Portfolio ArchMark by Hugo Hernandez

_PORTFOLIO NO.

M M A A ARCH ARCH K K

selected works by HUGO HERNANDEZ

I am still learning.

“”

.:::: -Michelangelo

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I AM STILL LEARNING

selected works_HUGO HERNANDEZ

_TITLE

I AM STILL LEARNING

_CONCEPT

“I am still learning”—is a famous quote by Michelangelo. I relate to what he said because in Architecture you are always learning something new regardless of whether you are a student, professional, or well-known architect. Architecture constantly keeps me on my toes; there is never a dull moment. After completing each project, one gains more vision and creativity. Throughout this process, I am finding that I learn more about both myself and the world around me. One of the most prestigious designers in the world —Stefan Sagmeister—came out with a book titled, “Things I have learned in my life so far”. So far… This really resonated with me, because every day

I realize that no one ever really stops learning. There’s always something new waiting for you to discover. Whether it be a new technique, technology or shift in cultural values, architecture is forever changing with the ebb and flow of society. The learning process in architecture is a constant challenge. The more that you learn about it, the more you feel you don’t truly know anything. The Architecture that you build is only as good as your willingness to keep learning and evolving as an architect.

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_LESSON NO.

M A ARCH K

_TABLE OF CONTENTS

Selected works. p./4

01 RESUME

[BRIEF STORY ABOUT ME] p./6

02 ÁGORA

[OFFICE AND COMMERCIAL CENTRE FOR DISA] p./16

03 VILAFLOR

[SCHOOL CENTRE FOR BETHLEMITAS ORDER] p./26

04 CABO LLANOS [HOUSE OF JUSTICE]

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selected works_HUGO HERNANDEZ

I AM STILL LEARNING

_LESSON NO.

M A ARCH K

If you need inspiring words, don’t do it. “”

-Elon Musk

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Education

Work experience

Polytechnic University of Madrid , Technical Superior School of Architecture of Madrid (ETSAM) 2010-2016 Bachelor of Architecture / Minor: Graphic Design. Illinois Institute of Technology Chicago, IL. 2014-2015 Bachelor of Architecture / Minor: Marketing. The Wharton School, University of Pennsylvania 2014-2015 Coursera Certification, An Introduction to Marketing - With Distinction. Miami Ad School San Francisco Jul 2016 - May 2017 Marketing & Advertising Graduate Program.

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Techne - Architect, Spain / 2012-14, 2015-16 Managed small, medium and large scale projects, forming relationships and coordinating design decision with consultants, engineers and contractors. Designed projects across all phases, from conceptual design through to construction documentation. Have successfully taken on many roles, gained experience in project marketing, firm branding and the orientation of new employees. Had the opportunity to accompany firm partners to pitch competitions and to assorted construction sites to oversee the construction process and discuss progress with clients. CYDL - Pro Bono Brand Consulting, California, USA / Jan 2017 - Apr 2017 Created the brand identity and visual guidelines. Provided web and print materials (logo, web template, newsletter, brochure, annual report, business cards and letterheads). Adobe - Freelance, California, USA / May 2017-Jun 2017

Recognition Cannes International Festival of Creativity - Future Lions Shortlist, 2017 Creative Conscience - Winner, 2017 Creative Conscience - Shortlist, 2017 Creativity International Awards - Silver, 2017 San Francisco ADDYS - Gold, 2017 Miami Ad School - Top Dog, 2016 & 2017 Miami Ad School - Pitch Winner (CYDL), 2017 Award Business Ideas XIII Actúa UPM - Shortlist, 2015 InduForum Idea Development - 2nd Place, 2015

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_CONTACT INFO Hugo Hernández hugo@creativehugo.com +44 07446181610 28 Burnham, Fellows Road, NW3 3JR.

Provided digital designs for Adobe Creative Cloud service for students. R/GA, Marketing & Advertising - Internship, New York, USA / Jun 2017 - Sep 2017 Tasked with concepting creative interactive 360 campaigns for a variety of clients. New Business Pitch: Assigned to the competition team in charge of bringing new clients to the agency. Created campaigns from the ground up that are designed to be shared and resonate in the connected culture. Clients: Lego, Carnival Cruises. Consulting: Assigned to the business transformation team in charge of helping clients outpace digital disruption by designing new business models and enhancing existing ones. Client: Visa. Products + Services: Designed and implemented innovative products and services that exist at the center of consumers’ lives. Clients: Starbucks, The Cosmopolitan Las Vegas.

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I AM STILL LEARNING

selected works_HUGO HERNANDEZ

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_LESSON NO.

M A ARCH K

Never forget it is also the client’s building.

.:::: _PROJECT

ÁGORA

[OFFICE AND COMMERCIAL CENTRE FOR DISA]

2012

1/64 Open competition

Tenerife, Spain

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I AM STILL LEARNING

selected works_HUGO HERNANDEZ

_PROJECT

Ă GORA

_CONCEPT

The project for the new headquarters building of Disa Group seeks to achieve the typical headquarters prominence and become a leading further into architectural landmark for the city in an environment dominated by high-rise buildings (34 storey towers of Santa Cruz, 28-story courthouse future).

of greater plasticity, which in contrast to the way that gives the panel microperforation, gives the building a unique urban highlights among surrounding buildings. This metal skin that filters the light outside to inside workspace, reduces the thermal load and allows the view from the inside.

The design of the tower as it has been conceived identifies with the group DISA, different companies of several sizes that all together form a very powerful whole, has a lot to do with our insular idiosyncrasy, interrelated islands, and that in turn has been the site of passage of many peoples, thereby enriching.

The new public space that is created is qualified with meeting places and stay of citizens, with bleachers-steps before the main entrance to the courthouse, a cafe on the lower level with areas of shade and sun, large landscaped areas, arcade area and a lower level that serves the new shopping mall. Under the square, is provided with 507 public parking spaces, to serve the new uses that are implanted into the environment. The finish on the pavement of the square emphasise the most important pedestrian flow at city level and that relates to the different public spaces in the area.

All these values reflected in DISA is expressed in the building design, manifesting more noticeable with the finish of the facade: a coating of aluminium perforated metal panel lacquered white, which in turn has folds, giving it rigidity, but mostly to give it in external perception

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selected works_HUGO HERNANDEZ

I AM STILL LEARNING

1 Headquarters DISA group. 2 Offices dedicated to commerce. 3 Establishments dedicated to commerce. 4 Public area. 5 Private parking (169 places). 6 Public parking (507 places).

2 3

4 5 6

Underground floor plan

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Ground floor plan e 1/300

Planta primera

First floor plan Planta segunda

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I AM STILL LEARNING

selected works_HUGO HERNANDEZ

The floor of the tower, as every square, is perceived in an apparent form by its four corners. The project idea is to materialize these four corners in its full height, but releasing the centre with a large indoor atrium. Making this interior hollow to the volume of the tower, the spare construction plot can be transferred to the socket and linear body. This inner atrium, in turn, acts as a bioclimatic regulator for the building. In the socket the operation performed is similar than to the tower but horizontally, achieving maximum apparent volume and performing an emptying socket centre, creating an internal gallery. By relating this gallery with the inner atrium of the tower we achieve a continuous space that allows pedestrian transition between different areas of the perimeter intervention, connecting spaces and cultural and commercial buildings. Also, the tower atrium, allows the communication between the Transport Interchange, the educational plot and the new Courthouse through the tower.

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Longitudinal section

Location plan

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I AM STILL LEARNING

selected works_HUGO HERNANDEZ

Tower floor plans, 06-14.

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I AM STILL LEARNING

selected works_HUGO HERNANDEZ

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_LESSON NO.

M A ARCH K

The great architecture looks like it always has been there. It is not about the building itself, but its surroundings. .:::: _PROJECT

VILAFLOR

[SCHOOL CENTRE FOR BETHLEMITAS ORDER]

2013-14

Published in Archdaily

Tenerife, Spain

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I IAM AMSTILL STILLLEARNING LEARNING

selected selected works_ works_ HUGO HUGO HERNANDEZ HERNANDEZ

_PROJECT

VILAFLOR

_CONCEPT

The building is located in the historical district of Vilaflor, the birthplace of Santo Hermano Pedro in the seventeenth century, whose Order of Bethlemitas Sisters is responsible for the future management of the school.

Outside, a white ceramic skin designed in the shape of a ventilated facade has great energy efficiency with respect to the rigors of local climate. It wraps around the entire building further simplifying the perception of the volumes.

It is dedicated to a small school with three units, its form evokes the archetypal image of the house in the drawings of children. A pure geometry easy to interpret.

Inside, the spaces are neutral and diaphanous, waiting for the colorful environments of children to conclude the project.

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Photography taken by Hugo Hernandez

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I AM STILL LEARNING

Basement cross section I

selected works_HUGO HERNANDEZ

Basement cross section II

East facade

North facade

West facade

Cross section II

Longitudinal section

The volume is broken into two parts connected by a walkway, creating a courtyard that connects the upper floors with the basement playground, favoring the integration of the building into an urban fabric in which small traditional buildings avbound, with which the project establishes a dialogue about scale.

Cross section I

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Ground floor plan

First floor plan

Photography taken by Hugo Hernandez

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I AM STILL LEARNING

selected works_HUGO HERNANDEZ

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Photography taken by Hugo Hernandez

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I AM STILL LEARNING

selected works_HUGO HERNANDEZ

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Photography taken by Hugo Hernandez

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I AM STILL LEARNING

selected works_HUGO HERNANDEZ

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_LESSON NO.

M A ARCH K

Rectangles are the key. Break the rectangle.

.:::: _PROJECT

CABO LLANOS [HOUSE OF JUSTICE]

2012

Still waiting for use

Tenerife, Spain

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I AM STILL LEARNING

selected works_HUGO HERNANDEZ

_PROJECT

CABO LLANOS

_STORY

Cabo Llanos is the only zone within Santa Cruz de Tenerife which still is half-built. It was erected among an ancient industrial core demolished in the 70s, but today it still presents numerous empty areas. The House of Justice was presented and approved on the General Urban Plan in 2011. As a building, it belongs to a major collective called, The City of Justice. Unfortunately, the rest of constructions were put on hold due to the Spanish economic crisis. Nevertheless, it is expected that the remaining constructions will resume their activity in early 2018.

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I AM STILL LEARNING

selected works_HUGO HERNANDEZ

fin

Are you? _CONTACT INFO.

Hugo Hernรกndez hugo@creativehugo.com +44 07446181610 28 Burnham, Fellows Road, NW3 3JR.