wnc’s small business landscape

events that help create connections in the community as well as serves as a social outlet for those working from home.

“I’ve been working remotely for the last seven to eight years, two and a half of those here in Asheville, and while it works, there is a level of social isolation,” Pratte said. “I met with a few other entrepreneurs over beers and brought up the idea of doing a Meetup. Well, 30 people registered — and 30 people actually showed up. That’s not a typical result, and I figured I was onto something here.”

That first event with 30 people was held in June of 2021, and the size of the group has grown significantly in a short amount of time. Pratte said some events are small lunches with 20 to 30 people, though a recent larger event hosted over 200 people.

Sarah Andrews, an organizer with Asheville Digital Nomads, said while there were talks of the organization hosting programming or informational events, those ideas “got weird and fell flat.” She said that the purpose of the group is casual socializing, not instruction.

Parreco said small businesses can benefit from solutions provided by OTC as their team of 12 helps create everything from web development, videos, and content production to interactive training and onboarding systems, digital learning academies, and even augmented reality trainings that leads to better staff and client engagement with their company.

“We also recognize that budgets can be a concern, and we want to make our programs accessible for any business, Parreco said. “We can institute a phased approach, creating a product with a staged timeline and a monthly payment instead of one large product and cost. We can get the business to where they need to be and can best manage resources to fit their needs.”

Martin said a business is not required to have an outline of what its needs are. She said that with their deep discovery start, they can learn the needs and the opportunities that will work best.

“We can discover what the pain points are and what the solutions can be for each of those,” Martin said. “By coming at this from a curiosity standpoint, we can talk it out, figure it out, and illuminate some things that may have gone unnoticed. We are discovering what can support them the best, then building the pieces of the puzzle and putting it all together.”

Connecting Remote Workers to Each Other and Local Businesses

Asheville Digital Nomads is a social networking group consisting of more than 1,240 members and growing.

Born out of the need for remote workers to gather and socialize, founder Ric Pratte said the group hosts a variety of regular

Pratte said the group started to grow slowly and steadily with a wide variety of remote workers. “All of these new members want to connect, socialize, and not feel isolated,” he said. “I thought it would be a group of tech dudes like my community up north, but here in Asheville the variety of remote information workers crosses all genders and all kinds of occupations.”

The group is also widening the possibility of connections in the community and opening up pathways for people, according to Pratte. He said there are lots of “wannabe entrepreneurs” in the area, and this community helps to let people know about the vast amount of area resources available.

The group is not exclusive to entrepreneurs and small business owners; it is available to anyone in business that works remotely.

Pratte said everyone deserves to not feel isolated.

Whether a business owner, solopreneur, or a remote employee, anyone working remotely can visit Meetup.com to learn more and join the group. “People working at all levels of entrepreneurship as well as people working for other people are welcome to come and connect,” said Andrews. “We are working to make this channel between business and life more visible as well, and thinking of ways to leverage what we have here.”

Area small businesses with a physical location and/or an event space can benefit from the group in other ways, according to Pratte. Several businesses have reached out to the group and asked them to host an event at their location knowing that the group will bring people out and spread the word about their business. “It’s great for someone wanting to show off a new space,” he said.

Andrews also said small businesses are benefiting from hosting events. “It is so satisfying to bring hundreds of people to local businesses when they would normally be slow,” she said. “We are exposing these people to different businesses and their spaces, and it’s likely that many members will return to them and spread the word.”

A side effect of this social network is that relationships are growing, according to Andrews. “Friendships and partnerships are being formed,” she said. “There have been remote workers visiting the area that have attended a few events and decided to stay. There is also business matchmaking happening. By bringing a lot of people together and knowing who is doing what, we can help facilitate growth.

Possible new ventures are on the horizon that wouldn’t have otherwise happened.”

Asheville Digital Nomads posts upcoming gatherings on Meetup.com, and Andrews said they always try to have at least three to four upcoming events posted. Pratte said people used to just show up, but now members must register for events, and some locations have various capacities. “We have to make sure the event spaces can fit all of us in there,” he said. “Our members are really showing up.”

In addition to MeetUp.com, Asheville Digital Nomads recently started a Slack channel, an Instagram profile, and are working on developing a website in order to facilitate even more connections.

Pratte said the group is serving more areas than exclusively Asheville. “From