National Western Stock Show - Denver, CO Bull Riding Champion Wacey Schalla 90 points on Vitalix Anthrax. PRCAProRodeo photo by Ric Anderson
Humps N Horns
February 2025
On the Cover - Sandro Batista ends Cool Whip’s record 48 consecutive buck-offs streak with 89.75-point championship round ride at the Wrangler Long Live Cowboys PBR in Sacramento, CA.
Photo courtesy of BullStock Media.
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Letter from the Editor
Welcome to the February issue of Humps N Horns!
This issue contains articles about some terrific people who are doing their part to help improve the sport of bull riding.
Michael Gaffney has always had a hand in teaching the younger generation of bull riders how to attain the success that he was able to achieve as a bull rider. That role is now in an official capacity as the head coach of the Austin Gamblers in the PBR Teams Series.
Joe Ernst is a new addition to the PBR team but no stranger to the mission that he is out to accomplish. Ernst is the new Director of Rider Development for the PBR and is on a mission to help recruit and develop bull riders at all levels of the game. Learn more about Ernst and the PBREvo website to help serve as a connection between developing riders and coaches who can help them with
that development.
As always, we have the opportunity to meet a young bull rider, Korbin Baldwin, through our Rider Rundown feature which is brought to you by the CAC Media Group.
We hope you enjoy!
Until next time,
Terry
Dalton Kasel wins Round 2 of PBR Unleash the Beast tour in Sacramento, CA with 88.25 points on Warlock (D&H Cattle Co. / Buck Cattle Co.). Photo courtesy of BullStock Media.
Jeter Lawrence showing signs of recovery after ‘scary’ inJury in okLahoma city
By Alex Dodd Courtesy of PRCA
During the Oklahoma City ProRodeo on Jan. 25 at the OKC Fairgrounds, 2024 Wrangler National Finals Rodeo qualifier Jeter Lawrence was rushed to the hospital after a serious bull riding accident.
The 19-year-old from Council Hill, Okla., sustained significant head trauma resulting in a minor brain bleed and a fractured forehead.
Lawrence has been under medical supervision at an area hospital in Oklahoma City for the past six days and is now showing positive signs of recovery.
“Keep the thoughts and prayers coming because he’s still going to need them,” Jeter’s father, Kenny Lawrence, told the ProRodeo Sports News. “He’s doing really well, and I think he’s out of the woodwork. But for his mentality, he’s going to really need prayers because he’s not really going to be able to do anything for a while.”
Jeter Lawrence joined PRORODEO in 2023 and quickly turned heads as a Resistol Rookie. He finished eighth in the world standings last season and won Round 2 of the Wrangler National Finals Rodeo presented by Teton Ridge in Las Vegas.
Kenny Lawrence said the night of the accident was scary, but Jeter was responsive at the scene. After Jeter Lawrence arrived at the hospital, he began having seizures and went on a ventilator.
Doctors removed the ventilator earlier this week and are hoping
to move Jeter out of the ICU and begin the rehab process in the coming days. They expect the physical therapy at the hospital to take around 12 days.
“We’re actually staying in the parking lot at the hospital in his camper, so we can camp out and have a place to sleep,” Kenny Lawrence said. “We’ve been on pins and needles. We didn’t really know anything for the first three days until the swelling went down and neither did the doctors.”
In the wake of the accident, the rodeo community and other cowboy families rallied to support the Lawrence family.
Bull rider Wacey Schalla’s mother, Nikki Schalla, started a GoFundMe earlier this week, raising over $7,000 to help cover Lawrence’s medical bills. Several others are hosting events to help raise more money for the family.
“To be honest, I’m not surprised because the rodeo family is so good,” Kenny Lawrence said. “(In 2017), I had another son (Cash Lawrence) who was killed in a horse riding accident and we had so many people pouring out of the rodeo community to support our family. I’m so thankful for them, and I’m really not surprised.”
The link to the GoFundMe to support Lawrence’s road to recovery can be found at
www.gofundme.com/f/jeter-lawrences-road-to-recovery-afterbull-riding-accident
PRCA Photo by Hailey Rae
How Will You Handle Your Setbacks?
Smooth and easy is not the best path to success, as a matter of fact it’s false path to success. The path of least resistance is a huge opportunity to become complacent in pursuit of the final goal. Take setbacks as a motivation to work extra hard at the small things (and there are a ton of small things that mustn’t be ignored) leading up to your final goals. Setbacks taken in the wrong attitude turn into dream wreckers. Taken in the right attitude and mentality they will propel you to the top.
There has been a million guys with a ton of potential that took the path of least resistance in setbacks and watched the ones with less natural abilities pass them up and reach the goals that they themselves wished for because they didn’t go the extra mile. Confidence is golden for success but setbacks are the best motivators to go beyond your natural potential. There is nobody who follows every persons setbacks only their success.
As a Bull Rider you are pretty much alone in your setbacks so you have to be accountable only to yourself, (no coach or trainer in your ear every day). You must find the discipline and motivate yourself. If you don’t you’ll be on the sidelines watching others make history while you find a ton of regret in the way you dealt with the setbacks you’ve experienced.
Looking back now on my whole 21 year career I see where the setbacks handled correctly made me better and at the same time the setbacks handed wrongly kept me from greater success in certain stages of my career.
Go the extra mile in setbacks with no regrets.
Cody Custer
Here is a list of Schools I have scheduled and contacts to sign up for them.
March 29-30-31
New River, Arizona
Call Cody Custer 580-729-1962
April 5-6-7
Coulee City, Wa
Contact Emily Schultz (509) 750-3658
April 26th 27th 28th
Cody Custer/Robby Shriver Naples, NY - Fort Drum Contact is Amber (920) 539-6576
May 11-12-13
Grand Ridge, Illinois
Call Matt Wright (217) 898-2124
May 17-18-19
Battle Ground, Wa Shaun Roggenkamp (360) 513-6160
June 3-4-5
Mon-Tue-Wed Camp of Champions Youth Camp (6-17 YRS) Sayre, Ok
Call Trinity Fellowship 580-928-2345
June 20-21-22
Thur-Fri-Saturday Greenville, Mi
Call Denny Count for info (269) 208-0794
July 8-12
Cody Wyoming Nite Rodeo Camp with morning sessions and help at the night rodeos. Contact Maury Tate (580) 512-1791
RIDER RUNDOWN with... Korbin Baldwin
By Katlin Truelsen CAC Media Group
Talking to junior bull riders from across the United States, I get to hear about how they got started in the sport, the highlights of their season, and also what they want to do in the future. While it isn’t uncommon to hear that they want to get involved in raising rough stock, very few of them have actually launched their business while still in high school. 18-year-old Korbin Baldwin is an exception to that rule; running Baldwin Bucking Bulls and hosting bull riding events around his state. I caught up with him early last month to learn more about his impressive accomplishments both in and out of the arena.
KT: Alright, Korbin, start by telling readers a bit about your background.
KB: Yeah, sure. I am 18 and I live in Whitefish, Montana. I am currently in my senior year of high school.
KT: And what are some of the things you’re involved in with high school?
KB: I am involved in wrestling and I also play the violin in orchestra.
KT: Playing the violin is definitely new, what is the story behind that?
KB: So, I have been playing for the past eight years; I started when I was in 5th grade. It was hard in the beginning, but I stuck with it and I like it a lot. I play for the high school symphonic orchestra and we get to travel all over and play at different colleges and events. This year we get to play in Salt Lake City.
KT: That is really cool! You are the first bull rider to tell us that they play the violin. Since you are a senior, what are your plans for next year?
KB: Next year I am planning to get a job somewhere in my hometown and focusing on building my business with Baldwin Bucking Bulls.
KT: Before we get into that part of your story, can you tell me how you got started riding?
KB: I started riding steers when I was 12. I had been around rodeo growing up and had participated in some of the kids’ events before that, but my junior career started in middle school. I transitioned up to bigger stock when I was 14.
KT: And why did you initially pick bull riding over some of the other events out there?
Korbin Baldwin, 18, Whitefish, Montana
KB: I picked it because when I was 12 I thought it looked fun. It’s still fun, but I have met so many people and had incredible opportunities around the sport that it means more to me now than just being fun.
KT: Where do you see yourself going with it in the future?
KB: I would love to ride PRCA. I like the history and the connection it has to the Western industry and also the family aspect of it. The comradery in PRCA is something I have always liked. And the PRCA has the NFR, which is an awesome event.
KT: It definitely is! You have qualified for the Junior World Finals in Vegas a couple of times, can you tell readers about that?
KT: Aside from the JWF qualifier, what are some of the other big wins you have had on your junior schedule?
KB: There is a local series out here called Brash Rodeo that I have won twice now, which is cool because when I ride there, I am competing against adults. It is an open series, so they don’t split it by age. Montana does a lot of open rodeos, the juniors aren’t big out here, so when I can go in and win an open rodeo, it means a lot because I have to compete against guys who are higher in earnings than I am. Brash is a big personal win for me because they were the ones who helped me get started with bull riding. We also have an event out here called Under the Big Sky, which is a pro rodeo and I was fortunate enough to win that as well.
KB: I have qualified twice. The first time was back in 2022 and then I won the direct qualifier in Utah last March to qualify for 2024.
KT: What would you say is the best part about riding in Vegas?
KB: The best part is everyone who is involved in the rodeo industry is all in one place. I made a lot of connections when I was out there this year and met people who are around Montana and Wyoming who produce rodeos, so that was helpful. I hope to work with some of them in the future.
KT: Are you riding on the high school rodeo circuit at all?
KB: Yes, I do high school rodeo as well. I am currently sitting first in Montana going into the spring.
KT: That’s awesome, congratulations! What does the high school association look like for bull riding in Montana?
KB: There are around 14 of us that compete in bull riding. My goal this year is to make it to the NHSFR. I didn’t go last year because I only went to a few high school rodeos, but I want to qualify for my senior year.
KT: I am sure you can make it! Alright, I want to transition now to this Baldwin Bucking Bull business you are running. I checked out the website (baldwinbuckingbulls.com) and it looks interesting, tell me more.
KB: Baldwin Bucking Bulls started about a year and a half ago and it started because I was looking to build a practice pen for myself. Building a practice pen for just me though wasn’t practical from a financial standpoint, so my mom and I came up with the idea of turning it into a business. This gives me the chance to practice but also share bull riding with others.
KT: So what is the business, what exactly are you doing?
KB: We host some smaller bull riding events but a lot of what we do is bucket list bull riding. That is the part of the business I am the most passionate about. I like helping people start bull riding
and giving them an opportunity to try riding a bull, even if they have no prior experience.
KT: It’s an interesting idea, who do you typically find yourself working with?
KB: I do a lot with other high schoolers, which is probably my favorite. I have had a few people come out that have never even sat on a horse and I have gotten the chance to not only give them their first bull ride but to help them grow with it. A couple of them have even gone on to start bull riding and now they are doing events too. I also had the chance to work with Dana Bailey, who is a professional athlete and earned the title of Miss Olympia, and coach her through her first bull ride. It was a great experience and she wants to keep doing it.
KT: Where are you getting the stock for your pen?
KB: My original first pen of bulls all came from a single guy’s operation. He was retiring, so I took everything he had. All of them were ABBI bulls. After working with them, I sorted out the best stuff to keep and since then I have been buying and selling bulls to build up quality stock that works with a variety of levels.
I have stuff that is great for younger kids and people just starting out and I also have bulls that are for people who have been riding and bulls that I use myself.
KT: Do you contract to rodeos in the area?
KB: We haven’t done a lot of that yet. There are several contractors in Montana that have been in the business for a long time, so it is competitive to get into. I would like to look into doing it more, but that is a ways down the road yet. I have had my stock used in some smaller events, as well as the events that I have hosted at the ranch.
KT: Tell me more about the types of events you do.
KB: We have taken stock to a couple of birthday parties for people who wanted a unique experience, and then here at the ranch we had a big tent event where we hosted a bachelor party bull ride.
Continued on Page 24
MY COWBOY HAT STILL FITS
By Abe Morris
Michael Gaffney
Michael Gaffney was born in July 1969 on the K.I. Air Force Base in Marquette, Michigan. This was during the height of the Vietnam War and his father was a jet fighter pilot in the Air Force. His father Robert and his mother Francis were both originally from Iowa. His mother affectionately loved horses and was a fanatic about being around them. Michael’s interest in large farm animals came strictly from his mother. When he was only two years old, his parents bought him a Shetland pony.
Robert Gaffney was not around as much because he was serving his country flying two missions in the F4 Phantom jets over Vietnam. As soon as the war was over Robert retired from military service.
Michael’s older brother, Terry, had become very involved in FFA (Future Farmers of America) and the Gaffneys had a lot of down to earth country buddies. Their neighbors, the Griffin family, lived right next door. Although Terry had some aspirations, he never became a rodeo cowboy and later on went into the construction business.
Their neighbors, the Griffin family, lived right next door. There were four Griffin brothers. Shawn Griffin and Michael Gaffney would become the best of friends. The Griffins were all very involved in the sport of rodeo and mentored the younger Gaffney boys. Michael started out by riding steers when he was only about five years old. The first time he ever got on a steer it only lasted about two jumps. He also tried his hand at roping when he was about nine years old.
Gaffney developed his tough guy mentality while playing football, baseball and basketball. He was a very talented and gifted athlete but realized very early that he was never going to have the size and speed in order to excel at those sports at the next level.
The Gaffneys purchased a motor home to haul the guys up and down the rodeo trail. The kids from New Mexico proved to be a very talented group qualifying for the National High School Rodeo Finals in Rapid City, South Dakota. The team ended up in third place overall at Pueblo, Colorado three years later. They competed against other notable rodeo cowboys such as Ty Murray and Denny McClanahan.
Later, Michael would attend a rough stock riding school in December 1986 taught by Tuff Hedeman, Cody Lambert and Dave Appleton. During the school he twice got on SO who would later be named Bad to the Bone after he was sold to stock contractor Mac Altizer’s Bad Company Rodeo. College rodeo coach Bob Doty was in attendance and got a first hand look at the young talent bull rider from New Mexico.
After his high school graduation Gaffney enrolled at the Western Texas College in Snyder, Texas. He thought it was pretty cool to have earned a rodeo scholarship awarded by the rodeo team coach Bob Doty and actually have his tuition paid so he could attend school.
While still in college he went to all of the local jackpots. They competed at Charlie Thompson’s place in Lubbock, Texas on a regular basis. Michael often traveled with a young and talented bull rider named Adam Brewster. Brewster was destined to go a long way at the professional level but unfortunately was seriously injured and had his bull riding career cut short.
It was an obvious choice at the time to buy his PRCA permit and go to a few rodeos. It didn’t take Gaffney very long at all to win the $1,000 in order to obtain a full fledged membership in the PRCA. He traveled with and became very close friends with Colorado City, Texas bull rider Brent Terry. They also traveled with Mark Terry who had by now become a farrier by trade.
During his rookie season, Michael Gaffney only competed at about 25 rodeos and missed qualifying for the WNFR by about $3,000. Early in his bull riding career he stated that he had the most fun while traveling with world class bull riders Norman Curry, Mark Cain and Dax Lackey. Gaffney was also able to spend very valuable time and really got to know other very talented young bull riders such as Larry Williams, Buddy Reed, Philip Graf, Randall Thornton, Joey Hubbard, Brent Thurman, Bo Davis and Tom Messick just to name a few.
Gaffney ended up qualifying for the Wrangler National Finals Rodeo on two different occasions. He won the average in 1991 and ended up third in the final World Standings. He successfully rode nine out of the ten bulls and the only one to get him on the
ground before the whistle was the World Champion Bucking Bull of the Year #14 Skoal’s Pacific Bell (Dan Russell) in the 6th go round.
Michael was on the bubble and just outside of the top 15 when arriving at the final PRCA regular season rodeo at the Cow Palace in San Francisco. Mark Cain, Gaffney and Adriano Moraes all placed in the bull riding and thus qualified at the Cow Palace in order to make the final WNFR roster in 1996.
Gaffney competed in the Bull Riders Only series where he was tagged with the monicker of the “G-Man” by legendary rodeo announcer and icon Bob Tallman. Way back in the day reference to a G-Man was a Government Man, detective or a special agent of the Federal Bureau of Investigations.
Later on Gaffney became one of the original investors of the PBR who each put up a $1,000 seed money investment which
proved to be one of the biggest returns in the history of Wall Street. G-Man qualified for the PBR Finals nine times and was crowned the PBR World Champion in 1997. Some of the most memorable moments in Gaffney’s PBR career was successfully riding Little Yellow Jacket on two different occasions. Little Yellow Jacket a three time Bucking Bull of the Year who was owned by Joe and Nevada Berger and was one of the all-time great bucking bulls in the PBR history.
Gaffney retired from the PBR and fulltime competition in 2005. He had previously dabbled as a television commentator at various PBR events alongside Brett Haber. He worked as an analyst from 2005 - 2010.
Afterwards, Michael slowly drifted away from the limelight until he was inducted into the PBR Ring of Honor in November 2005 along side of 1973 PRCA World Champion bull rider Bobby Steiner. He was inducted into the Bull Riding Hall of Fame in Fort Worth, Texas in May 2021. The Gaffneys purchased a place in Corrales, New Mexico and he settled down
Continued on Page 23
Inspiration Point
Living in the Overflow
You prepare a table before me in the presence of my enemies; you anoint my head with oil; my cup overflows. Psalm 23:5 (ESV)
Psalm 23 is one of the most beloved passages in Scripture, and it beautifully illustrates the profound relationship between God and his people. In verse 5, David portrays a vivid image of God’s care and provision. Here, God is not just a distant deity; he is an intimate and loving Shepherd who actively prepares a place for us, even when we face adversities.
Imagine a table set before you, laden with rich food and the finest offerings. This table is prepared in the very presence of your enemies — those fears, doubts or challenges that may threaten your peace. The image is striking, despite the chaos or hostility around us, God invites us to feast in his presence. This invitation speaks volumes about his desire for us to experience his peace and provision, regardless of our circumstances.
The act of anointing our heads with oil is significant as well. In biblical times, anointing with oil was a mark of honor, blessing and being set apart for a purpose. When God anoints us, he is affirming our identity as his chosen ones, filled with purpose and grace. This anointing signifies that we are not just surviving but thriving under His care. It reassures us that we are equipped for the journey ahead, even when faced with challenges.
Next, consider the phrase, “My cup overflows.” Overflow signifies abundance — more than we need. It’s a reminder that God’s blessings are not limited; they are generous and unending. In a world that often feels lacking or full of scarcity, this imagery invites us to shift our perspective. God’s provision isn’t just enough to get by; it’s an overflow of joy, hope and love.
Living in the overflow means acknowledging that God desires to bless us richly. This doesn’t mean we won’t encounter hardships; rather, it means that even amid those difficulties, God provides strength, joy and hope. The abundance he offers can transform our mindset, allowing us to see blessings in unexpected places.
Take a moment to pause and reflect on your current circumstances. Are there areas in your life where you feel lacking or challenged? Invite God into those spaces and ask him to reveal the blessings and abundance that surround you, even amidst difficulties. Consider journaling your thoughts, listing specific ways you’ve experienced God’s provision or moments where you felt his presence.
Additionally, think about how you can share the overflow of his goodness with someone this week. This could be through an encouraging note, a helping hand or simply sharing your testimony of God’s faithfulness. As you live out the abundance of God’s love, you become a beacon of hope to others, inviting them to experience the overflow that comes from a relationship with him.
May you find peace and joy in the knowledge that God is with you, preparing a table and pouring out his blessings in every season of life.
As you conclude this week’s devotional, take a moment to reflect on the abundance God offers you. Consider how you can embrace his blessings in your daily life and share that overflow with others. Whether through acts of kindness, words of encouragement or simply living with gratitude, let the abundance you’ve received spill over into the lives of those around you.
Cowboy Cookies
INGREDIENTS
• 3 cups all-purpose flour
• 1 Tbsp. baking powder
• 1 Tbsp. baking soda
• 1 Tbsp. ground cinnamon
• 1 tsp. kosher salt
• 1 1/2 cups butter, room temperature
• 1 1/2 cups granulated sugar
• 1 1/2 cups light-brown sugar, packed
• 3 large eggs
• 1 Tbsp. vanilla extract
• 3 cups semisweet chocolate chips
• 3 cups old-fashioned rolled oats
• 2 cups sweetened flake coconut
• 2 cups chopped pecans
DIRECTIONS
1. Heat oven to 350°F.
2. Mix flour, baking powder, baking soda, cinnamon and salt in bowl.
3. In 8-quart bowl, beat butter on medium speed until smooth and creamy, 1 minute. Gradually beat in sugars to combine, 2 minutes. Add eggs, one at a time, beating after each.
4. Beat in vanilla. Stir in flour mixture until just combined. Add chocolate chips, oats, coconut and pecans.
5. For each cookie, drop 1/4 cup dough onto ungreased baking sheets, spacing 3 inches apart.
6. Bake in 350°F oven 17 to 20 minutes, until edges are lightly browned; rotate sheets halfway through. Let cookies cool 10 minutes on baking sheet, then remove cookies to rack to cool.
Submitted by Laura B. - Hobbs, NM
By Kelly B. Robbins
PBR Evolution Rider Recruitment & Development
Introducing PBR Evolution, PBR’s new Rider Recruitment and Development program. Online at PBREVO.com, the question is asked, “Are you tough enough to be a rider?” Then it explains, “PBR Evolution allows anyone brave enough, crazy enough, and bold enough to enter the exciting world of bull riding.” Then it curiously adds, “No experience necessary.” At the end, an invitation is given,” For the brave only. Let’s go! Join the ride!”
Attracting and developing new bull riders has become a strategic priority for PBR. PBR EVO is a software platform that has a broad, two-fold purpose. It was designed to reach out to nontraditional athletes that are competing in other sports outside of western sports and invite them to give bull riding a try. Sports like wrestling, gymnastics, surfing and motocross, where an athlete can’t really make a living competing in that sport, but has that “fire” inside and still wants to compete. By recruiting and developing these athletes as bull riders, an entirely new
fan base will be created, causing growth and expansion for the PBR, and raising awareness of the opportunities for bull riders to earn more money than ever.
PBR EVO is also designed to identify, recruit and develop bull riders at all levels of competition, (Elite, Pro, Amateur, College, High School, Junior High, and Youth), who are currently interested in or are competing in the sport, but need help and training to reach the Elite level. The new PBR EVO program will provide them with coaching, training, and development opportunities. It will also provide an excellent recruiting tool for PBR Teams.
Joe Ernst is PBR’s new Director of Rider Development and Outreach. He is overseeing and developing the new PBR Evolution program. “There has never been a better time to be a bull rider,” Joe explained. “There is more money and more opportunities available than ever before. In the past two years, the total PBR payout has increased from 7 million dollars to 17 million dollars. We are in the very early stages of developing this program. I’m really excited about where this can go!”
Andrew Giangola, the PBR’s VP of Strategic Communications said, “I’m seeing tremendous early motivation with Joe heading up PBR EVO. We’ve never had a way to address the need to recruit and develop bull riders, but now we do.”
The initial phase of PBR Evolution is set up to attract athletes looking to network, get recognized, and improve. They will upload their bios, videos, competition history and schedules onto the PBREVO.com platform, which was launched in 2023 and currently holds 1,300 profiles. Joe, or a member of his team that is currently being developed, will review the entries and move them forward from there.
There are additional PBR rider development initiatives being created and developed by Joe, as part of PBR EVO. These include standardized curriculum, coach’s certification, PBR academies, and bull riding camps.
“Sean Gleason, PBR CEO directed me to create, as close as possible, a standardized, repeatable curriculum for bull riding training,” Joe disclosed. “This will include standardized online classes covering everything from the bull riding rules to conditioning diets, equipment identification to chute procedures, and the basic mechanics of bull riding. This will be a multilevel rider development series which will include
foundational fundamentals of bull riding, skills and drills, inarena and out-of-arena practices, physical training and film study, rider podcasts, a PBR rules knowledge course (including compensation and contracts), rehab and prehab. This is coming in the next three to six months.”
“Recruiting and training coaches will be very important as we add bull riders to the pipeline,” Joe continued. “We will be offering a standardized coaches training program online. Coaches will take the course, pass the test and become certified. We currently have six coaches who are certified. Because our program is still in the early development stage, it will continue to evolve as we move forward. We’re looking for a solid program by 2026. Every bull rider who participates in PBR EVO will be under a coach’s training.”
“We have a data base of all college programs,” Joe revealed, “and we are developing a scouting network to cover bull riding competitions on all levels. We have a man now who goes to different events talking to the bull riders and introducing them
to PBR EVO. Eventually we will add advertising and sports marketing to the program.”
“PBR is off to a really good start this year,” Andrew observed. “We were sold out in New York and Chicago. In fact, we have had five Unleash the Beast events sold out, and three Velocity Tour events sold out. We’ve had 133,000 fans in the first fifteen days of January. We’re cooking with hot grease!”
Bull riding is considered the “toughest sport on dirt”, offering an adrenaline rush like no other. Bull riders are the toughest
athletes in the world. The PBR EVO platform and outreach initiatives are designed to identify, motivate, train and develop athletes at all levels into competitive, successful bull riders. Questions can be emailed to Joe Ernst, PBR Director of Rider Development and Outreach at JErnst@PBR.com.
PBR asks you to ponder the questions again… Are you tough enough to be a bull rider? Are you brave enough, crazy enough, and bold enough to enter the exciting world of bull riding? Check it out for yourself at PBREVO.com, and “join the ride”!
By Darci Miller
Cool Whip’s Historic Buckoff Streak Ends at 48 in a Row
FORT WORTH – In May, we crowned a new all-time buckoff king as Cool Whip eclipsed Bushwacker’s streak of 42 consecutive buckoffs.
As of this past weekend, at the Wrangler Long Live Cowboys PBR Sacramento, presented by Cooper Tires, the new bar has officially been set.
Cool Whip’s streak ended at 48 buckoffs in a row when Sandro Batista rode him for 89.75 points.
“This bull is hard to get by, and Sandro had an answer for everything he was dishing out today,” 2016 World Champion Cooper Davis said after the out. “You can’t expect a guy to put out more effort, either.”
It took every bit of effort Batista had, and he celebrated accordingly as he became the first rider since Joao Ricardo Vieira in 2022 to make the 8 aboard the stout bovine.
In his nearly three years of being unridden, Cool Whip bucked off four World Champions, current world No. 1 Brady Fielder, and Batista himself twice.
“He has that record forever,” co-owner Staci Addison said at the 2024 PBR World Finals. “Not that it can’t be broken, and I can’t wait until the day it is broken, because that’s why we keep track of stuff. But until then, he’s the most buckin’-off bull ever. It’s unreal. I’m still having a hard time wrapping my head around it.”
RELATED: After breaking Bushwacker’s streak, Cool Whip is the buckoff king
Addison acquired Cool Whip at the 2019 World Finals as a yearling. It was a mediocre season for him, but she knew he had potential. He improved during his futurity year and then won his derby year. As a classic bull, when he was 4 years old, he won the 2022 ABBI Classic Championship.
As a 5-year-old, he was in the running for the 2023 YETI World Champion Bull title, ultimately fading down the stretch and finishing fourth.
Cool Whip may not have the same accolades as three-time
World Champion Bushwacker, but he’s been getting the job done all the same.
“I’ve always said that Cool Whip has more heart than any bull I’ve ever known, and he has consistently and continually found a way to stay relevant,” Addison said in May. “Quietly, that bull has been taking every step he needs to to stay relevant, even though he’s not a Man Hater, he’s not a Flyin Wired, he doesn’t have the big, flashy outs. He’s 6. He’s been on the trailer a lot, yet he still finds a way to be relevant. I love it. It just speaks to how big his heart is to me. I think it’s so cool.”
Incredibly, Cool Whip’s streak is already in jeopardy. Magic Potion, who has never been ridden since debuting on the premier series in 2021, has a buckoff streak of 44 – already past Bushwacker’s iconic mark. We could have a new all-time leader before the end of the season. It is an incredible possibility, considering the fact that Bushwacker’s record stood for 11 years.
Cool Whip secured his place in the history books at the 2024 PBR World Finals: Unleash The Beast – Championship last year, bucking off Claudio Montanha Jr. in an astonishing 1.18 seconds in the very first out of the day.
“It was almost surreal because the show must go on,” Addison said. “The next rider was out. The next bull was bucking. We’re onto the next thing.”
Such is life, and such is bull riding.
“I think that that’s one of the things that strikes me about this achievement is, in life, and certainly in the sport of bull bucking, we’re always onto the next thing,” she said. “We have another event. We have another out. We have another buckle to get, another check to cash. Whatever it is.
And this right here stands in time, and I can pause time anytime I want and go back and watch the video of him bucking and the video of my reaction to him, and have that vivid memory seared in my head of he and I spending time together privately the day before. And that is a frozen-in-time moment for me that will be cataloged under the most buckoffs in history, and I’m really glad I have that.”
Article courtesy of PBR.
Sandro Batista ends Cool Whip’s record 48 consecutive buck-offs streak with 89.75-point championship round ride at the PBR Unleash the Beast event in Sacamento, CA. Photo courtesy of Andy Watson/Bull Stock Media
Afonso Quintino won the PBR Pendleton Whisky Velocity Tour in Greenville, SC.
Photo courtesy of G. Eddie Patten, Sr. / Higher Level Photography.
and became a family man. Gaffney had been very involved in the construction business buying and renovating houses and then flipping them back on the market to prospective home buyers. Michael has been married to Robyn for 32 years who is a professional pathologist. His son Marek who is now age 14 and daughter Destin 19 keep him pretty busy with all of their individual sports activities.
Gaffney was selected as a head coach for the inaugural season of the PBR team championships which had their debut and kicked off the 2022 season on July 25th and July 26th to a packed house and very boisterous and raucous crowd at the World Famous Cheyenne Frontier Days Rodeo. The action packed rides and excitement were very thrilling at “the Daddy of ‘em All.” Without a doubt, the enthusiastic fans got their money’s worth and were treated to a first class production and performance.
There are currently eight franchises located in different cities. Gaffney’s team is the Austin Gamblers. They were fortunate enough to be awarded the very first pick in the draft in May and selected two time PBR World Champion bull rider Jose Vitor Leme who without a doubt is one of the most heralded and talented bull riders of all time.
Michael “G-Man” Gaffney has been fortunate enough to have had a very successful and standout career as a top notch professional bull rider. Now he has been blessed to be put into a position where he can coach, encourage and give back to the current professional bull riders who are on tour and will continue to have a lasting legacy to the next generation of young bull riders.
Reflecting back on his life and career G - Man said, “My 14 year old son Marek is a soccer player and I’m blessed as a father because he chose “not” to ride bulls. For myself, it’s all I ever wanted to do. I’m a fortunate person who married my best friend and soul mate 35 years ago. Robyn has helped me raise two beautiful kids, win a world championship, and has been by my side throughout every injury and surgery. Somewhere in there, she had her own career practicing medicine. I now find myself with the rewarding task of coaching young professionals, a storybook ending to a sport that has given me so much.”
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Continued from Page 11
KT: That would be a unique experience for sure! Maybe some of our readers will look you up for their next party!
KB: We’re in a great location. We are close to Glacier National Park, which is a big area for tourism, so this is an extra experience that people can engage in while they are here on vacation.
KT: What is your long-term plan with this? What I am envisioning is that you will eventually build a bunkhouse and then these tourists can stay at the ranch and get the full bull riding experience.
KB: That is exactly what I am looking at doing. I can give people a great location where they can interact with the stock, learn about bull riding, and hopefully someday attend bigger bull riding events on the property. If they came in for the weekend to watch an event, they could stay right here and get the full experience.
KT: It is a great niche marketing idea! Are you focused on building this more for kids or for adults?
KB: Both, but I would say that working with youth bull riders is what excites me the most. There isn’t a youth association for bull riding in Montana the way there is in other states, so that is something I would like to build on. Last August I put on a youth rough stock rodeo for all age groups. We had pig riding for the really little kids, which was hilarious, and then we brought in ponies and steers on up to the bulls that we had. There isn’t much on the youth side for rough stock and it is something I hope to pursue more in the future.
KT: How long do you think it will take to scale that big?
KB: I know it is going to take time. I am working on increasing traffic on social media and YouTube and trying to get my name out there along with building up a customer base. If I can start to get repeat customers and get them to share it with their friends, I should be able to make it work. It isn’t going to happen overnight, but I think it has a lot of potential.
KT: What are your main social media platforms?
KB: Most of what I do is on Instagram. I also have a Facebook page to help promote locally, but I do a lot with Instagram reels. I also use the website for people who don’t live in the area. They can get information about what I do from there and book with me if they are going to be traveling out to Montana for vacation. It is also where you can pick up merchandise for Baldwin Bucking Bulls.
KT: Hopefully some of our readers will check it out. To wrap up, I want to ask you some fun questions, to get to know you outside of bull riding. First up, if you could have dinner with any bull rider, past or present, who are you going to pick and what would you talk with them about?
KB: I would like to have dinner with Bonner Bolton. He used to ride in the PBR and he broke his neck but he came back and actually made a career in dancing and acting. He is an inspiration to me because of the challenges he has overcome and his drive to be successful.
KT: What is your favorite place you have had the chance to ride bulls?
KB: That is tough. I have ridden in a lot of places. I think for me it would be the Northwest Montana Fair and Rodeo. I snuck in that night because they didn’t have very many bull riders and I ended up going 82 points in front of a packed grandstand of my hometown. There is something about riding for a hometown crowd that makes it mean more.
KT: What sport do you follow or watch outside of bull riding?
KB: I don’t watch much television, I don’t even have one in my house, but I would say UFC is something I try to catch once in a while.
KT: If you don’t watch much T.V., what is your favorite book?
KB: My favorite book is probably Rich Dad, Poor Dad by Robert Kiyosaki. It has a lot of good information about finances and setting yourself up for success in the future.
KT: Good choice. What is something else that makes you unique that other people may not know about you?
KB: Besides playing the violin, I think it would be earning my Eagle Scout. I earned it when I was 16.
KT: Last question, since it is February, what is your favorite Valentine’s Day candy?
KB: Reese’s Peanut Butter Hearts. I like anything Reese’s.
KT: Those are my favorites too. Alright, Korbin, thanks for talking with me today, and best of luck with your high school season and your business venture!
KB: Thank you!
For more information about junior bull riding, you can check out the National High School Finals Rodeo page or the Yeti Junior World Finals on Facebook. Be sure to look for a new rider featured in our Rider Rundown piece next month.
Katlin Truelsen is a member of the CAC Media Group and specializes in digital and print media. She is currently a high school senior and lives with her family on a diversified grain and livestock farm.
WHERE’S THE BEEF?
*-Added Money Amount Is For Each Night Information Subject to Change Without Notice
FEBRUARY
Feb 6 Fort Worth, TX PBR Touring Pro Division
Feb 7-8 Ottumwa, IA Bullriders of America Finals
Feb 7-8 Salt Lake City, UT PBR Unleash the Beast
Feb 7-8 Youngstown, OH PBR Velocity Tour
Feb 7-8 Winston-Salem, NC $52,500 Cinch World’s Toughest Rodeo
Feb 7-8 Reading, PA PBR Velocity Tour
Feb 13 Fort Worth, TX PBR Touring Pro Division
Feb 14 Dade City, FL $2,500 2/3-10 6pm 727-359-2044 Elite Bullriders Association
Feb 14-15 Indianapolis, IN PBR Unleash the Beast
Feb 14-15 Everett, WA PBR Velocity Tour
Feb 14-15 Sedalia, MO $1,000* 2/3 6pm 417-924-3591 NFPB
Feb 15 Kissimmee, FL $4,500 2/3-10 Text 904-333-5910 Elite Bullriders Association
Feb 15 Columbus, OH $52,500 Cinch World’s Toughest Rodeo
Feb 15 Memphis, TN PBR Velocity Tour
Feb 16 San Antonio, TX $35,000 PRCA Xtreme Bulls
Feb 16 Okeechobee, FL $36,000 PRCA Xtreme Bulls
Feb 20 Fort Worth, TX PBR Touring Pro Division
Feb 21 Wauchula, FL $1,500 Text 941-713-9396 Elite Bullriders Association
Feb 21-22 Reno, NV PBR Velocity Tour
Feb 22 Odessa, TX $5,000 No EF Text 214-718-1039 West Texas Bull Invasion
Feb 22-23 Worcester, MA PBR Velocity Tour
Feb 22-23 Jacksonville, FL PBR Unleash the Beast
Feb 27 Fort Worth, TX PBR Touring Pro Division
Feb 27-Mar 1 Ocala, FL Elite Bullriders Association World Finals
Feb 28-Mar 1 Norfolk, VA PBR Velocity Tour
Feb 28-Mar 1 Bridgeport, CT PBR Velocity Tour
MARCH
Mar 1 Lufkin, TX
$25,000 PRCA Xtreme Bulls
Mar 1-2 Milwaukee WI PBR Unleash the Beast
Mar 6 Fort Worth, TX tpd
Mar 7-8 Poplar Bluff, MO $52,500 Cinch World’s Toughest Rodeo
Mar 7-8 Lexington, KY PBR Velocity Tour
Mar 7-9 Bangor, ME PBR Velocity Tour
Mar 8-9 North Little Rock, AR PBR Unleash the Beast
Mar 11-12 Mercedes, TX $15,000 PRCA Xtreme Bulls
Mar 13 Fort Worth, TX tpd
Mar 14-15 Vernal, UT $18,000 PRCA Xtreme Bulls
Mar 14-15 Louisville, KY PBR Unleash the Beast
WHERE’S THE BEEF?
*-Added Money Amount Is For Each Night Information Subject to Change Without Notice
Date Location Added $
Mar 14-15 Tallahassee, FL PBR Velocity Tour
Mar 15 Knoxville, TN PBR Velocity Tour
Mar 20 Fort Worth, TX tpd
Mar 21-22 Wheeling, WV PBR Velocity Tour
Mar 21-22 Fairborn, OH PBR Velocity Tour
Mar 21-23 Palm Desert, CA PBR Unleash the Beast
Mar 27 Fort Worth, TX tpd
Mar 28-29 Fresno, CA PBR Velocity Tour
Mar 28-29 Ivins, UT
$38,000 PRCA Xtreme Bulls
Mar 28-29 Du Quoin, IL $7,500 3/17 405-320-2077 NFPB
Mar 28-30 Albuquerque, NM PBR Unleash the Beast
Mar 29 Lincoln, NE PBR Velocity Tour
YOUTH BULL RIDING EVENTS
FEBRUARY
Feb 8 Henryetta, OK
918-331-8301 PYRA / WCMB / Lee’s Mini Buckers
Feb 15 Natural Dam, AR 479-883-7319 PYRA / Silva Bucking Bulls
Feb 15 Banning, CA 951-719-7886 IMBA / AK Bucking Bulls
Feb 21 Wauchula, FL $500 Text 941-713-9396 Elite Bullriders Association (Mini Bulls)
Feb 22 Checotah, OK
479-652-0543 PYRA / D&G Mini Bull Series
Feb 22 Humble, TX 832-233-4625 TOYBR Southeast
MARCH
Mar 14 Fort Worth, TX 2/10-3/3 409-381-1416 / 903-330-6261 IMBA / Spring Fling ‘25
Mar 15 Natural Dam, AR 479-883-7319 PYRA / Silva Bucking Bulls
Mar 16 Council Hill, OK 918-519-5729 / 918-519-5169 PYRA / Lazy B-T Mini Bulls
Mar 22 TBD 832-233-4625 TOYBR Southeast
Mar 22 Checotah, OK
479-652-0543 PYRA / D&G Mini Bull Series
Mar 29 Lexington, KY Sun prior 270-735-2777 PYRA / WCMB / Double T Cattle Co
WHERE’S THE BEEF?
*-Added Money Amount Is For Each Night Information Subject to Change Without Notice
Date Location Added $ Open Time
BUCKING BULL EVENTS
FEBRUARY
Feb 8 Texarkana, AR
Feb 14 Indianapolis, IN
Feb 15 Ada, OK
Feb 21-22 Oklahoma City, OK
ABBI / ClaimABull
ABBI / PBR UTB Classic
ABBI / Jenkins Maiden Derby Event #2
ABBI / $1M Qualifier #4
Feb 22 Texarkana, AR Now 815-401-6145 UBBI Sanctioned
Feb 22 Belton, TX www.bullteamsonly.com Bull Teams Only
MARCH
Mar 1 Ada, OK 2/17-24
ABBI / Bar O
Mar 8 Chatham, VA ABBI / NFG
Mar 8 Little Rock, AR
Mar 8 Abilene, TX
Mar 15 Springtown, TX
Mar 22-23 Fort Scott, KS
Mar 25 Fredonia, PA
Mar 29 Los Lunas, NM
Mar 29 Archdale, NC
Mar 29 Lincoln, NE
ABBI / PBR UTB Classic
ABBI
ABBI / ClaimABull
ABBI / Jenkins Maiden Derby Event #3
ABBI / NFG
ABBI / Jenkins Maiden Derby Event #4
ABBI / Jerome Davis
ABBI / PBR Velocity Classic
Joao Ricardo Viera - The calm before the storm at the PBR Unleash the Beast, Sacramento, CA. Photo courtesy of BullStock Media.
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Do You Have a Livestock Layover or Practice Pen?
List it for FREE in the Classifieds. Call our office at 325-500-BULL (2855)
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CLASSIFIEDS
Practice Pens
PISGAH, AL - TIM COX, TCB, ANYTIME, CALL FIRST, 256-996-9426
NEW MARKET, AL - EC Hunt, 5:30pm Sun., 256-683-8169
BATESVILLE, AR - James Bechdoldt, Anytime, Call First, 870-307-9923
CONWAY, AR - Mark Lindsey, Ride & Shine Cattle Company, Anytime, Call First, 501-730-4557
ELFRIDA, AZ - D Davis Bucking Bulls, 4pm Sat., Call First, 520-642-3737
LINCOLN, CA - B Bar Ranch, B Bar Indoor Arena, Rain or Shine, All Rough Stock, 916-206-4059
MARYSVILLE, CA - PacWest, 5pm Wed., Steers & Bulls, Call First, 530-751-6643
FRESNO, CA - Toro Bravo Arena, Thur. by appt., Call First, 559-577-2445
ELIZABETH, CO - Tuff Garcia, Tuff E Nuff, 6pm Mon., Rain or Shine, 970-846-0788
STEAMBOAT SPRINGS, CO - Tuff E Nuff, 6pm Wed., Apr-Nov., 970-846-6828/3354
ALDEN, IA - Circle C Rodeo, 6pm Wed., Rain or Shine, Call for alternate dates 641-373-3625
WOODBINE, IA - Tom & Kristina Kelley, every Sun. (weather permitting). Beginner - rank bulls. Call 712-5922493
KENDALLVILLE, IN - B Bar A Bucking Bulls, Heidi Speicher, 7pm Every Thur, Call First, 260-564-5864/Troy
JACKSONVILLE, IL - Lazy C Rodeo, 10am-3pm Sun., Rain or shine, Call First, 217-245-8280
Practice Pens
JACKSONVILLE, NC - Aleck Barnard, Elite Cowboy Rodeo Assoc., Onslow Rodeo Arena, 6pm Every Other Sunday, Call First, 910-381-8597
CHANDLER, OK - JAM Bulls, 2pm Sun., 7pm Wed., Call First, 405-570-9010
SOPER/HUGO, OK - RBL Rodeo Bulls, Anytime with 4-6 hour notice, Rain or Shine, 307-461-1741
EAGLEVILLE, TN - BF Cattle Company, 2pm Sun., Jackpot, Call First, 615-336-4313
EMORY, TX - Oakes & Greene’s, 7pm Wed., 903-348-8630
LORENA, TX - Rocking S Ranch, Tue., Jackpot, Call First, 254-716-0779
MANSFIELD, TX - JC Knapp Ranch, 4pm Sun/6pm Wed., $5 at the gate to ride as many as you want, 817-223-3692
SIMMS, TX - Wilburn Bucking Bulls, 7pm Every Other Thur., 903-543-3025
PETROLIA, TX - Norris Dalton, 7pm Wed., 940-733-3020
DECATUR, TX - Cullen Calame, Denton Creek Farms, Call First, 940-393-3730
NOCONA, TX - 4x Arena, Call First, 501-944-1907
NOCONA, TX - Locke Bucking Bulls, Call First, 940-872-0733
WILLS POINT, TX - Austin Arena Bulls, Barrels, & Poles. $10 per ride/run or $25 for all you can ride. Bulls for all ages. 214-7265799
Livestock Layovers
BATESVILLE, AR - James Bechdoldt, White River Rodeo, 870-307-9923
RAYMOND, IL - Randy Littrell, Shop Creek Cattle, 217-556-0551
Livestock Layovers
MARYSVILLE, KS - Gary Hershey, 4H Bucking Bulls and Marysville Sale Barn, Call First, 785-292-4952
LAKE CHARLES, LA - Keith Strickland, Deep South Rodeo Genetics, 337-304-1493
SALEM, MO - Hwy 32 & 72, Salem Livestock Auction, 573-729-8880
HELENA, MT - Jim Horne, Bull Horne Ranch, 406-459-5706
FERNLEY, NV - Nathan Pudsey, Circle P Bucking Bulls, 775-750-2168
CLASSIFIEDS
Livestock Layovers
CLAYTON, NM - Justin Keeth, Lazy J 3 Bucking Bulls, 575-447-0877
BETHESDA, OH - 15 Miles off I-70, TCB Ranch, 304-281-4530
SOPER/HUGO, OK - RBL Rodeo Bulls, Anytime w/ 4-6 hours notice, 307-461-1741
BOX ELDER, SD - Gus “Duane” Aus, Lazy Heart O Ranch, 605-923-3426
BUCHANAN, TN - Parsons & Milam 731-642-8346
CLARKSVILLE, TX - Brian Agnew, BA Livestock, 903-669-9189
Your Ad Could Be Here! Call 325-500-2855 for more details
Livestock Layovers
DUBLIN, TX - Mike Godfrey, Godfrey 4X Cattle, 817-235-2852
MANSFIELD, TX - JC Knapp Ranch, JC Knapp Rodeo, 817-223-3692
MIDLAND, TX - Ted Norton, Norton Bucking Bulls, 432-413-8433
DECATUR, TX - Cullen Calame, Denton Creek Farms, 940-393-3730
SIMMS, TX - Near I-30 Texarkana, Wilburn Bucking Bulls, 863-381-2799
CHEYENNE, WY - Floyd & Ann Thomas, TTnT Ranch, 307-778-8806
Miscellaneous
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cookie’s little mary Western Wanderings
Cookie has a helper when on a cattle drive They call him Little Mary, and he helps the camp to thrive
He’s usually just a young guy, still wet behind the ears Who wants to show his worth and be respected by his peers
He fetches Cookie’s water and gathers firewood too Then peels the spuds and onions that are added to the stew
You’ll find him washing dishes, once the meals are done And cleaning up around the camp until the setting sun
He drives a second wagon when the herd gets on the trail That carries all the new-born calves, because they are so frail
To care for all the horses is an early morning goal Cause he hitches up the wagons, when it’s time to roll
Another job he sees to, a most important task Is providing nice, hot coffee for when a cowboy asks
Ol’
Cookie sometimes calls him names, and treats him kinda rough
But Cookie really likes him, he just wants him to be tough
So every day he works real hard, his dream he keeps in sight
He longs to hear the ramrod say,” You’re ridin’ herd tonight!”
By Kelly B. Robbins
Illustrated by Mike Aemmer
Leandro Zampollo proved to be the toughest cowboy of them all, outriding the field to be crowned PBR’s Last Cowboy Standing at the Fort Worth Stock Show & Rodeo. Photo courtesy of Andre Silva.