So, if you are using other sources to get ideas you can always run them through the tools to find how hard or easy it will be to rank for.
Related Videos
If you are as interested in producing content but also watching it on YouTube, it is most likely that you have already got ideas from related videos or content creators on your niche with similar content.
To get ideas from related videos you can simply search for specific terms on search, look at the best performing channels on your list, or maybe just start watching your own videos and look to the recommendations section at the right.
Take note of them, what are they talking about, are there any subtopics or topics mentioned that need more in-depth info?
Are there any ideas in the video chapters, description?
Competitor Tags
Or maybe if you look at their tags using VidIQ or TubeBuddy! There can also be some keywords used as tags that might be interesting to add to your list.
The terms used for YouTube tags can also be used as seed keywords on different keyword research tools to find more related keywords or even with the autosuggest function.
Google Video Search Results
YouTube is great to find related content, but so is google. And you can use the autosuggest function again in google search just like you did with YouTube search to find ideas.
The results will not only give you more ideas but also provide you with videos that are ranking high in google search. You may want to look at them later!
YouTube Analytics
YouTube Studio now has a handy tool under content called search where you can see what your viewers are searching for in YouTube.
It is also possible to filter out those results and show content gaps only. Those are especially interesting if you want to find low competition ideas.
Viewer Submissions
Finally, are the viewer submissions!
These are topics or ideas that your audience can give you using the comment section and you should not waste them.
Make sure to take notes when your subscribers tell you what to improve on a video, or what they would like to see on your channel.
AI Tools
Another great and recent addition are ai tools such as chatGPT, nichesss or writecream that will generate content ideas for you based on a topic, title or description.
Playing around with those variables will give you tons of content ideas with minimal research work required.
Viewer Submissions
Last but not least, are the viewer submissions!
These are topics or ideas that your audience can give you using the comment section and you should not waste them.
Make sure to take notes when your subscribers tell you what to improve on a video, or what they would like to see on your channel.
Using ContextMinds to Research Video Ideas
Researching video ideas is a useful step to get more ideas but it is also when you go read and watch other videos or blog posts to learn the information yourself so that you can later on create your own content.
On your contextminds mind map you can add these sources as notes or drag them from the panel on the right to your map.
While reading or looking at existing content for inspiration make sure to keep adding new concepts, relevant keywords and definitions to your map. That way it will be much easier to produce content and come up with more ideas.
Taking SEO KPIs or metrics into account is also a good idea and those can again be added as notes. Later you can revisit your map and select the most promising ideas.
Validating SEO Optimized Video Ideas
Now you know there are tons of ways and different tools you can use to get video ideas. But that alone is not enough.
It’s very hard to just record videos about each one of the ideas without any overlap, so what you need to do now is pick the most promising ones that fit your brand identity.
Some of the tools mentioned previously such as LongTail and exploding topics can also be used to validate your ideas. But you can use other tools that allow you to do the same!
What you want is to try and gauge how much interest a topic might arouse from a user’s or viewer's perspective.
Metrics
Two metrics you can use to sort and choose your best content ideas are search volume (keyword tool) and topic interest. (Exploding topics, google trends).
Gut Feeling
Other aspects to consider are the keyword competition and your subjective evaluation of a topic - how you think it’s going to perform based on the video you created in the past.
You can also consider VidIQ or TubeBuddy competition, volume, and overall score because they are better for YouTube ranking specific although not always accurate.
Organizing SEO Optimized Video Ideas
When it comes to organizing ideas and the whole research process, some people like to go back and forth while others like to be more methodical.
But it’s up to you to decide how to do it. I usually add the ideas first, then validate them, pick the very best and start the research process.
One of the easiest ways to go about it is to follow a topic cluster structure, starting with a main topic at the center and then link other subtopics.
Then on each subtopic you can add related concepts or even keywords you find for them.
It’s very beneficial to follow this structure if you are for example writing blog posts because you can write different articles for those subtopics and then link them to a pillar page that talks broadly about the main topic and therefore rank higher.
Similarly with video, you can also produce multiple videos that tackle subtopics and then rank 3 or 4 videos for the main keyword or topic instead of just one and link all of them in each other's description and in a playlist to increase watch time.
Another benefit is that it also makes it easier to batch similar content where you can reuse the same graphics, footage, or other elements!