P O R T F O L I O 2013 - 2015
陳慧芸 HUIYUN CHEN U I
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B R A N D
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P R O D U C T
D E S I G N
Live and learn. 陳慧芸
1988/03/23
HUIYUN CHEN U I
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B R A N D
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P R O D U C T
D E S I G N
Education 2013
kelly77323@gmai.com 0932203571
Experience
大同大學工業設計系 產品設計研究所 Graduate of Industrial Design, Tatung University
2010 國立宜蘭大學動物科技系
2 0 1 3 ~ 台灣設計創新管理協會工作人員 2011 Taiwan Design and Innovation Management Association 2013
品牌設計企劃案 ─日月潭 The Business Case for Brand Design - Sun Moon Lake
Department of Animal Science, National Ilan University
2013
大同大學與京都工藝纖維大學設計工作營
Tatung University & Kyoto Institute of Technology Design Workshop
2012
開啟校園文化品牌創意設計工作營 Brand of Campus Culture and Creativecreativity Workshop
2011
宜蘭縣青創星光大道創意競賽 入圍 The Youth Career Development Association of Ilan Competition
2010 ~ 社團經驗 - 文書部長、小隊輔、活動表演 2007 Extracurricular Experience
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Huiyun Chen Portfolio 2013-2015 - Profile
Personal Skill
Language Communication Taiwanese
Creativity
Organization
Microsoft Office
French
Japanese
Socialization
Software Proficiency
Illus trator
English
Teamwork
Photo shop
Key Shot
Interests & Hobbies
In Design
Sketch Up
Pro Engineer Observing
Reading
Painting
Culture
Art
Nature
Photography Traveling
SPSS
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Animal
Psychology
Catalogue A list of the portfolio. Including UI Design, Brand Design, Product Design, Workshop Experience and Art Work.
Profile
Catalogue
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UI Design
Detect-Animals
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FOODER
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TRA- Ticket
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Huiyun Chen Portfolio 2013-2015 - Catalogue
Bramd Design
Product Design
Workshop EX
Art Works
Sun Moon Lake
068
Learning Cam
114
Frugal Coin Bag
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Animal Paintings
132
KINGSTONE
090
Eyes Drop's Helper
118
Found The Spirit of Kyoto
126
Animal Totems
134
NMMBA
100
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Detect-Animals Through an app to translate the language of animals sounds and actions, and also identify animal species by their behaviors and colors.
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Huiyun Chen Portfolio 2013-2015 - UI Design - Detect-Animals
Background 到動物園或野外觀察動物時，常發生一些困擾。在動物園，可能會在欄舍內找不到動 物、分不清楚誰是誰、甚至在動物園迷路。 在野外觀察動物時，因為少了解說牌的資訊，最常見的問題就是不知道動物的種類為 何。且無論在動物園或野外，我們經常都無法了解動物某些行為的涵義為何。 因此為了讓我們更貼近自然 與了解動物，發展導覽學習系統能有效的提高我們對動物 的認識。 7
Design Process
Design Goals
Functional Map
UI Flow
Wireframe
K-J Method
Home - Main info.
Home - Main info.
Main Goal
Explore & Detect
Explore
Animal Species
Detect
User
Animal
Additional Requirements
User
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Mockup
Huiyun Chen Portfolio 2013-2015 - UI Design - Detect-Animals
G1
G2 1.天敵 2.危險性
1.地圖─現在位置偵測
3.生長的國家與氣候
2.可知動物在柵欄中的位置
4.生活作息 (例：夜行性)
3.想找特定的某隻動物
5.想聽到動物的叫聲 6.飲食習慣
使用便利貼進行 Brainstorming
G3
G4
1.性別
1.健康狀況
2.體型、身長
2.動物當下的情緒
7.特殊習性
3.年齡(例：壯年期)
3.進食狀況，今天吃什麼
4.族群中的地位關係(例：猴王)
4.動物特定動作跟姿勢的意義
5.動物的個性(例：親人、怕生)
5.生理狀況(例：睡覺、飢餓)
6.生長狀況(例：交配期)
6.如何與動物互動
7.動物的小名
7.動物叫聲含意
K-J Method 歸納動物導覽資訊系統設計準則 G2
G1
G4
G3
將分群後之組別進行命名
構想分群對應之設計準則
G1 不確定自己及動物位置
P1 GPS定位及追蹤系統
G2 物種的資訊及背景
P2 物種資訊的介紹及解說
G3 動物個體資訊
偵測及辨識動物個體後 P3 ，可顯示詳細資料
G4 動物個體當下的訊息
運用體感偵測辨識動物 P4 即時資訊
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挑選P4為本系統之主要目標
P4
運用體感偵測 辨識動物即時資訊
Meaning of behavior ?
Animal Species ?
Dosen't understand the meaning of animal behavior.
Can't recognize the species of animal.
Main Goal 無論是在野外或動物園動觀察動物時，時常會出現兩大困擾：不知道動物行為的涵義 為何(animal
behavior)、不曉得動物的種類為何(species)。因此藉由現有手機之鏡頭
(camera)與麥克風(microphone)的幫助下，進行動態偵測(Motion Detection)與語音辨識
Camera
(Voice Recognition)，後由系統進行顏色偵測(Color detection)，來分析動物之種類與行
為涵義。 Microphone
Picture/System
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Motion Detection
Voice Recognition
Color detection
Huiyun Chen Portfolio 2013-2015 - UI Design - Detect-Animals
Meerkat A meerkat on guard watching for predators while the others search for food.
White-eared Sibia A species of bird in the Leiothrichidae family. It is endemic to the island of Taiwan. Its natural habitat is temperate forests.
African Elephant And that care helps nurture their personalities, which are seen, for example, during playtime, when elephants run around in wild abandon making trumpeting calls.
Translate the language of animals voices, actions and colors by Detect-Animals.
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Additional Requirements 透過訪談法(Interview Survey)了解使用者對於產品可能的額外需求，整理訪談結果後 可分為探索(Expolre)、分享或社交(Share or Social) 與聚焦(Focus on)三大類別。 探索(Expolre)：想了解更多有關動物的資訊 分享或社交(Share or Social)：想與朋友分享獲得的動物資訊 聚焦(Focus on)：欲長久追蹤某種動物或使用者的資訊
Interview Survey Would like to explore more information about animals.
Want to share with friends when user get new information about animals.
Would like to track information of some animals or users.
Explore
Share or Social
Focus on
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Huiyun Chen Portfolio 2013-2015 - UI Design - Detect-Animals
Functional Map 先將 apps 的功能劃分為功能取向 (Funtion) 與資訊呈現 (Information display)兩大類別，以及其包含之細目。後歸
納出五種Tab Bar項目。 Tab Bar
Detect and analysis
Home - Main info.
Function
Function of Tab Bar
Share
Social
Focus on
Animal detection results
Share
Social
Detect-Animal
Explore
Explore more
Detect
Detect and analysis
Explore more
Focus on
Information display
Share
Animal detection results
Animal Species
Social
Focus on
Animal detection results Species information
Species information Share User information
User
Social
Focus on
Animal detection results User information
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Funtional Map of Detect-Animals
Home - Main info.
Home - Main info.
Video and post info.
Video pic Animal species Post time Post user Video location
Explore & Detect
Home - Main info.
Name Pic Name
Detection info. Interact with video
Delete keyword
Motions
Love & numbers
Link to other apps with one specie
User
Arrange
Detect
Leave messages & numbers
Detect Animal Species
Explore history
Voices
Share with friends
Arrange result
Explore Navigation explore
Explore
Related keywords Search field
Pic
Video title Play video
Keyword Searching
Record
Very oftento rarely Display keywords
By video image By video image and title By map Video and post info.
Start Pause Time Delete Cancel
By post time Analysis
By focus list
Choose animal on screen Motion detection
By trend
Voice recognition
Behavior analysis
Animal Species Location Start to analysis Animal Species User
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Analysis Result
Title Describe Detection info. Cancel
Motify or not
Huiyun Chen Portfolio 2013-2015 - UI Design - Detect-Animals
Animal Species
Home - Main info.
Species information
User
Name
Home - Main info.
Picture Scientific classification
Explore
Related video
Interact
Arrange way Video and post info. Most Focus by user
By video pic By video pic and titles By map and pic
Post videos
Video and post info.
User
Focus on user
Interact
Focus by user
Animal name Animal picture
Focus on animals
User name
Focus/Cancel
User picture
Setting
Focus/Cancel User
Arrange way
Animal Species
Focus numbers Focus by user
Picture Describe
Detect
Habitat ICCU
Name Country
Explore
Morphology
Detect Animal Species
User file
Focus numbers Link to other apps with one specie
By video pic By video pic and titles By map and pic User name User picture Focus numbers Animal name Animal picture Focus numbers
Messages Link to other apps with one specie
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UI Flow Login
Home - Main info.
Explore
Detect Animal Detect Related keywords input at
Motion detection
search field
Video and post info. Animal species ( name & pic )
Animal species ( name & pic )
Video location
Video location
Post time
Post time
Video ( title & pic ) Rearrage
Enter video info.
Video ( title & pic )
Explore more video Search field
Video ( title & pic )
Motions
Play/pause video
Navigation explore ( keyword & pic ) Very oftento rarely
Full Screen
Voices
Video time bar
Love numbers
Motions
Messages numbers
Show the info. of detection
Post time
Motions
Play/Pause video
Focus list
Voices
Close full screen
Trend
Love numbers
Voices
Explore result
Voice recognition
Related keywords ( keyword & pic )
Location
Delete keyword
Explore history ( keyword & pic ) Very oftento rarely
Post User ( name & pic )
Play video
Keyword input at search field
Start/Pause record
Videos result Rearrage
Record time Cancel
Arrange
Choose animal on screen
By pic and title By total video info.
Delete Start to analysis
By map and pic Start to analysis
Analysis Result Detection Video
Video time bar
Animal species
Start time
Title - Motify
Play time
Detection info.
Share with friends
Open/Colse Detect Result
Location
Link to other apps with one specie
Hide time bar
Messages numbers Video Full Screen Love
Full Screen
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Cancel Upload
Huiyun Chen Portfolio 2013-2015 - UI Design - Detect-Animals
Animal Species
User
Species info. Animal species ( name & pic ) Describe About focus
About focus
Focus/cancel
Focus by list (focus/cancel, animal name/pic numbers)
IUCN info. Rearrage
By pic and title By total video info. By map and pic
Related video Arrange by pic and title Arrange by total Video info. Arrange by map and pic Animal facts
Animal facts
About focus
Change list
Focus with animal
Focus with user
User name & pic
User name & pic
User name & pic
Country
Messages
Messages
Describe
Setting
Setting
Messages Setting
Most focus list (focus/cancel, animal name/pic numbers)
Focus with user Focus with animal
Focus with user
Focus with Animal
Focus/cancel
Focus list Focus by Most focus
User info.
Post video Arrange
Rearrage
By pic and title Animal facts Scientific classification Morphology
By total video info. By map and pic Love's video
Habitat
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Change list
Focus with user
Focus with user
Focus with animal
Focus with animal
User info.
User info.
Focus on list (focus/cancel, animal name/pic numbers)
Focus on list (focus/cancel, name, pic numbers)
Most focus list (focus/cancel, animal name/pic numbers)
Focus by list (focus/cancel, name, pic numbers)
Focus list
Change list
Focus list
Focus on
Focus on
Most focus
Focus by
Wireframe Home - Main info.
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Huiyun Chen Portfolio 2013-2015 - UI Design - Detect-Animals
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Explore
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Huiyun Chen Portfolio 2013-2015 - UI Design - Detect-Animals
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Detect
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Huiyun Chen Portfolio 2013-2015 - UI Design - Detect-Animals
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Animal
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Huiyun Chen Portfolio 2013-2015 - UI Design - Detect-Animals User
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Mockup
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27
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Huiyun Chen Portfolio 2013-2015 - UI Design - Detect-Animals
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Foods helper For you
FOODER An app can update your food list online, when you have a purchase. To help user reduce food waste and cook like a chef.
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Foods helper For you
Background 食物為我們每日所必須，習慣自行料理的人，卻時 常因為遺忘家中擁有的食材而重複購買，或是採買 的食物量過多，造成久置過期甚至無法食用。 為避免這些不必要的浪費，希望提供給使用者良好 的食物購買清單，以及料理食物之方式與分量，讓 使用者能在有限的食材下烹飪出美味的料理。
Design Goals
Do you have these problems ?
FOODER can help you to :
Always prepared too much food to eat ?
Reduce Food Waste !
Don't know what food you have in your home ?
Help to Cook Your Food !
Can't cook well ?
Cook Like A Chef !
Foods helper For you
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Main Functions
Online Update
Food List
Recipes
FOODER can update food list online in real time, when user make a purchase.
FOODER help user to avoid food waste by knowing how much food in your house.
FOODER can provide some recipes by arrange the food you have.
Process of Using
System Action
Automatic Update
Check App
Shopping
Cooking
Enjoy
$
User Action
User Location
Check App
Purchase
Anyplace
Supermarket
Anyplace
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Home
Huiyun Chen Portfolio 2013-2015 - UI Design - Fooder List of food - Classified & Information
Classified by preservation Classified by food group
Do something with food
In the fridge
Cooking with the foods you have
At room temperature
Lunch Dinner
Meat/ Sea food
Dessert
Vegetable/ Fruit
Others
Egg/ Dairy products Beverages/ Juice
Classified by reservation time
Breakfast
Recipes
Egg/ Dairy products
Name
Dry fruits/ snack
Pictures
Staple food
Purchase Date
Seasonings
Expiration Date
Others
Nutrition
Today Yesterday
Number of people
Recipes Condition Setting
Food Content Screen
Using the nearing expiration date foods first/ or not Choose the food to use The recipes can cook now
Calculate
Relative Recipes
The recipes can't cook now - Lack some foods Name
Recipe Content
Country of origin
Pictures Describe
1 Week
Ingredients
2 Weeks
Method
Nearing expiration date Food list Update
Auto(payment)
Add New
Modify by user Auto(after cooking)
Already use History (classified by time) /Favorite
Functional Map 將FOODER的功能劃分為食物清單(List of food)與處理食材 (Do something with food)兩大類別，以及其包含之細目。 39
Modify by user
Foods
Name
Delete
Recipes
Pic
Favorite
Describes
Use this
UI Flow
Login Recipe Content Name & pic Description Ingredients Method
Favorite/Cancel Back Main menu Recipes condition
Can cook now Lack some foods Search Result Name & pic (Lack of Foods) Back Main menu Recipes condition
Recipes Condition
Cooking Time
Number of people
Breakfast
Using the nearing expiration date foods first
Lunch
Do not to use the nearing expiration date foods
Dinner Dessert ...
Using this recipe
RecipesList (Breakfast,Lunch....)
Choose the food to use
Back
Later to confirm
Recipes condition
Main menu
Home - Main Screen Foods List Foods List - New Foods List - Nearing expiration date Foods List - Update Cooking Time History Favorite
Check
Setting
Back
Favorite/ History
Main menu
Foods Content
Food Content
Name & pic
......
(Expiration Date) Recipes Content Name & pic (Lack of Foods) Back Main menu History/Favorite
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Food List Automatic Update
User Account Main menu
Huiyun Chen Portfolio 2013-2015 - UI Design - Fooder
Foods List Buying Time Preservation Methods
Foods List Buying Time: New,......
Food Group
Preservation Methods: In Fridge,......
Back
Food Group: Fruits,......
Main Menu Foods list update
Search Result Name & pic Numbers
Food Content Name Pictures Purchase & Expiration Date
Main Menu
Can cook now Lack some foods
Name & pic
Country of origin Relative Recipes
Back
(Lack of Foods) Back
- Name - Numbers - Purchase Date - Expiration Date - Country of origin Decrease - Name - Numbers
Main menu
+/- Another food
Food list update
Check
Main menu
Back
Foods list update
Main menu Cancel update
Food List Recipe Content ......
History
Plus
Nutrition
Home
Cooking Time
Name
Search Result
Favorite/Cancel
Foods list update
Update Foods No.
Quantity
Back Main menu
Relative Recipes
Favorite Foods list update Setting User Account Search
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Mockup
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Huiyun Chen Portfolio 2013-2015 - UI Design - Fooder
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History
Huiyun Chen Portfolio 2013-2015 - UI Design - Fooder
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Huiyun Chen Portfolio 2013-2015 - UI Design - TRA-Ticket
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Huiyun Chen Portfolio 2013-2015 - UI Design - TRA-Ticket
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Sun Moon Lake The Business Case for Brand Design
68
Background 第一大天然湖泊兼發電水庫，為台灣觀光之重要景點，每 年吸引國內外眾多遊客。近日因遊客過多使環境遭受衝 擊，且政府缺乏完整觀光計畫，無法突顯出日月潭與其他 湖泊間的差異。 日月潭的自然與人文資源豐富，在台灣地理與歷史上頗有 代表性，觀光發展潛力高。 69
Design Process
Analysis
Defination
Design
Research
Five-senses Design Guidelines
Logo
Mind Map
Brand Spokesperson
Activity Project
Data Analysis
Brand Core Value
Souvenir
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Analysis - Research Target Region - Sun Moon Lake 日月潭
台灣第二大湖泊 國內外觀光客眾多，雖風景優美但環境遭受衝擊 欠缺完善觀光計畫，無法感受出日月潭與其他湖泊獨特之處 仿效煙火風潮每年舉辦花火節，造成環境汙染 自然資源豐富，具歷史意義與故事性
Research and Analysis on Regional Resource
Name Meaning
早期因潭水之顏色分成日潭與月潭
Ancient Stories
Ecology
邵族逐鹿
貓頭鷹 - 靈鳥
白鹿引導邵族人從阿里山移居至糧食
為邵族少女之化身，保護懷孕婦女
自然資源豐富。擺放草排於湖中，
豐饒的日月潭定居。
與獵人安全。
提供魚群產卵與魚苗棲所
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Huiyun Chen Portfolio 2013-2015 - Brand Design - Sun Moon Lake
Tourist Attraction
文武廟
水社碼頭
伊達邵碼頭
Tourist Facilities
向山遊客中心 Special Products
環湖步道
纜車
自行車道 73
台茶十八號
Analysis - Mind Map 將日月潭的核心概念、事物與其他相關之事物形象，有組織地列舉起來，以歷史、特 產、自然、人文、旅遊為主軸進行發展。進而引導出品牌設計概念的方向。
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Huiyun Chen Portfolio 2013-2015 - Brand Design - Sun Moon Lake
Analysis - Data Analysis SWOT Analysis
Strengths
1. 氣候宜人，適合四季旅遊
1. 日月潭旅遊有明顯的尖離峰現象
2. 天然獨特景觀及豐富人文色彩
2. 不利於產業的投資與經營
3. 交通便利及觀光發展普及化 4. 當地紅茶產量位居全國之冠
3. 湖邊腹地狹小，不易興建大型建
5. 日月潭纜車帶動區域性旅遊人潮 6. 屬於國家級風景區，政府投入較 多建設
Opportunities
Weaknesses
1. 觀光產業列為重要產業，有良好 發展契機 2. 陸客開放來台觀光的市場 3. 國際級活動的舉辦：如自行車環
築及設施 4. 舉辦的煙火節無特別之處 5. 販售的紀念品、食物缺乏當地特
潭比賽、橫渡日月潭、國際風帆 比賽、花火演奏會等大型活動
色
1. 國 際 市 場 競 爭 激 烈 ， 如 中 國 西 湖、日本箱根 2. 與國內開發成本較低的觀光產業 相互競爭 3. 國內旅遊季節因氣候或假期分布 差異，產生淡旺季
4. 國道六號的開通提供優質便捷的
4. 地方商家與遊客尚無良好環保認
旅遊 5. 近年來提倡健康、環保、精緻的
知，間接破壞環境 5. 政府應加強宣導及管制，以免早
生活方式
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Treats
成無法完回的局面
Questionnaire 為了解日月潭觀光客對於該品牌之印象、想法等，至當地實地訪查遊客，了解遊客 對該品牌之認知。
經日月潭當地居民、觀光客等30份有效問卷，統計出主要造訪目的為朋友旅遊。 38%的人都以觀光日月潭本身為主要旅遊景點。 24%的人會參觀伊達邵碼頭。 20% 的人認為日月潭紅茶最具日月潭特色，其次為日月潭本身美麗的景色。 並調查屬於日月潭的聲音、氣味、顏色、材質 以及代表之形容詞。 76
Huiyun Chen Portfolio 2013-2015 - Brand Design - Sun Moon Lake
Defination - Five-senses Design Guidelines 問卷調查中關於五感形象之結果，包含代表日月潭的聲音、氣味、顏色、材質 以及 形容詞，依此作為設計依據。
Color
Sound
C38 M8 Y14 K0 水聲
笑聲
鳥叫
叫賣聲
花布
鵝卵石
樹葉
茶葉蛋
森林
紅茶
C67 M32 Y89 K2
Texture C67 M32 Y89 K2
木頭
C0 M0 Y0 K100
Smell
Adjective
自然的
靜謐的
自由的 77
健康的
湖水
Defination - Brand Spokesperson
年約 40 歲的單身熟男，喜歡登山、釣魚、騎單車、玩風帆，還有用新鮮的當地食材 烹飪料理，沉浸 LOHAS 的生活方式。因為不喜歡城市的喧鬧而辭去工作，寡言不易 喜形於色，因而選擇定居讓人感覺寧靜的日月潭，靠經營投資民宿維生。 78
Huiyun Chen Portfolio 2013-2015 - Brand Design - Sun Moon Lake
用健康及自給自足的型態過生活
樂活 LOHAS
體驗自然的本質，找尋自我的價值 Experiencing the essence of nature and searching for Self-worth
崇尚自然，學會與自然和平共存。以 健康型態體驗生活，藉此與自我對話
Defination - Brand Core Value
79
Main Heading
Subheading
以問卷結果結合品牌代言人建立之性格作
增強「樂活 LOHAS 」概念，表現以健康
為發想品牌主標題，即為「樂活 LOHAS
之型態來體驗生活，崇尚大自然，學會與
」，英文為Lifestyles
and
大自然和平共存。在體驗生活的同時，也
Sustainability的縮寫，意指為以健康及
更藉由這些生活方式來更了解自己，與自
自給自足的型態過生活。
我對話。
of
Health
Design - Logo
Sun Moon Lake 日月潭因湖色深淺不同而分為日潭與月潭，因此使用深淺不一的兩 種藍色代表日月潭，湖邊圍繞著綠樹，使用綠色代表樹林。
Huiyun Chen Portfolio 2013-2015 - Brand Design - Sun Moon Lake
樂 活
樂 活
樂 活
LOHAS
Style Logo
採用簡潔的幾何圓形來呈現，表達出一種
結合原住民花布、邵族傳說：貓頭鷹與白
圓滿快樂的生活方式感。
鹿、日月潭代表色彩。 81
Design - Activity Project Activity Poster and Flag
82
Huiyun Chen Portfolio 2013-2015 - Brand Design - Sun Moon Lake
Activity Content
伊達邵音樂嘉年華 2014/10/08 ~ 11/14
具體活動方式： 1. 樂活單車 2. 水舞 3. 邵族神話音樂劇
名稱：伊達邵音樂嘉年華
4. 周邊搭配樂活意象，邀請品牌贊助舉辦展覽，彌補音樂劇成本，未開演前可提供遊
時間：10月中旬至11月中旬
客參觀
地點：日月潭環湖腳踏車道、伊達邵碼頭廣場等
5. 為宣傳環境保育，包裝盡可能不使用塑膠材質
企劃主題：
EXPO
改善現有花火節及周邊商品的整體設計主題，台邊可舉辦騎單車活動，晚上舉辦音樂 會與歌舞劇，調整音樂節目內容，再搭配水舞的演出，藉由活動讓民眾了解日月潭邵 族文化。此外藉由推出限量商品提醒遊客注重環境保育，將日月潭提升至國際水準。
主辦單位：
樂活單車
指導單位： 83
水舞
邵族神話音樂劇
樂活展覽
使用可回收材質
Activity Detail of Day and Night 為強化日月潭之品牌，將本活動大致上可分為「日-白天」與「月-夜晚」兩 部分。白天為騎單車環潭活動，夜晚為水舞結合原民音樂劇表演活動。
Day Time Activities
Areas of Activity
DAY
Night Time Activities
NIGHT
伊達邵
樂活單車
音樂舞台劇
主題路線
伊達邵
LOHAS 主題展區
音樂舞台劇
EXPO 可分為伊達邵音樂劇舞台區、LOHAS主題展區、樂活單車主題路線。
Huiyun Chen Portfolio 2013-2015 - Brand Design - Sun Moon Lake
DAY
樂活單車環明潭
水舞原民音樂劇
為呼應樂活主題，舉辦騎單車環明潭的活動。除能遠離城市
為加深旅客對日月潭之「水」的概念，活動期間在伊達邵碼
的喧囂外，尚能促進身心健康，且在活動的過程中，將碳排
NIGHT
放量降至最低，減少對環境的衝擊。
頭旁搭設水上舞台，舉辦水舞結合傳統原住民音樂劇之表演
Auditorium
Stage Moon Lake
與英國知名品牌Pashley合作，提供符合樂活之簡單、健康 生活概念之廠牌單車給旅客租借。 85
Activity Ticket 「伊達邵樂活音樂嘉年華」販售之套票，內含音樂劇門票、租借單車券、活 動商品折價券等。
套票包含：水舞原民音樂劇門票、單車免費租用券、無印良品特展門票折價券、日 月潭紅茶系列商品優惠券與伊達邵系列商品折價券、LOHAS特展商品折價券。
Huiyun Chen Portfolio 2013-2015 - Brand Design - Sun Moon Lake
Design - Souvenir Traditional Style
邵族傳統服飾色：紅、棕，做為紀念品基本顏色，販售與品 牌概念「樂活」有關之紀念品。 87
Lake Colors Style
日月潭代表色：藍、綠，做為紀念品基本顏色，販售與品牌 概念「樂活」有關之紀念品。 88
Huiyun Chen Portfolio 2013-2015 - Brand Design - Sun Moon Lake
Redesign Traditional Style - Limited Edition
以邵族布紋與傳說為概念，推出限量產品。分白天與夜晚兩款設計。 白天代表動物白鹿，夜晚代表動物則為多在夜間出現的貓頭鷹。
DAY
NIGHT
89
KINGSTONE The Kingstone bookstore redesign project.
90
Huiyun Chen Portfolio 2013-2015 - Brand Design - KINGSTONE
知識提供 心靈享受 學習創新 人文社會
Background 1982年金石堂書店於台北市汀州路成立第一間複合式書店 2000年成立網路書店，歷史雋永且深具意義
品牌形象與Logo較無一致性 今日書店競爭激烈，更需有良好的品牌形象才能吸引消費者前來 91
Knowledge
Spirit
Nature
自然
知識傳播
心靈享受
自然共生
Defination - Brand Core Value 本設計案延續該品牌之核心價值「精誠所至，金石為開」，將舊有品牌精神延伸， 提出「知識」、「心靈」、「自然」三大主軸為金石堂品牌形象。 92
Huiyun Chen Portfolio 2013-2015 - Brand Design - KINGSTONE
Knowledge
Spirit
Nature
「金」石、智慧
知識、寧靜
愛、細膩
信念、信賴
樸實、沈靜
自然、金「石」
Color
Texture
Defination - Color & Texture 依照三種品牌形象「知識」、「心靈」、「自然」各選出其代表色彩與材質。 93
Design - Logo 以「金石」為概念主軸，用簡潔線條繪出「金石」之幾何型態。
KINGSTONE 94
KINGSTONE BOOKSTORE
Huiyun Chen Portfolio 2013-2015 - Brand Design - KINGSTONE
同時保存其複合式書店的企業經營理念，替原有之 咖啡店改善品牌形象，與書店一同貫徹核心價值： 「知識」、「心靈」、「自然」
95
Design - Product
96
Huiyun Chen Portfolio 2013-2015 - Brand Design - KINGSTONE
97
98
Huiyun Chen Portfolio 2013-2015 - Brand Design - KINGSTONE
99
NMMBA The National Museum of Marine Biology Aquarium(NMMBA) redesign project.
100
Huiyun Chen Portfolio 2013-2015 - Brand Design - NMMBA
Background 國立海洋生物博物館開館位於屏東縣車城鄉，鄰近海洋。近年台灣旅遊產業興起，國 內外觀光客增多，但博物館卻乏人問津。且海生館由非專業團隊經營，專業形象不足 。另紀念商品較無獨特賣點。為提升博物館參觀人數，改善海生館品牌定位，藉此推 廣海洋生命教育。
於2000年開館
鄰近墾丁，地理條件佳
提升參觀人數
改善品牌定位
推廣海洋生命教育
專業形象不佳
紀念商品較缺乏獨特性
大型海洋生物死亡事件頻傳 101
Analysis - SWOT Analysis
Strenghs
Weaknesses
Opportunities
Threats
1. 為政府機構，資源豐富
1. 無明星物種
1. 國內外觀光客增多
1. 基隆海洋科技博物館開幕
2. 同類型競爭對手少
2. 常有動物傷亡，國際形象不佳
2. 自然與環保意識抬頭，
2. 娛樂產業興起，影響博物館人潮
3. 與台灣海島形象易連結
3. 經營單位專業度低
4. 地理位置於觀光地區且風景優美
4. 門票昂貴
5. 與研究單位結合，增加學術貢獻
5. 淡旺季分明
民眾漸重視海洋保育 3. 與研究單位合作，
培養專業人才與形象
6. 特有紀念品較少
4. 可與墾丁地區觀光結合
7. 國際曝光率低
102
3. 人潮易受墾丁低價位水上活動影響 4. 物種種類繁多，不易理解
Huiyun Chen Portfolio 2013-2015 - Brand Design - NMMBA
Defination - Brand Goals 針對海生館SWOT分析後的優缺，經整理後提出四項該品牌之改善目標，藉此帶給大 眾更良好的品牌形象，提高競爭力，增加參觀人數與經費收入，以推廣海洋保育。
1. 改善品牌核心概念
2. 增加專業形象與國際曝光率
3. 與墾丁觀光娛樂節合
103
4. 提倡環保與愛護自然概念
Design 以親近海洋為主軸，並延伸三大方向「Life (海的生命力)」、「Fun (樂趣)」、 「Style (生活態度)」。並以海生館親水廣場躍出水面的大翅鯨為主視覺設計。 Logo & Brand Core Value
成為一位海洋愛好者 關於海的生命力、樂趣與生活態度 BE AN OCEAN LOVER Ocean Life, Ocean Fun, Ocean Style
104
Huiyun Chen Portfolio 2013-2015 - Brand Design - NMMBA
Web , App & Fold Out
Waters of the World
Subject Exhibition
Coral Kingdom Pavilion
105
Waters of Taiwan
Poster Key Vision
為強調參觀者與海洋之連結，將主標題訂定為「BE AN OCEAN LOVER」，以此做為主視覺海報設計。 106
Huiyun Chen Portfolio 2013-2015 - Brand Design - NMMBA
副標題訂定為「LIFE, FUN, STYLE」三種不同主題，將海生館 與海洋生命、海洋休閒活動、海洋生活方式連結。 107
Be An Ocean Lover Magazine 出版海生館雙月刊「Ocean Lover」，介 紹海生館新進物種、商品資訊、相關旅遊 資訊、提供海洋保育或任何與海洋相關的 資訊等。 108
Huiyun Chen Portfolio 2013-2015 - Brand Design - NMMBA
Ocean Life Book & Postercards 出版海生館物種圖鑑「Ocean Life」，介 紹海生館物種，提供有關物種之相關資 訊，增加國際專業形象。並推出圖鑑相關 系列明信片。 109
Ocean Style Stationery & Business Card 推出海生館品牌商品，以新版商標為主視 覺設計，改善原有品牌形象。 110
Huiyun Chen Portfolio 2013-2015 - Brand Design - NMMBA
111
Ocean Fun T-shirts 推出「Ocean Fun」系列T-shirts，以海 生館四個不同展館符號為設計概念。 112
Huiyun Chen Portfolio 2013-2015 - Brand Design - NMMBA
Ocean Fun Beach Products 推出「Ocean Fun」海灘系列商品，商品 皆可重複利用，鼓勵大眾以環保與健康之 方式親近海洋。 113
Learning Cam A vocabulary learning tool for 4- to 6-year-old children.
Learning Cam can analysis the name of items in the real world and show on the screen to improve vocabulary learning and explore language. Learning Cam is appropriate for 4- to 6-year-old children.
114
Huiyun Chen Portfolio 2013-2015 - Product Design - Learning Cam
Microphone
Telephoto Lens
Touch Screen
Zoom In Zoom Out
Take Photographs Voice Playback
115
For 4- to 6-year-old children
Learning Cam
Zoom In
Learning Cam can translate the items to vocabularies through the telephoto lens and translation system in anywhere.
Using the zoom in bottom to make items on the screen appear larger.
116
Huiyun Chen Portfolio 2013-2015 - Product Design - Learning Cam
Take Photographs
Analysis
Voice Playback
Push the camera bottom to take a photo you want to catch and learn.
After user take a photo, the system will analysis the item automatically and show the vocabulary with illustration on the screen.
Push the voice playback bottom to play the vocabulary words for soundtrack vocabulary.
117
Eye Drop’s Helper Help adults apply eye drops to children distraction.
The concept of design is to change the image of eye drops become to a friendly image in children’s mind, decrease their agitation, make them distraction and feel more enjoyable and secure.
When adults help children with applying eye drops, children always feel nervous about open their eyes, because of the way of apply eye drops is too close to eyes.
Design for adults to help children under 10 with applying eye drops use.
118
Huiyun Chen Portfolio 2013-2015 - Product Design - Eye Drop's Helper
The images of applying eye drops in children’s eyes and minds. Children feel more enjoyable and secure, that can make eye drops applying accurately.
Direction for use: Opening the lid of eye drop and slipping Eye Drop’s Helper on the top of eye drop.
119
Frugal Coin Bag 正誠勤「儉」存錢包
Brand of Campus Culture and Creativecreativity Workshop
Background 工作營主旨在開創校園品牌，提供學校送禮之創意構想， 跳脫大同大學以往冰冷的印象，藉由新構想改善大同公司 深耕的刻板印象，讓更多人了解學校之歷史與人文。
開啟校園文化品牌創意設計工作營
Design Concept 學校創校人林尚志以其名言「一元之節儉乃創業之原動力」為訓勉。與校訓「正誠勤儉」互相呼應。 因此以存錢筒為改念發想，希望使用者了解到存錢的重要，將小錢存下。即使只是一塊錢，長久累積 下的金額也不容小覷，並提醒我們要珍惜身邊的所有，養成節儉的美德。 與大同的四項特色做結合：建築、婚紗、生態、教育。
建築
婚紗
大同大學四項特色
「一元之節儉乃創業之原動力」 「正誠勤儉」
大同大學創校人名言與校訓
教育
122
生態
Huiyun Chen Portfolio 2013-2015 - Workshop - Frugal Coin Bag
Product Features
以「大同電鍋」為外型設計
「開元孔」 存錢包的投錢孔，為鍋蓋把外型的 軟木塞，直徑為五十塊硬幣的大小。
由帆布製成的存錢包
「節流鍊」 取錢孔為電鍋下方開關，設計為拉 鍊，拉開後只能將一元或五元取出。 提醒使用者了解開源節流的重要。
123
大同特色設計主軸：建築、婚紗、生態、教育
建築
婚紗
生態
建築：白宮與藍底
婚紗：新郎新娘與紅底
生態：動植物與綠底
藍天為背景顏色，與白色外牆互相呼應
傳達新婚的幸福喜氣
表達校園內充滿了綠色生態 124
教育
教育：各學院代表符號與黃底 以黃色為背景顏色，希望就算是工業學 校也可以不失溫暖
Huiyun Chen Portfolio 2013-2015 - Workshop - Frugal Coin Bag
125
Found the Spirit of Kyoto TTU-KIT Workshop 2013
126
Huiyun Chen Portfolio 2013-2015 - Workshop - Found the Spirit of Kyoto
Background "Found the Life of Kyoto" 為本次工作 營主要創作目標。與日本京都工業纖 維大學進行交流。並認識關於茶道、 香道文化活動參訪。
127
Workshop Process 工作營內容為每組須至北野天滿宮的二手市集，購買每個 人心中代表京都之物品，買完物品後才公布展示之完整題 目，分別將每個組員購買之物品一同展示，且在有限的資 源下立即進行創作。
Final Display
Topic of Display
Prepare for the Exhibit
Announced the Rules of Display
Found the "XX" of Kyoto.
Only purchasing the exhibit
Found the "Spirit" of Kyoto,
Display exhibits in different
at Kitano Tenmangu Market
and display in anyway you
way which bought at Kitano
which will make you think of
could.
Tenmangu Market.
Kyoto.
128
Huiyun Chen Portfolio 2013-2015 - Workshop - Found the Spirit of Kyoto
Final "Found the Spirit of Kyoto"為本次工作營創作主 軸，藉由從北野天滿宮(Kitano Tenmangu Market) 購買之能夠代表京都的物品來展示。
京都四季分明，每個季節裡皆有不同的生態與色彩，帶來豐 富的設計靈感。這種大自然的鬼斧神工，宛如存在京都的工 「匠自然」
匠與職人，傳承百年技藝，即為「匠自然」之意。
「禪意─枯山水」
最能代表京都精神的又非「禪意」莫屬，大自然的鬼斧神工 發人省思，因此選擇以「枯山水」意象來展示其冥想之氛 圍。
129
130
Animal Paintings All by colorpencil
Animla Paintings 使用水性色鉛筆搭配水筆，進行動物繪畫之創作，藉由本 身對動物之熱情，臨摹其型態與色彩，展現生命力。
132
Huiyun Chen Portfolio 2013-2015 - Art Work - Animal Paintings
133
Animal Totems Handmade resin clay & paper clay
Animla Totems 以動物為靈感，手工製成紙黏土與樹脂黏土製成雕像，每 座高度約在五公分以內。黏土風乾後以水彩與壓克力顏料 上色。
Squirrels
134
Huiyun Chen Portfolio 2013-2015 - Art Work - Animal Totems
Unpainted Paper Clay
Unpainted Paper Clay
Animals
Manatee
Formosa Bear
Bears and Big Cats
Camel
Lion
Snow Leopard
Formosa Bear
Emperor Penguins
Manatee
Seal
Cat
Yellow-throated Marten
Squirrels
Blue Jay
Duck
Daschund
Cat
Formosan Sika Deers
Rabbits
Kiwi Birds
135
Orca