Thursday, October 22, 2020 | 3
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Telling the stories of the Humboldt hospital
HUMBOLDT CITY HALL
New brand for Humboldt Devan C. Tasa EDITOR
Devan Tasa, publisher of the East Central Recorder, presents Lorrie Bunko of the Humboldt District Hospital Foundation their share of the proceeds from the Hospital Heroes feature we released in late July, $563.50, The feature focused on the staff members at the hospital, including those working in the ER, equipment sterilization and custodian services, looking at what they did, why they did their job and how the pandemic affected them. A portion of the ads sold for the feature went to the foundation. “I think it was just a really positive feature that came PHOTO BY BECKY ZIMMER out in July for people to read,” Bunko said. The plan is to do the feature again next year. TISDALE RCMP
Four attempted vehicle thefts in Tisdale Jessica R. Durling
REPORTER
TISDALE — Over a two week period, the Tisdale RCMP responded to four separate attempted vehicle thefts in town. “We’re seeing a little bit of an increase in attempted vehicle thefts,” said Cpl. Mike Benjamin with the Tisdale RCMP. “We just want to remind everybody to make sure their property is secure, keys are not in the ignition, and just keep
an eye out for suspicious activity.” Three of these vehicles have been recovered, including one where the suspects attempted to push a vehicle away from the owner’s residence. “In one incident, suspects repeatedly tried to steal a trailer with the quad on it,” Benjamin said, adding they were unsuccessful. At the present time, Benjamin said the detachment is investigating
each incident as separate crimes of opportunity. The vehicle that hasn’t been recovered involved the keys being left in the ignition prior to the theft. “The biggest problems we have is people leaving the keys in the ignition; leaving valuables such as wallets, presents, high value items, iPads, cellphones in the vehicles; [and] leaving vehicles running,” Benjamin said. “We’re coming into the winter season, we see it
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a lot where people leave vehicles running with the keys in the ignition and then they go into stores. Those are perfect opportunities for people to grab onto property.” From Sept. 30 to Oct. 14 the Tisdale RCMP responded to 77 calls for service, including the four attempted car thefts, five calls under the Mental Health Act, one impaired driver, and two collisions. reporter@tisdalerecorder.ca
HUMBOLDT — “Heart of it all.” Those are the words the City of Humboldt will use to present itself to the world. “We have had a number of different brands over the years, but there was one thing that was in common, it seems, and that’s the word ‘heart,’” said Rob Muench, Humboldt’s mayor, during the brand’s unveiling on Oct. 19. Humboldt has branded itself as the “heart of the sure crop district” and “a little part of Germany in the heart of the prairies” in the past. The mayor said the new brand was the result of work from the community. “This was not a slogan that was brought together by a marketing company from outside of the community,” he said. At the beginning of the process, the city’s marketing committee, which included representatives from the city’s business community, had received 352 submissions at a booth at the Summer Sizzler. The city has been working on a new brand for years, with this being the result of a second attempt. The first attempt ended up fizzling out. “It started off as an item on the to-do
This was not a slogan that was brought together by a marketing company from outside of the community. ROB MUENCH Mayor of Humboldt list, something that we needed to do to refresh our brand,” said Lorne Pratchler, the vice-chair of the marketing committee. “Something that would better represent us and it would leave us with something to market, for people to remember us by.” Then the community – and the world – was rocked by the Humboldt Broncos bus collision on April 6, 2018. “It shook us. It forced us to pause and think about who we were as individuals, who we were as a community,” Pratchler said. “That project now took on new meaning, it had become a way that we could lift ourselves from the state we’re in.” Muench said the brand was done on a shoestring budget, with most of the work, including the new graphics, designed in-house. dtasa@humboldtjournal.ca
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