Learn Now GUIDE TO PRODUCT POSITIONING ULTIMATE www.thrv.com Website Thrv - Job to be done
INTRO Have you ever noticed, that when we think of buying a product the first preference that comes to our mind is always a well-known brand? Planning to buy a new mobile phone? Apple or Samsung, new car? BMW or Mercedes, new gym wear and sports shoes? Adidas or Nike. This is likely because these brands have catered their product in such a way that you will look for these first and then for other options. These brands have good product positioning strategies which rank them at top of the list of their customer's favorites. Thrv - Job to be done
What’s product positioning?
Product positioning is a strategic operation that companies perform to cater their product in the market. Marketers build a good image of their company in consumers mind by implementing various types of strategies. Here marketers study the wants and needs of the target market and aim to full-fill them by panning out strategies using unique features of their product. to be done
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Product positioning is a strategic operation that companies perform to cater to their product in the market. Marketers build a good image of their company in consumers ' minds by implementing various types of strategies. Here marketers study the wants and needs of the target market and aim to fulfill them by panning out strategies using unique features of their product. to be done
Why will using product positioning be profitable ?
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List of a few points to keep in mind while planning product positioning strategies. - Job to be done
Unique identity- the uniqueness of your product is the USP to use that will make your product stand out in customers' minds. Know your target audience- Knowing your customer's demographics, requirement and interest assist us to connect to our audience and build trust and we get to portray our product according to the requirement of our audience. Analyze the benefits of your product- Analyze and see what problem your product is solving. Know key perks of your product and communicate them to the public. Build reliability- create trust in the public. Make your customer feel your reliability, this gives more chances to have a repeat audience and customers.
Things to keep in mind while planning positioning strategies:
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Conclusion We have seen how important it is to position our product in the market in the right way. We discussed product positioning, the benefits of product positioning, important points to keep in mind while planning strategies, and a few examples. Hope we can bring light to this topic through this article. Thrv - Job to be done
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